Top Growth Opportunities: Hot Drinks in South Korea



Product Code:CS0115TG

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Published on

February 2019

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Table of Content

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About the Report

About the Report

Top Growth Opportunities: Hot Drinks in South Korea


"Top Growth Opportunities: Hot Drinks in South Korea", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in South Korea through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to-

- Key consumer demographic groups driving consumption within the South Korean market. Improve your consumer targeting by understanding who's driving the market, what they want, and why

- A study of market value and volumes over 2011-2016 for South Korea supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

- White space analysis, to pinpoint attractive spaces in the market and the key actions to take

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and regional product innovation targeting key consumer needs.


- South Korea's economic growth (GDP) is slated to remain stable through 2020, given the government's initiatives to tackles rising unemployment in the country, according to the OECD. The steady improvement in the country's economy is likely to drive consumer spending, supporting growth in the hot drinks sector during 2017-2022.

- Hot coffee popular among working class people as well as older consumers as it is considered to be one of the staple everyday drinks in the country. Brands should come up with new products in this category featuring unusual flavors and varieties to drive premiumization and higher profit margins.

- Rapid technological developments will have a huge impact on consumers' shopping practice and ultimately on the South Korean retail landscape. The traditional retailers are offering the convenience of shopping grocery via their dedicated online websites, which will enable niche brands and products to reach a larger base of consumers.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of South Korea Hot Drinks consumers.

- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivators in the Hot Drinks sector.

- Category, brand, and packaging dynamics are also examined.

- This allows product and marketing strategies to be better aligned with the leading trends in the market.



Hot Drinks, South Korea Product Specificity, Wellbeing, Weight management, Novel & Experiential, hot coffee, hot tea, other hot drinks


Ajinomoto Group

Nestle SA

Jacobs Douwe Egberts

Jardin Cafe Solution S.A.

McNulty`s Tea & Coffee Co.

Namyang Dairy Products Co

Amorepacific Corporation


Lotte Co. Ltd.

Ottogi Co Ltd

Table of Contents

Table of Contents

Table of Contents

1. Introducing a top growth market for hot drinks

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Company and brand strength

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumer drivers

Key consumers trends

Consumer groups

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues-pack material trends

Trends and strategic issues-closure material trends

Product launch key take-outs

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Segment focus-opportunities

Consumer spaces to target

Price dynamics

Key recommendations

8. Appendix

List of Figure

List of Figures

Map of top opportunity

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2012-2022

Market value and split, 2012-2022

Value growth by category, 2012-2017 and 2017-2022

Value market growth by category, 2012-2022

Volume growth by category, 2012-2022

Value and volume growth 2012-2017 by category

Pack materials volume share, 2017 & 2022

Closure materials volume share, 2017 & 2022

2017-2022 CAGR for hot drinks categories by value share

Top category consumed by consumer groups, 2011-2016

Price change by category over last 12 months

List of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Key Performance Metrics

Winners and losers by category, value, 2017-2022

Winners and losers by category, volume, 2017-2022

Distribution channels-Top Four

Number of outlets in South Korea

Company and brand strength

International and domestic trademark owner analysis

2017 Consumption volume shares by consumer group

Segment focus-opportunities

2017 Consumption volume shares by consumer group

Monthly average unit price point

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