Malaysia Automotive Lubricants Market Outlook to 2025

Driven by growing adoption of high-performance lubricants, increasing vehicles on road coupled with the availability of products on E-commerce platforms


Author(s):Anant Deorah and Jalaj Bhayana

Product Code:KR1103

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Published on

November 2021

Total pages


Table of Content

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About the Report

About the Report

The report titled “Malaysia Automotive Lubricants Market Outlook to 2025- Driven by growing adoption of high-performance lubricants, increasing vehicles on road coupled with the availability of products on E-commerce platforms" provides a comprehensive analysis of the Automotive Lubricants Market in Malaysia. The report also initiates by explaining the need and opportunity of automotive lubricant industry in Malaysia. Further it proceeds with explanation of current market size and demand by different segments. It also includes the growth drivers, trends, developments, challenges, value chain analysis and pricing analysis. It gives detailed explanation of competitive scenario including cross comparison between major players, Porter’s Five Force analysis and detailed company profiles of major players. It concludes with future scope and analyst recommendations.

Malaysia Automotive Lubricants Market

Market Overview

The industry is at growth stage, with increasing demand of automotive lubricants due to increasing automotive sales. The industry is import driven as both the end product and raw materials are majorly imported from other countries such as Thailand, Singapore, China, Europe and USA. The prices have been continously increasing due to increasing price of base oil and crude oil. Over the review period, Malaysia lubricants market observed a healthy growth both in terms of revenues as well as sales volume. In the year 2020, the market witnessed a double digit negative growth rate because of the covid-19 pandemic.

Segmentation By Grade (Synthetic, Semi-Synthetic and Mineral): High performance and expensive synthetic and semi-synthetic lubricants are gaining pace with increasing marketing efforts by lubricant manufacturers and increasing sales margins of synthetic lubricant to mechanics by distributors as well as manufacturers. With increasing use of synthetic lubricants the average per annum requirement of lubricant is falling but the higher prices of synthetic lubricants leads to increasing market revenue.  

Demand By Type (Passenger Car Engine Oil, Heavy Duty Engine Oil, Motorcycle Engine Oil, Hydraulic Oil, Gear Oil & Transmission Oil and Greases): In 2020, Passenger Car Engine Oil accounted for the leading share in the automotive lubricant sales followed by Heavy Duty Engine Oil, Motorcycle Engine Oil and others. Increasing number of passenger cars, increasing average distance travelled by a vehicle and the high consumption of lubricants in a commercial vehicles are ensuring the dominance of Passenger Car Engine Oil and Heavy Duty Diesel Engine Oil. Large circulation of motorcycles catapulted the share of motorcycle oil to the third highest in the market.

By End Users: Since, number of Passenger Vehicles in Malaysia is higher than other vehciles, they are the biggest consumers of automotive lubricants. The number of passenger vehicles on road is one the rise due to increasing private vehicle ownership because of high per capita income and unreliable public transport system in the country. Increasing average distance travelled by trucks catapulted the share of commercial vehicle to the second highest in the market.

By Sales Channel: Majority of sales were undertaken through distributors followed by direct sales to OEMs and through company owned fuel stations. By distributors maximum sales were attributed to service stations and garages due to high influence of mechanics in lubricant purchase. The share of supermarkets and online retail is low due to the low trust level attributed and relatively new status of these modes of distribution.

Competitive Landscape

The industry is concentrated with presence of around 15-30 manufacturers including multinational oil producers and local manufacturers. The industry is majorly dominated by three major players namely Castrol, Shell and Petronas accounting for a market share of +70% collectively in terms of sales volume in 2020.

Future Outlook and Projection

The industry experienced a major downfall in 2020 due to coronavirus pandemic, but it is expected to gain the pace and recover the loss in the next 2-3 years. Semi-Synthetic and Synthetic grades are expected to gain prominence and favor owing to demand for superior quality and increasing lubricant quality standard awareness among consumers. Introduction of electric vehicle will dampen the demand of traditional engine oil but will drive sales of E-lubricants. Market consolidation will take place as the automotive lubricant industry is a niche space and players with better geographical presence will take over others.

Key Topics Covered in the Report:-

  • Automotive Lubricants Market Size on the Basis of Sales Volume and Revenue
  • Automotive Lubricants Market Segmentation – By type of Lubricant, By Grade of Lubricant, By Viscosity, By End Users
  • Target Addressable Audience – Passenger And Commercial Vehicles, Regional Analysis, Used Car Sales
  • Supply Ecosystem and Competition Parameters
  • Value chain analysis in the Automotive Lubricants Market in Malaysia
  • Demand Scenario
  • Trends and Developments in Automotive Industry in Malaysia
  • Growth Drivers for Automotive Industry in Malaysia
  • Marketing Strategies
  • Challenges Faced by Lubricant Producers
  • Porter Five Force Analysis
  • Emerging Business Strategies
  • Best Practises in Business
  • Pricing Analysis
  • Customer Buying Decision Parameters
  • Cross Comparison Between Major Players in The Industry
  • Impact of Covid-19 on the Automotive Lubricants Industry in Malaysia
  • Future Projections and Market Size for Malaysia Automotive Lubricants Industry

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Key Target Audience

  • Lubricant Manufacturing Companies
  • Oil Producers
  • Lubricant Distributors
  • Government Associations


Time Period in the Report

  • Historical Period: 2014-2020
  • Forecast Period: 2021F-2025F


Key Segments Covered in the Report

  • Market Size of Malaysia Automotive Lubricants in terms of Sales Volume in Mn L, 2020
  • Market Size of Malaysia Automotive Lubricants in terms of Sales Revenue in MYR, 2020
  • Market Segmentation of Malaysia Automotive Lubricants in terms of Sales Volume in Mn L, 2020

By End User Industry

  •  Passenger Vehicle
  • Commercial Vehicle
  • Motorcycles
  • Marine

By Grade

  • Synthetic
  • Semi-Synthetic
  • Mineral

By Type

  • Passenger Car Engine Oil
  • Heavy Duty Engine Oil
  • Motorcycle Oil
  • Gear oil and Transmission Oil
  • Hydraulic Oil
  • Grease and others

By Sales Channel

  • OEMs
  • Fuel Stations
  • OEM Workshops and Spare Part Shops
  • Service Stations and Garages
  • Online
  • Hypermarket/Supermarket

By Viscosity Grade

  • 0W-20
  • 5W-40
  • 10W-40
  • 15W-40
  • 15W-50
  • Others

Companies Covered:

  • Shell
  • Petronas
  • Total
  • Chevron
  • Castrol
  • Hyrax
  • Mobil
  • Others

Table of Contents

Table of Contents

1. Executive Summary (Industry Overview, Competition Scenario, Industry Bottlenecks, Market Size, Future Overview)

2. Malaysia Overview

2.1Country Demographics (Population, Economy, Major Sectors, Major Industries, Trade Overview)

2.2Target Addressable Market for Automotive Lubricants Sector (Vehicles on Road, Vehicle Sales, 
New Vehicle Registration, Current Vehicle Age, Used Car 2.3Market, Regional Analaysia)

2.4Growth Drivers for Automotive Lubricants Industry

2.5Regional Hotspots for Lubricants Industry in Malaysia

2.6Customer Buying Decision Parameters for Automotive Lubricants

3. Supply Scenario

3.1Supply Side Ecosystem (Additive Manufacturers, Distributors, OEMs, Upstream + Downstream, Downstream)

3.2Overview and Genesis (Introduction phase, Growing Phase and Maturity Phase)

3.3Value Chain Analysis (Analysis on Margins in Manufacturing, Distribution and Sales)

4. Malaysia Automotive Lubricants Market Size, 2020

4.1Market Size by Sales Volume (Mn L) and Revenue (MYR Mn), 2014-2020

4.2Market Segmentation By Grade, 2020 (Sales Volume in Mn L)

4.3Market Segmentation By Type of Lubricant, 2020 (Sales Volume in Mn L)

4.4Market Segmentation By Viscosity Grade, 2020 (Sales Volume in Mn L)

4.5Market Segmentation By End Users, 2020 (Sales Volume in Mn L)

4.6Market Segmentation By Sales and Distribution Channel, 2020 (Sales Volume in Mn L)

5. Industry Analysis

5.1Regulatory Landscape

5.2Major Trends in Automotive Lubricants Industry in Malaysia (Automobile Demand, Increasing 
Lubricant Consumption, Introduction of Bio Lubricants and more)

5.3Challenges in Automotive Lubricants Industry in Malaysia (Sale of Fake Products, Low Pricing 
at Hypermarkets, Heavy Dependence on Imports and more)

5.4Pricing Analysis of Major Automotive Lubricant Manufacturers (Comparison between Average 
Costs of Various types of Lubricants from different Manufacturers)

5.5Porter Five Force Analysis (Competition, Bargaining Power of Suppliers, Threats of new entrants, Bargaining power of byers and threat of substitute)

6. Competitive Analysis

6.1Competitive Landscape in Automotive Lubricants Market in Malaysia (Major Competition 
Parameters, Market Share of Major Players on the basis of Sales 6.2Volume in Mn L)

6.3Strengths and Weaknesses of Major players(Manufacturers including Shell, Petrnoas, Castrol, 
Mobil and Total)

6.4Cross Comparison on the basis of Sales Volume (in Mn L), 2020

6.5Cross Comparison on the basis of Operational Parameters (Comparison on the basis of 
parameters such as Vintage, Number of Grades, Best Selling Grade, 6.6Brands, Distributors, Fuel 
stations and more)

6.7Company Profiles of Major Players in the Industry (Includes Parameters such as Company 
Overview, USP, Recent  Developments, Business Strategies and more)

7. Future Outlook

7.1Future Market Size of Automotive Lubricants in Malaysia by Sales Volume (Mn L) and Sales 
Revenue (MYR Mn), 2025F

7.2Projected Market Segmentation, 2025F (By Grade of Lubricants, By End Users, By Type of 
Lubricant and Sales Channel on the basis of Sales Volume in Mn L)

EV as a Threat or Opportunity

8. Impact of Covid-19

8.1Analysis on the Impact of Covid -19 (Impact on Monthly Sales Demand, Impact on Supply and 
Demand of Lubricants and more)

8.2Major Players and their response towards Covid-19 (Analysis on How major players dealt with 
the impact of Covid-19 pandemic)

9. Analyst Recommendations

9.1Proposed Business Framework (Proposed Framework for Product, Plant, Distribution, Packaging 
and Aftersales)

9.2Best Practices for Automotive Lubricants Company (Best Practices for Manufacturers including 
Distribution, Online Sales, Fluids for Evs and more)

9.3Promotional Strategies (Strategies for Manufacturers to Promote their products in Malaysian 

10. Research Methodology

10.1Market Definitions


10.3Market Sizing Approach

10.4Consolidated Research Approach

10.5Primary Research Approach

10.6Primary Research Approach & Operational Analysis Inclusion

10.7Primary Research Approach & Operational Analysis Inclusion

10.8Correlation Matrix

10.9Regression Matrix

10.10Research Limitations

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