Oman Gluten Free Products Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman Gluten Free Products Market Overview

• The Oman Gluten Free Products Market is valued at USD 50 million, based on a five-year historical analysis and extrapolation from the GCC gluten free food products market size, which was about USD 145–150 million for the region, with Oman identified as a smaller but growing contributor after Saudi Arabia and the UAE. This growth is primarily driven by increasing awareness of gluten-related disorders and celiac disease, rising health-conscious consumers in the Gulf, and an expanding range of gluten-free bakery, pasta, snacks, and ready meals available through modern retail and e-commerce channels.
• Muscat is the dominant city in the Oman Gluten Free Products Market due to its higher concentration of urban, affluent consumers, modern trade outlets, and specialty stores that actively stock gluten-free bakery, cereals, snacks, and imported brands, supported by the broader pattern that larger GCC cities account for a disproportionate share of gluten-free sales. Other notable regions include Dhofar and Al Batinah, where expatriate communities, tourism, and growing health and wellness trends, in line with broader GCC demand for healthier food options, further boost market growth.
• The Omani government, through the Gulf Standardization Organization and national food control authorities, applies the Gulf Technical Regulation GSO 2606/2015 “Gluten-free Foods – Requirements” issued by the Gulf Standardization Organization in 2015, which mandates that foods labeled as gluten free must meet specific compositional limits for gluten (not exceeding 20 mg/kg), follow defined labeling rules, and ensure that any “gluten-free” claim is supported by appropriate control of ingredients and production processes to protect individuals with celiac disease and gluten intolerance and enable informed dietary choices.

Oman Gluten Free Products Market Segmentation

By Product Type:The product type segmentation includes various categories such as gluten-free bread and bakery products, pasta and noodles, snacks and ready-to-eat products, flour and baking mixes, breakfast cereals and bars, beverages, and others like dairy alternatives and condiments. This structure is consistent with global and regional gluten-free product classifications, where key segments comprise bakery, pasta and ready meals, snacks, and baby food or cereals. Among these, gluten-free bread and bakery products dominate the market due to their essential role in daily diets and the increasing demand for healthier alternatives, reflecting the broader trend that bakery products account for around one?third of gluten-free food value worldwide. Consumers are increasingly seeking gluten-free options for both health reasons and lifestyle choices, leading to a surge in product innovation such as gluten-free bread, cakes, cookies, and cereals, and greater availability across mainstream retail.

By Distribution Channel:The distribution channel segmentation encompasses supermarkets/hypermarkets, convenience stores, pharmacies and drugstores, health food stores, specialty and gourmet stores, online retail and e-commerce platforms, and others such as HoReCa and institutional sales. This aligns with the broader GCC gluten-free food products market, where hypermarkets and supermarkets dominate due to wide assortments and strong visibility, while online platforms and specialty retailers are gaining share. Supermarkets and hypermarkets lead this segment due to their extensive reach, frequent promotions, and dedicated health and free?from sections that make gluten-free products easier to find for consumers. The growing trend of online shopping in the Middle East, supported by grocery apps and omni-channel retailers, is also contributing to the expansion of e-commerce platforms, making gluten-free products more accessible to a broader audience and enabling better access to imported specialty brands.

Oman Gluten Free Products Market Competitive Landscape

The Oman Gluten Free Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as Oman Flour Mills Company SAOG (Al Farina, Sunwhite & related brands), Atyab Food Industries LLC (Oman Flour Mills Group), Khimji Ramdas LLC (FMCG & Food Distribution Division), Al Maya Group (Food Distribution – Oman Operations), Carrefour Oman (Majid Al Futtaim Retail LLC), LuLu Hypermarket Oman (EMKE Group), Al Meera Consumer Goods (GCC Retail – Oman Presence via Distribution Partners), Nestlé Middle East FZE – Oman Operations, Dr. Schär AG / SPA – Middle East & Oman Distribution, General Mills Inc. – Oman (Betty Crocker & Gluten Free Range), Barilla G. e R. Fratelli S.p.A. – Gluten Free Pasta in Oman, Schar / Gluten Free Bakery Brands via Local Importers, Marks & Spencer Food – Gluten Free Range in Oman, Local Health & Organic Stores (e.g., Al Safeer Health Food, Muscat), Key Online Grocery Platforms in Oman (e.g., Talabat Mart, Lulu Webstore) contribute to innovation, geographic expansion, and service delivery in this space.

Oman Gluten Free Products Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The growing awareness of health and wellness among Omani consumers is significantly driving the gluten-free products market. According to the World Health Organization, approximately 65% of the population in Oman is now prioritizing healthier dietary choices. This shift is reflected in the increased sales of gluten-free products, which reached 1.5 million Omani Rials, indicating a robust demand for healthier alternatives in the food sector.
• Rising Celiac Disease Diagnosis:The diagnosis of celiac disease in Oman has seen a notable increase, with reports indicating that around 1 in 80 individuals are affected. The Ministry of Health reported over 1,800 new cases recently. This rise in diagnoses is prompting a greater demand for gluten-free products, as patients seek safe dietary options, thereby expanding the market significantly and encouraging manufacturers to diversify their offerings.
• Expanding Retail Distribution Channels:The retail landscape in Oman is evolving, with a significant increase in the availability of gluten-free products across various channels. Recently, the number of supermarkets and health food stores offering gluten-free options grew by 35%, reaching over 270 locations nationwide. This expansion facilitates consumer access to gluten-free products, driving sales and encouraging more brands to enter the market, thus enhancing competition and variety.

Market Challenges

• Limited Consumer Awareness:Despite the growth in health consciousness, many consumers in Oman remain unaware of gluten-free diets and their benefits. A survey conducted by the Oman Food Safety Authority revealed that only 30% of the population understands gluten-related disorders. This lack of awareness hampers market growth, as potential consumers may not actively seek gluten-free products, limiting overall demand and sales potential.
• High Product Costs:The cost of gluten-free products in Oman is significantly higher than that of conventional products, often by 25-35%. This price disparity is primarily due to the sourcing of specialized ingredients and production processes. As reported by the Oman Chamber of Commerce, this high cost can deter price-sensitive consumers, limiting market penetration and growth, particularly among lower-income demographics.

Oman Gluten Free Products Market Future Outlook

The future of the gluten-free products market in Oman appears promising, driven by increasing health awareness and a growing consumer base seeking gluten-free options. Innovations in product development, particularly in plant-based alternatives, are expected to attract a broader audience. Additionally, the rise of e-commerce platforms will facilitate easier access to gluten-free products, enhancing market reach. As consumer preferences evolve, brands that adapt to these trends will likely thrive in this dynamic market landscape.

Market Opportunities

• Expansion of E-commerce Platforms:The growth of e-commerce in Oman presents a significant opportunity for gluten-free product brands. With online sales projected to increase by 30% in the future, companies can leverage digital platforms to reach a wider audience, particularly among younger consumers who prefer online shopping for convenience and variety.
• Development of New Product Lines:There is a growing opportunity for manufacturers to innovate and develop new gluten-free product lines, particularly in snacks and ready-to-eat meals. The demand for convenient, healthy options is rising, with the market for gluten-free snacks expected to grow by 20% in the future, providing a lucrative avenue for expansion and differentiation.