South Korea Car Rental & Shared Mobility Market

The South Korea Car Rental & Shared Mobility Market is worth USD 3.5 billion, fueled by urban growth, tourism rise, and tech advancements in mobility solutions.

Region:Asia

Author(s):Shubham

Product Code:KRAB5670

Pages:96

Published On:October 2025

About the Report

Base Year 2024

South Korea Car Rental & Shared Mobility Market Overview

  • The South Korea Car Rental & Shared Mobility Market is valued at USD 3.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, a rise in tourism, and the growing popularity of shared mobility solutions among consumers seeking convenience and cost-effectiveness.
  • Seoul, Busan, and Incheon are the dominant cities in this market due to their high population density, extensive public transport networks, and a strong demand for flexible transportation options. The urban lifestyle and the influx of international tourists further contribute to the market's growth in these regions.
  • In 2023, the South Korean government implemented regulations to promote electric vehicle rentals, mandating that rental companies offer a minimum percentage of electric vehicles in their fleets. This initiative aims to reduce carbon emissions and encourage sustainable transportation practices across the country.
South Korea Car Rental & Shared Mobility Market Size

South Korea Car Rental & Shared Mobility Market Segmentation

By Type:The market is segmented into various types, including Traditional Car Rentals, Car Sharing Services, Ride-Hailing Services, Electric Vehicle Rentals, Luxury Car Rentals, Peer-to-Peer Rentals, and Others. Among these, Ride-Hailing Services have gained significant traction due to the convenience they offer consumers, particularly in urban areas where public transport may not be as accessible. The increasing smartphone penetration and the rise of app-based services have further fueled the growth of this segment.

South Korea Car Rental & Shared Mobility Market segmentation by Type.

By End-User:The market is segmented by end-users, including Individual Consumers, Corporate Clients, Government Agencies, and Tour Operators. Individual Consumers dominate the market, driven by the increasing trend of urban mobility and the need for flexible transportation solutions. The rise in the gig economy and the growing number of young professionals seeking convenient travel options have significantly contributed to the demand from this segment.

South Korea Car Rental & Shared Mobility Market segmentation by End-User.

South Korea Car Rental & Shared Mobility Market Competitive Landscape

The South Korea Car Rental & Shared Mobility Market is characterized by a dynamic mix of regional and international players. Leading participants such as Lotte Rent-a-Car, AJ Rent-a-Car, SK Rent-a-Car, Green Car, Kakao Mobility, T Map Mobility, Hertz Korea, Avis Korea, Sixt Rent a Car, Rent-A-Car Korea, Carrot Mobility, SoCar, Tada, DriveNow, Zipcar contribute to innovation, geographic expansion, and service delivery in this space.

Lotte Rent-a-Car

1972

Seoul, South Korea

AJ Rent-a-Car

1992

Seoul, South Korea

SK Rent-a-Car

2000

Seoul, South Korea

Green Car

2010

Seoul, South Korea

Kakao Mobility

2017

Seoul, South Korea

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Customer Acquisition Cost

Fleet Utilization Rate

Customer Satisfaction Score

Pricing Strategy

South Korea Car Rental & Shared Mobility Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:South Korea's urban population is projected to reach approximately 52 million in the future, accounting for over 90% of the total population. This rapid urbanization drives demand for car rental and shared mobility services, as residents seek convenient transportation options. The urban density in cities like Seoul, with over 10 million residents, necessitates efficient mobility solutions, leading to a surge in rental services to accommodate the growing need for flexible transportation.
  • Rise in Tourism:In the future, South Korea is expected to welcome around 20 million international tourists, a significant increase from previous years. This influx is driven by the country's cultural attractions, events, and improved travel infrastructure. Tourists often prefer car rentals for convenience and flexibility, contributing to the growth of the car rental market. The tourism sector's recovery post-pandemic is a vital driver, enhancing the demand for diverse mobility options across the nation.
  • Technological Advancements in Mobility Solutions:The South Korean government aims to invest approximately $1.5 billion in smart mobility technologies in the future. Innovations such as mobile applications for booking, real-time vehicle tracking, and contactless payment systems are transforming the car rental landscape. These advancements enhance user experience and operational efficiency, attracting more consumers to rental services. The integration of AI and big data analytics further optimizes fleet management, driving growth in the shared mobility sector.

Market Challenges

  • Regulatory Compliance Issues:The South Korean car rental and shared mobility market faces stringent regulatory frameworks, including licensing and safety standards. In the future, compliance costs are expected to rise by 15% due to new regulations aimed at enhancing consumer safety and environmental standards. These regulations can create barriers for new entrants and increase operational costs for existing companies, potentially stifling market growth and innovation in the sector.
  • High Competition:The South Korean car rental market is characterized by intense competition, with over 200 registered companies vying for market share. Major players like Lotte Rent-a-Car and SK Rent-a-Car dominate, making it challenging for smaller firms to compete. In the future, the competitive landscape is expected to intensify, leading to price wars and reduced profit margins. Companies must innovate and differentiate their services to maintain a competitive edge in this crowded market.

South Korea Car Rental & Shared Mobility Market Future Outlook

The South Korean car rental and shared mobility market is poised for significant transformation driven by technological advancements and changing consumer preferences. As urbanization continues, the demand for flexible mobility solutions will rise, particularly in metropolitan areas. The integration of electric vehicles and smart technologies will enhance service offerings, while partnerships with tech firms will foster innovation. Additionally, sustainability initiatives will shape the market, aligning with global trends towards greener transportation solutions, ensuring a dynamic future for the industry.

Market Opportunities

  • Expansion of Electric Vehicle Rentals:With the South Korean government targeting 1.13 million electric vehicles on the road in the future, the demand for electric vehicle rentals is set to rise. This shift presents a lucrative opportunity for rental companies to diversify their fleets, attract environmentally conscious consumers, and benefit from government incentives aimed at promoting electric mobility.
  • Integration of Mobility-as-a-Service (MaaS):The MaaS model is gaining traction in South Korea, with an expected market value of $1 billion in the future. This integration allows users to access various transportation services through a single platform, enhancing convenience. Rental companies can capitalize on this trend by partnering with MaaS providers, offering seamless mobility solutions that cater to the evolving needs of urban consumers.

Scope of the Report

SegmentSub-Segments
By Type

Traditional Car Rentals

Car Sharing Services

Ride-Hailing Services

Electric Vehicle Rentals

Luxury Car Rentals

Peer-to-Peer Rentals

Others

By End-User

Individual Consumers

Corporate Clients

Government Agencies

Tour Operators

By Vehicle Type

Sedans

SUVs

Vans

Electric Vehicles

By Rental Duration

Short-Term Rentals

Long-Term Rentals

By Pricing Model

Hourly Pricing

Daily Pricing

Subscription Pricing

By Distribution Channel

Online Platforms

Offline Agencies

By Policy Support

Government Subsidies

Tax Incentives

Regulatory Support

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Land, Infrastructure and Transport)

Automobile Manufacturers

Shared Mobility Service Providers

Fleet Management Companies

Insurance Companies

Telematics and Technology Solution Providers

Local Municipalities and Urban Planning Authorities

Players Mentioned in the Report:

Lotte Rent-a-Car

AJ Rent-a-Car

SK Rent-a-Car

Green Car

Kakao Mobility

T Map Mobility

Hertz Korea

Avis Korea

Sixt Rent a Car

Rent-A-Car Korea

Carrot Mobility

SoCar

Tada

DriveNow

Zipcar

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. South Korea Car Rental & Shared Mobility Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 South Korea Car Rental & Shared Mobility Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. South Korea Car Rental & Shared Mobility Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Rise in Tourism
3.1.3 Technological Advancements in Mobility Solutions
3.1.4 Growing Environmental Awareness

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 High Competition
3.2.3 Fluctuating Fuel Prices
3.2.4 Consumer Preference Shifts

3.3 Market Opportunities

3.3.1 Expansion of Electric Vehicle Rentals
3.3.2 Integration of Mobility-as-a-Service (MaaS)
3.3.3 Partnerships with Technology Providers
3.3.4 Development of Smart City Initiatives

3.4 Market Trends

3.4.1 Growth of Subscription-Based Models
3.4.2 Increased Use of Mobile Applications
3.4.3 Focus on Sustainability and Green Mobility
3.4.4 Rise of Peer-to-Peer Car Sharing

3.5 Government Regulation

3.5.1 Emission Standards for Rental Vehicles
3.5.2 Licensing Requirements for Shared Mobility Services
3.5.3 Tax Incentives for Electric Vehicles
3.5.4 Safety Regulations for Shared Mobility Platforms

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. South Korea Car Rental & Shared Mobility Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. South Korea Car Rental & Shared Mobility Market Segmentation

8.1 By Type

8.1.1 Traditional Car Rentals
8.1.2 Car Sharing Services
8.1.3 Ride-Hailing Services
8.1.4 Electric Vehicle Rentals
8.1.5 Luxury Car Rentals
8.1.6 Peer-to-Peer Rentals
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Government Agencies
8.2.4 Tour Operators

8.3 By Vehicle Type

8.3.1 Sedans
8.3.2 SUVs
8.3.3 Vans
8.3.4 Electric Vehicles

8.4 By Rental Duration

8.4.1 Short-Term Rentals
8.4.2 Long-Term Rentals

8.5 By Pricing Model

8.5.1 Hourly Pricing
8.5.2 Daily Pricing
8.5.3 Subscription Pricing

8.6 By Distribution Channel

8.6.1 Online Platforms
8.6.2 Offline Agencies

8.7 By Policy Support

8.7.1 Government Subsidies
8.7.2 Tax Incentives
8.7.3 Regulatory Support
8.7.4 Others

9. South Korea Car Rental & Shared Mobility Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Customer Acquisition Cost
9.2.5 Fleet Utilization Rate
9.2.6 Customer Satisfaction Score
9.2.7 Pricing Strategy
9.2.8 Market Penetration Rate
9.2.9 Average Rental Duration
9.2.10 Repeat Customer Rate

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Lotte Rent-a-Car
9.5.2 AJ Rent-a-Car
9.5.3 SK Rent-a-Car
9.5.4 Green Car
9.5.5 Kakao Mobility
9.5.6 T Map Mobility
9.5.7 Hertz Korea
9.5.8 Avis Korea
9.5.9 Sixt Rent a Car
9.5.10 Rent-A-Car Korea
9.5.11 Carrot Mobility
9.5.12 SoCar
9.5.13 Tada
9.5.14 DriveNow
9.5.15 Zipcar

10. South Korea Car Rental & Shared Mobility Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Fleet Management
10.1.2 Budget Allocation for Mobility Services
10.1.3 Preference for Sustainable Options

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Electric Vehicle Infrastructure
10.2.2 Corporate Mobility Solutions

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Rentals
10.3.2 Availability of Vehicles
10.3.3 Quality of Service

10.4 User Readiness for Adoption

10.4.1 Awareness of Shared Mobility Options
10.4.2 Trust in Technology Platforms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 Expansion of Service Offerings

11. South Korea Car Rental & Shared Mobility Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government transportation and mobility reports from the South Korean Ministry of Land, Infrastructure and Transport
  • Review of industry publications and market reports focusing on car rental and shared mobility trends in South Korea
  • Examination of demographic and economic data from Statistics Korea to understand consumer behavior and preferences

Primary Research

  • Interviews with executives from leading car rental companies and shared mobility platforms operating in South Korea
  • Surveys conducted with consumers to gauge preferences, usage patterns, and satisfaction levels with car rental and shared mobility services
  • Focus group discussions with urban planners and transportation experts to explore future trends and challenges in the mobility sector

Validation & Triangulation

  • Cross-validation of findings through comparison with international mobility trends and case studies
  • Triangulation of data from consumer surveys, expert interviews, and industry reports to ensure consistency
  • Sanity checks through expert panel reviews involving industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall mobility market size based on national transportation expenditure and growth rates
  • Segmentation of the market by vehicle type, rental duration, and consumer demographics
  • Incorporation of government initiatives promoting shared mobility and electric vehicle adoption

Bottom-up Modeling

  • Collection of operational data from major car rental firms regarding fleet size, utilization rates, and pricing strategies
  • Estimation of revenue streams based on average rental prices and service fees for shared mobility platforms
  • Volume x cost analysis to determine profitability across different segments of the market

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators, urbanization rates, and consumer preferences
  • Scenario modeling based on potential regulatory changes and shifts in consumer behavior towards sustainability
  • Development of baseline, optimistic, and pessimistic forecasts through 2030 to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Car Rental Services150Rental Company Managers, Fleet Operations Directors
Shared Mobility Platforms100Product Managers, Marketing Executives
Consumer Preferences200Frequent Renters, Occasional Users, Urban Commuters
Regulatory Impact Assessment80Policy Makers, Transportation Analysts
Future Mobility Trends70Urban Planners, Sustainability Experts

Frequently Asked Questions

What is the current value of the South Korea Car Rental & Shared Mobility Market?

The South Korea Car Rental & Shared Mobility Market is valued at approximately USD 3.5 billion, driven by urbanization, tourism growth, and the increasing popularity of shared mobility solutions among consumers seeking convenience and cost-effectiveness.

Which cities are the main hubs for car rental and shared mobility in South Korea?

What regulations has the South Korean government implemented regarding electric vehicle rentals?

What types of services are included in the South Korea Car Rental & Shared Mobility Market?

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