Netherlands Car Rental & Shared Mobility Market

Netherlands Car Rental & Shared Mobility Market is worth USD 2.5 Bn, fueled by urban growth, tourism, and eco-friendly options like EV rentals in cities like Amsterdam.

Region:Europe

Author(s):Geetanshi

Product Code:KRAB5715

Pages:86

Published On:October 2025

About the Report

Base Year 2024

Netherlands Car Rental & Shared Mobility Market Overview

  • The Netherlands Car Rental & Shared Mobility Market is valued at USD 2.5 billion, based on a five-year historical analysis. Growth is primarily driven by increasing urbanization, a robust tourism sector, and a rising preference for flexible and sustainable transportation options among consumers. The market has experienced a pronounced shift toward shared mobility and eco-friendly solutions, reflecting evolving consumer preferences and heightened environmental awareness .
Netherlands Car Rental & Shared Mobility Market Size

Netherlands Car Rental & Shared Mobility Market Segmentation

By Type:The market is segmented into Traditional Car Rentals, Car-Sharing Services, Ride-Hailing Services, Electric Vehicle Rentals, Luxury Car Rentals, Peer-to-Peer Car Sharing, Leasing Services, Commercial Vehicle Rentals, and Others. These segments address a broad spectrum of consumer mobility needs, from short-term tourist rentals and business travel to peer-to-peer sharing and eco-friendly options, reflecting the Netherlands’ diverse and evolving transportation landscape .

Netherlands Car Rental & Shared Mobility Market segmentation by Type.

By End-User:The market is segmented by end-user categories, including Individual Consumers, Corporate Clients, Government Agencies, Tour Operators, Event Organizers, and Others. This segmentation highlights the distinct mobility demands of various customer groups, with individual consumers and corporate clients comprising the largest shares due to the prevalence of tourism and business travel in the Netherlands .

Netherlands Car Rental & Shared Mobility Market segmentation by End-User.

Netherlands Car Rental & Shared Mobility Market Competitive Landscape

The Netherlands Car Rental & Shared Mobility Market is characterized by a dynamic mix of regional and international players. Leading participants such as Hertz Netherlands, Sixt Rent a Car, Europcar Nederland, Greenwheels, SnappCar, MyWheels, KINTO Share, Budget Rent a Car, Enterprise Rent-A-Car, Alamo Rent A Car, National Car Rental, TUI Cars, Avis Budget Group, LeasePlan Corporation N.V., Arval Nederland, CarNext, Drivus, Green Motion, B2B Car Rental, and Global TIP Holdings Two B.V. contribute to innovation, geographic expansion, and service delivery in this space.

Hertz Netherlands

1918

Estero, United States

Sixt Rent a Car

1912

Pullach, Germany

Europcar Nederland

1949

Paris, France

Greenwheels

1995

Rotterdam, Netherlands

SnappCar

2011

Utrecht, Netherlands

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (Netherlands)

Revenue Growth Rate (YoY)

Fleet Size

Fleet Utilization Rate (%)

Market Share (%)

Netherlands Car Rental & Shared Mobility Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:The Netherlands has seen a significant rise in urbanization, with over92%of its population living in urban areas in future. This trend drives demand for car rental and shared mobility services, as urban residents often prefer flexible transportation options. The urban population is projected to reach approximately16 millionin future, leading to increased congestion and a greater need for efficient mobility solutions, thereby boosting the car rental market.
  • Rise in Tourism:The Netherlands welcomed over18 millioninternational tourists in future, contributing approximatelyUSD 70 billionto the economy. This influx of visitors creates a robust demand for car rental services, as tourists seek convenient transportation to explore the country. The tourism sector is expected to grow, further enhancing the car rental market's potential as travelers increasingly opt for personalized mobility solutions during their visits.
  • Shift Towards Sustainable Mobility:The Dutch government aims to haveapproximately 1 millionelectric vehicles (EVs) on the road in future, promoting a shift towards sustainable mobility. This initiative encourages car rental companies to expand their electric vehicle fleets, catering to environmentally conscious consumers. As of in future, EVs are expected to account forabout 20%of all rental vehicles, reflecting a growing preference for sustainable transportation options among both residents and tourists.

Market Challenges

  • Regulatory Compliance Issues:The car rental industry in the Netherlands faces stringent regulatory compliance challenges, particularly regarding emissions standards and safety regulations. Rental companies must adhere to the EU's new emissions regulations, which require a55% reduction in CO2 emissions from new vehicles in future. Non-compliance could result in significant fines, impacting operational costs and profitability for rental providers.
  • High Competition Among Providers:The Netherlands' car rental market is characterized by intense competition, withover 150registered rental companies in future. This saturation leads to price wars and reduced profit margins, making it challenging for smaller firms to survive. Additionally, the rise of shared mobility services adds pressure, as consumers increasingly opt for alternatives to traditional car rentals, further complicating the competitive landscape.

Netherlands Car Rental & Shared Mobility Market Future Outlook

The Netherlands car rental and shared mobility market is poised for significant transformation driven by technological advancements and changing consumer preferences. As urbanization continues, the demand for flexible mobility solutions will rise, particularly in metropolitan areas. The integration of electric vehicles and the expansion of subscription-based services will likely reshape the market landscape, offering consumers more sustainable and convenient options. Additionally, partnerships with tech firms will enhance service delivery, making mobility more accessible and efficient for users across the country.

Market Opportunities

  • Expansion of Electric Vehicle Rentals:With the Dutch government incentivizing electric vehicle adoption, rental companies have a unique opportunity to expand their EV fleets. The demand for electric rentals is expected to increase, driven by eco-conscious consumers and tourists seeking sustainable travel options, positioning companies to capture a growing market segment.
  • Growth of Subscription-Based Mobility Services:The rise of subscription-based models presents a lucrative opportunity for car rental companies. Approximately10%of consumers are expected to prefer subscription services over traditional rentals in future, driven by the desire for flexibility and convenience. This shift allows companies to diversify their offerings and enhance customer loyalty through tailored mobility solutions.

Scope of the Report

SegmentSub-Segments
By Type

Traditional Car Rentals

Car-Sharing Services

Ride-Hailing Services

Electric Vehicle Rentals

Luxury Car Rentals

Peer-to-Peer Car Sharing

Leasing Services

Commercial Vehicle Rentals

Others

By End-User

Individual Consumers

Corporate Clients

Government Agencies

Tour Operators

Event Organizers

Others

By Rental Duration

Short-Term Rentals

Long-Term Rentals

Leasing (Annual Rentals)

By Vehicle Type

Economy Cars

SUVs

Vans

Luxury Vehicles

Electric Vehicles

Others

By Payment Model

Pay-Per-Use

Subscription Models

Prepaid Rentals

Postpaid Rentals

By Geographic Coverage

Urban Areas

Suburban Areas

Rural Areas

By Customer Segment

Business Travelers

Leisure Travelers

Local Residents

Tourists

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Netherlands Ministry of Infrastructure and Water Management, Dutch Transport Authority)

Car Rental Companies

Shared Mobility Service Providers

Automobile Manufacturers

Telematics and Fleet Management Solution Providers

Insurance Companies

Local Municipalities and City Planners

Players Mentioned in the Report:

Hertz Netherlands

Sixt Rent a Car

Europcar Nederland

Greenwheels

SnappCar

MyWheels

KINTO Share

Budget Rent a Car

Enterprise Rent-A-Car

Alamo Rent A Car

National Car Rental

TUI Cars

Avis Budget Group

LeasePlan Corporation N.V.

Arval Nederland

CarNext

Drivus

Green Motion

B2B Car Rental

Global TIP Holdings Two B.V.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Netherlands Car Rental & Shared Mobility Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Netherlands Car Rental & Shared Mobility Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Netherlands Car Rental & Shared Mobility Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Rise in Tourism
3.1.3 Shift Towards Sustainable Mobility
3.1.4 Technological Advancements in Mobility Solutions

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 High Competition Among Providers
3.2.3 Fluctuating Fuel Prices
3.2.4 Consumer Preference for Ownership

3.3 Market Opportunities

3.3.1 Expansion of Electric Vehicle Rentals
3.3.2 Growth of Subscription-Based Mobility Services
3.3.3 Partnerships with Technology Firms
3.3.4 Development of Integrated Mobility Platforms

3.4 Market Trends

3.4.1 Increasing Adoption of Car-Sharing Services
3.4.2 Integration of Mobility-as-a-Service (MaaS)
3.4.3 Focus on User Experience and Convenience
3.4.4 Rise of Autonomous Vehicle Technologies

3.5 Government Regulation

3.5.1 Emission Standards for Rental Vehicles
3.5.2 Incentives for Electric Vehicle Adoption
3.5.3 Regulations on Ride-Sharing Services
3.5.4 Licensing Requirements for Operators

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Netherlands Car Rental & Shared Mobility Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Netherlands Car Rental & Shared Mobility Market Segmentation

8.1 By Type

8.1.1 Traditional Car Rentals
8.1.2 Car-Sharing Services
8.1.3 Ride-Hailing Services
8.1.4 Electric Vehicle Rentals
8.1.5 Luxury Car Rentals
8.1.6 Peer-to-Peer Car Sharing
8.1.7 Leasing Services
8.1.8 Commercial Vehicle Rentals
8.1.9 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Government Agencies
8.2.4 Tour Operators
8.2.5 Event Organizers
8.2.6 Others

8.3 By Rental Duration

8.3.1 Short-Term Rentals
8.3.2 Long-Term Rentals
8.3.3 Leasing (Annual Rentals)

8.4 By Vehicle Type

8.4.1 Economy Cars
8.4.2 SUVs
8.4.3 Vans
8.4.4 Luxury Vehicles
8.4.5 Electric Vehicles
8.4.6 Others

8.5 By Payment Model

8.5.1 Pay-Per-Use
8.5.2 Subscription Models
8.5.3 Prepaid Rentals
8.5.4 Postpaid Rentals

8.6 By Geographic Coverage

8.6.1 Urban Areas
8.6.2 Suburban Areas
8.6.3 Rural Areas

8.7 By Customer Segment

8.7.1 Business Travelers
8.7.2 Leisure Travelers
8.7.3 Local Residents
8.7.4 Tourists

9. Netherlands Car Rental & Shared Mobility Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue (Netherlands)
9.2.4 Revenue Growth Rate (YoY)
9.2.5 Fleet Size
9.2.6 Fleet Utilization Rate (%)
9.2.7 Market Share (%)
9.2.8 Customer Acquisition Cost
9.2.9 Customer Satisfaction Score (NPS or equivalent)
9.2.10 Market Penetration Rate
9.2.11 Average Rental Duration
9.2.12 Repeat Customer Rate
9.2.13 Digital Booking Share (%)
9.2.14 Electric Vehicle Share of Fleet (%)
9.2.15 Pricing Strategy (Index or qualitative)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Hertz Netherlands
9.5.2 Sixt Rent a Car
9.5.3 Europcar Nederland
9.5.4 Greenwheels
9.5.5 SnappCar
9.5.6 MyWheels
9.5.7 KINTO Share
9.5.8 Budget Rent a Car
9.5.9 Enterprise Rent-A-Car
9.5.10 Alamo Rent A Car
9.5.11 National Car Rental
9.5.12 TUI Cars
9.5.13 Avis Budget Group
9.5.14 LeasePlan Corporation N.V.
9.5.15 Arval Nederland
9.5.16 CarNext
9.5.17 Drivus
9.5.18 Green Motion
9.5.19 B2B Car Rental
9.5.20 Global TIP Holdings Two B.V.

10. Netherlands Car Rental & Shared Mobility Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Fleet Management
10.1.2 Sustainable Mobility Initiatives
10.1.3 Budget Allocation for Transportation

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Electric Vehicle Infrastructure
10.2.2 Corporate Mobility Budgets

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility Issues
10.3.2 Cost of Rentals
10.3.3 Availability of Vehicles

10.4 User Readiness for Adoption

10.4.1 Awareness of Shared Mobility Options
10.4.2 Attitudes Towards Car Ownership

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Cost Savings
10.5.2 Expansion of Service Offerings

11. Netherlands Car Rental & Shared Mobility Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Strategies

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Dutch transport and mobility authorities
  • Review of academic publications on car rental and shared mobility trends in the Netherlands
  • Examination of government statistics on vehicle registrations and mobility patterns

Primary Research

  • Interviews with executives from leading car rental companies operating in the Netherlands
  • Surveys targeting users of shared mobility services, including ride-sharing and bike-sharing platforms
  • Focus groups with urban planners and transportation policy experts

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including market reports and expert opinions
  • Triangulation of consumer behavior data with industry growth metrics
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national transportation expenditure
  • Segmentation of market size by rental type (short-term vs. long-term) and shared mobility services
  • Incorporation of demographic trends and urbanization rates affecting mobility choices

Bottom-up Modeling

  • Collection of operational data from major car rental firms regarding fleet size and utilization rates
  • Analysis of pricing models for shared mobility services to determine revenue potential
  • Estimation of user adoption rates based on survey data and historical growth patterns

Forecasting & Scenario Analysis

  • Development of predictive models using historical data and market trends
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Car Rental Users120Frequent Travelers, Business Executives
Shared Mobility Users100Urban Commuters, College Students
Fleet Managers65Logistics Coordinators, Operations Managers
Policy Makers45Transportation Planners, City Officials
Industry Experts40Consultants, Academic Researchers

Frequently Asked Questions

What is the current value of the Netherlands Car Rental & Shared Mobility Market?

The Netherlands Car Rental & Shared Mobility Market is valued at approximately USD 2.5 billion, driven by urbanization, tourism, and a growing preference for flexible and sustainable transportation options among consumers.

Which cities in the Netherlands are key hubs for car rental and shared mobility services?

What regulations govern the car rental and shared mobility sector in the Netherlands?

What are the main types of services offered in the Netherlands car rental market?

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