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Ksa Potato Starch Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Saudi Arabia potato starch market, valued at USD 65 million, is growing due to rising demand for processed foods and health-conscious consumer trends.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD3747

Pages:84

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Potato Starch Market Overview

  • The Saudi Arabia Potato Starch Market is valued at USD 65 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for processed food products, which utilize potato starch as a thickening and stabilizing agent. Additionally, the rise in health-conscious consumers seeking gluten-free alternatives has further propelled the market, as potato starch is a popular choice in various food applications. The growing adoption of convenience foods and the expansion of the ready-to-eat segment are also contributing to increased demand for potato starch in the region .
  • Key players in this market include major cities such as Riyadh, Jeddah, and Dammam, which dominate due to their robust food processing industries and significant consumer bases. The concentration of food manufacturers and distributors in these urban centers facilitates easier access to raw materials and distribution channels, thereby enhancing market growth. The presence of large-scale food processing facilities and logistics networks in these cities further supports the efficient supply of potato starch to both domestic and regional markets.
  • In 2023, the Saudi government implemented the National Agricultural Development Program, which includes provisions to promote the use of locally sourced agricultural products, including potato starch. This initiative aims to support domestic farmers and reduce reliance on imports, thereby fostering a sustainable agricultural economy. The regulation encourages food manufacturers to prioritize local sourcing, which is expected to positively impact the potato starch market by increasing demand for domestically produced starch and supporting local value chains .
Saudi Arabia Potato Starch Market Size

Saudi Arabia Potato Starch Market Segmentation

By Type:The potato starch market can be segmented into Native Potato Starch, Modified Potato Starch, Organic Potato Starch, and Others. Among these, Native Potato Starch is the most widely used due to its versatility in food applications, while Modified Potato Starch is gaining traction in the pharmaceutical and textile industries due to its enhanced properties. Organic Potato Starch is also witnessing growth as consumers increasingly prefer organic products, driven by rising health awareness and demand for clean-label ingredients.

Saudi Arabia Potato Starch Market segmentation by Type.

By End-User:The end-user segmentation includes the Food Industry, Pharmaceutical Industry, Textile Industry, and Others. The Food Industry is the dominant segment, driven by the increasing use of potato starch in processed foods, snacks, and sauces. The Pharmaceutical Industry is also significant, utilizing modified starches for drug formulations, while the Textile Industry employs starch for sizing and finishing processes. The growing demand for plant-based and gluten-free products is further boosting the use of potato starch across these sectors.

Saudi Arabia Potato Starch Market segmentation by End-User.

Saudi Arabia Potato Starch Market Competitive Landscape

The Saudi Arabia Potato Starch Market is characterized by a dynamic mix of regional and international players. Leading participants such as Roquette Frères, Emsland Group, Ingredion Incorporated, Cargill, Incorporated, Avebe U.A., KMC Kartoffelmelcentralen A.M.B.A., Novidon Starch B.V., Solvay S.A., Tate & Lyle PLC, AAK AB, Beneo GmbH, SÜDZUCKER AG, Cargill Starches and Sweeteners, PGP International, Inc., Beneo-Orafti S.A. contribute to innovation, geographic expansion, and service delivery in this space.

Roquette Frères

1933

Lestrem, France

Emsland Group

1928

Emlichheim, Germany

Ingredion Incorporated

1901

Westchester, Illinois, USA

Cargill, Incorporated

1865

Minneapolis, Minnesota, USA

Avebe U.A.

1919

Veendam, Netherlands

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (CAGR, %)

Market Penetration Rate (Saudi Arabia, %)

Customer Retention Rate (B2B, %)

Pricing Strategy (Premium, Competitive, Economy)

Product Diversification Index (Number of starch variants offered)

Saudi Arabia Potato Starch Market Industry Analysis

Growth Drivers

  • Increasing Demand for Processed Food Products:The processed food sector in Saudi Arabia is projected to reach a value of SAR 120 billion in future, driven by urbanization and changing consumer lifestyles. This surge in demand for convenience foods directly correlates with the rising use of potato starch as a thickening and stabilizing agent. The growing population, expected to exceed 36 million in future, further amplifies the need for processed food, thereby boosting the potato starch market significantly.
  • Rising Health Consciousness Among Consumers:With 65% of Saudi consumers prioritizing health and wellness, there is a notable shift towards healthier food options. This trend is reflected in the increasing demand for gluten-free and low-calorie products, where potato starch serves as a vital ingredient. The health food market is anticipated to grow to SAR 18 billion in future, indicating a substantial opportunity for potato starch producers to cater to this health-driven consumer base.
  • Expansion of the Food and Beverage Industry:The food and beverage industry in Saudi Arabia is expected to grow at a rate of 6% annually, reaching SAR 220 billion in future. This expansion is fueled by increased investments in food processing and manufacturing. As companies seek to enhance product quality and shelf life, the demand for potato starch as a functional ingredient is likely to rise, positioning it as a key player in the evolving food landscape.

Market Challenges

  • Fluctuating Raw Material Prices:The potato starch market faces significant challenges due to the volatility in raw material prices, which can fluctuate by up to 25% annually. Factors such as climate change and supply chain disruptions contribute to this instability. In future, the average price of potatoes rose to SAR 1,300 per ton, impacting the cost structure for starch producers and potentially leading to increased product prices for consumers.
  • Limited Awareness of Potato Starch Applications:Despite its versatility, awareness of potato starch applications remains low among manufacturers and consumers. A survey indicated that only 30% of food manufacturers in Saudi Arabia utilize potato starch in their products. This lack of knowledge hinders market growth, as potential users may overlook its benefits in food processing, thereby limiting the overall demand for potato starch in the region.

Saudi Arabia Potato Starch Market Future Outlook

The Saudi Arabia potato starch market is poised for significant growth, driven by evolving consumer preferences and technological advancements in food processing. As health-conscious trends continue to shape the food industry, the demand for gluten-free and organic products is expected to rise. Additionally, innovations in processing technology will enhance the efficiency and quality of potato starch production, making it a more attractive option for food manufacturers. The integration of sustainable practices will further bolster market growth, aligning with global environmental standards.

Market Opportunities

  • Growing Export Potential in the Middle East:The Middle East's potato starch market is projected to grow to SAR 6 billion in future, presenting significant export opportunities for Saudi producers. With neighboring countries increasing their demand for food ingredients, Saudi Arabia can leverage its production capabilities to meet this regional need, enhancing its market presence and profitability.
  • Innovations in Potato Starch Processing Technology:Advances in processing technology are expected to improve yield and reduce production costs by up to 15%. This innovation will enable manufacturers to produce high-quality potato starch more efficiently, catering to the increasing demand for specialty starches in various food applications, thus opening new market segments and enhancing competitiveness.

Scope of the Report

SegmentSub-Segments
By Type

Native Potato Starch

Modified Potato Starch

Organic Potato Starch

Others

By End-User

Food Industry

Pharmaceutical Industry

Textile Industry

Others

By Application

Thickening Agent

Stabilizer

Emulsifier

Others

By Distribution Channel

Direct Sales

Online Retail

Distributors

Others

By Packaging Type

Bulk Packaging

Retail Packaging

Others

By Region

Central Region

Eastern Region

Western Region

Southern Region

By Product Form

Powdered Form

Liquid Form

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Food and Drug Authority, Ministry of Environment, Water and Agriculture)

Manufacturers and Producers of Potato Starch

Distributors and Retailers of Food Ingredients

Food and Beverage Companies

Packaging Companies

Industry Associations (e.g., Saudi Arabian General Investment Authority)

Financial Institutions and Banks

Players Mentioned in the Report:

Roquette Freres

Emsland Group

Ingredion Incorporated

Cargill, Incorporated

Avebe U.A.

KMC Kartoffelmelcentralen A.M.B.A.

Novidon Starch B.V.

Solvay S.A.

Tate & Lyle PLC

AAK AB

Beneo GmbH

SUDZUCKER AG

Cargill Starches and Sweeteners

PGP International, Inc.

Beneo-Orafti S.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Potato Starch Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Potato Starch Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Potato Starch Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for processed food products
3.1.2 Rising health consciousness among consumers
3.1.3 Expansion of the food and beverage industry
3.1.4 Government initiatives to boost agricultural production

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Limited awareness of potato starch applications
3.2.3 Competition from alternative starch sources
3.2.4 Regulatory hurdles in food safety standards

3.3 Market Opportunities

3.3.1 Growing export potential in the Middle East
3.3.2 Innovations in potato starch processing technology
3.3.3 Increasing use in gluten-free products
3.3.4 Development of sustainable sourcing practices

3.4 Market Trends

3.4.1 Shift towards organic and non-GMO potato starch
3.4.2 Rising popularity of plant-based food products
3.4.3 Enhanced focus on food safety and quality assurance
3.4.4 Integration of digital technologies in supply chain management

3.5 Government Regulation

3.5.1 Food safety regulations by the Saudi Food and Drug Authority
3.5.2 Import tariffs on agricultural products
3.5.3 Standards for labeling and marketing of food products
3.5.4 Environmental regulations affecting agricultural practices

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Potato Starch Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Potato Starch Market Segmentation

8.1 By Type

8.1.1 Native Potato Starch
8.1.2 Modified Potato Starch
8.1.3 Organic Potato Starch
8.1.4 Others

8.2 By End-User

8.2.1 Food Industry
8.2.2 Pharmaceutical Industry
8.2.3 Textile Industry
8.2.4 Others

8.3 By Application

8.3.1 Thickening Agent
8.3.2 Stabilizer
8.3.3 Emulsifier
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Online Retail
8.4.3 Distributors
8.4.4 Others

8.5 By Packaging Type

8.5.1 Bulk Packaging
8.5.2 Retail Packaging
8.5.3 Others

8.6 By Region

8.6.1 Central Region
8.6.2 Eastern Region
8.6.3 Western Region
8.6.4 Southern Region

8.7 By Product Form

8.7.1 Powdered Form
8.7.2 Liquid Form
8.7.3 Others

9. Saudi Arabia Potato Starch Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (CAGR, %)
9.2.4 Market Penetration Rate (Saudi Arabia, %)
9.2.5 Customer Retention Rate (B2B, %)
9.2.6 Pricing Strategy (Premium, Competitive, Economy)
9.2.7 Product Diversification Index (Number of starch variants offered)
9.2.8 Supply Chain Efficiency (Lead time, % on-time delivery)
9.2.9 Brand Recognition Score (B2B survey-based, 1–10)
9.2.10 Innovation Rate (New product launches per year)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Roquette Frères
9.5.2 Emsland Group
9.5.3 Ingredion Incorporated
9.5.4 Cargill, Incorporated
9.5.5 Avebe U.A.
9.5.6 KMC Kartoffelmelcentralen A.M.B.A.
9.5.7 Novidon Starch B.V.
9.5.8 Solvay S.A.
9.5.9 Tate & Lyle PLC
9.5.10 AAK AB
9.5.11 Beneo GmbH
9.5.12 SÜDZUCKER AG
9.5.13 Cargill Starches and Sweeteners
9.5.14 PGP International, Inc.
9.5.15 Beneo-Orafti S.A.

10. Saudi Arabia Potato Starch Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Health
10.1.2 Ministry of Agriculture
10.1.3 Ministry of Commerce
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Food Processing Companies
10.2.2 Pharmaceutical Manufacturers
10.2.3 Textile Producers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Food Industry
10.3.2 Pharmaceutical Industry
10.3.3 Textile Industry
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training Needs
10.4.3 Infrastructure Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Scenarios
10.5.3 Feedback Mechanisms
10.5.4 Others

11. Saudi Arabia Potato Starch Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from agricultural and food processing organizations in Saudi Arabia
  • Review of government publications and trade statistics related to potato production and starch extraction
  • Examination of academic journals and market studies focusing on starch applications and trends in the food industry

Primary Research

  • Interviews with key stakeholders in the potato starch supply chain, including farmers and processors
  • Surveys conducted with food manufacturers utilizing potato starch in their products
  • Field visits to processing plants to gather insights on production capacities and technological advancements

Validation & Triangulation

  • Cross-validation of data through multiple sources, including trade associations and market experts
  • Triangulation of findings from desk research and primary interviews to ensure data reliability
  • Sanity checks through expert panel discussions to validate market assumptions and projections

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall potato starch market size based on national agricultural output and consumption patterns
  • Segmentation of the market by end-use applications such as food, pharmaceuticals, and industrial uses
  • Incorporation of macroeconomic factors influencing demand, including population growth and dietary trends

Bottom-up Modeling

  • Collection of production data from major potato starch manufacturers in Saudi Arabia
  • Estimation of market share based on production volumes and sales data from industry players
  • Calculation of average selling prices to derive revenue estimates for each segment

Forecasting & Scenario Analysis

  • Development of forecasting models using historical data and growth trends in the food processing sector
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences towards healthier options
  • Creation of baseline, optimistic, and pessimistic forecasts for the potato starch market through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Food Manufacturing Sector45Production Managers, Quality Control Supervisors
Agricultural Producers38Farm Owners, Agricultural Consultants
Starch Processing Facilities32Plant Managers, Operations Directors
Retail and Distribution Channels28Supply Chain Managers, Procurement Officers
Food Product Developers25R&D Managers, Product Innovation Specialists

Frequently Asked Questions

What is the current value of the Saudi Arabia Potato Starch Market?

The Saudi Arabia Potato Starch Market is valued at approximately USD 65 million, driven by increasing demand for processed food products and health-conscious consumers seeking gluten-free alternatives.

What factors are driving the growth of the potato starch market in Saudi Arabia?

Which cities are the main hubs for the potato starch market in Saudi Arabia?

What government initiatives are impacting the potato starch market in Saudi Arabia?

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