Baby Food is a type of easily consumed food, which is specifically prepared for human babies during their initial age which ranges from the six months to two years of age. The primary focus of baby food is to provide daily nutritional needs and improve babies’ physical & mental health. Baby food is available in different varieties & flavors for instance infant milk formula, prepared baby food, dried baby food, and others. Rising awareness about packaged baby food among parents to sufficiently fulfill the nutritional requirements of the babies are encouraging the growth of the baby food market.
By type, Baby Food market is categorized into organic baby food and conventional baby food. Both types are further categorized into cereal based food, mother’s milk (formulas), frozen food, fruits & vegetable purees and others. The organic baby food segment holds major share in market as consumers are becoming more inclined to purchase products because they are free of pesticides and other harmful products. Additionally, quality control of organic products is more stringent than conventional baby food products. By product type, market is categorized into baby soups, baby cereals, baby frozen food, baby snacks, formulas, baby snacks, bottled baby food and solid dried baby food. In addition, by distribution channel, market is categorized into small grocery stores, supermarkets, health retailers, hypermarkets and ecommerce platforms. Ecommerce distributed channel is expected to witness higher growth rate due to increase in use of the internet and rise in availability of computers, smart-phones, tablets and other electronics during the forecast period.
Rise in advent of organized retail marketing, increase in number of working women, rise in awareness for adequate nutrition of babies, growth in purchasing power of the middle-class population, perception of baby food as a status quotient in high-income groups, growth in adoption of new & innovative baby food products launched by various manufacturers, rise in demand for supplement food, higher birth-rates and huge population shift to urban areas are some major factors, which are responsible for growth of the Baby Food market. Apart from this, growth in the drift toward increased breastfeeding driven by government initiatives is a major hindering factor for market. Moreover, increase in initiatives for product innovation & safety compliances is a key opportunity for market. Furthermore, a major challenge for Baby Food market is to comply with highly strict & healthy regulations pertaining to baby food nutritional standards.
By regional analysis, the Asia-Pacific is a leading region in global Baby Food market owing to growth in urbanization, increase in awareness of the importance of proper nutrition for babies and growth of emerging economies across the region. The North-America and Europe regions are anticipated to witness higher growth rate due to growth in working women population over the forecast period. It is predicted that future of the global Baby Food market will be bright caused by increase in disposable income, busy lifestyle and perception of baby food as a status quotient in high-income groups during the forecast period.
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Ankur Gupta, Head Marketing & Communications