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Infant Milk Formula Growth in Saudi Arabia and Israel to Lead Middle East and North Africa Baby Food Industry: Ken Research

January 2014  

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 Saudi Arabia and Israel are two most developed baby food markets in MENA. Presently, both of them are witnessing high birth rates and a growing 0-4 year population. The regions are also witnessing a high economic growth which is enhancing the purchasing capabilities of people in these countries. All these factors are positively impacting the baby food industry in the MENA region. Despite strong preference for breastfeeding and home-cooked food amongst the masses, a rising percentage of the upper middle class and high income groups are increasingly buying packaged baby foods in Saudi Arabia. Changing lifestyle patterns and increasing western affluences are amongst the major factors which have encouraged the demand for baby food in Israel. 

“As parents become increasingly aware about the nutritional requirements of their babies, they will prefer only high end products. The increasing market proceeds of the baby foods industry are anticipated to attract a growing number of players who are likely to venture in the market in order to gain substantial share of the profits.”- According to the research report ‘MENA Baby Food Industry Outlook to 2017 - Led by Changing Lifestyles and Increased Working Women Population’ from Ken Research.
Saudi Arabia is likely to account for more than 37% of the market revenues owing to its large population base and growing preference for baby food. The rising urbanization and an expanding economy will boost the revenues of baby food market in Saudi Arabia.

The report provides detailed overview on the baby food market of the MENA region and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.