Country Profile: Meat sector in Saudi Arabia

Country Profile: Meat sector in Saudi Arabia


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Executive Summary

Country Profile: Meat sector in Saudi Arabia

Summary

Saudi Arabia accounts for a significant value share in the Middle East & Africa region. The per capita consumption of meat in the country is higher when compared to the global and the regional levels. A large base of working population due to increased employment opportunity and rise in disposable income are aiding the growth of the Meat sector in Saudi Arabia. Fresh Meat (Counter) is the leading market both in value and volume terms in the Meat sector while, Chilled Raw Packaged Meat-Whole Cuts registered the fastest growth during 2011-2016. Hypermarkets & Supermarkets is the leading distribution channel while, Rigid Plastics is the most commonly used packaging material in the sector.

GlobalData's Country Profile report on the Meat market in Saudi Arabia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2011-2021

Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat-Processed, Chilled Raw Packaged Meat-Whole Cuts, Cooked Meats-Counter, Cooked Meats-Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016

Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box

Scope

The Meat sector in Saudi Arabia is expected to grow at a CAGR of 8.2% during 2016-2021.

Fresh Meat (Counter) is the largest in the Saudi Arabian Meat sector with value sales of in 2016.

Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Meat sector.

Doux was the leading brand followed by Watania and Fakieh.

Rigid Plastics is the most commonly used packaging material in the Saudi Arabian Meat sector followed by Flexible Packaging and Rigid Metal.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Manufacturers can identify the opportunities to position products with H&W attributes/benefits

Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.



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Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Saudi Arabia in its regional context 4

3.1. Saudi Arabia's market share in the Global and Middle East & African Meat sectors 4

3.2. Saudi Arabia compared to other major countries in the Middle East & Africa region 5

4. Market size analysis-Meat Sector 7

4.1. Value and volume analysis-Meat sector in Saudi Arabia 7

4.2. Per capita consumption analysis -Saudi Arabia compared to the global and Middle East & Africa region 8

4.3. Market size analysis by Meat markets 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market Analysis: Ambient Meat 12

5.3. Market analysis: Chilled Raw Packaged Meat-Processed 13

5.4. Market Analysis: Chilled Raw Packaged Meat-Whole Cuts 16

5.5. Market Analysis: Cooked Meats-Counter 19

5.6. Market Analysis: Cooked Meats-Packaged 20

5.7. Market Analysis: Fresh Meat (Counter) 23

5.8. Market Analysis: Frozen Meat 26

6. Distribution analysis 29

6.1. Distribution channel share analysis: Meat 29

6.2. Distribution channel share analysis: Ambient Meat 30

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat-Processed 31

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat-Whole Cuts 32

6.5. Distribution channel share analysis: Cooked Meats-Counter 33

6.6. Distribution channel share analysis: Cooked Meats-Packaged 34

6.7. Distribution channel share analysis: Fresh Meat (Counter) 35

6.8. Distribution channel share analysis: Frozen Meat 36

7. Competitive landscape 37

7.1. Brand share analysis by sector 37

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 47

7.3.1. Chilled Raw Packaged Meat-Processed 47

7.3.2. Chilled Raw Packaged Meat-Whole Cuts 49

7.3.3. Cooked Meats-Packaged 50

7.3.4. Fresh Meat (Counter) 51

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Packaging analysis 55

8.1. Packaging share and growth analysis by packaging material in the Meat sector 55

8.2. Packaging share analysis by packaging material in Meat markets 56

8.3. Packaging share and growth analysis by container type in the Meat sector 57

8.4. Packaging share analysis by container type in Meat markets 58

8.5. Packaging share and growth analysis by closure type in the Meat sector 59

8.6. Packaging share analysis by closure type in Meat markets 60

8.7. Packaging share and growth analysis by outer type in the Meat sector 61

8.8. Packaging share analysis by outer type in Meat markets 62

9. Macroeconomic analysis 63

9.1. GDP per Capita 66

9.2. Population and population growth 67

9.3. Consumer Price Index 68

9.4. Population breakdown by age 69

10. Methodology 70

11. Definitions 71

12. Appendix 76

13. About GlobalData 95

14. Disclaimer 96

15. Contact Us 97

List of Figures

Figure 1: Value share of Saudi Arabia in the global and Middle East & Africa Meat sector, 2011-2021 4

Figure 2: Saudi Arabia compared other top four countries-market size, growth and competitive landscape 6

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 7

Figure 4: Per capita consumption of Meat in Saudi Arabia compared to global and Middle East & Africa average, 2011-2021 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in Saudi Arabia compared to global and Middle East & Africa average, 2016 11

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat-Processed market, 2011-2021 13

Figure 10: Value analysis by categories, 2011-2021 14

Figure 11: Volume analysis by categories, 2011-2021 15

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat-Whole Cuts market, 2011-2021 16

Figure 13: Value analysis by categories, 2011-2021 17

Figure 14: Volume analysis by categories, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats-Counter market, 2011-2021 19

Figure 16: Value and volume growth analysis, Cooked Meats-Packaged market, 2011-2021 20

Figure 17: Value analysis by categories, 2011-2021 21

Figure 18: Volume analysis by categories, 2011-2021 22

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23

Figure 20: Value analysis by categories, 2011-2021 24

Figure 21: Volume analysis by categories, 2011-2021 25

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26

Figure 23: Value analysis by categories, 2011-2021 27

Figure 24: Volume analysis by categories, 2011-2021 28

Figure 25: Distribution channel share, Meat, 2011-2016 29

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 30

Figure 27: Distribution channel share, Chilled Raw Packaged Meat-Processed market, 2011-2016 31

Figure 28: Distribution channel share, Chilled Raw Packaged Meat-Whole Cuts, 2011-2016 32

Figure 29: Distribution channel share, Cooked Meats-Counter, 2011-2016 33

Figure 30: Distribution channel share, Cooked Meats-Packaged, 2011-2016 34

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 35

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 36

Figure 33: Leading brands in the Saudi Arabian Meat sector, value and volume share, 2016 37

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 39

Figure 35: Leading brands in the Chilled Raw Packaged Meat-Processed market, value and volume share, 2016 40

Figure 36: Leading brands in the Chilled Raw Packaged Meat-Whole Cuts market, value and volume share, 2016 41

Figure 37: Leading brands in the Cooked Meats-Counter market, value and volume share, 2016 42

Figure 38: Leading brands in the Cooked Meats-Packaged market, value and volume share, 2016 43

Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 44

Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 45

Figure 41: Private label penetration by markets (value terms), 2016 53

Figure 42: Growth analysis, private label and brands, (2011-2016) 54

Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 55

Figure 44: Use of packaging material by markets (in pack units), 2016 56

Figure 45: Packaging share and growth analysis by container type, 2011-2021 57

Figure 46: Use of container type by markets (in pack units), 2016 58

Figure 47: Packaging share and growth analysis by closure type, 2011-2021 59

Figure 48: Use of closure type by markets (in pack units), 2016 60

Figure 49: Packaging share and growth analysis by outer type, 2011-2021 61

Figure 50: Use of outer type by markets (in pack units), 2016 62

Figure 51: Relative comparison of countries based on PEST analysis 63

Figure 52: Relative comparison of countries based on PEST analysis 64

Figure 53: Relative comparison of countries based on PEST analysis 65

Figure 54: Saudi Arabia's GDP per capita, 2011-2016 66

Figure 55: Population growth in Saudi Arabia, 2011-2016 67

Figure 56: Consumer Price Index, Saudi Arabia, 2010-2016 68

Figure 57: Age Profile, Saudi Arabia, 2016 69

Figure 58: About Global Data 95

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Brand Value and Volume- Meat Sector 38

Table 3: Brand Value and Volume- Meat Sector 38

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat-Processed Market 40

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat-Whole Cuts Market 41

Table 6: Brand Value and Volume-Cooked Meats-Counter Market 42

Table 7: Brand Value and Volume-Cooked Meats-Packaged Market 43

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 44

Table 9: Brand Value and Volume- Frozen MeatMarket 45

Table 10: Brand Value and Volume-Burgers & Grills Category 47

Table 11: Brand Value and Volume-Coated PortionsCategory 47

Table 12: Brand Value and Volume-Meatballs Category 47

Table 13: Brand Value and Volume-Sausages Category 48

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 17: Brand Value and Volume-Others (Chilled Raw Packaged Meat-Whole Cuts) Category 49

Table 18: Brand Value and Volume-Beef (Cooked Meats-Packaged) Category 50

Table 19: Brand Value and Volume-Chicken (Cooked Meats-Packaged) Category 50

Table 20: Brand Value and Volume- Lamb (Cooked Meats-Packaged) Category 50

Table 21: Brand Value and Volume- Others (Cooked Meats-Packaged) category 50

Table 22: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 51

Table 23: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 51

Table 24: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 51

Table 25: Brand Value and Volume- Others (Fresh Meat (Counter)) category 51

Table 26: Brand Value and Volume-Frozen Processed Meat Category 52

Table 27: Brand Value and Volume- Frozen Whole Cuts of Meat Category 52

Table 28: Market Definitions 71

Table 29: Category Definitions 72

Table 30: Category Definitions 73

Table 31: Channel Definitions 75

Table 32: Market Value for Ambient Meat-by category (SR Million), 2011-2021 76

Table 33: Market Value for Chilled Raw Packaged Meat-Processed -by category (SR Million), 2011-2021 76

Table 34: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (SR Million), 2011-2021 77

Table 35: Market Value for Cooked Meats-Counter-by category (SR Million), 2011-2021 78

Table 36: Market Value for Cooked Meats-Packaged-by category (SR Million), 2011-2021 78

Table 37: Market Value for Fresh Meat (Counter)-by category (SR Million), 2011-2021 79

Table 38: Market Value for Frozen Meat-by category (SR Million), 2011-2021 80

Table 39: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 81

Table 40: Market Value for Chilled Raw Packaged Meat-Processed-by category (US$ Million), 2011-2021 81

Table 41: Market Value for Chilled Raw Packaged Meat-Whole Cuts-by category (US$ Million), 2011-2021 82

Table 42: Market Value for Cooked Meats-Counter-by category (US$ Million), 2011-2021 83

Table 43: Market Value for Cooked Meats-Packaged-by category (US$ Million), 2011-2021 83

Table 44: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 84

Table 45: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 85

Table 46: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 86

Table 47: Market Volume for Chilled Raw Packaged Meat-Processed-by category (Kg Million), 2011-2021 86

Table 48: Market Volume for Chilled Raw Packaged Meat-Whole Cuts-by category (Kg Million), 2011-2021 87

Table 49: Market Volume for Cooked Meats-Counter-by category (Kg Million), 2011-2021 87

Table 50: Market Volume for Cooked Meats-Packaged-by category (Kg Million), 2011-2021 88

Table 51: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 89

Table 52: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 89

Table 53: Meat Sales Distribution in Saudi Arabia-by Market (SR Million), 2016 90

Table 54: Packaging Material (in Million pack units) 91

Table 55: Container Type (in Million pack units) 91

Table 56: Closure Type (in Million pack units) 92

Table 57: Outer Type (in Million pack units) 92

Table 58: Exchange Rates: (US$-SR), 2011-2021 93

Table 59: GDP Per Capita (SR) 93

Table 60: Population 93

Table 61: Consumer Price Index 93

Table 62: Age Profile (Millions of Persons) 94

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Americana Group, Orient Provision & Trading Co. Ltd, Zwanenberg Food Group B.V., Siniora Food Industries Plc, HADCO, ARASCO Foods, BRF S.A., Doux De Montagne, Al-Watania Poultry, Fakieh Group, Tanmiah Group.

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