select a format

Single User License
USD 3450 INR 221111
Site License
USD 6900 INR 442221
Corporate User License
USD 10350 INR 663332

Alternatively

Request a quote
Request a Customized research
Request for Sample Report





Recent Viewed Reports


Why Ken Reasearch?


Testimonials

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"

The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"


How Britain Shops for Electricals | Verdict Consumer Report

How Britain Shops for Electricals | Verdict Consumer Report


  • Products Id :- VR0028TR
  • |
  • Pages: 36
  • |
  • June 2015
  • |
  • |
  Request for Sample Report

Executive Summary

How Britain Shops Electricals is part of Verdict's How Britain Shops series, which surveys 12,000 shoppers online to gauge how the nation shops across 12 different retail sectors. While just half of all shoppers have made an electrical purchase over the last year (52.9%), this will grow over the next few years as the wearables sector becomes more popular, particularly smart watches.

Key Findings

Use retailer ratings across eight key metrics to benchmark the performance of retailers in the electrical market

Understand what channels shoppers are using to make purchases and see how this varies across regions and demographics to improve customer targeting

Identify what factors electrical shoppers find important, and how well retailers satisfy the expectations of their shoppers

Synopsis

With 89.9% of electrical shoppers purchasing goods once every few months' or less often, the frequency with which they encounter retailers is below that of many sectors. This means that there are fewer opportunities for retailers to leave an impression and to build loyalty with the shoppers, which makes each instance all the more important.

The electrical market is one of the most mature in terms of spend transitioning from stores to online, and it also has one of the highest levels of penetration for click & collect use over the past year at 8.6%. However, the sector remains in a high growth phase, which will result in large increases in shoppers using the channel.

Amazon has a significant margin over its electrical competition in terms of penetration, with 52.2% and 36.8% of electrical shoppers having visited and purchased from the retailer, respectively. This represents a respective 11.2 and 8.6 percentage point margin over the second placed retailer, Argos.

Reasons To Buy

How much better off do electrical shoppers feel in comparison to last year?

Which electrical retailers have the highest share of visitors and purchasers?

How many other stores do your shoppers use for electrical?



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com
+91-9015378249
www.kenresearch.com

1 Overview

2 Main Conclusions

2.1 Penetration set to grow as wearables take off

2.2 Retailers must focus on shopping experience

2.3 Click & collect penetration is one of the highest, but still growing quickly

2.4 Amazon has the highest penetration thanks to a wide range of low- cost accessories

2.5 Low conversion due to easy comparisons and retailer switching

2.6 While it is easy to switch, comparison websites reduce the need

2.7 Quality and value are most important to electricals shoppers

2.8 AO.com defies pureplay limitations

2.9 Expectations are a key consideration

3 Sector Analysis

3.1 Sector summary

3.1.1 Wealthy male shoppers dominate market

3.2 Shopping frequency

3.2.1 Infrequent nature of purchases makes shopping experience key

3.3 Channel spend

3.3.1 Click & collect set to grow rapidly

3.4 Penetration of shoppers

3.4.1 Amazon dominates with small frequent purchases

3.5 Conversion

3.5.1 Low conversion a result of homogeneous products

3.6 Shopping around

3.6.1 Comparison sites help to focus on just a few retailers

4 Retailer Ratings

4.1 Importance of shopping drivers

4.1.1 Importance of quality highlights changing expectations

4.2 Retailer ratings

4.2.1 AO.com setting the benchmark

5 Methodology

5.1 Access to additional data

6 Appendix

6.1 About Verdict Retail

6.2 Disclaimer

Figure 1: How much better off electricals shoppers feel compared to last year (%), 2015

Figure 2 : How much extra electricals shoppers feel they are spending compared to last year (%), 2015

Figure 3 : Electricals share of shoppers (%), 2015

Figure 4 : Demographic profile of electricals shoppers (%), 2015

Figure 5 : Frequency of electricals shopping trips (%), 2015

Figure 6 : Channels used in the last year by electricals shoppers (%), 2015

Figure 7 : Percentage of consumers who shop for electricals by demographics (%), 2015

Figure 8 : Percentage of consumers who shop for electricals by region (%), 2015

Figure 9 : Percentage of electricals shoppers visiting the top 10 retailers (%), 2015

Figure 10 : Percentage of electricals shoppers purchasing from the top 10 retailers (%), 2015

Figure 11 : Proportion of shoppers who are frequent or occasional shoppers at the top 10 electricals retailers (%), 2015

Figure 12 : Average rate of conversion for all sectors (%), 2015

Figure 13 : Top 10 retailers' conversion for electricals (%), 2015

Figure 14 : Average number of electricals retailers each shopper visited and purchased from in the last year, 2015

Figure 15 : Average number of electricals retailers purchased from by region, 2015

Figure 16 : Average number of other electricals retailers purchased from for the top 10 retailers, 2015

Figure 17 : Importance of shopping drivers to electricals shoppers (rated out of 10), 2015

Table 1: Frequency of electricals shopping trips by region (%), 2015

Table 2: Frequency of electricals shopping trips by demographics (%), 2015

Table 3: Channels used in the last year by electricals shoppers by region (%), 2015

Table 4: Channels used in the last year by electricals shoppers by demographics (%), 2015

Table 5: Top 10 retailers' share of regional electricals shoppers (%), 2015

Table 6: Average conversion of electricals retailers by region (%), 2015

Table 7: Electricals retailer ratings for shopping drivers (rated out of 10), 2015

Table 8: Electricals retailer ratings for shopping drivers (rated out of 10), 2015

Table 9: Electricals retailer ratings versus driver importance, 2015

Table 10: Electricals retailer ratings versus driver importance, 2015

Table 11: Sample sizes by sector, 2015

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Insight Report, Retail, Electrical and Eletronics, Electrical, Verdict Retail


Ken Research Pvt. Ltd. 27A, Tower B-2, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India
+91 1244230204

download

Company Brochure

Engage with Us

query [@] kenresearch.com