Cigarettes in Ecuador, 2017

Cigarettes in Ecuador, 2017

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Executive Summary

Cigarettes in Ecuador, 2017


"Cigarettes in Ecuador, 2017", is an analytical report by Globaldata that provides extensive and highly detailed current and future market trends in the market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

The market for cigarettes in Ecuador is characterized by a sizeable non-duty paid sector estimated at 23.5% of sales in 2016. Legitimate sales volumes fell by 3.7% in 2016 to stand at 2.6 billion pieces, 13.8% above 1990 levels. The prevalence of smoking is believed to have been in gradual decline since the mid-1990s. Despite this, the strong rate of population growth means that the number of adult smokers continues to increase despite incidence falling with current levels being 45.5% higher than in 1990. Total duty paid volume is forecast to remain depressed in the short term dropping to 2,500 million pieces in 2017 and 2018. Thereafter some recovery of the market is expected as the economy improves with volumes up at 2,830 million pieces in 2026.


The market for cigarettes in Ecuador remains comparatively small despite growth during the past two decades with contraband believed to have increased to 800 million pieces in 2016 which is equivalent to 23.5% of total sales.

Per capita consumption is expected to be down 3.1% on 2016 at 157 pieces in 2026 as a result of current economic difficulties.

The legitimate market is dominated by PMI with virtually 100% of sales.

PMI's only rival now is BAT, which supplies the market from Chile and Argentina, but its share is marginal.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

1. Overview 5

2. Market Size 7

3. Market Structure 11

4. Manufacturers & Brands 13

5. Taxation & Retail 17

5.1. Taxation 17

5.2. Retail Prices 18

6. The Smoking Population 19

7. Production & Trade 22

7.1. Production 22

7.2. Imports 24

7.3. Exports 27

8. Operating constraints 30

8.1. Advertising Restrictions 31

8.2. Health Warnings 32

8.3. Other Restrictions 33

9. Company Profiles 34

10. Prospects & Forecasts 35

11. Appendix 37

11.1. What is this Report About? 37

11.2. Time Frame 38

11.3. Product Category Coverage 39

11.4. Methodology 40

11.5. About GlobalData 42

11.6. Disclaimer 43

11.7. Contact Us 44

List of Figures

Figure 1: Methodology 40

Figure 2: GlobalData at a glance 42

List of Tables

Table 1: Cigarette Consumption, 1990-2016 8

Table 2: Per Capita Consumption, Legitimate Consumption, 1990-2016 10

Table 3: Manufacturer Sales, 2000-2016, Million pieces 14

Table 4: Manufacturer Market Shares, 2000-2016, % 15

Table 5: Summary of Cigarettes Taxes, 2017 17

Table 6: Retail Prices of Selected Brands, 2003-2008, Price (US$) 18

Table 7: Smoking Population, 1990-2016 20

Table 8: Cigarette Production, 1990-2016, Million pieces 23

Table 9: Cigarette Imports, 1993-2010 25

Table 10: Imports by Country of Origin, 2003-2010, Million Pieces 26

Table 11: Imports by Country of Origin, 2003-2010, % 26

Table 12: Cigarette Exports, 1990-2016, Million Pieces 28

Table 13: Exports by Country of Destination, 2008-2016, Million Pieces 29

Table 14: Industrias del Tabaco, Alimentos y Bebidas SA (Itabsa) 34

Table 15: Consumption Forecasts, Million pieces, 2016-2026 36

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Philip Morris International (PMI), British American Tobacco (BAT), Tabacalera Andina SA (Tanasa), Proveedora Ecuatoriana SA (Proesa), Industrias del Tabaco, Alimentos y Bebibas SA (Itabsa), Fabrica de Cigarillos El Progreso SA (El Progreso), Itabsa

Ecuador, tobacco, Cigarettes, smoking, production, imports, exports, companies, international brands, costs

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