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Market Entry Strategy

If you are looking to expand your business by entering into a new geography or by initiating a new product or service line you need a winning market entry strategy which will enable you to achieve your business goals. Prior to the development of market entry strategy you first need to gauge insights regarding the upcoming technology, upcoming product and services, demand-supply gap in the industry and potential geographies. To analyze ease of doing business in a particular market you need to understand the competition scenario in the market along with market size, market demographics, consumer preferences, business and economic environment pertaining to the market in different geographies.

Ken research has consistently set a bar for development of best market entry strategy for emerging markets. We have helped our clients to develop and plan market entry in various emerging geographies like Saudi Arabia, Philippines, Indonesia and others. Our market entry strategy research reports will not just help in understanding growth potential and gaps in a particular market but will also guide you through the entire process of market entry. We can answer all your questions pertaining to development of strategies to enter foreign market or business strategies to follow before new product launch. We can develop a detailed roadmap for you that will enable you to recognize key operational factors, government regulation pertaining to a market, ideal and competitive product portfolio, business growth marketing strategy to increase sales, upcoming geographies, consumer behavior and investment model that will also help you analyze the right mode of entry and source of finance. Our reports also includes various existing success and failure case studies which will further enable you to understand the do’s and don’ts associated to the industry. All of this together will enable you develop effective strategy to improve business operation.

Case Study

  • Case Study - I


  • Case Study : II


  • Case Study: III


  • Case Study - I

    Overview   Background:
    The client is one of the industry association governing the development, marketing and movement of quality seed and associated products and services throughout the world.
    Need For Consulting Services:
    The company requires research to understand the market dynamics of Ukraine and Russia Seed Industry along with the possible scenario of market entry for a global agriculture companies in the countries.
    Ken Research Value Addition:
    Ken Research assessed major seed distributors, importers and exporters positioning, government regulation for market entry, current industry scenario related to competition, profitability, investment criteria to provide the holistic view point of the market.
    Client Action:
    The association was able to gauge deeper understanding of the market for its members and was able to strategies the joint venture opportunities conducive in the environment

  • Case Study - II

    Overview & Background
    The client is one of the renowned companies offering express services, remittance services and corporate services in the Philippines. The company provides branch pick-up, door-to-door delivery remittance services in the country.
    Need For Consulting Services:
    The company requires industry research coverage on Philippines remittance industry with a broader analysis on the domestic and international remittance along with the opportunities in Bill Payment sector for their IPO prospectus
    Ken Research Value Add:
    Ken Research provided end to end consultancy services that enabled the client to assess the opportunities and challenges in the domestic bill payment and bank and non-bank entities money remittance market along with the international industry scenario.
    Client Action:
    The research enabled the client to build industry insights to draw a business decision for organic and inorganic growth in remittance business. The company was able to formulate the strategy on how to compete with Pawnshops and Banks operating in the remittance business.

  • Case Study : III

    Overview & Background
    The client is one of the leading brewery group in the world with an extensive portfolio of beer and other liquor categories
    Need For Consulting Services:
    The firm would like to know the recommendations and future potential to get an idea of the competition and gain more penetration in the Indian market.
    Ken Research Value Add:
    Ken Research’s comprehensive analysis on the market size of the India Alcoholic Beverage Industry, player positioning and business strategies for major players aided the client to assess the possibilities of entering in other product segment.
    Client Action:
    The client has been able to successfully plan the launch of their product in other segments and is currently amongst the major beer brand in India.