Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA Gold Market value chain — including retailers, investors, and end consumers. Coverage spans major cities such as Riyadh, Jeddah, and Dammam, as well as emerging markets.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Retail Jewelers | Businesses selling gold jewelry directly to consumers | Sample Size: 80 |
| Gold Investors | Individuals and institutions investing in gold | Sample Size: 50 |
| End Consumers | Individuals purchasing gold for personal use | Sample Size: 70 |
| Gold Traders | Businesses involved in the wholesale gold market | Sample Size: 50 |
| Corporate Buyers | Companies purchasing gold for various purposes | Sample Size: 30 |
| Goldsmiths | Artisans crafting gold jewelry and products | Sample Size: 20 |
Total Respondents:360 (60 structured interviews + 300 surveys)
The KSA gold market is primarily driven by increasing consumer demand for gold jewelry, rising investment in gold as a safe-haven asset, growth in the tourism sector boosting gold sales, and government initiatives promoting gold trading.
Challenges in the KSA gold market include fluctuating gold prices affecting consumer purchasing power, regulatory hurdles in gold trading, competition from alternative investment options, and economic uncertainties that impact consumer spending.
Opportunities in the KSA gold market include the expansion of online gold trading platforms, increasing demand for gold investment products, collaborations with international gold suppliers, and a growing interest in gold recycling and sustainability practices.
The KSA gold market is segmented by type (jewelry, investment gold, industrial gold, gold coins), end-user (individual consumers, retailers, investors, corporates), region (Riyadh, Jeddah, Dammam), purity level, distribution channel, consumer demographics, and occasion.
Current trends in the KSA gold market include a shift towards digital gold trading, rising popularity of gold ETFs, increased focus on ethical sourcing of gold, and customization and personalization in gold jewelry offerings.
