Oman cannabis beverages market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman Cannabis Beverages Market Overview

• The Oman Cannabis Beverages Market is valued at USD 20 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer interest in health and wellness products, with a marked shift toward low-calorie, functional beverages infused with cannabinoids. The market expansion is further supported by the rising popularity of wellness drinks, especially among younger demographics, and the adoption of innovative product formats such as sparkling waters, herbal teas, and adaptogen-infused beverages.
• Key market hubs include Muscat, Salalah, and Sohar, which dominate due to their strategic locations and robust distribution networks. Muscat, as the capital, serves as a central hub for commerce and tourism, while Salalah benefits from its unique cultural heritage and growing expatriate population. Sohar's industrial base further supports the market by facilitating production and distribution.
• The regulatory framework governing cannabis-infused beverages in Oman is defined by the “Oman Narcotics and Psychotropic Substances Law, Royal Decree No. 17/99,” issued by the Ministry of Health. This law permits the controlled use of cannabidiol (CBD) in food and beverage products under strict licensing and product registration requirements. Producers must comply with safety, labeling, and quality standards, and all products must be registered with the Ministry of Health prior to market entry. The framework aims to ensure product safety and quality while promoting responsible consumption.

Oman Cannabis Beverages Market Segmentation

By Type:The market is segmented into CBD-infused soft drinks, THC-infused alcohol alternatives, cannabis-infused herbal teas, sparkling waters with cannabinoids, cannabis-infused energy drinks, and functional beverages such as adaptogen and vitamin-enhanced drinks. CBD-infused soft drinks are gaining significant traction due to their perceived health benefits, non-psychoactive properties, and broad appeal among wellness-oriented consumers.

By End-User:The end-user segmentation includes adult retail consumers (21+), the hospitality sector (hotels, restaurants, cafes), health and wellness outlets, and online/e-commerce shoppers. The adult retail consumer segment is the most significant, driven by a growing trend toward health-conscious choices and the increasing acceptance of cannabis products among younger adults. Online retail channels are also experiencing rapid growth due to convenience and privacy preferences.

Oman Cannabis Beverages Market Competitive Landscape

The Oman Cannabis Beverages Market is characterized by a dynamic mix of regional and international players. Leading participants such as Canopy Growth Corporation, Aurora Cannabis Inc., Tilray Brands, Inc., Hexo Corp., Truss Beverage Co., Brewbudz, Green Thumb Industries, Curaleaf Holdings, Inc., Organigram Holdings Inc., Flowr Corporation, MedMen Enterprises Inc., CannaCraft, Kiva Confections, Lagunitas Brewing Company, The Alkaline Water Company Inc., Keef Brands, Dixie Brands Inc., VCC Brand, Phivida Holdings Inc., Oleo Inc. contribute to innovation, geographic expansion, and service delivery in this space.

Oman Cannabis Beverages Market Industry Analysis

Growth Drivers

• Increasing Consumer Demand for Alternative Beverages:The demand for cannabis-infused beverages in Oman is driven by a growing consumer preference for healthier alternatives. In future, the non-alcoholic beverage market is projected to reach OMR 150 million, with cannabis beverages capturing a significant share. This shift is influenced by changing lifestyles, where 60% of consumers are actively seeking products that offer wellness benefits, thus propelling the cannabis beverage segment forward.
• Rising Awareness of Health Benefits:As health consciousness rises, consumers are increasingly aware of the potential benefits of cannabis beverages. Reports indicate that 45% of Omanis are interested in products that promote relaxation and stress relief. The World Health Organization has recognized certain cannabinoids for their therapeutic properties, further validating consumer interest. This awareness is expected to drive sales, with the health-focused beverage segment projected to grow by OMR 20 million in future.
• Expansion of Distribution Channels:The cannabis beverages market in Oman is benefiting from the expansion of distribution channels, including online platforms and retail partnerships. In future, e-commerce sales in the beverage sector are expected to exceed OMR 30 million, reflecting a 25% increase from the previous year. This growth is supported by the increasing penetration of internet services, with over 90% of the population having access, facilitating wider product availability and consumer reach.

Market Challenges

• Regulatory Uncertainty:The cannabis beverages market in Oman faces significant regulatory challenges, with laws still evolving. As of future, only 10 licenses have been issued for cannabis beverage production, creating a bottleneck in market entry. This uncertainty hampers investment and innovation, as companies are hesitant to commit resources without clear guidelines. The lack of a comprehensive regulatory framework could stifle growth in this emerging sector.
• Stigma Associated with Cannabis Products:Despite increasing acceptance, a stigma surrounding cannabis products persists in Oman. Approximately 40% of the population remains skeptical about cannabis use, primarily due to cultural perceptions. This stigma can hinder market penetration and consumer adoption, as potential buyers may avoid cannabis beverages due to fear of social repercussions. Overcoming this challenge requires targeted education and awareness campaigns to shift public perception.

Oman Cannabis Beverages Market Future Outlook

The future of the cannabis beverages market in Oman appears promising, driven by evolving consumer preferences and increasing health awareness. As regulatory frameworks become clearer, more producers are likely to enter the market, enhancing product diversity. Additionally, the rise of e-commerce platforms will facilitate broader access to cannabis beverages, catering to a tech-savvy consumer base. With ongoing education efforts to combat stigma, the market is poised for significant growth in future, reflecting broader trends in health and wellness.

Market Opportunities

• Product Innovation and Diversification:There is a substantial opportunity for product innovation within the cannabis beverages sector. Companies can explore unique flavors and formulations, targeting niche markets such as functional beverages. This innovation could attract health-conscious consumers, potentially increasing market share by OMR 15 million in future, as diverse offerings cater to varying consumer preferences.
• Collaborations with Local Producers:Collaborating with local producers presents a significant opportunity for growth. By leveraging local agricultural resources, companies can enhance product authenticity and sustainability. Such partnerships could lead to cost reductions and improved supply chain efficiency, potentially increasing profitability by 20% in future, as local sourcing becomes more prevalent in the cannabis beverage market.