Global barley market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The global barley market, valued at USD 24 billion, grows due to craft beer popularity, livestock feed needs, and health benefits, with strong presence in EU and North America.

Region:Global

Author(s):Dev

Product Code:KRAC2761

Pages:88

Published On:October 2025

About the Report

Base Year 2024

Global Barley Market Overview

  • The Global Barley Market is valued at USD 24 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for barley in brewing, animal feed, and health food sectors. The rising popularity of craft beers, the expansion of livestock industries, and the growing awareness of the health benefits associated with barley consumption have significantly contributed to market expansion. Additionally, barley’s adaptability to diverse climates and its role in sustainable agriculture further support market growth .
  • Countries such as Russia, Canada, and Germany, along with the European Union as a whole, dominate the barley market due to their favorable climatic conditions for barley cultivation and established agricultural practices. These regions have strong export capacities, further enhancing their market presence and making them key players in the global barley supply chain .
  • In 2023, the European Union implemented Regulation (EU) 2023/435 of the European Parliament and of the Council, which amends Regulation (EU) 1307/2013, focusing on the Common Agricultural Policy. This regulation promotes sustainable agricultural practices, including those for barley, by incentivizing farmers to adopt environmentally friendly methods, enhancing the quality of barley produced, and ensuring compliance with international sustainability standards .
Global Barley Market Size

Global Barley Market Segmentation

By Type:The barley market is segmented into hulled barley, hull-less barley, covered barley, and others. Hulled barley continues to gain traction due to its nutritional benefits and versatility in food applications. Hull-less barley is increasingly popular among health-conscious consumers for its digestibility and higher nutrient profile. Covered barley remains important in specific brewing and animal feed applications, especially where resilience to environmental stressors is valued .

Global Barley Market segmentation by Type.

By Grade:The barley market is categorized into malt grade, feed grade, food grade, and others. Malt grade barley is the most dominant segment, driven by its essential role in the brewing and distilling industries. The proliferation of craft breweries and the demand for high-quality malt continue to propel this segment. Feed grade barley is also significant, serving as a primary ingredient in animal feed and supporting the expanding livestock sector .

Global Barley Market segmentation by Grade.

Global Barley Market Competitive Landscape

The Global Barley Market is characterized by a dynamic mix of regional and international players. Leading participants such as Archer Daniels Midland Company (ADM), Cargill, Incorporated, Bunge Limited, GrainCorp Limited, Olam International Limited, Anheuser-Busch InBev (AB InBev), Carlsberg Group, Diageo plc, Molson Coors Beverage Company, Trouw Nutrition, KWS SAAT SE & Co. KGaA, Syngenta AG, Bayer AG, BASF SE, and Agrial Cooperative contribute to innovation, geographic expansion, and service delivery in this space .

Archer Daniels Midland Company (ADM)

1902

Chicago, Illinois, USA

Cargill, Incorporated

1865

Wayzata, Minnesota, USA

Bunge Limited

1818

St. Louis, Missouri, USA

GrainCorp Limited

1916

Sydney, Australia

Olam International Limited

1989

Singapore

Company

Establishment Year

Headquarters

Company Size (Large, Medium, or Small)

Revenue Growth Rate (YoY %)

Market Share (%)

Production Capacity (Million Metric Tons)

Geographic Presence (Number of Countries)

Supply Chain Integration Level

Global Barley Market Industry Analysis

Growth Drivers

  • Increasing Demand for Barley in Animal Feed:The global demand for barley in animal feed is projected to reach 160 million metric tons in future, driven by the livestock industry's growth. The FAO reports that livestock production is expected to increase by 1.5% annually, leading to higher feed requirements. Barley, being a cost-effective and nutritious feed option, is favored by farmers, particularly in regions like North America and Europe, where livestock farming is prevalent.
  • Rising Popularity of Craft Beer and Malt Beverages:The craft beer market is anticipated to grow to $600 billion in future, significantly boosting barley demand. According to the Brewers Association, the number of craft breweries in the U.S. has increased to over 9,000, creating a robust market for malted barley. This trend is mirrored globally, with countries like Germany and the UK also experiencing a surge in craft beer production, further driving barley consumption.
  • Health Benefits Associated with Barley Consumption:Barley is recognized for its health benefits, including high fiber content and potential to lower cholesterol levels. The global health food market is projected to reach $1.2 trillion in future, with barley-based products gaining traction. The World Health Organization highlights the importance of whole grains in diets, which is expected to increase barley's appeal among health-conscious consumers, particularly in North America and Europe.

Market Challenges

  • Climate Change Impact on Barley Production:Climate change poses a significant threat to barley production, with the IPCC predicting a potential yield reduction of 10-20% in future due to rising temperatures and erratic weather patterns. Regions like Australia and parts of Europe are already experiencing droughts, which adversely affect barley yields. This unpredictability can lead to supply shortages and increased prices, challenging market stability.
  • Fluctuating Prices of Raw Materials:The barley market faces challenges from fluctuating prices of raw materials, which can impact production costs. In future, the price of barley reached $300 per metric ton, influenced by global supply chain disruptions and geopolitical tensions. Such volatility can deter farmers from investing in barley cultivation, leading to potential supply shortages and affecting overall market dynamics.

Global Barley Market Future Outlook

The future of the barley market appears promising, driven by increasing consumer awareness of health benefits and a shift towards sustainable farming practices. Innovations in barley varieties are expected to enhance yield and resilience against climate change. Additionally, the growth of e-commerce platforms is likely to facilitate barley sales, making it more accessible to consumers. As demand for organic and health-focused products rises, barley's role in the food industry will continue to expand, presenting new avenues for growth.

Market Opportunities

  • Growth in Organic Barley Production:The organic barley market is projected to grow significantly, with demand expected to reach 12 million metric tons in future. This growth is driven by increasing consumer preference for organic products, supported by government initiatives promoting sustainable agriculture. Regions like North America and Europe are leading this trend, presenting opportunities for farmers to diversify their production.
  • Technological Advancements in Barley Processing:Innovations in barley processing technology are set to enhance efficiency and product quality. The introduction of advanced malting techniques can increase yield by up to 20%, making barley more competitive against other grains. This technological shift is expected to attract investments, particularly in developed markets, creating opportunities for growth and expansion in barley processing facilities.

Scope of the Report

SegmentSub-Segments
By Type

Hulled Barley

Hull-less Barley

Covered Barley

Others

By Grade

Malt Grade

Feed Grade

Food Grade

Others

By Application

Brewing & Distilling

Animal Feed

Food & Beverages

Pharmaceuticals & Cosmetics

Others

By Distribution Channel

Supermarkets & Hypermarkets

Direct Sales

Online Retail

Wholesale & B2B

Others

By Region

Europe

North America

Asia-Pacific

Latin America

Middle East & Africa

By Quality Grade

Organic

Conventional

Regenerative/Sustainable

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Agriculture Organization, U.S. Department of Agriculture)

Barley Producers and Farmers

Grain Exporters and Importers

Food and Beverage Manufacturers

Animal Feed Manufacturers

Agri-tech Companies

Commodity Traders

Players Mentioned in the Report:

Archer Daniels Midland Company (ADM)

Cargill, Incorporated

Bunge Limited

GrainCorp Limited

Olam International Limited

Anheuser-Busch InBev (AB InBev)

Carlsberg Group

Diageo plc

Molson Coors Beverage Company

Trouw Nutrition

KWS SAAT SE & Co. KGaA

Syngenta AG

Bayer AG

BASF SE

Agrial Cooperative

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Barley Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Barley Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Barley Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Barley in Animal Feed
3.1.2 Rising Popularity of Craft Beer and Malt Beverages
3.1.3 Health Benefits Associated with Barley Consumption
3.1.4 Expansion of Barley Cultivation in Emerging Markets

3.2 Market Challenges

3.2.1 Climate Change Impact on Barley Production
3.2.2 Fluctuating Prices of Raw Materials
3.2.3 Competition from Other Grains
3.2.4 Regulatory Hurdles in Different Regions

3.3 Market Opportunities

3.3.1 Growth in Organic Barley Production
3.3.2 Technological Advancements in Barley Processing
3.3.3 Increasing Export Opportunities in Global Markets
3.3.4 Development of Barley-Based Health Products

3.4 Market Trends

3.4.1 Shift Towards Sustainable Farming Practices
3.4.2 Rising Consumer Awareness of Nutritional Benefits
3.4.3 Innovations in Barley Varieties
3.4.4 Growth of E-commerce in Barley Sales

3.5 Government Regulation

3.5.1 Subsidies for Barley Farmers
3.5.2 Quality Standards for Barley Exports
3.5.3 Environmental Regulations Affecting Barley Cultivation
3.5.4 Trade Policies Impacting Barley Import/Export

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Barley Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Barley Market Segmentation

8.1 By Type

8.1.1 Hulled Barley
8.1.2 Hull-less Barley
8.1.3 Covered Barley
8.1.4 Others

8.2 By Grade

8.2.1 Malt Grade
8.2.2 Feed Grade
8.2.3 Food Grade
8.2.4 Others

8.3 By Application

8.3.1 Brewing & Distilling
8.3.2 Animal Feed
8.3.3 Food & Beverages
8.3.4 Pharmaceuticals & Cosmetics
8.3.5 Others

8.4 By Distribution Channel

8.4.1 Supermarkets & Hypermarkets
8.4.2 Direct Sales
8.4.3 Online Retail
8.4.4 Wholesale & B2B
8.4.5 Others

8.5 By Region

8.5.1 Europe
8.5.2 North America
8.5.3 Asia-Pacific
8.5.4 Latin America
8.5.5 Middle East & Africa

8.6 By Quality Grade

8.6.1 Organic
8.6.2 Conventional
8.6.3 Regenerative/Sustainable

9. Global Barley Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Large, Medium, or Small)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Share (%)
9.2.5 Production Capacity (Million Metric Tons)
9.2.6 Geographic Presence (Number of Countries)
9.2.7 Supply Chain Integration Level
9.2.8 R&D Investment as % of Revenue
9.2.9 Sustainability Certifications
9.2.10 Strategic Partnerships & Collaborations

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Archer Daniels Midland Company (ADM)
9.5.2 Cargill, Incorporated
9.5.3 Bunge Limited
9.5.4 GrainCorp Limited
9.5.5 Olam International Limited
9.5.6 Anheuser-Busch InBev (AB InBev)
9.5.7 Carlsberg Group
9.5.8 Diageo plc
9.5.9 Molson Coors Beverage Company
9.5.10 Trouw Nutrition
9.5.11 KWS SAAT SE & Co. KGaA
9.5.12 Syngenta AG
9.5.13 Bayer AG
9.5.14 BASF SE
9.5.15 Agrial Cooperative

10. Global Barley Market End-User Analysis

10.1 Procurement Behavior of Key End-Users

10.1.1 Brewing & Distilling Industry Procurement Policies
10.1.2 Animal Feed Manufacturers' Sourcing Strategies
10.1.3 Food & Beverage Processing Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Innovation

10.2.1 Investment in Malting Facilities & Processing Equipment
10.2.2 Funding for Agricultural R&D and Breeding Programs
10.2.3 Expenditure on Sustainable & Regenerative Farming Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Supply Chain Disruptions & Yield Variability
10.3.2 Quality Assurance & Consistency Issues
10.3.3 Price Volatility & Cost Pressure Concerns

10.4 User Readiness for Adoption

10.4.1 Awareness of Barley Quality & Nutritional Benefits
10.4.2 Readiness to Switch to Organic & Sustainable Barley
10.4.3 Adoption of Genome-Edited & Drought-Resistant Varieties

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI in Barley Supply Contracts
10.5.2 Expansion into New Geographic & Application Markets
10.5.3 Long-term Sustainability & Traceability Initiatives

11. Global Barley Market Future Size, 2025-2035

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural and Agricultural Tie-ups

3.3 Logistics and Supply Chain Management

3.4 Distribution Partnerships


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitive Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Approaches


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones</h


Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of global barley production and consumption statistics from FAO and USDA reports
  • Review of market trends and forecasts from industry publications and market research reports
  • Examination of trade data and import/export statistics from national agricultural departments

Primary Research

  • Interviews with barley farmers and agricultural cooperatives to gather insights on cultivation practices
  • Surveys with maltsters and brewers to understand demand dynamics and quality requirements
  • Field visits to barley processing facilities to observe operational challenges and innovations

Validation & Triangulation

  • Cross-validation of findings through comparison with historical data and expert opinions
  • Triangulation of data from different sources, including trade associations and academic studies
  • Sanity checks through feedback from industry experts and stakeholders in the barley supply chain

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of global barley market size based on agricultural output and consumption patterns
  • Segmentation of market by end-use applications such as food, feed, and beverages
  • Incorporation of regional growth trends and emerging markets into the analysis

Bottom-up Modeling

  • Collection of data on production volumes from major barley-producing countries
  • Estimation of market value based on average prices per ton across different regions
  • Analysis of consumption rates in key sectors to derive demand forecasts

Forecasting & Scenario Analysis

  • Development of predictive models using historical growth rates and market drivers
  • Scenario analysis based on potential impacts of climate change and policy changes on barley production
  • Creation of multiple forecasts (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Barley Farmers100Farm Owners, Agricultural Managers
Maltsters and Brewers60Production Managers, Quality Control Specialists
Barley Exporters40Export Managers, Trade Analysts
Food and Feed Manufacturers50Procurement Officers, Product Development Managers
Research Institutions40Agricultural Researchers, Policy Analysts

Frequently Asked Questions

What is the current value of the Global Barley Market?

The Global Barley Market is valued at approximately USD 24 billion, driven by increasing demand in brewing, animal feed, and health food sectors. This valuation is based on a comprehensive five-year historical analysis of market trends and growth factors.

Which countries dominate the Global Barley Market?

What are the main applications of barley?

What are the different types of barley available in the market?

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