British American Tobacco plc (BATS)-Financial and Strategic SWOT Analysis Review

British American Tobacco plc (BATS)-Financial and Strategic SWOT Analysis Review

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  • Pages: 35
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Executive Summary

British American Tobacco plc (BATS)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


British American Tobacco plc (BAT) is a manufacturer and distributor of cigarettes and other tobacco related products. The company also offers an array of nicotine containing products. The product portfolio consists of cigarettes, cigars, pipe tobacco, fine cut (roll-your-own) tobacco, snus, E-Cigarettes and tobacco heating products. BAT markets these products under various brands, namely, Pall Mall, Vogue, Viceroy, Benson & Hedges, Kool, Kent, Rothmans, Peter Stuyvesant, and Lucky Strike. The company has presence in Europe, Asia Pacific, the Middle East and Africa, and North and South America. BAT is headquartered in London, the UK.

British American Tobacco plc Key Recent Developments

Jul 21,2017: BATS to add three non-exec directors to board

Jul 04,2017: British American Tobacco to invest EUR 60 million in Ploiesti factory

Mar 07,2017: British American Tobacco Kenya appoints Obatoyinbo s new managing director

Feb 23,2017: British American Tobacco annual profit increases

Feb 09,2017: British American Tobacco recognised as a Top Employer in Europe for seventh consecutive year

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 4

List of Figures 4

Section 1-About the Company 5

British American Tobacco plc-Key Facts 5

British American Tobacco plc-Key Employees 6

British American Tobacco plc-Key Employee Biographies 7

British American Tobacco plc-Major Products and Services 8

British American Tobacco plc-History 9

British American Tobacco plc-Company Statement 10

British American Tobacco plc-Locations And Subsidiaries 11

Head Office 11

Other Locations & Subsidiaries 11

Joint Venture 13

Section 2-Company Analysis 15

British American Tobacco plc-Business Description 15

Business Description-Americas 15

Americas-Overview 15

Business Description-Asia-Pacific 15

Asia-Pacific-Overview 15

Business Description-Eastern Europe, Middle East and Africa (EEMEA) 15

Eastern Europe, Middle East and Africa (EEMEA)-Overview 15

Business Description-Western Europe 15

Western Europe-Overview 15

British American Tobacco plc-Corporate Strategy 16

British American Tobacco plc-SWOT Analysis 17

SWOT Analysis-Overview 17

British American Tobacco plc-Strengths 17

British American Tobacco plc-Weaknesses 18

British American Tobacco plc-Opportunities 19

British American Tobacco plc-Threats 20

British American Tobacco plc-Key Competitors 21

Section 3-Company Financial Ratios 22

Financial Ratios-Capital Market Ratios 22

Financial Ratios-Annual Ratios 23

Performance Chart 26

Financial Performance 26

Financial Ratios-Interim Ratios 27

Financial Ratios-Ratio Charts 28

British American Tobacco plc, Recent Deals Summary 29

Section 4-Company's Recent Developments 30

Feb 23, 2017: British American Tobacco annual profit increases 30

Section 5-Appendix 31

Methodology 31

Ratio Definitions 31

About GlobalData 35

Contact Us 35

Disclaimer 35

List of Figures

British American Tobacco plc, Performance Chart (2012-2016) 26

British American Tobacco plc, Ratio Charts 28

List of Tables

British American Tobacco plc, Key Facts 5

British American Tobacco plc, Key Employees 6

British American Tobacco plc, Key Employee Biographies 7

British American Tobacco plc, Major Products and Services 8

British American Tobacco plc, History 9

British American Tobacco plc, Other Locations 11

British American Tobacco plc, Subsidiaries 12

British American Tobacco plc, Joint Venture 13

British American Tobacco plc, Key Competitors 21

British American Tobacco plc, Ratios based on current share price 22

British American Tobacco plc, Annual Ratios 23

British American Tobacco plc, Annual Ratios (Cont...1) 24

British American Tobacco plc, Annual Ratios (Cont...2) 25

British American Tobacco plc, Interim Ratios 27

British American Tobacco plc, Recent Deals Summary 29

Currency Codes 31

Capital Market Ratios 31

Equity Ratios 32

Profitability Ratios 32

Cost Ratios 33

Liquidity Ratios 33

Leverage Ratios 34

Efficiency Ratios 34

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British American Tobacco plc, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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