Indonesia Used Car Financing Market

Indonesia used car financing market, valued at USD 40 Bn, grows due to rising demand for affordable transport, expanding middle class, and fintech innovations.

Region:Asia

Author(s):Rebecca

Product Code:KRAA1438

Pages:92

Published On:August 2025

About the Report

Base Year 2024

Indonesia Used Car Financing Market Overview

  • The Indonesia Used Car Financing Market is valued at USD 40 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for affordable transportation options, the expanding middle class, and the rising availability of digital and traditional financing solutions tailored for used vehicles. The market has seen a significant uptick in transactions as more consumers opt for used cars over new ones due to budget constraints, economic factors, and improved access to credit through both banks and fintech platforms .
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density, urbanization rates, and robust infrastructure. The growing middle class in these urban centers contributes to the increasing demand for used cars. Additionally, the presence of numerous financing institutions, both traditional and digital, in these areas facilitates easier access to financing options for consumers .
  • In 2023, the Indonesian government implemented regulations aimed at enhancing consumer protection in the used car financing sector. These regulations require all financing providers to disclose comprehensive information regarding loan terms, interest rates, and potential fees to consumers. This initiative is designed to promote transparency and ensure that consumers make informed decisions when financing used vehicles .
Indonesia Used Car Financing Market Size

Indonesia Used Car Financing Market Segmentation

By Vehicle Type:The used car financing market is segmented by vehicle type, including hatchbacks, sedans, SUVs, MPVs, pickup trucks, vans, luxury cars, and others. Hatchbacks and SUVs remain popular due to their affordability and practicality for urban commuting. The market is also seeing a notable increase in demand for family-oriented vehicles like MPVs, reflecting a shift toward larger and more versatile vehicles as consumer preferences evolve. Pickup trucks and vans serve commercial and utility needs, while luxury cars, though a smaller segment, attract aspirational buyers seeking premium features .

Indonesia Used Car Financing Market segmentation by Vehicle Type.

By Financing Provider:This segment includes banks, non-banking financial companies (NBFCs), original equipment manufacturers (OEMs), peer-to-peer lending platforms, in-house financing, leasing options, and others. Banks and NBFCs dominate the market due to their established networks and comprehensive financing solutions. Peer-to-peer lending platforms and digital fintech providers are gaining traction, offering competitive rates and streamlined approval processes, appealing to younger and tech-savvy consumers. OEMs and in-house financing options are also expanding, particularly as automotive brands seek to enhance customer loyalty and capture a larger share of the used car segment .

Indonesia Used Car Financing Market segmentation by Financing Provider.

Indonesia Used Car Financing Market Competitive Landscape

The Indonesia Used Car Financing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Astra Credit Companies (ACC), PT Toyota Astra Financial Services, Suzuki Finance Indonesia, PT JACCS Mitra Pinasthika Mustika Finance Indonesia (MPM Finance), Oto Multiartha, BCA Finance, Adira Finance, Mandiri Tunas Finance, CIMB Niaga Auto Finance, BRI Finance, Mega Finance, FIFGROUP, Kredit Pintar, Bank Negara Indonesia (BNI), Bank Rakyat Indonesia (BRI), Danamon Finance, and TAF Group contribute to innovation, geographic expansion, and service delivery in this space .

Astra Credit Companies (ACC)

1982

Jakarta, Indonesia

PT Toyota Astra Financial Services

2000

Jakarta, Indonesia

Suzuki Finance Indonesia

2005

Jakarta, Indonesia

PT JACCS Mitra Pinasthika Mustika Finance Indonesia (MPM Finance)

1994

Jakarta, Indonesia

Oto Multiartha

2004

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Loan Approval Rate (%)

Average Loan Amount (IDR)

Customer Satisfaction Score (NPS or equivalent)

Non-Performing Loan (NPL) Ratio (%)

Average Loan Tenure (months)

Indonesia Used Car Financing Market Industry Analysis

Growth Drivers

  • Increasing Middle-Class Population:The middle-class population in Indonesia is projected to reach 143 million by in future, representing a significant increase from 126 million. This demographic shift is crucial as it drives demand for affordable transportation options, including used cars. With rising disposable incomes, more individuals are likely to seek financing solutions to purchase vehicles, thereby stimulating the used car financing market. The growing middle class is expected to enhance overall economic activity, further supporting this trend.
  • Rising Demand for Affordable Transportation:In future, the demand for affordable transportation in Indonesia is expected to increase, with an estimated 62% of the population relying on used cars for daily commuting. This trend is driven by urbanization and the need for cost-effective mobility solutions. As public transportation options remain limited in many areas, the used car market is positioned to benefit significantly. Financing options tailored to this demographic will likely see increased uptake, further propelling market growth.
  • Expansion of Digital Financing Platforms:The digital financing landscape in Indonesia is rapidly evolving, with over 55 fintech companies offering innovative financing solutions in future. This expansion facilitates easier access to used car financing, particularly for tech-savvy consumers. Digital platforms streamline the application process, reduce paperwork, and enhance customer experience. As a result, more individuals are expected to utilize these services, driving growth in the used car financing sector and increasing overall market penetration.

Market Challenges

  • High-Interest Rates on Financing:The average interest rate for used car financing in Indonesia is projected to remain around 11% in future, which poses a significant barrier for potential buyers. High-interest rates can deter consumers from pursuing financing options, leading to lower sales in the used car market. This challenge is exacerbated by the economic environment, where inflation rates are expected to hover around 4.2%, further straining consumer budgets and limiting purchasing power.
  • Limited Consumer Awareness of Financing Options:Despite the growth of financing solutions, consumer awareness remains low, with only 32% of potential buyers familiar with available financing options in future. This lack of knowledge can hinder market growth, as many consumers may not explore financing due to misconceptions or lack of information. Educational initiatives and marketing efforts are essential to bridge this gap and encourage more individuals to consider financing for used car purchases.

Indonesia Used Car Financing Market Future Outlook

The Indonesia used car financing market is poised for significant transformation in the coming years, driven by technological advancements and changing consumer preferences. As digital platforms become more prevalent, the financing process will likely become more streamlined and accessible. Additionally, the increasing focus on sustainability may lead to the development of financing products that cater to eco-friendly vehicles, aligning with global trends. Overall, the market is expected to adapt to these dynamics, fostering growth and innovation in financing solutions.

Market Opportunities

  • Growth of E-Commerce in Vehicle Sales:The rise of e-commerce platforms for vehicle sales presents a significant opportunity for used car financing. With online sales projected to account for 27% of total vehicle sales in future, integrating financing options into these platforms can enhance customer convenience and drive sales. This trend allows financing companies to reach a broader audience and streamline the purchasing process for consumers.
  • Partnerships with Fintech Companies:Collaborating with fintech companies can create innovative financing solutions tailored to consumer needs. In future, partnerships are expected to increase, enabling traditional financing institutions to leverage technology for better customer engagement. These collaborations can enhance credit assessment processes and offer personalized financing products, ultimately expanding market reach and improving customer satisfaction.

Scope of the Report

SegmentSub-Segments
By Vehicle Type

Hatchback

Sedan

SUV

MPV

Pickup Truck

Van

Luxury Cars

Others

By Financing Provider

Banks

Non-Banking Financial Companies (NBFCs)

OEMs

Peer-to-Peer Lending

In-House Financing

Leasing Options

Others

By Customer Segment

Individual Buyers

Small Businesses

Corporate Clients

Government Agencies

Others

By Loan Tenure

Short-term Loans

Medium-term Loans

Long-term Loans

Others

By Interest Rate Type

Fixed Rate

Variable Rate

Others

By Payment Method

Monthly Installments

Lump Sum Payments

Others

By Region

Java

Sumatra

Bali

Kalimantan

Sulawesi

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Otoritas Jasa Keuangan, Kementerian Perindustrian)

Automobile Manufacturers and Producers

Used Car Dealerships

Financial Institutions (e.g., Banks, Credit Unions)

Insurance Companies

Automotive Industry Associations

Fintech Companies Specializing in Auto Financing

Players Mentioned in the Report:

Astra Credit Companies (ACC)

PT Toyota Astra Financial Services

Suzuki Finance Indonesia

PT JACCS Mitra Pinasthika Mustika Finance Indonesia (MPM Finance)

Oto Multiartha

BCA Finance

Adira Finance

Mandiri Tunas Finance

CIMB Niaga Auto Finance

BRI Finance

Mega Finance

FIFGROUP

Kredit Pintar

Bank Negara Indonesia (BNI)

Bank Rakyat Indonesia (BRI)

Danamon Finance

TAF Group

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Used Car Financing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Used Car Financing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Used Car Financing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing middle-class population
3.1.2 Rising demand for affordable transportation
3.1.3 Expansion of digital financing platforms
3.1.4 Government incentives for used car purchases

3.2 Market Challenges

3.2.1 High-interest rates on financing
3.2.2 Limited consumer awareness of financing options
3.2.3 Regulatory hurdles in financing processes
3.2.4 Competition from new car financing options

3.3 Market Opportunities

3.3.1 Growth of e-commerce in vehicle sales
3.3.2 Partnerships with fintech companies
3.3.3 Expansion into rural financing markets
3.3.4 Development of tailored financing products

3.4 Market Trends

3.4.1 Shift towards online financing applications
3.4.2 Increasing use of data analytics in credit scoring
3.4.3 Rise of peer-to-peer lending platforms
3.4.4 Growing focus on sustainability in vehicle financing

3.5 Government Regulation

3.5.1 Implementation of consumer protection laws
3.5.2 Regulations on interest rate caps
3.5.3 Licensing requirements for financing companies
3.5.4 Tax incentives for used car purchases

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Used Car Financing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Used Car Financing Market Segmentation

8.1 By Vehicle Type

8.1.1 Hatchback
8.1.2 Sedan
8.1.3 SUV
8.1.4 MPV
8.1.5 Pickup Truck
8.1.6 Van
8.1.7 Luxury Cars
8.1.8 Others

8.2 By Financing Provider

8.2.1 Banks
8.2.2 Non-Banking Financial Companies (NBFCs)
8.2.3 OEMs
8.2.4 Peer-to-Peer Lending
8.2.5 In-House Financing
8.2.6 Leasing Options
8.2.7 Others

8.3 By Customer Segment

8.3.1 Individual Buyers
8.3.2 Small Businesses
8.3.3 Corporate Clients
8.3.4 Government Agencies
8.3.5 Others

8.4 By Loan Tenure

8.4.1 Short-term Loans
8.4.2 Medium-term Loans
8.4.3 Long-term Loans
8.4.4 Others

8.5 By Interest Rate Type

8.5.1 Fixed Rate
8.5.2 Variable Rate
8.5.3 Others

8.6 By Payment Method

8.6.1 Monthly Installments
8.6.2 Lump Sum Payments
8.6.3 Others

8.7 By Region

8.7.1 Java
8.7.2 Sumatra
8.7.3 Bali
8.7.4 Kalimantan
8.7.5 Sulawesi
8.7.6 Others

9. Indonesia Used Car Financing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Loan Approval Rate (%)
9.2.4 Average Loan Amount (IDR)
9.2.5 Customer Satisfaction Score (NPS or equivalent)
9.2.6 Non-Performing Loan (NPL) Ratio (%)
9.2.7 Average Loan Tenure (months)
9.2.8 Market Penetration Rate (%)
9.2.9 Revenue Growth Rate (%)
9.2.10 Return on Assets (ROA) (%)
9.2.11 Digital Application Rate (%)
9.2.12 Cost-to-Income Ratio (%)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Astra Credit Companies (ACC)
9.5.2 PT Toyota Astra Financial Services
9.5.3 Suzuki Finance Indonesia
9.5.4 PT JACCS Mitra Pinasthika Mustika Finance Indonesia (MPM Finance)
9.5.5 Oto Multiartha
9.5.6 BCA Finance
9.5.7 Adira Finance
9.5.8 Mandiri Tunas Finance
9.5.9 CIMB Niaga Auto Finance
9.5.10 BRI Finance
9.5.11 Mega Finance
9.5.12 FIFGROUP
9.5.13 Kredit Pintar
9.5.14 Bank Negara Indonesia (BNI)
9.5.15 Bank Rakyat Indonesia (BRI)
9.5.16 Danamon Finance
9.5.17 TAF Group

10. Indonesia Used Car Financing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Vehicle Purchases
10.1.2 Decision-Making Process
10.1.3 Preferred Financing Options

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Fleet Expansion
10.2.2 Financing Preferences
10.2.3 Impact of Economic Conditions

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to Affordable Financing
10.3.2 Complexity of Loan Processes
10.3.3 Transparency in Terms and Conditions

10.4 User Readiness for Adoption

10.4.1 Awareness of Financing Options
10.4.2 Digital Literacy Levels
10.4.3 Trust in Financial Institutions

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Financing Outcomes
10.5.2 Opportunities for Upselling
10.5.3 Long-term Customer Relationships

11. Indonesia Used Car Financing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from financial institutions and automotive associations in Indonesia
  • Review of government publications on automotive financing regulations and market trends
  • Examination of online platforms and marketplaces for used car sales and financing options

Primary Research

  • Interviews with financial analysts specializing in automotive financing
  • Surveys with used car dealerships regarding financing options and customer preferences
  • Focus groups with consumers who have recently financed used cars to gather insights on their experiences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including market reports and expert opinions
  • Triangulation of consumer insights with dealership feedback to ensure consistency
  • Sanity checks through expert panel reviews comprising industry veterans and financial consultants

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total automotive financing market size based on national vehicle sales data
  • Segmentation of the used car market by vehicle type, age, and financing method
  • Incorporation of macroeconomic indicators such as GDP growth and consumer spending trends

Bottom-up Modeling

  • Collection of financing data from major banks and financial institutions offering used car loans
  • Analysis of average loan amounts and interest rates specific to used car financing
  • Volume estimates based on dealership sales data and financing uptake rates

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators, consumer confidence, and interest rates
  • Scenario modeling based on potential regulatory changes and shifts in consumer behavior
  • Development of baseline, optimistic, and pessimistic forecasts for the next five years

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Used Car Dealerships100Dealership Owners, Sales Managers
Financial Institutions60Loan Officers, Credit Analysts
Consumers Who Financed Used Cars120Recent Buyers, Financial Decision Makers
Automotive Industry Experts40Market Analysts, Automotive Consultants
Regulatory Bodies40Policy Makers, Regulatory Analysts

Frequently Asked Questions

What is the current value of the Indonesia Used Car Financing Market?

The Indonesia Used Car Financing Market is valued at approximately USD 40 billion, reflecting significant growth driven by increasing consumer demand for affordable transportation and improved access to financing options through banks and fintech platforms.

What factors are driving the growth of the used car financing market in Indonesia?

Which cities are the primary markets for used car financing in Indonesia?

What regulations has the Indonesian government implemented for used car financing?

Other Regional/Country Reports

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Malaysia Used Car Financing Market

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SEA Used Car Financing Market

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