Titania mica-based pearlescent pigments are naturally occurring oxide of titanium, broadly used in cosmetics, plastics, automobiles coverings among others. These are used to create the opalescent or lustrous effects in various types of personal care and cosmetic products. They are also used to add the sparkle and impart color with color-travel effects. The main applications of these pigments are in eye shadow, blush, nail polish, and lipstick. Apart from this, growth in coatings industry is demanding these pigments in several use which in turn, providing several growth opportunities for global titania-mica pigments market. These pigments are non-combustible & not self-igniting, do not conduct the electricity and are harmless to human health. For these reasons, mica-based pigments can be used in nearly all cosmetics, food packaging, thermoplastics, children toys, paints, and automobiles coating. These titania mica-pigments are also utilized for security purposes, as their angle-dependent optical effects aren’t be easily counterfeited with printer machines or photographic techniques, consequently fostering their use on banknotes in many countries. The peculiar characteristics of these pigments, for instance the illusion of optical depth or eye-catching effect, are highly remarkable also in ceramic decoration, because they cannot be reproduced or else with current ceramic pigments.
As per study, “Global Titania-mica Pigments Market Status (2015-2019) and Forecast (2020-2024) by Region, Product Type & End-Use” the key companies operating in the global titania-mica pigments market include EMD, Sun Chemical, BASF, GEO Tech, CQV, Volor, Altana, Kolortek, Cristal, Coloray, RIKA. Leading players are focusing on Asian-Pacific region to gain substantial market share. Producers of Titaia-mica pigments have been compelled to adopt expansion & acquisition strategies to meet the global demand. Several producers are shifting their plants to India and China due to rise in demand and low raw material & labor costs in these countries. Growth in various end-use sectors in Asian-Pacific region is expected to boost the need for pearlescent pigments over the forecast period. Based on type, titania-mica pigments market is segmented as symphony series, silver white series and coloring series. In addition, based on application, market is segmented as cosmetic, coatings, plastic and others.
The titania-mica pigments market is driven by rise in demand for titania-mica pigments from the cosmetic industry and personal care products, followed by increase in personal disposable income and rise in consumer consciousness regarding beauty & appearance with the significant intentions to contribute environmentally. Moreover, growth in technological developments and wide expansion in application range are key opportunities for market.
Based on geography, the global titania-mica pigments market is segregated as North-America, Asia-Pacific, Europe and rest of world. The North-American region holds major share in global market owing to rise in demand for paints & coatings industries in the region. The Asian-pacific region is estimated to witness higher growth rate due to expansion in the construction sector over the forecast period. It is projected that future of the global titania-mica pigments market will be bright as a result of rise in advancements in end-use sectors during the forecast period.
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Ankur Gupta, Head Marketing & Communications