Indonesia Curling Irons Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Indonesia Curling Irons Market Overview

• The Indonesia Curling Irons Market is valued at USD 140 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for personal grooming products, particularly among the younger demographic, rising trend of hairstyling influenced by social media and beauty influencers, rapid urbanization, and growing adoption of western hairstyles and grooming ideas. The market has seen a significant uptick in sales as more consumers invest in high-quality hair styling tools.
• Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density and urban lifestyle, which fosters a culture of beauty and personal care. The concentration of beauty salons and retail outlets in these metropolitan areas further enhances accessibility to curling irons, making them the focal points for market growth.
• The Minister of Trade Regulation No. 13 of 2023 issued by the Ministry of Trade mandates that electrical appliances, including curling irons, must obtain a Statement of Circulation Permit (SKS) verifying compliance with Indonesian National Standards (SNI) for safety, electromagnetic compatibility, and energy efficiency before market entry. This requires mandatory testing by accredited laboratories, product labeling with safety certifications, and import thresholds ensuring only compliant goods are distributed, safeguarding consumers from electrical hazards and substandard quality.

Indonesia Curling Irons Market Segmentation

By Product Type:The product type segmentation includes Curling Tongs, Curling Wands, Automatic/Rotating Curling Irons, Multi-Styler / 2-in-1 & 3-in-1 Tools, and Other Product Types. Among these, Curling Tongs are the most popular due to their versatility and ease of use, appealing to both professional stylists and home users. Curling Wands are also gaining traction, especially among younger consumers who prefer a more natural wave. The Automatic/Rotating Curling Irons segment is emerging as a favorite for those seeking convenience and efficiency in styling.

By Technology:The technology segmentation includes Corded Curling Irons, Cordless / Rechargeable Curling Irons, Hybrid (Dual Power) Devices, and Other Technologies. Corded Curling Irons dominate the market due to their reliability and consistent performance, making them a preferred choice for professional salons. However, the Cordless / Rechargeable Curling Irons segment is witnessing rapid growth as consumers seek convenience and portability, particularly for travel and on-the-go styling.

Indonesia Curling Irons Market Competitive Landscape

The Indonesia Curling Irons Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT Philips Indonesia (Philips Personal Care), PT Panasonic Gobel Indonesia, PT Elangperdana Tyreindo (BaByliss & BaBylissPRO Distributor), Conair LLC (Conair & InfinitiPRO by Conair – Indonesia Presence), Helen of Troy Limited (Revlon Hair Tools – Indonesia), GHD (Good Hair Day) – Indonesia Professional & Retail Channels, T3 Micro, Inc. – Premium E-commerce & Salon Channels in Indonesia, PT Maspion Electronics (Local Hair Styling Appliance Brand), PT Cosmos Electronic Machinery (Cosmos Personal Care Appliances), PT Miyako Indonesia (Miyako Small Home Appliances), PT Yong Ma Electronics Indonesia (Yong Ma Beauty & Appliances), PT Glip Inti Kemindo (Local Beauty & Hair Styling Tool Brand), PT Modern Kasni Kreasindo (Local Hair Styling Tools & Accessories), PT Fastindo Multi Utama (Importer & Distributor of Hair Styling Tools), PT Eigerindo Multi Produk Industri (Lifestyle & Travel Retail Channels) contribute to innovation, geographic expansion, and service delivery in this space.

Indonesia Curling Irons Market Industry Analysis

Growth Drivers

• Increasing Demand for Hair Styling Products:The Indonesian hair styling market is projected to reach IDR 12 trillion in the future, driven by a growing consumer base that prioritizes personal grooming. The rise in beauty consciousness among Indonesian women, particularly in urban areas, has led to a surge in demand for curling irons. Additionally, the increasing number of salons and beauty parlors, estimated at over 60,000 nationwide, further fuels this demand, creating a robust market for hair styling tools.
• Rise in Disposable Income:Indonesia's GDP per capita is expected to reach approximately IDR 70 million in the future, reflecting a significant increase in disposable income. This economic growth allows consumers to spend more on personal care products, including curling irons. As more individuals enter the middle class, the purchasing power for premium hair styling tools rises, leading to an increase in sales and market expansion for high-quality curling irons.
• Influence of Social Media and Beauty Trends:The proliferation of social media platforms in Indonesia, with over 200 million active users, has significantly influenced beauty trends. Influencers and beauty bloggers showcase various hair styling techniques, driving consumer interest in curling irons. This trend is supported by a 35% increase in online beauty product sales, indicating that consumers are more inclined to purchase hair styling tools that align with the latest beauty trends promoted online.

Market Challenges

• Intense Competition:The Indonesian curling irons market is characterized by intense competition, with over 120 brands vying for market share. Major international brands dominate, but local manufacturers are increasingly entering the market, offering lower-priced alternatives. This saturation leads to price wars, which can erode profit margins for established companies. The competitive landscape necessitates continuous innovation and marketing efforts to maintain brand loyalty and market position.
• Fluctuating Raw Material Prices:The cost of raw materials for manufacturing curling irons, such as metals and plastics, has been volatile, with prices increasing by 18% in the past year due to global supply chain disruptions. This fluctuation poses a significant challenge for manufacturers, as it impacts production costs and pricing strategies. Companies must navigate these challenges to maintain profitability while ensuring product affordability for consumers.

Indonesia Curling Irons Market Future Outlook

The future of the Indonesian curling irons market appears promising, driven by technological advancements and evolving consumer preferences. As smart curling irons gain traction, manufacturers are likely to invest in innovative features that enhance user experience. Additionally, the trend towards sustainability will push brands to develop eco-friendly products, aligning with consumer demand for environmentally responsible options. The expansion of e-commerce platforms will further facilitate market growth, making products more accessible to a broader audience.

Market Opportunities

• Growth of Eco-friendly Products:There is a rising consumer preference for eco-friendly curling irons, with a projected market share increase of 25% in the future. Brands that focus on sustainable materials and energy-efficient designs can tap into this growing segment, appealing to environmentally conscious consumers and enhancing brand loyalty.
• Collaborations with Influencers:Collaborating with beauty influencers can significantly boost brand visibility and sales. With influencer marketing expected to grow by 30% in the beauty sector, brands that engage with popular figures can effectively reach target demographics, driving consumer interest and increasing market penetration.