Global Cellular IoT Market

Global Cellular IoT Market, valued at USD 6.1 Bn, grows with demand for smart devices, 5G expansion, and industrial automation, featuring technologies like NB-IoT and LTE-M.

Region:Global

Author(s):Rebecca

Product Code:KRAA2169

Pages:95

Published On:August 2025

About the Report

Base Year 2024

Global Cellular IoT Market Overview

  • The Global Cellular IoT Market is valued at USD 6.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for connected devices, rapid advancements in cellular technology, and the proliferation of smart applications across industries. The market is further supported by the rising adoption of IoT solutions in sectors such as automotive, healthcare, utilities, and smart cities, which enhance operational efficiency, enable real-time monitoring, and support data-driven decision-making .
  • Key players in this market include the United States, China, and Germany, which dominate due to their robust technological infrastructure, significant investments in research and development, and a high concentration of leading telecommunications companies. The presence of major tech hubs, strong government support for digitalization, and aggressive 5G and IoT rollouts in these regions further contribute to their leadership in the cellular IoT landscape .
  • In 2023, the European Union implemented the European Electronic Communications Code (EECC), issued by the European Parliament and the Council, which aims to enhance the regulatory framework for electronic communications. This regulation mandates the facilitation of advanced mobile networks, including 5G, and promotes the development of IoT services by requiring member states to ensure efficient spectrum allocation, encourage infrastructure sharing, and uphold consumer protection standards in the deployment of innovative connectivity applications .
Global Cellular IoT Market Size

Global Cellular IoT Market Segmentation

By Technology:

Global Cellular IoT Market segmentation by Technology.

The technology segment of the cellular IoT market includes various subsegments such as 2G, 3G, 4G/LTE, 5G, NB-IoT (Narrowband IoT), LTE-M (Cat-M1), and 5G RedCap. Among these, 4G/LTE and its variants (especially 4G Cat 1 bis) are currently the leading technologies due to their widespread adoption, optimal balance of performance and cost, and ability to support a large number of connected devices with reliable data transfer. The demand for 5G technology is increasing rapidly, driven by its potential to enable advanced applications such as autonomous vehicles, industrial automation, and smart cities. The growing need for low-power, wide-area connectivity has led to the rise of NB-IoT and LTE-M, which are widely adopted for smart metering, asset tracking, and industrial IoT use cases .

By Component:

Global Cellular IoT Market segmentation by Component.

The component segment encompasses hardware, software, and connectivity services. Hardware—including modules, chipsets, and gateways—remains the dominant subsegment, reflecting the essential role of physical devices in enabling connectivity and supporting the rapid expansion of IoT deployments. Software solutions, such as IoT platforms and device management systems, are gaining traction as enterprises seek to optimize device orchestration, security, and analytics. Connectivity services, provided by mobile network operators (MNOs) and mobile virtual network operators (MVNOs), are critical for seamless, secure, and scalable communication between devices. The increasing complexity of IoT ecosystems is driving demand for integrated solutions that combine hardware, software, and managed connectivity .

Global Cellular IoT Market Competitive Landscape

The Global Cellular IoT Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vodafone Group Plc, AT&T Inc., Verizon Communications Inc., Deutsche Telekom AG, Orange S.A., Telstra Corporation Limited, China Mobile Ltd., Ericsson AB, Qualcomm Incorporated, Sierra Wireless, Inc., Gemalto N.V. (Thales Group), Nokia Corporation, Cisco Systems, Inc., MediaTek Inc., ZTE Corporation contribute to innovation, geographic expansion, and service delivery in this space.

Vodafone Group Plc

1984

Newbury, UK

AT&T Inc.

1983

Dallas, USA

Verizon Communications Inc.

2000

New York, USA

Deutsche Telekom AG

1995

Bonn, Germany

Orange S.A.

1994

Paris, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Global Cellular IoT Connections

Revenue from Cellular IoT Segment

CAGR of Cellular IoT Revenue (3-5 Years)

Number of Countries/Regions Served

Technology Portfolio (2G/3G/4G/5G/NB-IoT/LTE-M)

Global Cellular IoT Market Industry Analysis

Growth Drivers

  • Increasing Demand for Smart Devices:The global demand for smart devices is projected to reach 1.5 billion units in future, driven by consumer preferences for connected technology. This surge is supported by the anticipated increase in smartphone penetration, expected to hit approximately 80% globally in future. The proliferation of smart home devices, estimated to grow to 500 million units, further fuels the need for robust cellular IoT solutions, enhancing connectivity and user experience across various sectors.
  • Expansion of 5G Networks:The rollout of 5G networks is set to cover 40% of the global population in future, significantly enhancing data transmission speeds and reducing latency. This infrastructure development is crucial for IoT applications, with 5G expected to support up to 1 million devices per square kilometer. The increased capacity and reliability of 5G networks will enable more efficient IoT deployments, particularly in urban areas, driving market growth.
  • Rising Adoption of Automation in Industries:The industrial automation market is projected to reach $300 billion in future, with IoT playing a pivotal role in enhancing operational efficiency. Industries such as manufacturing and logistics are increasingly integrating IoT solutions to optimize processes, reduce downtime, and improve supply chain management. This trend is supported by a 20% increase in investment in automation technologies, highlighting the growing reliance on IoT for competitive advantage.

Market Challenges

  • Security Concerns:As the number of connected devices increases, so do security vulnerabilities. In future, it is estimated that cyberattacks on IoT devices will rise by 30%, posing significant risks to data integrity and privacy. The lack of robust security protocols and the complexity of managing numerous devices contribute to these challenges, necessitating urgent attention from manufacturers and service providers to safeguard user data and maintain trust.
  • High Implementation Costs:The initial costs associated with deploying cellular IoT solutions can be prohibitive, with estimates suggesting an average investment of $1 million for mid-sized enterprises. This includes expenses related to hardware, software, and network infrastructure. As companies weigh the benefits against these costs, many may delay adoption, hindering overall market growth. Financial constraints remain a significant barrier, particularly for small and medium-sized enterprises.

Global Cellular IoT Market Future Outlook

The future of the cellular IoT market appears promising, driven by technological advancements and increasing integration of IoT solutions across various sectors. The convergence of AI and IoT is expected to enhance data analytics capabilities, leading to smarter decision-making processes. Additionally, the growing emphasis on sustainability will likely propel the development of energy-efficient IoT devices, aligning with global environmental goals and fostering innovation in the market landscape.

Market Opportunities

  • Growth in Smart City Initiatives:With over 500 smart city projects underway globally, the demand for IoT solutions is set to increase significantly. These initiatives aim to improve urban living through enhanced infrastructure, efficient resource management, and better public services, creating substantial opportunities for IoT providers to deliver innovative solutions tailored to urban challenges.
  • Development of IoT Platforms:The market for IoT platforms is expected to grow to $20 billion in future, driven by the need for integrated solutions that facilitate device management and data analytics. Companies investing in platform development can capitalize on this trend, offering comprehensive services that enhance connectivity and interoperability among diverse IoT devices, thereby attracting a broader customer base.

Scope of the Report

SegmentSub-Segments
By Technology

G

G

G/LTE

G

NB-IoT (Narrowband IoT)

LTE-M (Cat-M1)

G RedCap

By Component

Hardware (Modules, Chipsets, Gateways)

Software (IoT Platforms, Device Management)

Connectivity Services (MNOs, MVNOs)

By Application

Asset Tracking & Fleet Management

Smart Metering (Utilities)

Smart Cities (Lighting, Parking, Waste Management)

Industrial Automation

Connected Health (Remote Monitoring)

Smart Agriculture

Consumer Electronics & Smart Home

Others

By End-User Industry

Automotive & Transportation

Healthcare

Utilities

Manufacturing

Retail

Agriculture

Others

By Region

North America

Europe

Asia-Pacific

South America

Middle East & Africa

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Federal Communications Commission, European Telecommunications Standards Institute)

Manufacturers and Producers of IoT Devices

Telecommunication Service Providers

Network Infrastructure Providers

Industry Associations (e.g., GSMA, IoT M2M Council)

Financial Institutions and Investment Banks

Logistics and Supply Chain Companies

Players Mentioned in the Report:

Vodafone Group Plc

AT&T Inc.

Verizon Communications Inc.

Deutsche Telekom AG

Orange S.A.

Telstra Corporation Limited

China Mobile Ltd.

Ericsson AB

Qualcomm Incorporated

Sierra Wireless, Inc.

Gemalto N.V. (Thales Group)

Nokia Corporation

Cisco Systems, Inc.

MediaTek Inc.

ZTE Corporation

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Cellular IoT Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Cellular IoT Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Cellular IoT Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Smart Devices
3.1.2 Expansion of 5G Networks
3.1.3 Rising Adoption of Automation in Industries
3.1.4 Enhanced Connectivity Solutions

3.2 Market Challenges

3.2.1 Security Concerns
3.2.2 High Implementation Costs
3.2.3 Lack of Standardization
3.2.4 Limited Network Coverage in Rural Areas

3.3 Market Opportunities

3.3.1 Growth in Smart City Initiatives
3.3.2 Development of IoT Platforms
3.3.3 Increasing Investment in R&D
3.3.4 Expansion into Emerging Markets

3.4 Market Trends

3.4.1 Integration of AI and Machine Learning
3.4.2 Focus on Energy Efficiency
3.4.3 Rise of Edge Computing
3.4.4 Growth of Subscription-Based Models

3.5 Government Regulation

3.5.1 Data Privacy Regulations
3.5.2 Compliance with International Standards
3.5.3 Incentives for IoT Adoption
3.5.4 Environmental Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Cellular IoT Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Cellular IoT Market Segmentation

8.1 By Technology

8.1.1 2G
8.1.2 3G
8.1.3 4G/LTE
8.1.4 5G
8.1.5 NB-IoT (Narrowband IoT)
8.1.6 LTE-M (Cat-M1)
8.1.7 5G RedCap

8.2 By Component

8.2.1 Hardware (Modules, Chipsets, Gateways)
8.2.2 Software (IoT Platforms, Device Management)
8.2.3 Connectivity Services (MNOs, MVNOs)

8.3 By Application

8.3.1 Asset Tracking & Fleet Management
8.3.2 Smart Metering (Utilities)
8.3.3 Smart Cities (Lighting, Parking, Waste Management)
8.3.4 Industrial Automation
8.3.5 Connected Health (Remote Monitoring)
8.3.6 Smart Agriculture
8.3.7 Consumer Electronics & Smart Home
8.3.8 Others

8.4 By End-User Industry

8.4.1 Automotive & Transportation
8.4.2 Healthcare
8.4.3 Utilities
8.4.4 Manufacturing
8.4.5 Retail
8.4.6 Agriculture
8.4.7 Others

8.5 By Region

8.5.1 North America
8.5.2 Europe
8.5.3 Asia-Pacific
8.5.4 South America
8.5.5 Middle East & Africa

9. Global Cellular IoT Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Global Cellular IoT Connections
9.2.4 Revenue from Cellular IoT Segment
9.2.5 CAGR of Cellular IoT Revenue (3-5 Years)
9.2.6 Number of Countries/Regions Served
9.2.7 Technology Portfolio (2G/3G/4G/5G/NB-IoT/LTE-M)
9.2.8 Average Revenue Per User (ARPU) for IoT
9.2.9 Market Penetration Rate (IoT SIMs as % of Total Connections)
9.2.10 Key Partnerships & Ecosystem Strength
9.2.11 R&D Investment in IoT
9.2.12 Customer Retention Rate (IoT)
9.2.13 IoT Security Certifications/Compliance
9.2.14 Notable IoT Deployments/Case Studies

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Vodafone Group Plc
9.5.2 AT&T Inc.
9.5.3 Verizon Communications Inc.
9.5.4 Deutsche Telekom AG
9.5.5 Orange S.A.
9.5.6 Telstra Corporation Limited
9.5.7 China Mobile Ltd.
9.5.8 Ericsson AB
9.5.9 Qualcomm Incorporated
9.5.10 Sierra Wireless, Inc.
9.5.11 Gemalto N.V. (Thales Group)
9.5.12 Nokia Corporation
9.5.13 Cisco Systems, Inc.
9.5.14 MediaTek Inc.
9.5.15 ZTE Corporation

10. Global Cellular IoT Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocation for IoT Projects
10.1.3 Collaboration with Private Sector

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in IoT Infrastructure
10.2.2 Energy Management Solutions
10.2.3 Smart Grid Investments

10.3 Pain Point Analysis by End-User Category

10.3.1 Connectivity Issues
10.3.2 Data Security Concerns
10.3.3 Integration Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of IoT Benefits
10.4.2 Training and Support Needs
10.4.3 Infrastructure Readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Scalability of Solutions
10.5.3 Future Use Case Development

11. Global Cellular IoT Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from organizations such as GSMA and IoT Analytics
  • Market data from government publications and telecommunications authorities
  • Academic journals and white papers focusing on cellular IoT technologies

Primary Research

  • Interviews with IoT solution providers and cellular network operators
  • Surveys targeting end-users in sectors like agriculture, healthcare, and logistics
  • Focus groups with industry experts and technology analysts

Validation & Triangulation

  • Cross-validation of findings through multiple data sources and expert opinions
  • Triangulation of market trends with historical data and future projections
  • Sanity checks conducted through peer reviews and expert panel discussions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of global cellular IoT market size based on telecom revenue reports
  • Segmentation by application areas such as smart cities, automotive, and healthcare
  • Incorporation of growth rates from regional market analyses

Bottom-up Modeling

  • Estimation of device shipments and connectivity subscriptions from major providers
  • Cost analysis of IoT solutions based on hardware, software, and service components
  • Volume x pricing model for various IoT applications and services

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating technological advancements and market trends
  • Scenario modeling based on regulatory changes and market adoption rates
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Smart Agriculture Solutions100Agricultural Technology Managers, Farm Operations Directors
Healthcare IoT Devices80Healthcare IT Managers, Medical Device Procurement Officers
Smart City Infrastructure90Urban Planners, City Infrastructure Managers
Automotive Telematics60Automotive Engineers, Fleet Management Executives
Logistics and Supply Chain IoT75Supply Chain Analysts, Logistics Operations Managers

Frequently Asked Questions

What is the current value of the Global Cellular IoT Market?

The Global Cellular IoT Market is valued at approximately USD 6.1 billion, driven by the increasing demand for connected devices and advancements in cellular technology across various industries, including automotive, healthcare, and smart cities.

What are the key drivers of growth in the Cellular IoT Market?

Which regions dominate the Global Cellular IoT Market?

What technologies are prevalent in the Cellular IoT Market?

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