North America Automated Material Handling Market

The North America Automated Material Handling Market, worth USD 15 Bn, is propelled by e-commerce demands, automation in warehousing, and innovations in AGVs and AS/RS systems.

Region:North America

Author(s):Geetanshi

Product Code:KRAB0077

Pages:84

Published On:August 2025

About the Report

Base Year 2024

North America Automated Material Handling Market Overview

  • The North America Automated Material Handling Market is valued at USD 15 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for efficiency and productivity in logistics and warehousing operations, alongside the rapid expansion of e-commerce, which necessitates advanced automation solutions to handle high volumes of goods. The market is further propelled by ongoing labor shortages, which are accelerating automation adoption to streamline operations and reduce reliance on manual labor. Significant investments in robotics, AI, and data analytics are also enhancing system capabilities and integration, supporting further market expansion .
  • The United States and Canada dominate the market due to their robust industrial base, technological advancements, and significant investments in automation technologies. Major cities such as New York, Los Angeles, and Toronto serve as key hubs for logistics and distribution, further enhancing the market's growth potential in these regions. The United States, in particular, leads the region owing to its advanced manufacturing sector and high rate of adoption of automated technologies .
  • Recent regulatory initiatives in the United States have included tax incentives and policy support for companies investing in automation within manufacturing and logistics. These measures are designed to enhance productivity and reduce operational costs, thereby encouraging the adoption of automated material handling solutions across industries .
North America Automated Material Handling Market Size

North America Automated Material Handling Market Segmentation

By Type:

North America Automated Material Handling Market segmentation by Type.

The market is segmented into various types, including Automated Guided Vehicles (AGVs), Automated Storage and Retrieval Systems (AS/RS), Conveyor Systems, Robotic Systems, Picking Systems, Sortation Systems, Palletizing Systems, and Others. Among these, Automated Guided Vehicles (AGVs) and Automated Storage and Retrieval Systems (AS/RS) are leading the market due to their versatility, efficiency, and scalability in transporting and storing goods within warehouses and manufacturing facilities. The increasing need for operational efficiency, reduction of labor costs, and demand for flexible automation are driving the adoption of AGVs and AS/RS, making them preferred choices for many industries. Additionally, the adoption of advanced software and integration capabilities is further optimizing system performance and return on investment .

By End-User:

North America Automated Material Handling Market segmentation by End-User.

The end-user segmentation includes E-commerce & Retail, Automotive, Food and Beverage, Pharmaceuticals, General Manufacturing, Airport & Logistics, Post and Parcel, and Others. The E-commerce & Retail sector is the dominant end-user, driven by the surge in online shopping and the need for efficient order fulfillment processes. This sector's rapid growth has led to increased investments in automated material handling solutions to streamline operations and enhance customer satisfaction. The automotive and food and beverage industries are also significant contributors, leveraging automation to address high-volume operations and stringent quality requirements .

North America Automated Material Handling Market Competitive Landscape

The North America Automated Material Handling Market is characterized by a dynamic mix of regional and international players. Leading participants such as Dematic (KION Group AG), Honeywell Intelligrated, Siemens Logistics, KION Group AG, Vanderlande Industries, SSI SCHÄFER, Mitsubishi Logisnext Americas, Daifuku Co., Ltd., JBT Corporation, Interroll Holding AG, Swisslog Holding AG, AHS (Automated Handling Solutions), Bastian Solutions (Toyota Advanced Logistics), Fetch Robotics (Zebra Technologies), Seegrid Corporation contribute to innovation, geographic expansion, and service delivery in this space.

Dematic (KION Group AG)

1819

Grand Rapids, Michigan, USA

Honeywell Intelligrated

2001

Mason, Ohio, USA

Siemens Logistics

1847

Munich, Germany

Vanderlande Industries

1949

Veghel, Netherlands

SSI SCHÄFER

1937

Neunkirchen, Germany

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

North America Revenue (USD Million)

Revenue Growth Rate (3-Year CAGR)

Market Share (%)

Installed Base (Number of Systems/Units Deployed)

Product Portfolio Breadth (Number of Product Categories)

North America Automated Material Handling Market Industry Analysis

Growth Drivers

  • Increased Demand for Automation:The North American automated material handling market is driven by a significant rise in demand for automation solutions, particularly in logistics and manufacturing sectors. In future, the U.S. manufacturing output is projected to reach approximately $2.5 trillion, reflecting a 4% increase from the previous year. This growth is fueled by the need for efficiency and productivity, as companies seek to reduce operational costs and enhance throughput, leading to a surge in automated systems adoption.
  • Labor Shortages in Warehousing:Labor shortages are a critical challenge in the warehousing sector, with the U.S. Bureau of Labor Statistics reporting a shortage of over 1.2 million warehouse workers in future. This scarcity compels companies to invest in automated material handling systems to maintain operational efficiency. As businesses strive to meet increasing consumer demands, automation becomes essential to mitigate the impact of labor shortages and ensure timely order fulfillment.
  • Technological Advancements:Rapid technological advancements in robotics and artificial intelligence are propelling the automated material handling market forward. In future, the global robotics market is expected to exceed $70 billion, with North America accounting for a significant share. Innovations such as autonomous mobile robots (AMRs) and advanced warehouse management systems are enhancing operational capabilities, driving companies to adopt these technologies to stay competitive and improve supply chain efficiency.

Market Challenges

  • High Initial Investment Costs:One of the primary challenges facing the automated material handling market is the high initial investment required for automation technologies. In future, the average cost of implementing a fully automated warehouse system can exceed $6 million, which poses a barrier for small to medium-sized enterprises. This financial hurdle often delays the adoption of automation, limiting market growth potential in the region.
  • Integration with Existing Systems:Integrating new automated systems with existing infrastructure presents a significant challenge for many companies. In future, approximately 45% of businesses report difficulties in achieving seamless integration, which can lead to operational disruptions and increased costs. This challenge necessitates careful planning and investment in compatible technologies, which can deter companies from pursuing automation solutions.

North America Automated Material Handling Market Future Outlook

The future of the North American automated material handling market appears promising, driven by ongoing technological innovations and increasing demand for efficiency. As companies continue to embrace automation, the integration of AI and IoT technologies will enhance operational capabilities. Furthermore, the focus on sustainability will encourage the development of eco-friendly solutions, aligning with corporate social responsibility goals. These trends indicate a robust growth trajectory for the market, fostering a competitive landscape that prioritizes innovation and efficiency.

Market Opportunities

  • Expansion in Emerging Markets:The expansion of automated material handling solutions into emerging markets presents a significant opportunity. With a projected growth rate of 6% in logistics spending in regions like Latin America, companies can tap into new customer bases, driving demand for automation technologies and services.
  • Adoption of AI and Robotics:The increasing adoption of AI and robotics in material handling processes offers substantial market opportunities. In future, investments in AI-driven solutions are expected to reach $20 billion in North America, enabling businesses to enhance operational efficiency, reduce costs, and improve decision-making processes through data-driven insights.

Scope of the Report

SegmentSub-Segments
By Type

Automated Guided Vehicles (AGVs)

Automated Storage and Retrieval Systems (AS/RS)

Conveyor Systems

Robotic Systems

Picking Systems

Sortation Systems

Palletizing Systems

Others

By End-User

E-commerce & Retail

Automotive

Food and Beverage

Pharmaceuticals

General Manufacturing

Airport & Logistics

Post and Parcel

Others

By Component

Hardware

Software

Services

By Sales Channel

Direct Sales

Distributors

Online Sales

By Distribution Mode

Offline

Online

By Price Range

Low-End

Mid-Range

High-End

By Application

Warehousing

Manufacturing

Distribution Centers

Retail Operations

Logistics & Transportation

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Occupational Safety and Health Administration, Federal Aviation Administration)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Technology Providers

Industry Associations (e.g., Material Handling Industry, Robotics Industries Association)

Financial Institutions

Players Mentioned in the Report:

Dematic (KION Group AG)

Honeywell Intelligrated

Siemens Logistics

KION Group AG

Vanderlande Industries

SSI SCHAFER

Mitsubishi Logisnext Americas

Daifuku Co., Ltd.

JBT Corporation

Interroll Holding AG

Swisslog Holding AG

AHS (Automated Handling Solutions)

Bastian Solutions (Toyota Advanced Logistics)

Fetch Robotics (Zebra Technologies)

Seegrid Corporation

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. North America Automated Material Handling Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 North America Automated Material Handling Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. North America Automated Material Handling Market Analysis

3.1 Growth Drivers

3.1.1 Increased Demand for Automation
3.1.2 Labor Shortages in Warehousing
3.1.3 Technological Advancements
3.1.4 Rising E-commerce Activities

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Integration with Existing Systems
3.2.3 Cybersecurity Risks
3.2.4 Limited Skilled Workforce

3.3 Market Opportunities

3.3.1 Expansion in Emerging Markets
3.3.2 Adoption of AI and Robotics
3.3.3 Customization of Solutions
3.3.4 Sustainability Initiatives

3.4 Market Trends

3.4.1 Growth of Autonomous Vehicles
3.4.2 Increased Use of IoT in Warehousing
3.4.3 Shift Towards Cloud-Based Solutions
3.4.4 Focus on Safety and Ergonomics

3.5 Government Regulation

3.5.1 OSHA Regulations on Workplace Safety
3.5.2 Environmental Regulations
3.5.3 Trade Policies Affecting Imports
3.5.4 Incentives for Automation Investments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. North America Automated Material Handling Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. North America Automated Material Handling Market Segmentation

8.1 By Type

8.1.1 Automated Guided Vehicles (AGVs)
8.1.2 Automated Storage and Retrieval Systems (AS/RS)
8.1.3 Conveyor Systems
8.1.4 Robotic Systems
8.1.5 Picking Systems
8.1.6 Sortation Systems
8.1.7 Palletizing Systems
8.1.8 Others

8.2 By End-User

8.2.1 E-commerce & Retail
8.2.2 Automotive
8.2.3 Food and Beverage
8.2.4 Pharmaceuticals
8.2.5 General Manufacturing
8.2.6 Airport & Logistics
8.2.7 Post and Parcel
8.2.8 Others

8.3 By Component

8.3.1 Hardware
8.3.2 Software
8.3.3 Services

8.4 By Sales Channel

8.4.1 Direct Sales
8.4.2 Distributors
8.4.3 Online Sales

8.5 By Distribution Mode

8.5.1 Offline
8.5.2 Online

8.6 By Price Range

8.6.1 Low-End
8.6.2 Mid-Range
8.6.3 High-End

8.7 By Application

8.7.1 Warehousing
8.7.2 Manufacturing
8.7.3 Distribution Centers
8.7.4 Retail Operations
8.7.5 Logistics & Transportation

9. North America Automated Material Handling Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 North America Revenue (USD Million)
9.2.4 Revenue Growth Rate (3-Year CAGR)
9.2.5 Market Share (%)
9.2.6 Installed Base (Number of Systems/Units Deployed)
9.2.7 Product Portfolio Breadth (Number of Product Categories)
9.2.8 R&D Intensity (% of Revenue Spent on R&D)
9.2.9 Major End-User Verticals Served
9.2.10 Customer Satisfaction Score (NPS or Equivalent)
9.2.11 Supply Chain Responsiveness (Average Lead Time)
9.2.12 After-Sales Service Coverage (Geographic Reach)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Dematic (KION Group AG)
9.5.2 Honeywell Intelligrated
9.5.3 Siemens Logistics
9.5.4 KION Group AG
9.5.5 Vanderlande Industries
9.5.6 SSI SCHÄFER
9.5.7 Mitsubishi Logisnext Americas
9.5.8 Daifuku Co., Ltd.
9.5.9 JBT Corporation
9.5.10 Interroll Holding AG
9.5.11 Swisslog Holding AG
9.5.12 AHS (Automated Handling Solutions)
9.5.13 Bastian Solutions (Toyota Advanced Logistics)
9.5.14 Fetch Robotics (Zebra Technologies)
9.5.15 Seegrid Corporation

10. North America Automated Material Handling Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Automation
10.1.3 Evaluation Criteria for Suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Automation
10.2.2 Budgeting for Material Handling Solutions
10.2.3 Cost-Benefit Analysis Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Efficiency Challenges
10.3.2 Cost Management Issues
10.3.3 Technology Integration Difficulties

10.4 User Readiness for Adoption

10.4.1 Training and Skill Development Needs
10.4.2 Change Management Strategies
10.4.3 Adoption Barriers

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Case Studies of Successful Implementations
10.5.3 Future Expansion Opportunities

11. North America Automated Material Handling Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from logistics and automation associations in North America
  • Market analysis publications from government agencies and trade organizations
  • Academic journals and white papers focusing on automated material handling technologies

Primary Research

  • Interviews with operations managers at major distribution centers
  • Surveys targeting supply chain analysts and logistics consultants
  • Field interviews with technology providers and system integrators in the AMH sector

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of findings from primary interviews and secondary data sources
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total logistics spending in North America to estimate AMH market share
  • Segmentation of market size by end-user industries such as retail, automotive, and pharmaceuticals
  • Incorporation of trends in e-commerce growth and its impact on material handling needs

Bottom-up Modeling

  • Data collection on unit sales and revenue from leading AMH equipment manufacturers
  • Operational cost analysis based on service pricing and equipment lifecycle
  • Volume and cost assessments for various automated systems deployed across sectors

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and technological advancements
  • Scenario modeling based on potential shifts in consumer behavior and supply chain disruptions
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Distribution Centers60Warehouse Managers, Operations Directors
Automotive Manufacturing Facilities50Supply Chain Managers, Production Supervisors
Pharmaceutical Warehousing40Logistics Coordinators, Compliance Officers
E-commerce Fulfillment Centers55eCommerce Operations Managers, IT Specialists
Third-Party Logistics Providers45Business Development Managers, Client Relations Executives

Frequently Asked Questions

What is the current value of the North America Automated Material Handling Market?

The North America Automated Material Handling Market is valued at approximately USD 15 billion, driven by the increasing demand for efficiency in logistics and warehousing, alongside the rapid growth of e-commerce and labor shortages necessitating automation solutions.

What are the main drivers of growth in the North America Automated Material Handling Market?

Which countries dominate the North America Automated Material Handling Market?

What types of automated material handling systems are most popular?

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