Public Relations Market Global Report 2017
June 2017
125
About the Report
About the Report
Public relations services deal with promoting the image and interest of the clients. Includes implementing public relation campaigns.
The Americas was the x largest geographic region in the Public Relations market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market.Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Public Relations market.
PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012. Companies in the industry should consider exploring opportunities in internet and mobile advertisement to increase their share in the market in the highly competitive advertising, public relation, and related services industry.
Public Relations Market Global Report 2017 from The Business Research Company provides the strategists, marketers and senior management with the critical information they need to assess the global public relations market.
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Description
Where is the largest and fastest growing market for public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relations market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider public relations market, and compares it with other markets.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
Market segmentations break down market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
The public relations market section of the report gives context. It compares the public relations market with other segments of the public relations market by size and growth, historic and forecast. It analyses Expenditure Per Capita, Public Relations Indicators Comparison, Public Relations Enterprise And Employee Comparison
Scope
Markets covered: Media Relations, Issue/Crisis Management, Promotional Events, Social Media Management, Public Affairs
Companies mentioned: edelman, weber shandwick, FleishmanHillard, Ketchum, MSLGroup, Burson-Marsteller, Hill+Knowlton Strategies, Ogilvy PR, Golin, Havas PR
Countries: China, India, Japan, UK, Germany, France, Italy, Spain, Russia, USA, Brazil
Regions: Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa, Oceania.
Time series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, population, GDP, Expenditure Per Capita, Public Relations Indicators Comparison, Public Relations Enterprise And Employee Comparison
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Products
Products
Media Relations, Issue/Crisis Management, Promotional Events, Social Media Management, Public Affairs
Companies
edelman, weber shandwick, FleishmanHillard, Ketchum, MSLGroup, Burson-Marsteller, Hill+Knowlton Strategies, Ogilvy PR, Golin, Havas PR
Table of Contents
Table of Contents
1. Public Relations Market Characteristics;
2. Public Relations Market Size And Growth;
2.1. Historic Market Growth;
2.1.1. Drivers Of The Market; 2.1.2. Restraints On The Market; 2.2. Forecast Market Growth; 2.2.1. Drivers Of The Market; 2.2.2. Restraints On The Market;
3. Pestle Analysis;
3.1. Political; 3.2. Economic; 3.3. Social; 3.4. Technological; 3.5. Legal; 3.6. Environmental;
4. Public Relations Market Customer Information;
5. Public Relations Market Segmentation;
5.1. Global Public Relations Market, 2016, By Segment; Media Relations; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 5.2. Global Public Relations Market, 2012-2020, Historic And Forecast, By Segment;
6. Public Relations Market Regional And Country Analysis;
6.1. Global Public Relations Market, 2016, By Region; 6.2. Global Public Relations Market, 2012-2020, Historic And Forecast, By Region; 6.3. Public Relations Market, 2016, By Country; 6.4. Public Relations Market, 2012-2020, Historic And Forecast, By Country;
7. Global Public Relations Market Comparison With Macro Economic Factors;
7.1. Public Relations Market Size, Percentage Of GDP, Global; 7.2. Per Capita Average Public Relations Expenditure, Global;
8. Public Relations Market Comparison With Macro Economic Factors Across Countries;
8.1. Public Relations Market Size, Percentage Of GDP, By Country; 8.2. Per Capita Average Public Relations Expenditure, By Country;
9. Public Relations Market Comparison With Industry Metrics;
9.1. Total Enterprises, By Country, 2016, Millions; 9.2. Average Spending on Public Relations By Total Enterprises, By Country, 2016, USD ($); 9.3. Employment in Services Industry As Percentage Of Total Employment, By Country, 2016; 9.4. Total Advertisement Spending, By Country, 2016; 9.5. Public Relations Market Value Versus Total Advertisement Spending, By Country, 2016; 9.6. Number Of Public Relations, By Country, 2016; 9.7. Average Public Relations Market Revenue Per Advertising Agency, By Country, 2016;
10. Asia Pacific Public Relations Market;
10.1.1. Asia Pacific Public Relations Market Overview; 10.1.2. Asia Pacific Public Relations Historic Market, 2012-2016; 10.1.3. Asia Pacific Public Relations Forecast Market, 2016-2020; 10.1.4. Asia Pacific Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs; 10.2. Asia Pacific Public Relations Market: Country Analysis; 10.3. China Public Relations Market; 10.3.1. China Public Relations Market Overview; 10.3.2. China Public Relations Historic Market, 2012-2016; 10.3.3. China Public Relations Forecast Market, 2016-2020; 10.3.4. China Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs; 10.3.5. China Public Relations Market, Percentage Of GDP, 2012-2020; 10.3.6. China Per Capita Average Public Relations Expenditure, 2012-2020; 10.3.7. Public Relations Market Comparison With Industry Metrics; 10.3.7.1. China Number Of Public Relations, 2012-2016; 10.3.7.2. China Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 10.4. India Public Relations Market; 10.4.1. India Public Relations Market Overview; 10.4.2. India Public Relations Historic Market, 2012-2016; 10.4.3. India Public Relations Forecast Market, 2016-2020; 10.4.4. India Public Relations Market, 2016, By Segment; Media Relations; Issue/Crisis Management,; Promotional Events,; Social Media Management; Public Affairs; 10.4.5. India Public Relations Market, Percentage Of GDP, 2012-2020; 10.4.6. India Per Capita Average Public Relations Expenditure, 2012-2020; 10.4.7. Public Relations Market Comparison With Industry Metrics; 10.4.7.1. India Number Of Public Relations, 2012-2016; 10.4.7.2. India Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 10.5. Japan Public Relations Market; 10.5.1. Japan Public Relations Market Overview; 10.5.2. Japan Public Relations Historic Market, 2012-2016; 10.5.3. Japan Public Relations Forecast Market, 2016-2020; 10.5.4. Japan Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 10.5.5. Japan Public Relations Market, Percentage Of GDP, 2012-2020; 10.5.6. Japan Per Capita Average Public Relations Expenditure, 2012-2020; 10.5.7. Public Relations Market Comparison With Industry Metrics; 10.5.7.1. Japan Number Of Public Relations, 2012-2016; 10.5.7.2. Japan Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 10.6. Australia Public Relations Market; 10.6.1. Australia Public Relations Historic Market, 2012-2016; 10.6.2. Australia Public Relations Forecast Market, 2016-2020; 10.6.3. Australia Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 10.6.4. Australia Public Relations Market, Percentage Of GDP, 2012-2020; 10.6.5. Australia Per Capita Average Public Relations Expenditure, 2012-2020; 10.6.6. Public Relations Market Comparison With Industry Metrics; 10.6.6.1. Australia Number Of Public Relations, 2012-2016; 10.6.6.2. Australia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016;
11. Western Europe Public Relations Market;
11.1.1. Western Europe Public Relations Market Overview; 11.1.2. Western Europe Public Relations Historic Market, 2012-2016; 11.1.3. Western Europe Public Relations Forecast Market, 2016-2020; 11.1.4. Western Europe Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 11.2. Western Europe Public Relations Market: Country Analysis; 11.3. UK Public Relations Market; 11.3.1. UK Public Relations Market Overview; 11.3.2. UK Public Relations Historic Market, 2012-2016; 11.3.3. UK Public Relations Forecast Market, 2016-2020; 11.3.4. UK Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 11.3.5. UK Public Relations Market, Percentage Of GDP, 2012-2020; 11.3.6. UK Per Capita Average Public Relations Expenditure, 2012-2020; 11.3.7. Public Relations Market Comparison With Industry Metrics; 11.3.7.1. UK Number Of Public Relations, 2012-2016; 11.3.7.2. UK Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 11.4. Germany Public Relations Market; 11.4.1. Germany Public Relations Historic Market, 2012-2016; 11.4.2. Germany Public Relations Forecast Market, 2016-2020; 11.4.3. Germany Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 11.4.4. Germany Public Relations Market, Percentage Of GDP, 2012-2020; 11.4.5. Germany Per Capita Average Public Relations Expenditure, 2012-2020; 11.4.6. Public Relations Market Comparison With Industry Metrics; 11.4.6.1. Germany Number Of Public Relations, 2012-2016; 11.4.6.2. Germany Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 11.5. France Public Relations Market; 11.5.1. France Public Relations Historic Market, 2012-2016; 11.5.2. France Public Relations Forecast Market, 2016-2020; 11.5.3. France Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 11.5.4. France Public Relations Market, Percentage Of GDP, 2012-2020; 11.5.5. France Per Capita Average Public Relations Expenditure, 2012-2020; 11.5.6. Public Relations Market Comparison With Industry Metrics; 11.5.6.1. France Number Of Public Relations, 2012-2016; 11.5.6.2. France Average Public Relations Market Revenue Per Advertising; 11.6. Italy Public Relations Market; 11.6.1. Italy Public Relations Historic Market, 2012-2016; 11.6.2. Italy Public Relations Forecast Market, 2016-2020; 11.6.3. Italy Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; Public Affairs; 11.6.4. Italy Public Relations Market, Percentage Of GDP, 2012-2020; 11.6.5. Italy Per Capita Average Public Relations Expenditure, 2012-2020; 11.6.6. Public Relations Market Comparison With Industry Metrics; 11.6.6.1. Italy Number Of Public Relations, 2012-2016; 11.6.6.2. Italy Average Public Relations Market Revenue Per Advertising Agency, 2012-2016; 11.7. Spain Public Relations Market; 11.7.1. Spain Public Relations Historic Market, 2012-2016; 11.7.2. Spain Public Relations Forecast Market, 2016-2020; 11.7.3. Spain Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 11.7.4. Spain Public Relations Market, Percentage Of GDP, 2012-2020; 11.7.5. Spain Per Capita Average Public Relations Expenditure, 2012-2020; 11.7.6. Public Relations Market Comparison With Industry Metrics; 11.7.6.1. Spain Number Of Public Relations, 2012-2016; 11.7.6.2. Spain Average Public Relations Market Revenue Per Advertising Agency, 2012-2016;
12. Eastern Europe Public Relations Market;
12.1.1. Eastern Europe Public Relations Market Overview; 12.1.2. Eastern Europe Public Relations Historic Market, 2012-2016; 12.1.3. Eastern Europe Public Relations Forecast Market, 2016-2020; 12.1.4. Eastern Europe Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 12.2. Eastern Europe Public Relations Market: Country Analysis; 12.3. Russia Public Relations Market; 12.3.1. Russia Public Relations Historic Market, 2012-2016; 12.3.2. Russia Public Relations Forecast Market, 2016-2020; 12.3.3. Russia Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 12.3.4. Russia Public Relations Market, Percentage Of GDP, 2012-2020; 12.3.5. Russia Per Capita Average Public Relations Expenditure, 2012-2020; 12.3.6. Public Relations Market Comparison With Industry Metrics; 12.3.6.1. Russia Number Of Public Relations, 2012-2016; 12.3.6.2. Russia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016;
13. North America Public Relations Market;
13.1.1. North America Public Relations Market Overview; 13.1.2. North America Public Relations Historic Market, 2012-2016; 13.1.3. North America Public Relations Forecast Market, 2016-2020; 13.1.4. North America Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 13.2. North America Public Relations Market: Country Analysis; 13.3. USA Public Relations Market; 13.3.1. USA Public Relations Historic Market, 2012-2016; 13.3.2. USA Public Relations Forecast Market, 2016-2020; 13.3.3. USA Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 13.3.4. USA Public Relations Market, Percentage Of GDP, 2012-2020; 13.3.5. USA Per Capita Average Public Relations Expenditure, 2012-2020; 13.3.6. Public Relations Market Comparison With Industry Metrics; 13.3.6.1. USA Number Of Public Relations, 2012-2016; 13.3.6.2. USA Average Public Relations Market Revenue Per Advertising Agency, 2012-2016;
14. South America Public Relations Market;
14.1.1. South America Public Relations Market Overview; 14.1.2. South America Public Relations Historic Market, 2012-2016; 14.1.3. South America Public Relations Forecast Market, 2016-2020; 14.1.4. South America Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 14.2. South America Public Relations Market: Country Analysis; 14.3. Brazil Public Relations Market; 14.3.1. Brazil Public Relations Historic Market, 2012-2016; 14.3.2. Brazil Public Relations Forecast Market, 2016-2020; 14.3.3. Brazil Public Relations Market, 2016, By Segment; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs; 14.3.4. Brazil Public Relations Market, Percentage Of GDP, 2012-2020; 14.3.5. Brazil Per Capita Average Public Relations Expenditure, 2012-2020; 14.3.6. Public Relations Market Comparison With Industry Metrics; 14.3.6.1. Brazil Number Of Public Relations, 2012-2016; 14.3.6.2. Brazil Average Public Relations Market Revenue Per Advertising Agency, 2012-2016;
15. Middle East Public Relations Market;
15.1.1. Middle East Public Relations Market Overview; 15.1.2. Middle East Public Relations Historic Market, 2012-2016; 15.1.3. Middle East Public Relations Forecast Market, 2016-2020; 15.1.4. Middle East Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
16. Africa Public Relations Market;
16.1.1. Africa Public Relations Market Overview; 16.1.2. Africa Public Relations Historic Market, 2012-2016; 16.1.3. Africa Public Relations Forecast Market, 2016-2020; 16.1.4. Africa Public Relations Market, 2016, By Segment; Media Relations,; Issue/Crisis Management; Promotional Events; Social Media Management; Public Affairs;
17. Public Relations Market Competitive Landscape;
17.1. Company Profiles; 17.2. Edelman; 17.2.1. Overview; 17.2.2. Products And Services; 17.2.3. Strategy; 17.2.4. Financial Performance; 17.3. Weber Sandwich; 17.3.1. Overview; 17.3.2. Products And Services; 17.3.3. Strategy; 17.3.4. Financial Performance; 17.4. Fleishman Hilliard; 17.4.1. Overview; 17.4.2. Products And Services; 17.4.3. Strategy; 17.4.4. Financial Performance; 17.5. Ketchum; 17.5.1. Overview; 17.5.2. Products And Services; 17.5.3. Strategy; 17.5.4. Financial Performance; 17.6. MSL Group; 17.6.1. Overview; 17.6.2. Products And Services; 17.6.3. Strategy; 17.6.4. Financial Performance;
18. Key Mergers And Acquisitions In The Public Relations Market;
19. Market Background Advertising, Public Relations, And Related Services Market;
19.1.1. Advertising, Public Relations, And Related Services Characteristics; 19.1.2. Advertising, Public Relations, And Related Services Market Historic Growth; 19.1.3. Advertising, Public Relations, And Related Services Market Forecast Growth; 19.1.4. Key Mergers And Acquisitions In Advertising, Public Relations, And Related Services Industry;
20. Market Background: Global Professional Services Market;
20.1.1. Professional Services Market Characteristics; 20.1.2. Professional Services Market Historic Growth; 20.1.3. Professional Services Market Forecast Growth; 20.1.4. Key Mergers And Acquisitions In Professional Services Industry;
21. Appendix;
21.1. NAICS Definitions Of Industry Covered In This Report; 21.2. Abbreviations; 21.3. Currencies; 21.4. Research Inquiries; 21.5. The Business Research Company; 21.6. Copyright And Disclaimer
List of Figure
Table 1: Global Public Relations market Historic Market Size, 2012-2016, $ Billion
Table 2: Global Public Relations market Forecast Market Size, 2016-2020, $ Billion
Table 3: Global Public Relations market, 2016, By Segment
Table 4: Global Public Relations market, 2012-2020, Historic And Forecast, By Segment
Table 6: Global Public Relations market, 2016, By Region
Table 8: Global Public Relations market, 2012-2020, Historic And Forecast, By Region
Table 10: Public Relations market, 2016, By Country
Table 12: Public Relations market, 2012-2020, Historic And Forecast, By Country
Table 14: Public Relations market Size, Percentage Of GDP, Global
Table 15: Public Relations market Size, Percentage Of GDP, By Country
Table 16: Asia Pacific Public Relations Historic Market, 2012-2016
Table 17: Asia Pacific Public Relations Forecast Market, 2016-2020
Table 18: Asia Pacific Public Relations market, 2016, By Segment
Table 19: Asia Pacific Public Relations Historic Market, 2012-2016
Table 20: Asia Pacific Public Relations Forecast Market, 2016-2020
Table 21: Asia Pacific Public Relations market, 2016, By Segment
Table 22: China Public Relations Historic Market, 2012-2016
Table 23: China Public Relations Forecast Market, 2016-2020
Table 24: China Public Relations market, 2016, By Segment
Table 25: China Public Relations market, Percentage Of GDP, 2012-2020
Table 26: China Per Capita Average Public Relations Expenditure, 2012-2020
Table 27: China Number Of Public Relations, 2012-2016
Table 28: China Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 29: India Public Relations Historic Market, 2012-2016
Table 30: India Public Relations Forecast Market, 2016-2020
Table 31: India Public Relations market, 2016, By Segment
Table 32: India Public Relations market, Percentage Of GDP, 2012-2020
Table 33: India Per Capita Average Public Relations Expenditure, 2012-2020
Table 34: India Number Of Public Relations, 2012-2016
Table 35: India Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 37: Japan Public Relations Historic Market, 2012-2016
Table 38: Japan Public Relations Forecast Market, 2016-2020
Table 39: Japan Public Relations market, 2016, By Segment
Table 40: Japan Public Relations market, Percentage Of GDP, 2012-2020
Table 41: Japan Per Capita Average Public Relations Expenditure, 2012-2020
Table 42: Japan Number Of Public Relations, 2012-2016
Table 43: Japan Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 44: Australia Public Relations Historic Market, 2012-2016
Table 45: Australia Public Relations Forecast Market, 2016-2020
Table 46: Australia Public Relations market, 2016, By Segment
Table 47: Australia Public Relations market, Percentage Of GDP, 2012-2020
Table 48: Australia Per Capita Average Public Relations Expenditure, 2012-2020
Table 49: Australia Number Of Public Relations, 2012-2016
Table 50: Australia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 51: Western Europe Public Relations Historic Market, 2012-2016
Table 52: Western Europe Public Relations Forecast Market, 2016-2020
Table 53: Western Europe Public Relations market, 2016, By Segment
Table 54: UK Public Relations Historic Market, 2012-2016
Table 55: UK Public Relations Forecast Market, 2016-2020
Table 56: UK Public Relations market, 2016, By Segment
Table 57: UK Public Relations market, Percentage Of GDP, 2012-2020
Table 58: UK Per Capita Average Public Relations Expenditure, 2012-2020
Table 59: UK Number Of Public Relations, 2012-2016
Table 60: UK Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 61: Germany Public Relations Historic Market, 2012-2016
Table 62: Germany Public Relations Forecast Market, 2016-2020
Table 63: Germany Public Relations market, 2016, By Segment
Table 64: Germany Public Relations market, Percentage Of GDP, 2012-2020
Table 65: Germany Per Capita Average Public Relations Expenditure, 2012-2020
Table 66: Germany Number Of Public Relations, 2012-2016
Table 67: Germany Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 68: France Public Relations Historic Market, 2012-2016
Table 69: France Public Relations Forecast Market, 2016-2020
Table 70: France Public Relations market, 2016, By Segment
Table 71: France Public Relations market, Percentage Of GDP, 2012-2020
Table 72: France Per Capita Average Public Relations Expenditure, 2012-2020
Table 73: France Number Of Public Relations, 2012-2016
Table 74: France Average Public Relations Market Revenue Per Advertising
Table 75: Italy Public Relations Historic Market, 2012-2016
Table 76: Italy Public Relations Forecast Market, 2016-2020
Table 77: Italy Public Relations market, 2016, By Segment
Table 78: Italy Public Relations market, Percentage Of GDP, 2012-2020
Table 79: Italy Per Capita Average Public Relations Expenditure, 2012-2020
Table 80: Italy Number Of Public Relations, 2012-2016
Table 81: Italy Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 82: Spain Public Relations Historic Market, 2012-2016
Table 83: Spain Public Relations Forecast Market, 2016-2020
Table 84: Spain Public Relations market, 2016, By Segment
Table 85: Spain Public Relations market, Percentage Of GDP, 2012-2020
Table 86: Spain Per Capita Average Public Relations Expenditure, 2012-2020
Table 87: Spain Number Of Public Relations, 2012-2016
Table 88: Spain Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 89: Eastern Europe Public Relations Historic Market, 2012-2016
Table 90: Eastern Europe Public Relations Forecast Market, 2016-2020
Table 91: Eastern Europe Public Relations market, 2016, By Segment
Table 92: Russia Public Relations Historic Market, 2012-2016
Table 93: Russia Public Relations Forecast Market, 2016-2020
Table 94: Russia Public Relations market, 2016, By Segment
Table 95: Russia Public Relations market, Percentage Of GDP, 2012-2020
Table 96: Russia Per Capita Average Public Relations Expenditure, 2012-2020
Table 97: Russia Number Of Public Relations, 2012-2016
Table 98: Russia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 99: North America Public Relations Historic Market, 2012-2016
Table 100: North America Public Relations Forecast Market, 2016-2020
Table 101: North America Public Relations market, 2016, By Segment
Table 102: USA Public Relations Historic Market, 2012-2016
Table 103: USA Public Relations Forecast Market, 2016-2020
Table 104: USA Public Relations market, 2016, By Segment
Table 105: USA Public Relations market, Percentage Of GDP, 2012-2020
Table 106: USA Per Capita Average Public Relations Expenditure, 2012-2020
Table 107: USA Number Of Public Relations, 2012-2016
Table 108: USA Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 109: South America Public Relations Historic Market, 2012-2016
Table 110: South America Public Relations Forecast Market, 2016-2020
Table 111: South America Public Relations market, 2016, By Segment
Table 112: Brazil Public Relations Historic Market, 2012-2016
Table 113: Brazil Public Relations Forecast Market, 2016-2020
Table 114: Brazil Public Relations market, 2016, By Segment
Table 115: Brazil Public Relations market, Percentage Of GDP, 2012-2020
Table 116: Brazil Per Capita Average Public Relations Expenditure, 2012-2020
Table 117: Brazil Number Of Public Relations, 2012-2016
Table 118: Brazil Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Table 119: Middle East Public Relations Historic Market, 2012-2016
Table 120: Middle East Public Relations Forecast Market, 2016-2020
Table 121: Middle East Public Relations market, 2016, By Segment
Table 122: Africa Public Relations Historic Market, 2012-2016
Table 123: Africa Public Relations Forecast Market, 2016-2020
Table 124: Africa Public Relations market, 2016, By Segment
Table 125: Global Public Relations Market, Key Competitor Estimated Market Shares, 2016, Percentage (%)
Table 126: Edelman Financial Performance
Table 127: Weber Sandwich Financial Performance
Table 128: Fleishman Hilliard Financial Performance
Table 129: Ketchum Financial Performance
Table 130: MSL Group Financial Performance
Table 131: Advertising, Public Relations, And Related Services Market Historic Growth
Table 132: Advertising, Public Relations, And Related Services Market Forecast Growth
Table 133: Professional Services Market Historic Growth
Table 134: Professional Services Market Forecast Growth
List of Table
Figure 1: Global Public Relations market Historic Market Size, 2012-2016, $ Billion
Figure 2: Global Public Relations market Forecast Market Size, 2016-2020, $ Billion
Figure 3: Global Public Relations market, 2016, By Segment
Figure 4: Global Public Relations market, 2012-2020, Historic And Forecast, By Segment
Figure 6: Global Public Relations market, 2016, By Region
Figure 8: Global Public Relations market, 2012-2020, Historic And Forecast, By Region
Figure 10: Public Relations market, 2016, By Country
Figure 12: Public Relations market, 2012-2020, Historic And Forecast, By Country
Figure 14: Public Relations market Size, Percentage Of GDP, Global
Figure 15: Public Relations market Size, Percentage Of GDP, By Country
Figure 16: Asia Pacific Public Relations Historic Market, 2012-2016
Figure 17: Asia Pacific Public Relations Forecast Market, 2016-2020
Figure 18: Asia Pacific Public Relations market, 2016, By Segment
Figure 19: Asia Pacific Public Relations Historic Market, 2012-2016
Figure 20: Asia Pacific Public Relations Forecast Market, 2016-2020
Figure 21: Asia Pacific Public Relations market, 2016, By Segment
Figure 22: China Public Relations Historic Market, 2012-2016
Figure 23: China Public Relations Forecast Market, 2016-2020
Figure 24: China Public Relations market, 2016, By Segment
Figure 25: China Public Relations market, Percentage Of GDP, 2012-2020
Figure 26: China Per Capita Average Public Relations Expenditure, 2012-2020
Figure 27: China Number Of Public Relations, 2012-2016
Figure 28: China Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 29: India Public Relations Historic Market, 2012-2016
Figure 30: India Public Relations Forecast Market, 2016-2020
Figure 31: India Public Relations market, 2016, By Segment
Figure 32: India Public Relations market, Percentage Of GDP, 2012-2020
Figure 33: India Per Capita Average Public Relations Expenditure, 2012-2020
Figure 34: India Number Of Public Relations, 2012-2016
Figure 35: India Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 37: Japan Public Relations Historic Market, 2012-2016
Figure 38: Japan Public Relations Forecast Market, 2016-2020
Figure 39: Japan Public Relations market, 2016, By Segment
Figure 40: Japan Public Relations market, Percentage Of GDP, 2012-2020
Figure 41: Japan Per Capita Average Public Relations Expenditure, 2012-2020
Figure 42: Japan Number Of Public Relations, 2012-2016
Figure 43: Japan Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 44: Australia Public Relations Historic Market, 2012-2016
Figure 45: Australia Public Relations Forecast Market, 2016-2020
Figure 46: Australia Public Relations market, 2016, By Segment
Figure 47: Australia Public Relations market, Percentage Of GDP, 2012-2020
Figure 48: Australia Per Capita Average Public Relations Expenditure, 2012-2020
Figure 49: Australia Number Of Public Relations, 2012-2016
Figure 50: Australia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 51: Western Europe Public Relations Historic Market, 2012-2016
Figure 52: Western Europe Public Relations Forecast Market, 2016-2020
Figure 53: Western Europe Public Relations market, 2016, By Segment
Figure 54: UK Public Relations Historic Market, 2012-2016
Figure 55: UK Public Relations Forecast Market, 2016-2020
Figure 56: UK Public Relations market, 2016, By Segment
Figure 57: UK Public Relations market, Percentage Of GDP, 2012-2020
Figure 58: UK Per Capita Average Public Relations Expenditure, 2012-2020
Figure 59: UK Number Of Public Relations, 2012-2016
Figure 60: UK Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 61: Germany Public Relations Historic Market, 2012-2016
Figure 62: Germany Public Relations Forecast Market, 2016-2020
Figure 63: Germany Public Relations market, 2016, By Segment
Figure 64: Germany Public Relations market, Percentage Of GDP, 2012-2020
Figure 65: Germany Per Capita Average Public Relations Expenditure, 2012-2020
Figure 66: Germany Number Of Public Relations, 2012-2016
Figure 67: Germany Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 68: France Public Relations Historic Market, 2012-2016
Figure 69: France Public Relations Forecast Market, 2016-2020
Figure 70: France Public Relations market, 2016, By Segment
Figure 71: France Public Relations market, Percentage Of GDP, 2012-2020
Figure 72: France Per Capita Average Public Relations Expenditure, 2012-2020
Figure 73: France Number Of Public Relations, 2012-2016
Figure 74: France Average Public Relations Market Revenue Per Advertising
Figure 75: Italy Public Relations Historic Market, 2012-2016
Figure 76: Italy Public Relations Forecast Market, 2016-2020
Figure 77: Italy Public Relations market, 2016, By Segment
Figure 78: Italy Public Relations market, Percentage Of GDP, 2012-2020
Figure 79: Italy Per Capita Average Public Relations Expenditure, 2012-2020
Figure 80: Italy Number Of Public Relations, 2012-2016
Figure 81: Italy Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 82: Spain Public Relations Historic Market, 2012-2016
Figure 83: Spain Public Relations Forecast Market, 2016-2020
Figure 84: Spain Public Relations market, 2016, By Segment
Figure 85: Spain Public Relations market, Percentage Of GDP, 2012-2020
Figure 86: Spain Per Capita Average Public Relations Expenditure, 2012-2020
Figure 87: Spain Number Of Public Relations, 2012-2016
Figure 88: Spain Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 89: Eastern Europe Public Relations Historic Market, 2012-2016
Figure 90: Eastern Europe Public Relations Forecast Market, 2016-2020
Figure 91: Eastern Europe Public Relations market, 2016, By Segment
Figure 92: Russia Public Relations Historic Market, 2012-2016
Figure 93: Russia Public Relations Forecast Market, 2016-2020
Figure 94: Russia Public Relations market, 2016, By Segment
Figure 95: Russia Public Relations market, Percentage Of GDP, 2012-2020
Figure 96: Russia Per Capita Average Public Relations Expenditure, 2012-2020
Figure 97: Russia Number Of Public Relations, 2012-2016
Figure 98: Russia Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 99: North America Public Relations Historic Market, 2012-2016
Figure 100: North America Public Relations Forecast Market, 2016-2020
Figure 101: North America Public Relations market, 2016, By Segment
Figure 102: USA Public Relations Historic Market, 2012-2016
Figure 103: USA Public Relations Forecast Market, 2016-2020
Figure 104: USA Public Relations market, 2016, By Segment
Figure 105: USA Public Relations market, Percentage Of GDP, 2012-2020
Figure 106: USA Per Capita Average Public Relations Expenditure, 2012-2020
Figure 107: USA Number Of Public Relations, 2012-2016
Figure 108: USA Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 109: South America Public Relations Historic Market, 2012-2016
Figure 110: South America Public Relations Forecast Market, 2016-2020
Figure 111: South America Public Relations market, 2016, By Segment
Figure 112: Brazil Public Relations Historic Market, 2012-2016
Figure 113: Brazil Public Relations Forecast Market, 2016-2020
Figure 114: Brazil Public Relations market, 2016, By Segment
Figure 115: Brazil Public Relations market, Percentage Of GDP, 2012-2020
Figure 116: Brazil Per Capita Average Public Relations Expenditure, 2012-2020
Figure 117: Brazil Number Of Public Relations, 2012-2016
Figure 118: Brazil Average Public Relations Market Revenue Per Advertising Agency, 2012-2016
Figure 119: Middle East Public Relations Historic Market, 2012-2016
Figure 120: Middle East Public Relations Forecast Market, 2016-2020
Figure 121: Middle East Public Relations market, 2016, By Segment
Figure 122: Africa Public Relations Historic Market, 2012-2016
Figure 123: Africa Public Relations Forecast Market, 2016-2020
Figure 124: Africa Public Relations market, 2016, By Segment
Figure 125: Global Public Relations Market, Key Competitor Estimated Market Shares, 2016, Percentage (%)
Figure 126: Edelman Financial Performance
Figure 127: Weber Sandwich Financial Performance
Figure 128: Fleishman Hilliard Financial Performance
Figure 129: Ketchum Financial Performance
Figure 130: MSL Group Financial Performance
Figure 131: Advertising, Public Relations, And Related Services Market Historic Growth
Figure 132: Advertising, Public Relations, And Related Services Market Forecast Growth
Figure 133: Professional Services Market Historic Growth
Figure 134: Professional Services Market Forecast Growth
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