Middle East personalized nutrition platform market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Middle East Personalized Nutrition Platform Market Overview

• The Middle East Personalized Nutrition Platform Market is valued at USD 355 million, based on a five-year historical analysis. This growth is primarily driven by increasing health awareness, rising prevalence of lifestyle-related diseases, and the growing demand for customized dietary solutions among consumers. The market is also supported by advancements in technology, enabling personalized nutrition services to become more accessible and effective .
• Key players in this market include the UAE, Saudi Arabia, and Israel, which dominate due to their robust healthcare infrastructure, high disposable incomes, and a growing population increasingly focused on health and wellness. These countries have also seen significant investments in health tech startups, further propelling the personalized nutrition sector .
• In 2023, the UAE government implemented regulations to promote personalized nutrition services, mandating that all nutrition-related apps and platforms comply with health standards set by the Ministry of Health and Prevention under the “UAE Health Regulatory Standards for Digital Health Applications, 2023” issued by the Ministry of Health and Prevention. This regulation requires digital health platforms, including personalized nutrition services, to obtain licensing, ensure data privacy, and adhere to evidence-based practice guidelines to guarantee consumer safety and service efficacy.

Middle East Personalized Nutrition Platform Market Segmentation

By Type:The market is segmented into various types, including Meal Planning Services, Nutritional Supplements & Nutraceuticals, Personalized Diet & Nutrition Apps, Genetic, Microbiome & Biomarker Testing Services, Health & Wellness Coaching, Personalized Meal Delivery Services, Functional Foods & Beverages, and Others. Among these, Nutritional Supplements & Nutraceuticals are currently leading the market due to their widespread acceptance and demand for health-enhancing products .

By End-User:The end-user segmentation includes Individuals/Consumers, Healthcare Providers & Clinics, Fitness & Wellness Centers, Corporates & Employers, Educational Institutions, Pharmacies & Retailers, and Others. The Individuals/Consumers segment is the most significant, driven by a growing trend towards health consciousness and personalized health solutions among the general population .

Middle East Personalized Nutrition Platform Market Competitive Landscape

The Middle East Personalized Nutrition Platform Market is characterized by a dynamic mix of regional and international players. Leading participants such as Bioniq, DNAfit, Nutrigenomix Inc., Rightangled, MyFitnessPal, Wellx.ai, Viome, Care/of, Persona Nutrition, Lifesum, FoodMarble, Instagene, Wellory, EatLove, NutriBox Middle East contribute to innovation, geographic expansion, and service delivery in this space.

Middle East Personalized Nutrition Platform Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The Middle East has seen a significant rise in health awareness, with 60% of the population actively seeking healthier lifestyle choices. According to the World Health Organization, the region's healthcare expenditure is projected to reach $250 billion by the future, reflecting a growing focus on preventive health measures. This trend is driving demand for personalized nutrition solutions, as consumers increasingly recognize the importance of tailored dietary plans to enhance overall well-being and prevent health issues.
• Rise in Chronic Diseases:Chronic diseases such as diabetes and cardiovascular conditions are on the rise in the Middle East, with the International Diabetes Federation reporting that approximately 14 million adults in the region are living with diabetes. This alarming statistic has prompted a shift towards personalized nutrition platforms that offer tailored dietary interventions. The increasing prevalence of these diseases is expected to drive market growth as consumers seek effective dietary solutions to manage their health conditions.
• Technological Advancements in Nutrition:The integration of technology in nutrition is transforming the landscape of personalized dietary solutions. In the future, the Middle East is expected to witness a 30% increase in the adoption of mobile health applications and wearable devices that track dietary habits. This technological evolution enables consumers to receive real-time feedback on their nutrition, fostering a more personalized approach to health management. As technology continues to advance, it will further enhance the appeal of personalized nutrition platforms.

Market Challenges

• High Cost of Personalized Solutions:One of the significant barriers to the growth of personalized nutrition platforms in the Middle East is the high cost associated with these solutions. Many consumers find it challenging to afford personalized dietary plans, which can range from $150 to $600 per month. This financial barrier limits access to these services, particularly among lower-income populations, hindering market penetration and growth potential in the region.
• Limited Consumer Awareness:Despite the growing interest in personalized nutrition, consumer awareness remains limited. A survey conducted by the Middle East Health Association revealed that only 35% of individuals are familiar with personalized nutrition services. This lack of awareness poses a challenge for market players, as they must invest in educational campaigns to inform potential customers about the benefits and availability of personalized nutrition solutions, which can be resource-intensive.

Middle East Personalized Nutrition Platform Market Future Outlook

The future of the Middle East personalized nutrition platform market appears promising, driven by increasing health consciousness and technological advancements. As consumers become more aware of the benefits of tailored dietary solutions, the demand for personalized nutrition is expected to rise. Additionally, collaborations between tech companies and healthcare providers will likely enhance service offerings, making personalized nutrition more accessible. The integration of artificial intelligence and data analytics will further refine dietary recommendations, ensuring that consumers receive optimal nutrition tailored to their individual needs.

Market Opportunities

• Expansion of E-commerce Platforms:The growth of e-commerce in the Middle East presents a significant opportunity for personalized nutrition platforms. With online retail sales projected to reach $40 billion by the future, companies can leverage this trend to offer personalized nutrition products and services directly to consumers, enhancing accessibility and convenience.
• Collaborations with Healthcare Providers:Forming partnerships with healthcare providers can create new avenues for personalized nutrition platforms. By integrating services with hospitals and clinics, companies can reach a broader audience, as healthcare professionals increasingly recommend personalized dietary solutions to patients, thereby enhancing market penetration and credibility.