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GCC Cloud-Based Passwordless Authentication Platforms Market Size, Share, Growth Drivers, Trends, Opportunities, Competitive Landscape & Forecast 2025–2030

GCC Cloud-Based Passwordless Authentication Platforms Market is worth USD 1.5 Bn, with growth fueled by security demands, biometric adoption, and regulations in financial services.

Region:Middle East

Author(s):Rebecca

Product Code:KRAB8550

Pages:89

Published On:October 2025

About the Report

Base Year 2024

GCC Cloud-Based Passwordless Authentication Platforms Market Overview

  • The GCC Cloud-Based Passwordless Authentication Platforms Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for enhanced security measures, the rise in cyber threats, and the growing adoption of digital transformation initiatives across various sectors. Organizations are increasingly seeking solutions that eliminate the need for traditional passwords, thereby reducing the risk of data breaches and improving user experience.
  • Key players in this market include the United Arab Emirates, Saudi Arabia, and Qatar. The UAE leads due to its advanced technological infrastructure and government initiatives promoting digital security. Saudi Arabia follows closely, driven by its Vision 2030 plan, which emphasizes digital transformation and cybersecurity. Qatar's focus on smart city initiatives and digital services also contributes to its market dominance.
  • In 2023, the Saudi Arabian government implemented a new cybersecurity regulation mandating that all public and private sector organizations adopt passwordless authentication methods by 2025. This regulation aims to enhance national security and protect sensitive data from cyber threats, thereby accelerating the adoption of cloud-based passwordless authentication solutions across the region.
GCC Cloud-Based Passwordless Authentication Platforms Market Size

GCC Cloud-Based Passwordless Authentication Platforms Market Segmentation

By Type:The market is segmented into various types of authentication methods, including Biometric Authentication, Behavioral Authentication, Token-Based Authentication, Risk-Based Authentication, Single Sign-On Solutions, Multi-Factor Authentication, and Others. Each of these methods offers unique advantages and caters to different security needs.

GCC Cloud-Based Passwordless Authentication Platforms Market segmentation by Type.

The Biometric Authentication sub-segment is currently dominating the market due to its high security and user convenience. With advancements in technology, biometric methods such as fingerprint and facial recognition have become more reliable and widely accepted. Organizations are increasingly adopting these methods to enhance security while providing a seamless user experience. The growing awareness of data privacy and security concerns among consumers further drives the demand for biometric solutions, making it the leading sub-segment in the market.

GCC Cloud-Based Passwordless Authentication Platforms Market Segmentation

By End-User:The market is segmented by end-users, including Financial Services, Healthcare, Retail, Government, Education, IT & Telecom, and Others. Each sector has unique security requirements and compliance standards that influence their adoption of passwordless authentication solutions.

GCC Cloud-Based Passwordless Authentication Platforms Market segmentation by End-User.

The Financial Services sector is the leading end-user of passwordless authentication platforms, driven by stringent regulatory requirements and the need for enhanced security measures to protect sensitive financial data. The increasing frequency of cyberattacks in this sector has prompted financial institutions to adopt advanced authentication methods. Additionally, the growing trend of digital banking and online transactions further fuels the demand for secure and user-friendly authentication solutions.

GCC Cloud-Based Passwordless Authentication Platforms Market Competitive Landscape

The GCC Cloud-Based Passwordless Authentication Platforms Market is characterized by a dynamic mix of regional and international players. Leading participants such as Okta, Inc., Microsoft Corporation, Auth0, Inc., Ping Identity Corporation, Duo Security, Inc., RSA Security LLC, ForgeRock, Inc., OneLogin, Inc., CyberArk Software Ltd., LastPass, Inc., Yubico, Inc., Thales Group, IBM Corporation, Google LLC, Amazon Web Services, Inc. contribute to innovation, geographic expansion, and service delivery in this space.

Okta, Inc.

2009

San Francisco, California, USA

Microsoft Corporation

1975

Redmond, Washington, USA

Auth0, Inc.

2013

San Francisco, California, USA

Ping Identity Corporation

2002

Denver, Colorado, USA

Duo Security, Inc.

2010

Ann Arbor, Michigan, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Customer Acquisition Cost

Customer Retention Rate

Average Revenue Per User (ARPU)

Monthly Recurring Revenue (MRR)

Pricing Strategy

GCC Cloud-Based Passwordless Authentication Platforms Market Industry Analysis

Growth Drivers

  • Increasing Cybersecurity Threats:The GCC region has witnessed a 30% increase in cyberattacks from 2022 to 2023, according to the Cybersecurity Council. This surge in threats has prompted organizations to seek advanced security solutions, including passwordless authentication. The total cost of cybercrime in the GCC is projected to reach $1.6 billion in future, driving investments in robust security measures to protect sensitive data and maintain customer trust.
  • Demand for Enhanced User Experience:A report by the Digital Transformation Institute indicates that 75% of consumers in the GCC prefer seamless authentication methods. As businesses prioritize user experience, passwordless solutions are becoming essential. The region's e-commerce sector, valued at $30 billion in future, is particularly driving this demand, as companies aim to reduce friction in the customer journey while ensuring security.
  • Regulatory Compliance Requirements:The implementation of stringent data protection laws, such as the UAE's Data Protection Law, has increased the need for compliant authentication solutions. In future, organizations face potential fines of up to $1.2 million for non-compliance. This regulatory landscape compels businesses in the GCC to adopt passwordless authentication to meet legal requirements and protect user data, thereby fostering market growth.

Market Challenges

  • Integration with Legacy Systems:Many organizations in the GCC still rely on outdated legacy systems, which complicate the adoption of modern passwordless authentication solutions. According to a 2023 report by the IT Infrastructure Institute, 65% of businesses face significant integration challenges, leading to delays in implementation and increased costs. This resistance to change hinders the overall growth of the passwordless authentication market.
  • User Resistance to Change:A survey by the GCC User Experience Association found that 60% of users are hesitant to adopt new authentication methods due to familiarity with traditional passwords. This resistance can slow down the transition to passwordless solutions, as organizations must invest in user education and support. Overcoming this challenge is crucial for the widespread acceptance of passwordless technologies in the region.

GCC Cloud-Based Passwordless Authentication Platforms Market Future Outlook

The future of the GCC cloud-based passwordless authentication market appears promising, driven by technological advancements and increasing awareness of cybersecurity. As organizations continue to embrace digital transformation, the demand for innovative authentication solutions will rise. Additionally, the integration of artificial intelligence and machine learning into authentication processes is expected to enhance security and user experience. This evolution will likely lead to broader adoption across various sectors, including finance, healthcare, and e-commerce, fostering a more secure digital environment.

Market Opportunities

  • Expansion into Emerging Markets:The GCC region's growing digital economy presents significant opportunities for passwordless authentication providers. With a projected 20% increase in internet penetration in future, companies can tap into new customer bases, particularly in underserved markets, enhancing their reach and revenue potential.
  • Development of AI-Driven Solutions:The integration of AI in authentication processes is set to revolutionize security measures. By future, the AI market in the GCC is expected to reach $1.2 billion, providing a fertile ground for developing advanced passwordless solutions that enhance security and streamline user experiences, thus attracting more businesses to adopt these technologies.

Scope of the Report

SegmentSub-Segments
By Type

Biometric Authentication

Behavioral Authentication

Token-Based Authentication

Risk-Based Authentication

Single Sign-On Solutions

Multi-Factor Authentication

Others

By End-User

Financial Services

Healthcare

Retail

Government

Education

IT & Telecom

Others

By Deployment Model

Public Cloud

Private Cloud

Hybrid Cloud

On-Premises

By Industry Vertical

BFSI

Manufacturing

Transportation & Logistics

Media & Entertainment

Energy & Utilities

Others

By Authentication Method

Passwordless Login

One-Time Passwords

Push Notifications

Smart Cards

Others

By User Type

Individual Users

Small and Medium Enterprises

Large Enterprises

Government Agencies

By Pricing Model

Subscription-Based

Pay-Per-Use

Freemium

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Interior, National Cybersecurity Authority)

Cloud Service Providers

Cybersecurity Firms

Telecommunications Companies

Financial Institutions

Large Enterprises and Corporations

Technology Integrators and Resellers

Players Mentioned in the Report:

Okta, Inc.

Microsoft Corporation

Auth0, Inc.

Ping Identity Corporation

Duo Security, Inc.

RSA Security LLC

ForgeRock, Inc.

OneLogin, Inc.

CyberArk Software Ltd.

LastPass, Inc.

Yubico, Inc.

Thales Group

IBM Corporation

Google LLC

Amazon Web Services, Inc.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. GCC Cloud-Based Passwordless Authentication Platforms Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 GCC Cloud-Based Passwordless Authentication Platforms Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. GCC Cloud-Based Passwordless Authentication Platforms Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cybersecurity Threats
3.1.2 Demand for Enhanced User Experience
3.1.3 Regulatory Compliance Requirements
3.1.4 Rise in Remote Work and Digital Transformation

3.2 Market Challenges

3.2.1 Integration with Legacy Systems
3.2.2 User Resistance to Change
3.2.3 High Initial Implementation Costs
3.2.4 Data Privacy Concerns

3.3 Market Opportunities

3.3.1 Expansion into Emerging Markets
3.3.2 Development of AI-Driven Solutions
3.3.3 Partnerships with Technology Providers
3.3.4 Increasing Adoption in SMEs

3.4 Market Trends

3.4.1 Shift Towards Biometric Authentication
3.4.2 Growth of Multi-Factor Authentication Solutions
3.4.3 Increased Focus on User-Centric Security
3.4.4 Adoption of Zero Trust Security Models

3.5 Government Regulation

3.5.1 Data Protection Laws
3.5.2 Cybersecurity Frameworks
3.5.3 Compliance with International Standards
3.5.4 Incentives for Digital Security Investments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. GCC Cloud-Based Passwordless Authentication Platforms Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. GCC Cloud-Based Passwordless Authentication Platforms Market Segmentation

8.1 By Type

8.1.1 Biometric Authentication
8.1.2 Behavioral Authentication
8.1.3 Token-Based Authentication
8.1.4 Risk-Based Authentication
8.1.5 Single Sign-On Solutions
8.1.6 Multi-Factor Authentication
8.1.7 Others

8.2 By End-User

8.2.1 Financial Services
8.2.2 Healthcare
8.2.3 Retail
8.2.4 Government
8.2.5 Education
8.2.6 IT & Telecom
8.2.7 Others

8.3 By Deployment Model

8.3.1 Public Cloud
8.3.2 Private Cloud
8.3.3 Hybrid Cloud
8.3.4 On-Premises

8.4 By Industry Vertical

8.4.1 BFSI
8.4.2 Manufacturing
8.4.3 Transportation & Logistics
8.4.4 Media & Entertainment
8.4.5 Energy & Utilities
8.4.6 Others

8.5 By Authentication Method

8.5.1 Passwordless Login
8.5.2 One-Time Passwords
8.5.3 Push Notifications
8.5.4 Smart Cards
8.5.5 Others

8.6 By User Type

8.6.1 Individual Users
8.6.2 Small and Medium Enterprises
8.6.3 Large Enterprises
8.6.4 Government Agencies

8.7 By Pricing Model

8.7.1 Subscription-Based
8.7.2 Pay-Per-Use
8.7.3 Freemium
8.7.4 Others

9. GCC Cloud-Based Passwordless Authentication Platforms Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Customer Acquisition Cost
9.2.4 Customer Retention Rate
9.2.5 Average Revenue Per User (ARPU)
9.2.6 Monthly Recurring Revenue (MRR)
9.2.7 Pricing Strategy
9.2.8 Market Penetration Rate
9.2.9 Churn Rate
9.2.10 Net Promoter Score (NPS)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Okta, Inc.
9.5.2 Microsoft Corporation
9.5.3 Auth0, Inc.
9.5.4 Ping Identity Corporation
9.5.5 Duo Security, Inc.
9.5.6 RSA Security LLC
9.5.7 ForgeRock, Inc.
9.5.8 OneLogin, Inc.
9.5.9 CyberArk Software Ltd.
9.5.10 LastPass, Inc.
9.5.11 Yubico, Inc.
9.5.12 Thales Group
9.5.13 IBM Corporation
9.5.14 Google LLC
9.5.15 Amazon Web Services, Inc.

10. GCC Cloud-Based Passwordless Authentication Platforms Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Cybersecurity
10.1.2 Decision-Making Processes
10.1.3 Preferred Vendors and Solutions
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Security Solutions
10.2.2 Budgeting for IT Infrastructure
10.2.3 Cost-Benefit Analysis of Passwordless Solutions

10.3 Pain Point Analysis by End-User Category

10.3.1 Security Breaches
10.3.2 User Experience Challenges
10.3.3 Compliance and Regulatory Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Passwordless Solutions
10.4.2 Training and Support Needs
10.4.3 Perceived Benefits and Barriers

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Expansion into New Use Cases
10.5.3 Long-Term Benefits Realization

11. GCC Cloud-Based Passwordless Authentication Platforms Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and research firms focused on cloud-based authentication technologies
  • Review of white papers and case studies published by leading technology providers in the passwordless authentication space
  • Examination of regulatory frameworks and compliance requirements relevant to cloud security in the GCC region

Primary Research

  • Interviews with IT security managers and decision-makers in organizations adopting passwordless solutions
  • Surveys targeting end-users to understand their experiences and satisfaction with current authentication methods
  • Focus groups with cybersecurity experts to gather insights on trends and challenges in passwordless authentication

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including market reports and expert opinions
  • Triangulation of user feedback with industry trends to ensure comprehensive understanding of market dynamics
  • Sanity checks conducted through expert panel reviews to validate assumptions and projections

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall cloud security market size in the GCC and its growth trajectory
  • Segmentation of the market by industry verticals such as finance, healthcare, and retail
  • Incorporation of regional digital transformation initiatives and government policies promoting cybersecurity

Bottom-up Modeling

  • Collection of data on the number of organizations implementing passwordless authentication solutions across various sectors
  • Estimation of average spending on cloud-based authentication services per organization
  • Calculation of market size based on the aggregate of individual organization expenditures

Forecasting & Scenario Analysis

  • Development of growth forecasts based on historical adoption rates and emerging technology trends
  • Scenario analysis considering factors such as regulatory changes, technological advancements, and market competition
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030 to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Financial Services Sector100IT Security Managers, Compliance Officers
Healthcare Providers80Chief Information Officers, IT Administrators
Retail Industry70Operations Managers, E-commerce Directors
Government Agencies60Cybersecurity Analysts, IT Directors
Telecommunications Sector90Network Security Engineers, Product Managers

Frequently Asked Questions

What is the current value of the GCC Cloud-Based Passwordless Authentication Platforms Market?

The GCC Cloud-Based Passwordless Authentication Platforms Market is valued at approximately USD 1.5 billion, reflecting a significant growth driven by the demand for enhanced security measures and the rise in cyber threats across various sectors.

Which countries are leading in the GCC Cloud-Based Passwordless Authentication Platforms Market?

What are the main drivers of growth in the GCC passwordless authentication market?

What types of authentication methods are included in the GCC market?

Other Regional/Country Reports

Indonesia Cloud-Based Passwordless Authentication Platforms Market

Malaysia Cloud-Based Passwordless Authentication Platforms Market

KSA Cloud-Based Passwordless Authentication Platforms Market

APAC Cloud-Based Passwordless Authentication Platforms Market

SEA Cloud-Based Passwordless Authentication Platforms Market

Vietnam Cloud-Based Passwordless Authentication Platforms Market

Other Adjacent Reports

UAE Identity and Access Management Market

Oman Multi-Factor Authentication Market

UAE Biometric Authentication Market

Belgium Behavioral Authentication Market

Egypt Token-Based Authentication Market

South Korea Risk-Based Authentication Market

Singapore Single Sign-On Solutions Market

Bahrain cloud security market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Philippines Cybersecurity Services Market

Kuwait Digital Identity Solutions Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

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