India Kitchenware products market has outgrown at a substantial pace during the span of last decade. There were several factors that have contributed to this growth such as increase in consumer spending, change in consumer perception towards their kitchens, rise in number of retail outlets and emergence of organized players. The major development that has been perceived in the kitchenware products market in the recent years has been the emergence of online portals through which these kitchenware products are sold online.
The technology has brought massive revolution in the retail segment. The online platform for selling these items has grown in the past two years. The emergence of online portals has allowed the foreign players such as Alfresco, Dexas, Mastrad, and Lock & Lock to penetrate into the Indian market through e-retailing business only.
This online segment is surging because it provides ultra-quality kitchenware products which the domestic players are unable to provide or provide at a much higher rate. Their local stores are hardly available on the pan India basis. The growth of the online segment in the kitchenware market has caused the cannibalization for the offline segment. The retail stores are facing stiff competition from online segment since the costs of the products are also low when bought online. The online penetration for Kitchenware is still at its meager level, which has been reported at 3%. However, the market has ample of growth possibilities which can flourish the market growth.
The youth population prefers the aesthetic appeal and better features of the branded kitchenware. A significant growth has been witnessed in the demand for branded kitchenware products. The kitchenware market has seen a conceptual transformation over the last decade. The kitchen wares which were placed in the unnoticeable and traditionally unappealing parts of the residence are now seen as a prestige of the household.
According to an industry veteran, “the market in India has huge potential with the number of the internet users expected to double in the coming 4 years. The e-commerce is experiencing a conceptual shift to m-commerce. The e-retailers have to understand this shift and change their interfaces accordingly.”
“The products manufactured by the local players are of inferior quality so they are comparatively cheaper. The consumers in India have moderate brand patronage in the kitchenware products. The manufacturers should try to understand the customer preferences and accordingly decide the prices of the products according to the geography of the country. The distribution channels in the rural India need to be strengthened. The manufacturers should start their exclusive stores in the semi-urban areas where the population has the purchasing power and have to go to the urban areas to access the branded products.”, according to the Research Analyst, Ken Research.
The report titled "India Kitchenware Products Market Outlook to 2020" provides detailed overview on the kitchenware products market which mainly focuses upon bakeware, cookware and glassware products. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, kitchenware products manufacturers and distributors, online players such as mebelkart, pepperfry and other portals, which have been specifically designed to serve household purposes and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.