Cigarettes in Romania, 2016

Cigarettes in Romania, 2016

  • Products Id :- CG0422MR
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  • Pages: 69
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Executive Summary

Cigarettes in Romania, 2016


"Cigarettes in Romania, 2016" is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Uzbek market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption to 2025.

The Romanian cigarettes market has been impacted by the global financial crisis. Compared to other European countries, EU tax harmonization measures have led to steep increases in specific excise taxes on cigarettes to bring domestic tax levels up to EU minimum tax requirements. Excise tax hikes have provided substantial growth in contraband trade, which is estimated to have grown from 6% in 2006 to 20% of overall consumption in 2010. Production fell by 14.7% in 2010, but bounced back in 2011, rising by 32.2%, helped by a strong upturn in export production. The immediate prospects for the Romanian market would appear to be inextricably linked with the country's fiscal policy which is now geared towards meeting EU minimum tax targets.


Official figures indicate a 6.9% fall in output in 2013 to 53.64 billion pieces, largely due to a fall in exports, but in 2014 production rose by 17.9% to 63.27 billion pieces, assisted by a strong rise in export production.

Once a state monopoly, the Romanian cigarette market is today dominated by the three leading multinationals, BAT, JTI, and PMI, with BAT leading the market.

The improved economy helped raise duty paid volumes in 2012, putting market volume 46.2% above 1990 levels but still well below the 2008 peak.

Official figures indicate a 6.9% fall in output in 2013, largely due to a fall in exports, but in 2014 production rose by 17.9%, assisted by a strong rise in export production.

Reasons to buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

The differing growth rates in regional product sales drive fundamental shifts in the market.

This report provides detailed, authoritative data on these changes-prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

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Table of Contents

1 Overview 6

2 Market Size 8

3 Market Structure 16

4 Manufacturers & Brands 21

5 Taxation & Retail 31

5.1 Taxation 31

5.2 Retail Prices 34

6 The Smoking Population 40

7 Production & Trade 43

7.1 Production 43

7.2 Imports 46

7.3 Exports 50

8 Operating Constraints 55

8.1 Advertising Restrictions 55

8.2 Health Warnings/Labelling Requirements 56

8.3 Other Restrictions 57

9 Company Profiles 59

10 Prospects & Forecasts 62

11 Appendix 65

11.1 What is this Report About? 65

11.2 Time Frame 65

11.3 Product Category Coverage 65

11.4 About GlobalData 68

11.5 Disclaimer 68

11.6 Contact Us 69

List of Tables

Table 1: Cigarette Consumption, Million Pieces, 1990-2015 11

Table 2: Consumption, Million Pieces, 2005-2015 12

Table 3: Per Capita Consumption, 1990-2015 13

Table 4: Retail Value Sales, 2007-2015 14

Table 5: Market Breakdown, Domestic vs. Imported Products, Billion Pieces, 2000-2015 17

Table 6: Market Breakdown, Domestic vs. Imported Products, %, 2000-2015 17

Table 7: Price Segmentation by Market Volume (%), 2008-2010 19

Table 8: Manufacturer Sales & Market Shares, Million Pieces, 2000-2015 25

Table 9: Manufacturer Sales & Market Shares, % Volume, 2000-2015 26

Table 10: Brand Family Shares, % Volume, 2004-2015 30

Table 11: EU Countries, Retail Price & Tax Incidence Comparison, Cigarettes, 2016 33

Table 12: Annual Price Increases (Tobacco & Cigarettes), 2000-2009 35

Table 13: Retail Prices Trends: Leading Brand Families, RON Per Pack, 2016 35

Table 14: Smoking Population, 1990-2014 40

Table 15: Smokers by Age Group, 2003 & 2007 42

Table 16: Smoking Prevalence by Age and Gender (%), 2011 42

Table 17: Cigarette Production, Million Pieces, 1990-2015 45

Table 18: Cigarette Imports, Million Pieces, 1990-2015 47

Table 19: Imports by Country of Origin, Million Pieces, 2000-2014 48

Table 20: Imports by Country of Origin, % Breakdown, 2000-2014 49

Table 21: Cigarette Exports, Million Pieces, 1990-2015 51

Table 22: Exports by Country of Destination, Million Pieces, 2007-2014 52

Table 23: Exports by Country of Destination, % Breakdown, 2000-2014 53

Table 24: British American Tobacco (Romania) Srl 59

Table 25: Japan Tobacco International (Romania) Srl 60

Table 26: Philip Morris Romania Srl 61

Table 27: Consumption Forecasts 2015-2025 64

List of Figures

Figure 1: Methodology 66

Figure 2: GlobalData at a glance 68

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