Saudi Arabia Electric Toothbrush Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Electric Toothbrush Market Overview

• The Saudi Arabia Electric Toothbrush Market is valued at USD 55 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness regarding oral hygiene, the rising prevalence of dental health issues, and the adoption of advanced dental care technologies. The market has experienced a surge in demand for electric toothbrushes due to their proven effectiveness in plaque removal and overall dental health improvement. Additionally, the expansion of e-commerce and product innovation, such as smart features and connectivity, are further fueling market growth .
• Key cities such as Riyadh, Jeddah, and Dammam continue to dominate the market due to high population density and rapid urbanization. These urban centers have a growing middle class with increased disposable income, leading to higher spending on personal care products, including electric toothbrushes. The presence of major retail chains, pharmacies, and robust online platforms in these cities ensures easy access to a wide variety of electric toothbrush options, further supporting market penetration .
• The Saudi Ministry of Education, under the "National Oral and Dental Health Program" (launched by the Ministry of Health, 2023), mandated the integration of oral hygiene educational campaigns in schools. This initiative aims to promote better dental health practices among children and families, thereby increasing the demand for electric toothbrushes as part of comprehensive oral care routines. The program requires schools to conduct regular oral health awareness sessions and distribute educational materials, with compliance monitored by local health authorities .

Saudi Arabia Electric Toothbrush Market Segmentation

By Type:The market is segmented into Rotating Electric Toothbrushes, Sonic Electric Toothbrushes, Ultrasonic Electric Toothbrushes, Ionic Electric Toothbrushes, and Others. Rotating Electric Toothbrushes currently hold the largest market share, driven by their affordability and widespread availability. However, Sonic Electric Toothbrushes are gaining popularity due to their advanced cleaning capabilities, user-friendly features, and growing consumer preference for effective oral hygiene solutions that incorporate the latest technology .

By Power Source:The electric toothbrush market is also categorized based on power sources, including Rechargeable (Inductive/USB Charging), Battery-Powered, and Others. Rechargeable electric toothbrushes are leading the market due to their convenience, cost-effectiveness, and sustainability. Consumers are increasingly opting for rechargeable models as they offer longer life cycles, better performance, and are more environmentally friendly compared to disposable battery-powered options .

Saudi Arabia Electric Toothbrush Market Competitive Landscape

The Saudi Arabia Electric Toothbrush Market is characterized by a dynamic mix of regional and international players. Leading participants such as Philips Oral Healthcare (Sonicare), Procter & Gamble (Oral-B, Braun), Colgate-Palmolive, Panasonic Corporation, Xiaomi Corporation, FOREO AB, Water Pik, Inc., Quip NYC Inc., Fairywill, SmileDirectClub, Inc., Brio Product Group, Oclean (Shenzhen Yunding Information Technology Co., Ltd.), Lebond (Shenzhen Lebond Electronics Co., Ltd.), Dr. Bei (Shenzhen Doctor Bei Technology Co., Ltd.), Soocas (Soocas Technology Co., Ltd.) contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Electric Toothbrush Market Industry Analysis

Growth Drivers

• Increasing Awareness of Oral Hygiene:The Saudi Arabian population is becoming increasingly aware of the importance of oral hygiene, with dental care spending projected to reach SAR 5.5 billion in future. This growing awareness is driven by health campaigns and educational initiatives, leading to a surge in demand for electric toothbrushes, which are perceived as more effective than manual options. The rise in dental health awareness is expected to significantly boost electric toothbrush sales, particularly among younger consumers.
• Rising Disposable Income:Saudi Arabia's GDP per capita is estimated at approximately SAR 94,000 in future, reflecting a steady increase in disposable income. As consumers have more financial resources, they are more likely to invest in premium oral care products, including electric toothbrushes. This trend is particularly evident in urban areas, where higher income levels correlate with increased spending on health and wellness products, driving the growth of the electric toothbrush market.
• Technological Advancements in Electric Toothbrushes:The electric toothbrush market is witnessing rapid technological advancements, with features such as Bluetooth connectivity and real-time feedback becoming standard. It is estimated that a significant share of electric toothbrushes sold now incorporate smart technology, enhancing user experience and effectiveness, appealing to tech-savvy consumers and encouraging them to switch from manual to electric toothbrushes, thus driving market growth.

Market Challenges

• High Initial Cost of Electric Toothbrushes:The average price of electric toothbrushes in Saudi Arabia ranges from SAR 150 to SAR 800, which can be a significant barrier for many consumers. This high initial cost limits accessibility, particularly among lower-income households. As a result, many consumers continue to opt for manual toothbrushes, which are more affordable, thereby hindering the growth of the electric toothbrush market in the region.
• Limited Consumer Knowledge About Benefits:Despite the advantages of electric toothbrushes, many consumers in Saudi Arabia lack awareness of their benefits. A survey indicated that only 40% of respondents understood the superior plaque removal capabilities of electric toothbrushes. This knowledge gap poses a challenge for market penetration, as consumers may be hesitant to invest in electric options without understanding their long-term oral health benefits, impacting overall sales.

Saudi Arabia Electric Toothbrush Market Future Outlook

The future of the electric toothbrush market in Saudi Arabia appears promising, driven by increasing health consciousness and technological innovations. As consumers become more aware of the benefits of electric toothbrushes, demand is expected to rise. Additionally, the integration of smart technology and personalized features will likely attract a broader audience. Companies that focus on educating consumers about oral hygiene and the advantages of electric toothbrushes will be well-positioned to capitalize on this growing market.

Market Opportunities

• Expansion of E-commerce Platforms:The growth of e-commerce in Saudi Arabia is estimated at over SAR 50 billion in future, presenting a significant opportunity for electric toothbrush brands. Online platforms allow for wider distribution and accessibility, enabling consumers to purchase products conveniently. This shift towards online shopping can enhance market penetration and increase sales, particularly among younger, tech-savvy consumers.
• Introduction of Subscription Models:Subscription models for electric toothbrushes are gaining traction, with an estimated share of consumers expressing interest in such services. This model offers convenience and ensures regular replacement of brush heads, promoting better oral hygiene. By adopting subscription services, companies can create a steady revenue stream while enhancing customer loyalty and engagement in the electric toothbrush market.