3D glasses are special type of glasses that utilizes the polarization glasses for creating the illusion of three-dimensional or 3D images by restricting or limiting the light that reaches each eye. For introducing the stereoscopic films, two images/pictures are projected super-imposed onto the similar screen or display by various polarizing filters.
According to study, “Global 3D Glasses Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global 3D glasses market include G-TECH Optoelectronics, CPT Technology, ORNING, AGC, SCHOTT, LENS Technology, Aurora, FOXCONN, NEG, O-Film, and among others. The 3D glasses market is very fragmented owing to presence of various key players that provide multiple solutions to the customers. This market is extremely competitive caused by lack of product differentiation that results in the players trying to provide innovative & differentiated solutions to the customers. Additionally, several players are attempting to offer multiple solutions for instance a single pair of 3D glasses for multiple screens because of lack of standard 3D glasses.
Based on type, 3D glasses market is segmented as active 3D glasses and passive 3D glasses. Passive 3D glasses are the kind usually used in modern movie theaters. These types of glasses have darkened lenses, and their frames are generally made from the plastic or cardboard. Passive 3D glasses segment holds major share in global market as it includes flicker-free viewing, lightweight material & comfort, used with the modern LED and LCD television and affordability. In addition, based on application, market is segmented as game, movie and others.
The 3D glasses market is driven by increase in penetration of the internet, followed by growth in availability of technologically advanced computing devices, rise in disposable income, reduction in 3D TV prices, growth in popularity of smart devices, rise in demand for realistic visuals & real-time gaming experience, emergence of glasses-free technology for 3D TVs and easy access to TV channels & internet services such as catch-up services and on-demand content. However, lack of standard 3D glasses and Loss of light resulting in dark 3D content may impact the market. Moreover, increase in preferences for innovative & differentiated solutions to the customers and presence of several key players that provides multiple solutions to customers are key opportunities for market. Furthermore, increase in consumer interest in 3D viewing in emerging nation is a major trend for market.
Based on geography, the Asia-Pacific region holds major share in global 3D glasses market owing to rise in the number of digital 3D screens which has led to increase in the broadcasting of 3D content coupled with surge in the number of 3D movies released in the region. The Europe and North-America regions are expected to exhibit considerable growth rate due to rise in prevalence of gaming enthusiast as they prefer 3D TVs to play various games and emergence of affordable 3D display technologies equipped with advanced game software over the forecast period.
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Ankur Gupta, Head Marketing & Communications