Globally, consumers treat their pets as a part of a family and the pets are majorly dogs, cats, fish and birds. Pet owners are increasingly spending on premium pet care products such as foods and accessories. Ken Research Pets segment comprises of pet care, pet treats, pet wearables, pet accessories, organic pet foods, pet grooming and pet food market. Majority of the global pet owners prefer natural and organic pet food products which are safe, more nutritive, and have greater quality than other pet products. The pet care market is highly competitive with multiple vendors. There is a stiff competition among the vendors based on the factors such as product differentiation, product portfolios, quality, and pricing.
Manufacturers are introducing various pet foods with natural flavours, fruits, vegetables, colorants and health condition-specific ingredients or low glycemic formulations. Pet grooming products comprise of healthier and safer pet products which consist of natural and organic ingredients. It was also observed that there is a growing demand for pet food that is grain-free, organic, natural, and with low-glycemic content. Manufacturers are focusing on formulate new pet food products to meet global consumer requirements.