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Top Growth Opportunities: Confectionery in the Netherlands

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Top Growth Opportunities: Confectionery in the Netherlands


"Top Growth Opportunities: Confectionery in the Netherlands", provides an overview of the confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The Netherlands is the largest confectionery market in terms of per capita expenditure (in US dollar terms). The per capita expenditure on confectionery products in US dollar terms grew slowly, by 2.0% CAGR in the last five years, owing to the weakening of the euro against the US dollar. However, it is expected to grow at a higher CAGR of 6.9% during 2016-2021.


This growth during the forecast period is primarily attributed to high disposable incomes and quality consciousness of the working population, which propels them to spend on indulgent confectionery products as a way to relax after a hectic day.

Furthermore, the majority of Dutch consumers are willing to spend more on confectionery products that are organic in origin and are labeled as Fairtrade.

Consequently, the Dutch confectionery market offers strong opportunities and is clearly a long-term market.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.


Table Of Content


Table of Contents

1. Introducing a top growth market for confectionery

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, economic, social, and technological: analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Confectionery retail channel share

key retail channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Private label penetration

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where, and why

Strategic issues map

Key consumer driver implications

Key consumers trends

consumer groups

Key health & wellness trends

Penetration of health and wellness claims by category

Consumer trends summary

6. Product and packaging insights

key product insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key packaging insights

Trends and strategic issues

product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Price dynamics

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons

Market value and split

Value growth by category, 2016 and 2016

Value market growth by category

Winners and losers by category, volume, 2016

Value and volume growth by category

Fragmentation by category

Private label penetration and CAGR

Cumulative value share by brand

Penetration of health & wellness claims by category

Packaging materials volume share, 2016 & 2023

Packaging closure materials volume share, 2016 & 2023

Projected CAGR for top five categories by value, 2016

Price change by category

List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split

Winners and losers by category, value, 2016-

Volume growth by category

Winners and losers by category, volume, 2016-

Key consumption volume shares by consumer group

Top categories by value and CAGR

Average price change by brand

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Tirol Choco



Fudge Kitchen

Ridiculously Good

Katja Knuffiesfeest

Cereal Stevia Sweet



Vinoos by AMS

Gerard van Riessen B.V.


Look O Look

Artisan Du Chocolat London