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Saudi Arabia Automotive Powertrain Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Saudi Arabia Automotive Powertrain Market, valued at USD 6.5 Bn, is growing with shifts to electric and hybrid systems, supported by government regulations and tech advancements.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD1305

Pages:80

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Automotive Powertrain Market Overview

  • The Saudi Arabia Automotive Powertrain Market is valued at USD 6.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for fuel-efficient vehicles, rapid advancements in automotive technology, and a marked shift towards electric and hybrid powertrains. The market is also supported by substantial government initiatives, including Vision 2030, which aims to diversify the economy and promote sustainable transportation solutions through incentives for electric vehicle adoption and local manufacturing investments .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their significant population density, robust economic activities, and advanced infrastructure development. These urban centers are experiencing a surge in vehicle ownership and a growing preference for advanced powertrain technologies, positioning them as pivotal hubs in shaping the automotive landscape in Saudi Arabia .
  • The Technical Regulation for Light Vehicles Fuel Economy (Corporate Average Fuel Economy, CAFE), issued by the Saudi Standards, Metrology and Quality Organization (SASO) in 2023, mandates that all new vehicles sold in the country must meet specific emissions and fuel economy standards. This regulation aims to reduce air pollution and promote the adoption of cleaner technologies, thereby encouraging manufacturers to invest in electric and hybrid powertrains. The regulation covers compliance thresholds for CO? emissions and fuel efficiency, with periodic reporting and certification requirements for importers and manufacturers .
Saudi Arabia Automotive Powertrain Market Size

Saudi Arabia Automotive Powertrain Market Segmentation

By Type:The market is segmented into various types of powertrains, including Internal Combustion Engines, Electric Powertrains, Hybrid Powertrains, Fuel Cell Powertrains, and Others. Each type addresses different consumer preferences and regulatory requirements. Electric and hybrid powertrains are gaining significant traction, driven by environmental concerns, government incentives, and the introduction of new models by both local and international manufacturers .

Saudi Arabia Automotive Powertrain Market segmentation by Type.

By End-User:The market is further segmented by end-users, including Passenger Vehicles, Commercial Vehicles, Fleet Operators, Government Agencies, and Others. Demand from passenger vehicles remains dominant, supported by rising disposable incomes, increased female participation in driving, and evolving consumer preferences towards more efficient and environmentally friendly options .

Saudi Arabia Automotive Powertrain Market segmentation by End-User.

Saudi Arabia Automotive Powertrain Market Competitive Landscape

The Saudi Arabia Automotive Powertrain Market is characterized by a dynamic mix of regional and international players. Leading participants such as Toyota Motor Corporation, Nissan Motor Co., Ltd., General Motors Company, Ford Motor Company, Hyundai Motor Company, BMW AG, Mercedes-Benz Group AG, Volkswagen AG, Honda Motor Co., Ltd., Kia Corporation, Mitsubishi Motors Corporation, Tata Motors Limited, BYD Company Limited, Changan Automobile, Geely Automobile Holdings Limited, Lucid Motors, Ceer Motors, Al-Futtaim Automotive, Abdul Latif Jameel Motors, and Saudi Automotive Manufacturing Company (SAMCO) contribute to innovation, geographic expansion, and service delivery in this space.

Toyota Motor Corporation

1937

Aichi, Japan

Nissan Motor Co., Ltd.

1933

Yokohama, Japan

General Motors Company

1908

Detroit, Michigan, USA

Ford Motor Company

1903

Dearborn, Michigan, USA

Hyundai Motor Company

1967

Seoul, South Korea

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY %)

Market Penetration Rate (Saudi Arabia %)

Customer Retention Rate (Annual %)

Pricing Strategy (Premium, Value, Economy)

Product Innovation Rate (New Models/Year)

Saudi Arabia Automotive Powertrain Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fuel-Efficient Vehicles:The Saudi automotive market is witnessing a significant shift towards fuel-efficient vehicles, driven by rising fuel prices and consumer preferences. In future, the average fuel price in Saudi Arabia is projected to reach 2.50 SAR per liter, prompting consumers to seek vehicles that offer better mileage. Additionally, the government aims to reduce fuel consumption by 20% by 2030, further boosting the demand for fuel-efficient powertrains, which are expected to account for 40% of new vehicle sales in future.
  • Government Initiatives Promoting Electric Vehicles:The Saudi government has set ambitious targets for electric vehicle (EV) adoption, aiming for 30% of all vehicles to be electric by 2030. This initiative is supported by a $1.5 billion investment in EV infrastructure, including charging stations and incentives for consumers. In future, the number of EV charging stations is expected to increase to 1,000, facilitating the growth of the EV market and encouraging manufacturers to invest in electric powertrain technologies.
  • Rising Consumer Awareness about Environmental Sustainability:As global awareness of climate change increases, Saudi consumers are becoming more environmentally conscious. In future, surveys indicate that 65% of consumers prioritize sustainability when purchasing vehicles. This shift is driving demand for hybrid and electric powertrains, as consumers seek to reduce their carbon footprint. The government’s commitment to sustainability, including a target to reduce greenhouse gas emissions by 30% by 2030, further supports this trend, creating a favorable environment for eco-friendly automotive technologies.

Market Challenges

  • High Initial Investment Costs for New Technologies:The transition to advanced powertrain technologies, such as electric and hybrid systems, requires substantial capital investment. In future, the average cost of developing a new electric vehicle powertrain is estimated at $1.2 million, which poses a significant barrier for local manufacturers. This high initial cost can deter investment in innovative technologies, limiting the growth potential of the automotive powertrain market in Saudi Arabia.
  • Limited Availability of Skilled Workforce:The automotive sector in Saudi Arabia faces a shortage of skilled labor, particularly in advanced manufacturing and engineering roles. In future, it is estimated that only 20% of the workforce possesses the necessary skills for electric vehicle production. This skills gap hampers the ability of manufacturers to adopt new technologies and meet the growing demand for advanced powertrains, ultimately affecting the competitiveness of the local automotive industry.

Saudi Arabia Automotive Powertrain Market Future Outlook

The future of the Saudi automotive powertrain market is poised for transformation, driven by technological advancements and regulatory support. As the government continues to invest in EV infrastructure and promote sustainable practices, the market is expected to see a significant increase in electric and hybrid vehicle adoption. Additionally, partnerships with technology providers will enhance innovation, enabling local manufacturers to develop competitive powertrain solutions. The focus on reducing emissions and improving fuel efficiency will further shape the market landscape, fostering a more sustainable automotive ecosystem.

Market Opportunities

  • Growth in Electric Vehicle Infrastructure:The expansion of electric vehicle infrastructure presents a significant opportunity for manufacturers. With the government planning to install 1,000 charging stations in future, this will facilitate the adoption of electric vehicles, creating a robust market for electric powertrains and related technologies.
  • Partnerships with Technology Providers:Collaborating with technology firms can enhance innovation in powertrain development. In future, partnerships with tech companies specializing in battery technology and software solutions can lead to the creation of more efficient and advanced powertrains, positioning local manufacturers competitively in the market.

Scope of the Report

SegmentSub-Segments
By Type

Internal Combustion Engines

Electric Powertrains

Hybrid Powertrains

Fuel Cell Powertrains

Others

By End-User

Passenger Vehicles

Commercial Vehicles

Fleet Operators

Government Agencies

Others

By Vehicle Segment

SUVs

Sedans

Trucks

Buses

Others

By Fuel Type

Gasoline

Diesel

Electric

Hydrogen

Others

By Technology

Conventional Technology

Advanced Technology

Smart Powertrains

Others

By Market Channel

OEMs

Aftermarket

Direct Sales

Others

By Policy Support

Subsidies for Electric Vehicles

Tax Incentives for Manufacturers

Grants for Research and Development

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian Standards Organization, Ministry of Industry and Mineral Resources)

Automotive Manufacturers and Producers

Automotive Component Suppliers

Distributors and Retailers

Technology Providers

Industry Associations (e.g., Saudi Automotive Manufacturers Association)

Financial Institutions

Players Mentioned in the Report:

Toyota Motor Corporation

Nissan Motor Co., Ltd.

General Motors Company

Ford Motor Company

Hyundai Motor Company

BMW AG

Mercedes-Benz Group AG

Volkswagen AG

Honda Motor Co., Ltd.

Kia Corporation

Mitsubishi Motors Corporation

Tata Motors Limited

BYD Company Limited

Changan Automobile

Geely Automobile Holdings Limited

Lucid Motors

Ceer Motors

Al-Futtaim Automotive

Abdul Latif Jameel Motors

Saudi Automotive Manufacturing Company (SAMCO)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Automotive Powertrain Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Automotive Powertrain Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Automotive Powertrain Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fuel-efficient vehicles
3.1.2 Government initiatives promoting electric vehicles
3.1.3 Rising consumer awareness about environmental sustainability
3.1.4 Expansion of automotive manufacturing facilities in the region

3.2 Market Challenges

3.2.1 High initial investment costs for new technologies
3.2.2 Limited availability of skilled workforce
3.2.3 Regulatory compliance complexities
3.2.4 Fluctuating oil prices impacting consumer preferences

3.3 Market Opportunities

3.3.1 Growth in electric vehicle infrastructure
3.3.2 Partnerships with technology providers
3.3.3 Development of hybrid powertrains
3.3.4 Export potential to neighboring markets

3.4 Market Trends

3.4.1 Shift towards electrification of powertrains
3.4.2 Integration of advanced driver-assistance systems (ADAS)
3.4.3 Increasing use of lightweight materials
3.4.4 Adoption of connected vehicle technologies

3.5 Government Regulation

3.5.1 Emission standards for automotive manufacturers
3.5.2 Incentives for electric vehicle purchases
3.5.3 Regulations on fuel economy
3.5.4 Safety standards for automotive components

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Automotive Powertrain Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Automotive Powertrain Market Segmentation

8.1 By Type

8.1.1 Internal Combustion Engines
8.1.2 Electric Powertrains
8.1.3 Hybrid Powertrains
8.1.4 Fuel Cell Powertrains
8.1.5 Others

8.2 By End-User

8.2.1 Passenger Vehicles
8.2.2 Commercial Vehicles
8.2.3 Fleet Operators
8.2.4 Government Agencies
8.2.5 Others

8.3 By Vehicle Segment

8.3.1 SUVs
8.3.2 Sedans
8.3.3 Trucks
8.3.4 Buses
8.3.5 Others

8.4 By Fuel Type

8.4.1 Gasoline
8.4.2 Diesel
8.4.3 Electric
8.4.4 Hydrogen
8.4.5 Others

8.5 By Technology

8.5.1 Conventional Technology
8.5.2 Advanced Technology
8.5.3 Smart Powertrains
8.5.4 Others

8.6 By Market Channel

8.6.1 OEMs
8.6.2 Aftermarket
8.6.3 Direct Sales
8.6.4 Others

8.7 By Policy Support

8.7.1 Subsidies for Electric Vehicles
8.7.2 Tax Incentives for Manufacturers
8.7.3 Grants for Research and Development
8.7.4 Others

9. Saudi Arabia Automotive Powertrain Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Penetration Rate (Saudi Arabia %)
9.2.5 Customer Retention Rate (Annual %)
9.2.6 Pricing Strategy (Premium, Value, Economy)
9.2.7 Product Innovation Rate (New Models/Year)
9.2.8 Supply Chain Efficiency (On-Time Delivery %)
9.2.9 Brand Recognition Score (Saudi Arabia, 0–100)
9.2.10 Customer Satisfaction Index (CSI, 0–100)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Toyota Motor Corporation
9.5.2 Nissan Motor Co., Ltd.
9.5.3 General Motors Company
9.5.4 Ford Motor Company
9.5.5 Hyundai Motor Company
9.5.6 BMW AG
9.5.7 Mercedes-Benz Group AG
9.5.8 Volkswagen AG
9.5.9 Honda Motor Co., Ltd.
9.5.10 Kia Corporation
9.5.11 Mitsubishi Motors Corporation
9.5.12 Tata Motors Limited
9.5.13 BYD Company Limited
9.5.14 Changan Automobile
9.5.15 Geely Automobile Holdings Limited
9.5.16 Lucid Motors
9.5.17 Ceer Motors
9.5.18 Al-Futtaim Automotive
9.5.19 Abdul Latif Jameel Motors
9.5.20 Saudi Automotive Manufacturing Company (SAMCO)

10. Saudi Arabia Automotive Powertrain Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government vehicle procurement policies
10.1.2 Budget allocation for automotive purchases
10.1.3 Evaluation criteria for suppliers
10.1.4 Sustainability considerations in procurement

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in electric vehicle charging infrastructure
10.2.2 Funding for research and development
10.2.3 Expenditure on fleet upgrades
10.2.4 Partnerships with technology firms

10.3 Pain Point Analysis by End-User Category

10.3.1 Challenges faced by fleet operators
10.3.2 Issues in supply chain management
10.3.3 Regulatory compliance difficulties
10.3.4 Cost management concerns

10.4 User Readiness for Adoption

10.4.1 Awareness of new technologies
10.4.2 Training and support needs
10.4.3 Financial readiness for investment
10.4.4 Infrastructure readiness for new powertrains

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of operational efficiency
10.5.2 Long-term cost savings analysis
10.5.3 Expansion into new markets
10.5.4 User feedback and improvement cycles

11. Saudi Arabia Automotive Powertrain Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment and mitigation strategies


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing initiatives


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 E-commerce integration

3.4 Logistics and supply chain management


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Emerging trends and preferences


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service enhancements

6.3 Customer feedback mechanisms


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Competitive advantages


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategies
9.1.3 Packaging options

9.2 Export Entry Strategy

9.2.1 Target countries analysis
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model evaluation


11. Capital and Timeline Estimation

11.1 Capital requirements analysis

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors identification

14.2 Joint Ventures opportunities

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from automotive associations in Saudi Arabia
  • Review of government publications on automotive regulations and policies
  • Examination of market trends through academic journals and trade publications

Primary Research

  • Interviews with automotive engineers and powertrain specialists
  • Surveys conducted with automotive manufacturers and suppliers
  • Focus groups with industry experts and market analysts

Validation & Triangulation

  • Cross-validation of data from multiple sources including trade associations and government reports
  • Triangulation of findings from primary interviews and secondary data analysis
  • Sanity checks through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national automotive sales data
  • Segmentation of powertrain components by vehicle type and fuel type
  • Incorporation of growth rates from historical data and market forecasts

Bottom-up Modeling

  • Collection of sales data from leading automotive manufacturers in Saudi Arabia
  • Estimation of production volumes and component costs from supplier data
  • Analysis of market share distribution among key players in the powertrain sector

Forecasting & Scenario Analysis

  • Development of predictive models based on economic indicators and automotive trends
  • Scenario analysis considering shifts towards electric and hybrid powertrains
  • Baseline, optimistic, and pessimistic forecasts through 2030 based on regulatory impacts

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Passenger Vehicle Powertrain Manufacturers60Product Managers, R&D Engineers
Commercial Vehicle Powertrain Suppliers50Supply Chain Managers, Procurement Officers
Electric Vehicle Component Manufacturers40Technical Directors, Innovation Managers
Automotive Regulatory Bodies40Policy Makers, Compliance Officers
Aftermarket Powertrain Service Providers45Service Managers, Business Development Executives

Frequently Asked Questions

What is the current value of the Saudi Arabia Automotive Powertrain Market?

The Saudi Arabia Automotive Powertrain Market is valued at approximately USD 6.5 billion, reflecting a significant growth trend driven by the demand for fuel-efficient vehicles and advancements in automotive technology.

What factors are driving the growth of the automotive powertrain market in Saudi Arabia?

Which cities are the main hubs for the automotive powertrain market in Saudi Arabia?

What regulations impact the automotive powertrain market in Saudi Arabia?

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