Global Breast Pumps Market

The Global Breast Pumps Market, valued at USD 3.5 billion, is growing due to increased awareness of breastfeeding benefits, higher female workforce participation, and advanced pump technologies.

Region:Global

Author(s):Shubham

Product Code:KRAA1863

Pages:89

Published On:August 2025

About the Report

Base Year 2024

Global Breast Pumps Market Overview

  • The Global Breast Pumps Market is valued at USD 3.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of breastfeeding benefits, rising disposable incomes, higher female labor-force participation, and insurance/reimbursement support for breast pumps in developed markets. The market has seen a surge in demand for innovative and user-friendly designs, including quieter, portable, wearable, and app-connected “smart” pumps.
  • Key players in this market include the United States, Germany, and Japan, which maintain strong positions due to advanced healthcare systems, higher disposable incomes, and strong breastfeeding advocacy and coverage policies; North America holds a leading share, supported by extensive insurance reimbursement for breast pumps and a high share of employed women. The presence of leading manufacturers and robust retail and e-commerce distribution further supports market depth in these regions.
  • In the U.S., breast pumps that are marketed for medical use are regulated as Class II medical devices and must comply with FDA requirements (including 510(k) clearance for powered/electric devices and applicable performance and labeling standards), while consumer protections are also reinforced by coverage mandates under federal law; however, there was not a new universal regulation issued in 2023 that changed the safety and efficacy standards across all breast pumps beyond existing FDA device regulations. Additionally, federal policies such as insurance coverage for breast pumps have supported access and adoption.
Global Breast Pumps Market Size

Global Breast Pumps Market Segmentation

By Type:The breast pumps market is segmented into various types, including Manual Breast Pumps, Electric Breast Pumps, Battery-Operated Breast Pumps, Hospital-Grade Breast Pumps, Wearable Breast Pumps, Accessories and Spare Parts, and Others. Among these, Electric Breast Pumps are the most popular due to their efficiency and ease of use for frequent pumping, with strong adoption among working mothers. The demand for Hospital-Grade Breast Pumps is significant in clinical settings and rental programs due to superior performance, hygiene design, and multi-user capability.

Global Breast Pumps Market segmentation by Type.

By End-User:The market is segmented by end-users, including Hospitals & Maternity Clinics, Home Users, Lactation Consultants & Doulas, Employer Wellness/Corporate Programs, Childcare Facilities, and Others. Home Users represent the largest segment, driven by rising numbers of employed mothers, broader insurance coverage for personal-use pumps, and the convenience of portable and wearable devices. Hospitals & Maternity Clinics also play a crucial role through provision and rental of hospital-grade pumps and lactation support programs.

Global Breast Pumps Market segmentation by End-User.

Global Breast Pumps Market Competitive Landscape

The Global Breast Pumps Market is characterized by a dynamic mix of regional and international players. Leading participants such as Medela AG, Koninklijke Philips N.V. (Philips Avent), Spectra Baby (Uzin Medicare Co., Ltd.), Lansinoh Laboratories, Inc. (Pigeon Corporation), Ameda (International Biomedical, Ltd.), Evenflo Feeding, Inc., Haakaa, Chiaro Technology Ltd. (Elvie), Willow Innovations, Inc., Mayborn Group (Tommee Tippee), BabyBuddha, Artsana S.p.A. (Chicco), Ardo medical AG, Motif Medical, Momcozy (Shenzhen Lute Jiacheng Network Technology Co., Ltd.) contribute to innovation, geographic expansion, and service delivery in this space.

Medela AG

1961

Switzerland

Philips Avent

1984

Netherlands

Spectra Baby

2004

South Korea

Lansinoh Laboratories, Inc.

1984

United States

Ameda

1942

United States

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Breast Pump Revenue (Most Recent FY)

3-Year Revenue CAGR (Breast Pump Segment)

Geographic Footprint (Countries/Regions Served)

Product Portfolio Breadth (Manual/Electric/Wearable/Hospital-grade)

Installed Base & Rental Fleet (Hospital-grade units)

Global Breast Pumps Market Industry Analysis

Growth Drivers

  • Increasing Awareness of Breastfeeding Benefits:The global emphasis on breastfeeding has surged, with the World Health Organization reporting that breastfeeding can reduce infant mortality by 13% annually. In future, approximately 85% of mothers are expected to initiate breastfeeding, driven by educational campaigns and healthcare provider recommendations. This heightened awareness is fostering a demand for breast pumps, as mothers seek to balance breastfeeding with their daily responsibilities, thus propelling market growth in future.
  • Rising Number of Working Mothers:The labor force participation rate for women in future is projected to reach 60%, reflecting a significant increase in working mothers. This demographic shift necessitates the use of breast pumps, as mothers aim to maintain breastfeeding while managing their careers. The demand for convenient and efficient breast pumps is expected to rise, with an estimated 40% of working mothers utilizing breast pumps to support their breastfeeding goals.
  • Technological Advancements in Breast Pump Design:Innovations in breast pump technology are transforming the market landscape. In future, smart breast pumps equipped with app connectivity and customizable settings are anticipated to capture 30% of the market share. These advancements enhance user experience and efficiency, making breast pumps more appealing to tech-savvy mothers. As manufacturers invest in research and development, the introduction of user-friendly designs is expected to further stimulate market growth in future.

Market Challenges

  • High Cost of Advanced Breast Pumps:The average price of advanced breast pumps in future is projected to be around $300, which can be a significant barrier for many families. This high cost limits accessibility, particularly for low-income households, where only 25% of mothers can afford premium models. As a result, the market faces challenges in reaching a broader consumer base, hindering overall growth potential.
  • Limited Access in Rural Areas:In future, approximately 30% of the population in rural regions of future will have limited access to breast pump products and services. This lack of availability is exacerbated by inadequate healthcare infrastructure and distribution channels. Consequently, many mothers in these areas may resort to alternative feeding methods, which poses a challenge for market penetration and growth in underserved regions.

Global Breast Pumps Market Future Outlook

The future of the breast pumps market in future appears promising, driven by ongoing technological innovations and a growing emphasis on maternal health. As smart and portable breast pumps gain traction, manufacturers are likely to focus on enhancing user experience and convenience. Additionally, the increasing collaboration between healthcare providers and breast pump manufacturers will facilitate better education and access, ultimately supporting breastfeeding initiatives and expanding market reach in the coming years.

Market Opportunities

  • Expansion into Emerging Markets:Emerging markets in future present significant growth opportunities, with a projected increase in the middle-class population by 15%. This demographic shift is likely to drive demand for breast pumps, as more families prioritize breastfeeding. Companies that strategically enter these markets can capitalize on the rising awareness of breastfeeding benefits and the need for convenient feeding solutions.
  • Development of Eco-Friendly Breast Pumps:With growing environmental concerns, the demand for eco-friendly breast pumps is expected to rise. In future, approximately 20% of consumers in future are anticipated to prefer sustainable products. Manufacturers that invest in biodegradable materials and sustainable practices can tap into this market segment, enhancing brand loyalty and attracting environmentally conscious consumers.

Scope of the Report

SegmentSub-Segments
By Type

Manual Breast Pumps

Electric Breast Pumps

Battery-Operated Breast Pumps

Hospital-Grade Breast Pumps

Wearable Breast Pumps

Accessories and Spare Parts

Others

By End-User

Hospitals & Maternity Clinics

Home Users

Lactation Consultants & Doulas

Employer Wellness/Corporate Programs

Childcare Facilities

Others

By Distribution Channel

Online Retail/E-commerce Marketplaces

Pharmacies & Drug Stores

Supermarkets/Hypermarkets

Specialty Baby Stores

Direct-to-Consumer (Brand Websites)

Hospital/Clinic Supply & Rental

Others

By Price Range

Budget

Mid-Range

Premium

Others

By Brand

Leading Brands

Emerging Brands

Private Labels

Others

By Material

Plastic (BPA-free)

Silicone

Glass

Others

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, European Medicines Agency)

Manufacturers and Producers

Distributors and Retailers

Healthcare Providers and Hospitals

Insurance Companies and Payers

Industry Associations and Advocacy Groups

Market Analysts and Financial Institutions

Players Mentioned in the Report:

Medela AG

Koninklijke Philips N.V. (Philips Avent)

Spectra Baby (Uzin Medicare Co., Ltd.)

Lansinoh Laboratories, Inc. (Pigeon Corporation)

Ameda (International Biomedical, Ltd.)

Evenflo Feeding, Inc.

Haakaa

Chiaro Technology Ltd. (Elvie)

Willow Innovations, Inc.

Mayborn Group (Tommee Tippee)

BabyBuddha

Artsana S.p.A. (Chicco)

Ardo medical AG

Motif Medical

Momcozy (Shenzhen Lute Jiacheng Network Technology Co., Ltd.)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Breast Pumps Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Breast Pumps Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Breast Pumps Market Analysis

3.1 Growth Drivers

3.1.1 Increasing awareness of breastfeeding benefits
3.1.2 Rising number of working mothers
3.1.3 Technological advancements in breast pump design
3.1.4 Government initiatives promoting breastfeeding

3.2 Market Challenges

3.2.1 High cost of advanced breast pumps
3.2.2 Limited access in rural areas
3.2.3 Competition from alternative feeding methods
3.2.4 Regulatory hurdles in product approval

3.3 Market Opportunities

3.3.1 Expansion into emerging markets
3.3.2 Development of eco-friendly breast pumps
3.3.3 Increasing online sales channels
3.3.4 Collaborations with healthcare providers

3.4 Market Trends

3.4.1 Growth of smart breast pumps
3.4.2 Rising demand for portable breast pumps
3.4.3 Customization and personalization in products
3.4.4 Increased focus on user-friendly designs

3.5 Government Regulation

3.5.1 Standards for safety and efficacy
3.5.2 Labeling requirements for breast pumps
3.5.3 Guidelines for marketing and advertising
3.5.4 Compliance with environmental regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Breast Pumps Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Breast Pumps Market Segmentation

8.1 By Type

8.1.1 Manual Breast Pumps
8.1.2 Electric Breast Pumps
8.1.3 Battery-Operated Breast Pumps
8.1.4 Hospital-Grade Breast Pumps
8.1.5 Wearable Breast Pumps
8.1.6 Accessories and Spare Parts
8.1.7 Others

8.2 By End-User

8.2.1 Hospitals & Maternity Clinics
8.2.2 Home Users
8.2.3 Lactation Consultants & Doulas
8.2.4 Employer Wellness/Corporate Programs
8.2.5 Childcare Facilities
8.2.6 Others

8.3 By Distribution Channel

8.3.1 Online Retail/E-commerce Marketplaces
8.3.2 Pharmacies & Drug Stores
8.3.3 Supermarkets/Hypermarkets
8.3.4 Specialty Baby Stores
8.3.5 Direct-to-Consumer (Brand Websites)
8.3.6 Hospital/Clinic Supply & Rental
8.3.7 Others

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-Range
8.4.3 Premium
8.4.4 Others

8.5 By Brand

8.5.1 Leading Brands
8.5.2 Emerging Brands
8.5.3 Private Labels
8.5.4 Others

8.6 By Material

8.6.1 Plastic (BPA-free)
8.6.2 Silicone
8.6.3 Glass
8.6.4 Others

8.7 By Region

8.7.1 North America
8.7.2 Europe
8.7.3 Asia-Pacific
8.7.4 Latin America
8.7.5 Middle East & Africa
8.7.6 Others

9. Global Breast Pumps Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Breast Pump Revenue (Most Recent FY)
9.2.4 3-Year Revenue CAGR (Breast Pump Segment)
9.2.5 Geographic Footprint (Countries/Regions Served)
9.2.6 Product Portfolio Breadth (Manual/Electric/Wearable/Hospital-grade)
9.2.7 Installed Base & Rental Fleet (Hospital-grade units)
9.2.8 R&D/Innovation Intensity (R&D as % of Sales; Patents Filed)
9.2.9 Connected/Smart Features Adoption (App connectivity, sensors)
9.2.10 Channel Mix (D2C, E-commerce, Retail, Hospital/Clinic)
9.2.11 Average Selling Price Positioning (Budget/Mid/Premium)
9.2.12 Regulatory & Reimbursement Coverage (Markets with insurance reimbursement)
9.2.13 Customer Ratings/CSAT (Average rating on major marketplaces)
9.2.14 Warranty & Service Coverage (Years, service network)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Medela AG
9.5.2 Koninklijke Philips N.V. (Philips Avent)
9.5.3 Spectra Baby (Uzin Medicare Co., Ltd.)
9.5.4 Lansinoh Laboratories, Inc. (Pigeon Corporation)
9.5.5 Ameda (International Biomedical, Ltd.)
9.5.6 Evenflo Feeding, Inc.
9.5.7 Haakaa
9.5.8 Chiaro Technology Ltd. (Elvie)
9.5.9 Willow Innovations, Inc.
9.5.10 Mayborn Group (Tommee Tippee)
9.5.11 BabyBuddha
9.5.12 Artsana S.p.A. (Chicco)
9.5.13 Ardo medical AG
9.5.14 Motif Medical
9.5.15 Momcozy (Shenzhen Lute Jiacheng Network Technology Co., Ltd.)

10. Global Breast Pumps Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for maternal health
10.1.3 Collaboration with NGOs for distribution

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in healthcare infrastructure
10.2.2 Funding for breastfeeding support programs

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility issues for rural users
10.3.2 Affordability concerns for low-income families
10.3.3 Lack of awareness about breast pump benefits

10.4 User Readiness for Adoption

10.4.1 Familiarity with breast pump technology
10.4.2 Willingness to invest in quality products

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of cost savings from breastfeeding
10.5.2 Potential for product upgrades and accessories

11. Global Breast Pumps Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and healthcare organizations
  • Review of published articles and white papers on breastfeeding trends and breast pump technology
  • Examination of regulatory guidelines and standards from health authorities regarding breast pump safety and efficacy

Primary Research

  • Interviews with lactation consultants and healthcare professionals specializing in maternal and infant health
  • Surveys conducted with new mothers to gather insights on breast pump usage and preferences
  • Focus groups with retailers and distributors of breast pumps to understand market dynamics and consumer behavior

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks through expert panel reviews comprising industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on global maternal health statistics and breastfeeding rates
  • Segmentation of the market by product type, including manual, electric, and wearable breast pumps
  • Incorporation of demographic trends and regional variations in breastfeeding practices

Bottom-up Modeling

  • Collection of sales data from leading breast pump manufacturers and retailers
  • Estimation of average selling prices and volume sold across different market segments
  • Analysis of distribution channels and their impact on market penetration and growth

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating variables such as birth rates, healthcare policies, and consumer preferences
  • Scenario modeling based on potential market disruptions, including economic downturns and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Healthcare Professionals140Lactation Consultants, Pediatricians
New Mothers150First-time Mothers, Mothers with Multiple Children
Retailers and Distributors100Store Managers, Supply Chain Coordinators
Breast Pump Manufacturers80Product Development Managers, Marketing Directors
Market Analysts50Industry Analysts, Research Consultants

Frequently Asked Questions

What is the current value of the Global Breast Pumps Market?

The Global Breast Pumps Market is valued at approximately USD 3.5 billion, driven by factors such as increased awareness of breastfeeding benefits, rising disposable incomes, and higher female labor-force participation, particularly in developed markets.

What types of breast pumps are available in the market?

Who are the key players in the Global Breast Pumps Market?

What factors are driving the growth of the breast pumps market?

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Vietnam Global Breast Pumps Market

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