Radio Station Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the radio station market are Entercom Communications, Cumulus Media, CBS, iHeartMedia, Beasley Broadcast Group, Cox Radio, Townsquare Media, SFX Broadcasting, Bell Media, and Emmis Communications.
The global radio station market is expected to grow from USD 55.04 billion in 2019 to USD 58.69 billion. Due to the global pandemic of cornovirus infection, the market for radio station is expected to grow at in 2020 as people are staying indoors to avoid the viral infection and media consumption is more due to an extending quarantine and availability of more time for leisure. The market is expected to stabilize at a compound annual growth rate of 4.1% and reach USD 64.53 billion by 2023.
The radio station market consists of sales of radio broadcasting services and the products related to radio broadcasting. Radio broadcasting services are typically a radio waves or audio signals that are transmitted from servers to larger audience all over the world. Radio waves can be transmitted in the form of AM (Amplitute Modulation) or FM (Frequency Modulation) and analog/digital technology is used for broadcasting the programs over a radio network.
The global radio station market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the radio station market in 2019.
In September 2018, Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota operating over 50 radio stations has been a pioneer in radio since 1925 acquired six radio stations from Alpha Media LLC for USD 88 million. The Alpha Media LLC transferred its six radio stations WRMF-FM, WIRK-FM, WMEN-AM, WFTL-AM, WEAT-FM, and WMBX-FM in West Palm Beach (Florida) to Hubbard Radio. The acquisition benefits Hubbard radio to increase its radio stations and market share which helps to increase its audience from West Palm Beach. West Palm Beach is the third-largest market for Alpha Media LLC.
Regulations on the radio spectrum are hampering the radio market. Radio spectrum is a radio frequency that is used to transmit the radio waves from transmitters to the user within the radio station coverage area. For each radio station, certain frequencies are allotted to transmit the radio waves. The Office of Engineering and Technology (OET) department in the Federal Communications Commission (FCC) maintains the FCC's allotted frequencies to radio stations. Currently, in the US the range of 9 kHz and 275 GHz frequencies allotted for radio stations to transmit the radio waves and audio signals. These radio frequencies are designated for terrestrial/space radiocommunication services and radio astronomy service under specified conditions quoted by FCC. There are federal rules and regulations on each radio broadcasting company, one cannot use more than allotted frequency range to cover the larger area. If the radio broadcasting services need to cover the larger area, they need to apply to FCC for the new radio station, which makes it all the more difficult for radio station to telecast on broader bandwidth thereby restraining the market.
Curated and personalized music over the radio is the latest trend in the radio market. A curated and personalized music option helps the listeners to choose the various personalized radio stations. Radio companies and online audio streaming companies are updating their apps to enhance the listener experience by adding personalized radio channels. For instance, Spotify, one of the largest online audio streaming companies, added artist radio feature which helps the audience to feature the personalized radio stations. Personalized radio stations can be covered with endless tracks from different artists. The personalized and curated music options helped radio companies to continuously engage the audience by recommending personalized content and also many companies took this strategy as a competitive advantage.
The growth in the event advisements in radio broadcasting is driving the radio station market. Radio is one of the oldest media which is very helpful for advisements and is cheaper than television. Radio is a very strong and cost-effective influential medium for reaching many audiences. Many companies are still using radio advertising as their marketing strategy. Companies usually pay radio broadcasters to promote their products or services like television ads. There are various types of radio advertisements such as live read, Jingle ad, testimonial, personal ad, sponsored to reach out to a vast audience. The advertisement segment in radio station is one of the fastest-growing segments in radio broadcasting because the radio is the main source of all demographic news and also for entertainment. Rural markets are more responsible for the growth of radio advertising because radio acts as a powerful medium of advertising for rural markets.
Products
Products
1) By Type: Broadcast Radio; Satellite Radio; Online/Mobile Radio; 2) By Application: Advertising; Public license fee; Subscription
Companies
Entercom Communications; Cumulus Media; CBS; iHeartMedia; Beasley Broadcast Group; Cox Radio; Townsquare Media; SFX Broadcasting; Bell Media; Emmis Communications; Harris Corporation; Motorola Solutions, Inc.; Simoco; Raytheon Company; JVCKENWOOD Corporation; Thales SA; Raytheon Company; RELM Wireless Corporation; Hytera Communications Corporation Limited; Tait Radio Communications Limited; Sepura PLC; ABC Radio; Bonneville Broadcasting; Communicorp; UTV Radio; Beasley Broadcast Group; Buckley Radio; American General Media; Salem Media Group; Walt Disney; Sirius XM Radio Inc
Table of Contents
Table of Contents
1. Executive Summary
2. Radio Station Market Characteristics
3. Radio Station Market Size And Growth
3.1. Global Radio Station Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Radio Station Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Radio Station Market Segmentation
4.1. Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Broadcast Radio
Satellite Radio
Online/Mobile Radio
4.2. Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Advertising
Public license fee
Subscription
5. Radio Station Market Regional And Country Analysis
5.1. Global Radio Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Radio Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Radio Station Market
6.1. Asia-Pacific Radio Station Market Overview
6.2. Asia-Pacific Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Radio Station Market
7.1. China Radio Station Market Overview
7.2. China Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Radio Station Market
8.1. India Radio Station Market Overview
8.2. India Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Radio Station Market
9.1. Japan Radio Station Market Overview
9.2. Japan Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Radio Station Market
10.1. Australia Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Radio Station Market
11.1. Indonesia Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Radio Station Market
12.1. South Korea Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Radio Station Market
13.1. Western Europe Radio Station Market Overview
13.2. Western Europe Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Radio Station Market
14.1. UK Radio Station Market Overview
14.2. UK Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Radio Station Market
15.1. Germany Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Radio Station Market
16.3. France Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Radio Station Market
17.1. Eastern Europe Radio Station Market Overview
17.2. Eastern Europe Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Radio Station Market
18.1. Russia Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Radio Station Market
19.1. North America Radio Station Market Overview
19.2. North America Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Radio Station Market
20.1. USA Radio Station Market Overview
20.2. USA Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Radio Station Market
21.1. South America Radio Station Market Overview
21.2. South America Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Radio Station Market
22.1. Brazil Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Radio Station Market
23.1. Middle East Radio Station Market Overview
23.2. Middle East Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Radio Station Market
24.1. Africa Radio Station Market Overview
24.2. Africa Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Radio Station Market Competitive Landscape And Company Profiles
25.1. Radio Station Market Competitive Landscape
25.2. Radio Station Market Company Profiles
25.2.1. Entercom Communications
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Cumulus Media
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. CBS
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. iHeartMedia
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Beasley Broadcast Group
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Radio Station Market
27. Radio Station Market Trends And Strategies
28. Radio Station Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Radio Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Radio Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Asia-Pacific, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: China, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: India, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: Japan, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Australia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Indonesia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: South Korea, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Western Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: UK, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Germany, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: France, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Eastern Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Russia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: North America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: USA, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: South America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: Brazil, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Middle East, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Africa, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: Entercom Communications Financial Performance
Figure 27: Cumulus Media Financial Performance
Figure 28: CBS Financial Performance
Figure 29: iHeartMedia Financial Performance
Figure 30: Beasley Broadcast Group Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Radio Station Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Radio Station Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Radio Station Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Asia-Pacific, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: China, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: India, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: Japan, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Australia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Indonesia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: South Korea, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Western Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: UK, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Germany, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: France, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Eastern Europe, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Russia, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: North America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: USA, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: South America, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: Brazil, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Middle East, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Africa, Radio Station Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: Entercom Communications Financial Performance
Table 27: Cumulus Media Financial Performance
Table 28: CBS Financial Performance
Table 29: iHeartMedia Financial Performance
Table 30: Beasley Broadcast Group Financial Performance
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