Saudi Automotive Lubricants & EV-Specific Fluids Market Size, Share, Growth Drivers, Trends, Opportunities, Competitive Landscape & Forecast 2025–2030

The Saudi Arabia automotive lubricants and EV-specific fluids market, valued at USD 1.5 Bn, is growing due to rising vehicle ownership and EV infrastructure expansion.

Region:Middle East

Author(s):Dev

Product Code:KRAB6888

Pages:89

Published On:October 2025

About the Report

Base Year 2024

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Overview

  • The Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing vehicle population, rising awareness of vehicle maintenance, and the growing demand for high-performance lubricants and fluids, particularly in the context of electric vehicles (EVs) and their specific requirements.
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their significant automotive activity, high population density, and the presence of major automotive manufacturers and service centers. These urban centers are also pivotal in the distribution and retail of automotive lubricants and fluids.
  • In 2023, the Saudi government implemented regulations mandating the use of environmentally friendly lubricants in public transportation vehicles. This initiative aims to reduce emissions and promote sustainability within the automotive sector, thereby influencing the market dynamics for automotive lubricants and fluids.
Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Size

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Segmentation

By Type:The market is segmented into various types of automotive lubricants and fluids, including engine oils, transmission fluids, greases, hydraulic fluids, coolants, EV-specific fluids, and others. Each of these segments plays a crucial role in vehicle performance and maintenance.

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market segmentation by Type.

The engine oils segment is the dominant player in the market, driven by the high demand for engine performance and longevity. Consumers are increasingly opting for synthetic and high-mileage oils, which offer better protection and efficiency. The growing trend of regular vehicle maintenance and the rise in the number of vehicles on the road further bolster the demand for engine oils, making it a critical segment in the automotive lubricants market.

By End-User:The market is segmented based on end-users, including passenger vehicles, commercial vehicles, two-wheelers, electric vehicles, fleet operators, and others. Each segment has unique requirements and contributes differently to the overall market dynamics.

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market segmentation by End-User.

Passenger vehicles dominate the end-user segment, accounting for a significant share of the market. This is attributed to the high number of personal vehicles in Saudi Arabia, coupled with a growing awareness of the importance of regular maintenance and the use of quality lubricants. The increasing disposable income and changing consumer preferences towards vehicle performance further enhance the demand in this segment.

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Competitive Landscape

The Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market is characterized by a dynamic mix of regional and international players. Leading participants such as Saudi Aramco, Al-Jomaih and Shell Lubricating Oil Company, TotalEnergies Marketing Middle East, Castrol Limited, Mobil 1, Fuchs Petrolub SE, Gulf Oil International, Petronas Lubricants International, Chevron Corporation, Valvoline Inc., Lukoil, Idemitsu Kosan Co., Ltd., ENOC Group, Sinopec Limited, Afton Chemical Corporation contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Aramco

1933

Dhahran, Saudi Arabia

Al-Jomaih and Shell Lubricating Oil Company

1970

Riyadh, Saudi Arabia

TotalEnergies Marketing Middle East

1924

Dubai, UAE

Castrol Limited

1899

London, UK

Mobil 1

1974

Fairfax, Virginia, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Product Diversification Index

Pricing Strategy

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Industry Analysis

Growth Drivers

  • Increasing Vehicle Ownership:The vehicle ownership rate in Saudi Arabia has surged, with over 15 million registered vehicles as of 2024. This growth is driven by a rising population, which is projected to reach 40 million in the future, and increasing urbanization. The demand for automotive lubricants is directly correlated with this trend, as more vehicles on the road necessitate higher lubricant consumption, thereby boosting market growth significantly.
  • Rising Demand for High-Performance Lubricants:The Saudi automotive sector is witnessing a shift towards high-performance lubricants, with a market value of approximately SAR 1.6 billion in the future. This demand is fueled by the increasing performance standards of modern vehicles, which require advanced lubricants to enhance engine efficiency and longevity. As vehicle manufacturers focus on quality, the demand for superior lubricants is expected to rise, further propelling market growth.
  • Growth in Electric Vehicle Adoption:The electric vehicle (EV) market in Saudi Arabia is expanding rapidly, with over 25,000 EVs sold in the future. Government initiatives, such as the Saudi Green Initiative, aim to increase EV adoption to 35% of total vehicle sales in the future. This transition necessitates specialized EV-specific fluids, creating a new segment within the automotive lubricants market that is poised for significant growth in the coming years.

Market Challenges

  • Fluctuating Crude Oil Prices:The automotive lubricants market in Saudi Arabia is heavily influenced by crude oil prices, which have shown volatility, averaging around $85 per barrel in the future. This fluctuation impacts production costs for lubricant manufacturers, leading to potential price increases for consumers. Such instability can hinder market growth as manufacturers struggle to maintain competitive pricing while ensuring profitability.
  • Limited Consumer Awareness of EV-Specific Fluids:Despite the growth in EV adoption, consumer awareness regarding the importance of EV-specific fluids remains low. A survey indicated that only 32% of EV owners in Saudi Arabia are aware of the unique lubricants required for their vehicles. This lack of knowledge can lead to improper maintenance, affecting vehicle performance and longevity, and ultimately posing a challenge to market expansion in this segment.

Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Future Outlook

The future of the automotive lubricants and EV-specific fluids market in Saudi Arabia appears promising, driven by increasing vehicle ownership and a shift towards sustainability. As the government continues to support EV infrastructure development, the demand for specialized lubricants will likely rise. Additionally, advancements in lubricant formulations and a growing focus on bio-based products will create new opportunities for manufacturers, enhancing their competitive edge in a rapidly evolving market landscape.

Market Opportunities

  • Expansion of EV Infrastructure:The Saudi government plans to invest SAR 1.2 billion in EV infrastructure in the future, which will significantly enhance charging station availability. This expansion will not only support EV adoption but also create a demand for EV-specific lubricants, presenting a lucrative opportunity for manufacturers to cater to this emerging market segment.
  • Development of Bio-Based Lubricants:With sustainability becoming a priority, the market for bio-based lubricants is expected to grow. The Saudi government aims to increase the share of renewable energy to 55% in the future, encouraging the development of eco-friendly lubricants. This shift presents an opportunity for companies to innovate and capture a growing segment of environmentally conscious consumers.

Scope of the Report

SegmentSub-Segments
By Type

Engine Oils

Transmission Fluids

Greases

Hydraulic Fluids

Coolants

EV-Specific Fluids

Others

By End-User

Passenger Vehicles

Commercial Vehicles

Two-Wheelers

Electric Vehicles

Fleet Operators

Others

By Distribution Channel

Retail Outlets

Online Sales

Distributors

Direct Sales

Others

By Application

Automotive

Industrial

Marine

Agricultural

Others

By Packaging Type

Bulk Packaging

Retail Packaging

Eco-Friendly Packaging

Others

By Brand

Premium Brands

Mid-Range Brands

Economy Brands

Private Labels

Others

By Price Range

Low Price

Mid Price

High Price

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Standards, Metrology and Quality Organization)

Manufacturers and Producers

Distributors and Retailers

Automotive OEMs (Original Equipment Manufacturers)

Fleet Operators and Logistics Companies

Industry Associations (e.g., Saudi Arabian Oil Company Association)

Financial Institutions

Players Mentioned in the Report:

Saudi Aramco

Al-Jomaih and Shell Lubricating Oil Company

TotalEnergies Marketing Middle East

Castrol Limited

Mobil 1

Fuchs Petrolub SE

Gulf Oil International

Petronas Lubricants International

Chevron Corporation

Valvoline Inc.

Lukoil

Idemitsu Kosan Co., Ltd.

ENOC Group

Sinopec Limited

Afton Chemical Corporation

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Analysis

3.1 Growth Drivers

3.1.1 Increasing vehicle ownership
3.1.2 Rising demand for high-performance lubricants
3.1.3 Growth in electric vehicle adoption
3.1.4 Government initiatives for automotive sector development

3.2 Market Challenges

3.2.1 Fluctuating crude oil prices
3.2.2 Competition from alternative products
3.2.3 Regulatory compliance costs
3.2.4 Limited consumer awareness of EV-specific fluids

3.3 Market Opportunities

3.3.1 Expansion of EV infrastructure
3.3.2 Development of bio-based lubricants
3.3.3 Strategic partnerships with automotive manufacturers
3.3.4 Increasing exports to neighboring regions

3.4 Market Trends

3.4.1 Shift towards synthetic lubricants
3.4.2 Growing focus on sustainability
3.4.3 Technological advancements in lubricant formulations
3.4.4 Rise in online sales channels

3.5 Government Regulation

3.5.1 Emission standards for lubricants
3.5.2 Incentives for EV adoption
3.5.3 Regulations on hazardous materials
3.5.4 Standards for lubricant quality and performance

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Segmentation

8.1 By Type

8.1.1 Engine Oils
8.1.2 Transmission Fluids
8.1.3 Greases
8.1.4 Hydraulic Fluids
8.1.5 Coolants
8.1.6 EV-Specific Fluids
8.1.7 Others

8.2 By End-User

8.2.1 Passenger Vehicles
8.2.2 Commercial Vehicles
8.2.3 Two-Wheelers
8.2.4 Electric Vehicles
8.2.5 Fleet Operators
8.2.6 Others

8.3 By Distribution Channel

8.3.1 Retail Outlets
8.3.2 Online Sales
8.3.3 Distributors
8.3.4 Direct Sales
8.3.5 Others

8.4 By Application

8.4.1 Automotive
8.4.2 Industrial
8.4.3 Marine
8.4.4 Agricultural
8.4.5 Others

8.5 By Packaging Type

8.5.1 Bulk Packaging
8.5.2 Retail Packaging
8.5.3 Eco-Friendly Packaging
8.5.4 Others

8.6 By Brand

8.6.1 Premium Brands
8.6.2 Mid-Range Brands
8.6.3 Economy Brands
8.6.4 Private Labels
8.6.5 Others

8.7 By Price Range

8.7.1 Low Price
8.7.2 Mid Price
8.7.3 High Price
8.7.4 Others

9. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Product Diversification Index
9.2.7 Pricing Strategy
9.2.8 Distribution Efficiency
9.2.9 Brand Recognition Score
9.2.10 Innovation Rate

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Saudi Aramco
9.5.2 Al-Jomaih and Shell Lubricating Oil Company
9.5.3 TotalEnergies Marketing Middle East
9.5.4 Castrol Limited
9.5.5 Mobil 1
9.5.6 Fuchs Petrolub SE
9.5.7 Gulf Oil International
9.5.8 Petronas Lubricants International
9.5.9 Chevron Corporation
9.5.10 Valvoline Inc.
9.5.11 Lukoil
9.5.12 Idemitsu Kosan Co., Ltd.
9.5.13 ENOC Group
9.5.14 Sinopec Limited
9.5.15 Afton Chemical Corporation

10. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government fleet management practices
10.1.2 Budget allocation for automotive lubricants
10.1.3 Preference for local suppliers
10.1.4 Compliance with sustainability initiatives

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in EV infrastructure
10.2.2 Spending on maintenance and lubricants
10.2.3 Budgeting for R&D in lubricants
10.2.4 Partnerships with lubricant manufacturers

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality concerns with low-cost products
10.3.2 Availability of specialized EV fluids
10.3.3 Need for technical support and training
10.3.4 Environmental compliance challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of EV-specific lubricants
10.4.2 Readiness to switch to synthetic options
10.4.3 Training needs for maintenance staff
10.4.4 Acceptance of new technologies

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of lubricant performance
10.5.2 Cost savings from improved efficiency
10.5.3 Expansion into new vehicle types
10.5.4 Long-term supplier relationships

11. Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication channels

2.5 Promotional tactics

2.6 Market positioning


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 E-commerce integration

3.4 Logistics and supply chain management

3.5 Distributor partnerships


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay

4.5 Value-based pricing


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Product development opportunities

5.4 Market entry barriers

5.5 Customer feedback mechanisms


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer engagement strategies

6.4 Feedback and improvement loops

6.5 Community building initiatives


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Customer-centric solutions

7.4 Innovation in product offerings

7.5 Competitive advantages


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Market research and analysis

8.5 Training and development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band analysis
9.1.3 Packaging strategies

9.2 Export Entry Strategy

9.2.1 Target countries identification
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling
15.2.3 Resource allocation

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local and international market research firms
  • Review of government publications and regulations related to automotive lubricants and EV fluids
  • Examination of trade journals and technical papers focusing on lubricant formulations and applications

Primary Research

  • Interviews with key stakeholders in the automotive lubricants sector, including manufacturers and distributors
  • Surveys targeting automotive service centers and workshops to understand usage patterns and preferences
  • Field interviews with automotive engineers and R&D professionals specializing in lubricant technology

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and market trends
  • Triangulation of insights from primary interviews with secondary data to ensure consistency
  • Sanity checks conducted through expert panel reviews to validate assumptions and projections

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national automotive sales and lubricant consumption rates
  • Segmentation of the market by product type, including conventional lubricants and EV-specific fluids
  • Incorporation of growth forecasts for electric vehicles and their impact on fluid demand

Bottom-up Modeling

  • Collection of sales volume data from leading lubricant manufacturers operating in Saudi Arabia
  • Estimation of average pricing for various lubricant categories and EV fluids
  • Calculation of market size based on volume and pricing data across different distribution channels

Forecasting & Scenario Analysis

  • Development of forecasting models using historical sales data and projected growth rates for EV adoption
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences towards sustainability
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030 to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive Lubricant Manufacturers100Product Managers, R&D Directors
EV Fluid Suppliers80Sales Managers, Technical Support Engineers
Automotive Service Centers120Workshop Managers, Service Advisors
Fleet Operators70Fleet Managers, Procurement Officers
Industry Experts and Consultants50Market Analysts, Industry Advisors

Frequently Asked Questions

What is the current value of the Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market?

The Saudi Arabia Automotive Lubricants and EV-Specific Fluids Market is valued at approximately USD 1.5 billion, driven by factors such as increasing vehicle ownership, heightened awareness of vehicle maintenance, and the demand for high-performance lubricants, especially for electric vehicles.

Which cities are the key players in the Saudi automotive lubricants market?

What regulations has the Saudi government implemented regarding automotive lubricants?

What are the main types of automotive lubricants available in Saudi Arabia?

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