Hologram labels are flat adhesive which gives the graphic effect of comprising a 3D image. These are often used for security purposes. Hologram stickers are observing high demand over manufacturing and beverage industry. These industries extensively use security labels on bottles for enhancing brand setting and appealing demand. In addition, manufacturers use security labels to safeguard merchandise from diversion, tampering, and copying. It not only safeguards the goods but also brand image and revenue of the company. Moreover, the company can keep the best of track throughout the supply chain of product.
Hologram stickers are used to provide reliable protection to merchandise. While delivering the boxes the unpacked, merchandise enclose the suitable accession security labels, which protect the item against accidental, unlawful, or malicious modification, destruction or disclosure, and theft.
According to study, “Global Hologram Stickers Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global hologram stickers market are Novavision Group, K Laser Technology, 3M Company, Kumbhat Holograms, Holoflex Limited, HGTECH, Integraf, Vacmet, Hira Holovision, API Group, Hlhologram, NanoMatriX. The companies in the market function in a competitive industry, based on improvement in their current contributions and development of new products. This factor together along with rise in government regulations may overcome the counter feits and thefts have provided growth occasions in the security labels market.
Based on type, hologram stickers market is segmented into custom hologram stickers, rectangular hologram stickers, octagon hologram sticker and others. Based on product type, market is segmented into branding, information and identification. In addition, based on application, market is segmented into packaging, consumer goods, pharmaceutical, security and others.
The hologram stickers market is driven by rise in demand from food & beverage and retail industry, followed by rapid growth in the e-commerce industry, rise in awareness for the authenticity of information among people, growth in economy, increase in population & change in lifestyle of people and rise in demand from healthcare, pharmaceutical and electronics products. However, lack of any constant standard may impact the market. Moreover, growth in awareness regarding the authenticity of the product details and rise in protection from false information are key opportunities for market.
Based on geography, the Asian-Pacific region dominates the hologram stickers market owing to increase in gross domestic product (GDP), rise in disposable income, and increase in manufacturing activities such as consumer good and growth in demand from retail industry in the region. Whereas, the North-American and European regions are estimated to witness higher growth rate due to growth in the pharmaceutical industry, rise in demand for remote authentication of products and increase in the demand for packaged foods & beverages, including frozen meals, ready-to-eat meals, and snack foods over the forecast period. In upcoming years, it is estimated that future of the market will be bright as a result of rise in concern about drug counterfeit & safety, increase in industrial base and high growth in retail sector during the forecast period.
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Ankur Gupta, Head Marketing & Communications