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UAE culinary tourism market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

UAE Culinary Tourism Market, valued at USD 510 million, thrives on tourist influx, food festivals, and government initiatives like the Sustainable Tourism Strategy 2031.

Region:Middle East

Author(s):Shubham

Product Code:KRAA8706

Pages:95

Published On:November 2025

About the Report

Base Year 2024

UAE Culinary Tourism Market Overview

  • The UAE Culinary Tourism Market is valued at USD 510 million, based on a five-year historical analysis. This growth is primarily driven by the increasing influx of international tourists, a growing interest in diverse culinary experiences, and the UAE's strategic positioning as a global tourism hub. The market has seen a significant rise in culinary events, food festivals, and experiential dining options that cater to both locals and tourists .
  • Dubai and Abu Dhabi are the dominant cities in the UAE Culinary Tourism Market due to their vibrant food scenes, luxury dining options, and a plethora of international cuisines. The cities attract millions of tourists annually, drawn by their culinary festivals, high-end restaurants, and unique dining experiences, making them key players in the culinary tourism landscape .
  • In 2023, the UAE government implemented the "UAE National Sustainable Tourism Strategy 2031" issued by the Ministry of Economy. This initiative mandates hospitality and food service providers to adopt eco-friendly practices, including sourcing local ingredients and minimizing food waste. The regulation aims to position the UAE as a leading sustainable tourism destination while supporting local farmers and producers through compliance with sustainability standards and reporting requirements .
UAE Culinary Tourism Market Size

UAE Culinary Tourism Market Segmentation

By Type:The culinary tourism market can be segmented into various types, including food festivals, cooking classes, culinary trails, restaurants, experiential dining, cafes & bakeries, and others. Among these, food festivals represent the largest segment by revenue, driven by the popularity of large-scale events and the increasing number of international visitors seeking immersive culinary experiences. Restaurants, including fine dining and casual dining, also hold a significant share due to high demand from both tourists and locals. The trend towards unique dining experiences, such as themed restaurants and food trucks, continues to gain traction .

UAE Culinary Tourism Market segmentation by Type.

By Cuisine:The culinary tourism market is also segmented by cuisine types, including Middle Eastern, Asian, European, fusion, vegan/vegetarian, and others. Middle Eastern cuisine, particularly Emirati and Levantine dishes, is highly popular among tourists, reflecting the UAE’s cultural heritage and authenticity. Asian cuisine, especially Indian and Chinese, also commands significant demand due to the large expatriate population and their culinary influence. European cuisine, including Italian and French, appeals to high-income consumers and international travelers. Fusion and vegan/vegetarian options are gaining ground as consumer preferences diversify .

UAE Culinary Tourism Market segmentation by Cuisine.

UAE Culinary Tourism Market Competitive Landscape

The UAE Culinary Tourism Market is characterized by a dynamic mix of regional and international players. Leading participants such as Emirates Culinary Guild, Dubai Food Festival (Dubai Festivals and Retail Establishment), Abu Dhabi Culinary (Department of Culture and Tourism – Abu Dhabi), Al Ain Food Festival, Taste of Dubai (Turret Media), Platinum Heritage, Sonara Camp, The Dubai Mall (Emaar Malls Management LLC), Jumeirah Group, Atlantis, The Palm, Emaar Hospitality Group, Hilton Worldwide, Marriott International, Accor Hotels, Radisson Hotel Group contribute to innovation, geographic expansion, and service delivery in this space.

Emirates Culinary Guild

1992

Dubai, UAE

Dubai Food Festival

2014

Dubai, UAE

Abu Dhabi Culinary

2019

Abu Dhabi, UAE

Al Ain Food Festival

2010

Al Ain, UAE

Taste of Dubai

2007

Dubai, UAE

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Number of Culinary Experiences Offered

Annual Revenue from Culinary Tourism (USD/AED)

Market Penetration Rate (Share of Culinary Tourists Served)

Customer Satisfaction Score (NPS or Equivalent)

Repeat Customer Rate (%)

UAE Culinary Tourism Market Industry Analysis

Growth Drivers

  • Increasing Global Interest in Culinary Experiences:The UAE has seen a surge in culinary tourism, with over 15 million international visitors in future, many seeking unique food experiences. The World Travel & Tourism Council reported that culinary tourism contributes approximately $3.5 billion to the UAE's economy annually. This growing interest is driven by social media, where food-related content garners significant engagement, influencing travelers to explore diverse culinary offerings in the region.
  • Government Initiatives to Promote Tourism:The UAE government has invested heavily in tourism infrastructure, allocating $2 billion for tourism development in future. Initiatives like the "Visit Dubai" campaign aim to attract food enthusiasts by showcasing local cuisine and culinary events. Additionally, the UAE's participation in international food festivals has increased, enhancing its visibility as a culinary destination and driving tourist arrivals focused on food experiences.
  • Diverse Culinary Heritage and Fusion Cuisine:The UAE's rich culinary heritage, influenced by Middle Eastern, Asian, and Western cuisines, attracts food lovers. In future, the UAE hosted over 250 food festivals, showcasing local and international dishes. The country's unique fusion cuisine, combining traditional recipes with modern techniques, has gained popularity, with over 70% of tourists expressing interest in trying local dishes, further driving culinary tourism growth.

Market Challenges

  • High Competition Among Culinary Destinations:The UAE faces stiff competition from other culinary hotspots like Thailand and Italy, which attract millions of food tourists annually. In future, culinary tourism in Italy generated approximately $18 billion, highlighting the challenge for the UAE to differentiate itself. The saturation of culinary offerings can dilute the unique experiences that the UAE aims to provide, making it essential to innovate continuously.
  • Seasonal Fluctuations in Tourist Arrivals:The UAE experiences significant seasonal fluctuations, with peak tourist arrivals reaching 6 million during winter months, while summer months see a drop to 3 million. This inconsistency affects culinary tourism businesses, leading to revenue volatility. The reliance on seasonal tourism necessitates strategies to attract visitors year-round, such as promoting indoor culinary experiences during the hotter months.

UAE Culinary Tourism Market Future Outlook

The future of the UAE culinary tourism market appears promising, driven by increasing global interest in authentic food experiences and the government's commitment to enhancing tourism infrastructure. As culinary events and festivals continue to grow, the integration of technology in food experiences will likely attract a younger demographic. Additionally, the focus on sustainability and local sourcing will resonate with eco-conscious travelers, further solidifying the UAE's position as a premier culinary destination in the coming years.

Market Opportunities

  • Growth of Online Culinary Experiences:The rise of virtual cooking classes and online food tours presents a significant opportunity for the UAE. With over 80% of consumers willing to pay for online culinary experiences, businesses can tap into this market by offering unique virtual experiences that showcase local cuisine and culture, reaching a global audience.
  • Expansion of Culinary Schools and Workshops:The increasing interest in culinary arts has led to a rise in culinary schools and workshops in the UAE. With over 40 new culinary institutions established in the last two years, there is potential for collaboration with tourism operators to create immersive culinary experiences, attracting both tourists and locals interested in enhancing their cooking skills.

Scope of the Report

SegmentSub-Segments
By Type

Food Festivals

Cooking Classes

Culinary Trails

Restaurants (Fine Dining, Casual Dining, Street Food, Food Trucks)

Experiential Dining (e.g., Desert Dining, Themed Experiences)

Cafes & Bakeries

Others

By Cuisine

Middle Eastern (Emirati, Levantine, Persian, etc.)

Asian (Indian, Chinese, Japanese, Thai, etc.)

European (Italian, French, Mediterranean, etc.)

Fusion

Vegan/Vegetarian

Others

By Demographics

Age Group

Income Level

Family Size

Travel Purpose (Leisure, Business, MICE, etc.)

Nationality/Origin

Others

By Region

Abu Dhabi

Dubai

Sharjah

Ajman

Ras Al Khaimah

Fujairah

Umm Al Quwain

Others

By Seasonality

Peak Season

Off-Peak Season

Holiday Seasons (Ramadan, Eid, Christmas, etc.)

Others

By Marketing Channel

Online Marketing

Social Media

Influencer Collaborations

Traditional Advertising

Food Delivery Platforms

Others

By Customer Type

International Tourists

Domestic Tourists

Locals/Residents

Corporate Clients

Event Organizers

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Department of Tourism and Commerce Marketing, Ministry of Economy)

Hospitality and Restaurant Operators

Food and Beverage Suppliers

Tourism Boards and Agencies

Event Organizers and Planners

Travel Agencies and Tour Operators

Local Artisans and Food Producers

Players Mentioned in the Report:

Emirates Culinary Guild

Dubai Food Festival (Dubai Festivals and Retail Establishment)

Abu Dhabi Culinary (Department of Culture and Tourism Abu Dhabi)

Al Ain Food Festival

Taste of Dubai (Turret Media)

Platinum Heritage

Sonara Camp

The Dubai Mall (Emaar Malls Management LLC)

Jumeirah Group

Atlantis, The Palm

Emaar Hospitality Group

Hilton Worldwide

Marriott International

Accor Hotels

Radisson Hotel Group

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. UAE Culinary Tourism Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 UAE Culinary Tourism Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. UAE Culinary Tourism Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Global Interest in Culinary Experiences
3.1.2 Government Initiatives to Promote Tourism
3.1.3 Diverse Culinary Heritage and Fusion Cuisine
3.1.4 Rise of Food Festivals and Culinary Events

3.2 Market Challenges

3.2.1 High Competition Among Culinary Destinations
3.2.2 Seasonal Fluctuations in Tourist Arrivals
3.2.3 Cultural Sensitivity and Dietary Restrictions
3.2.4 Economic Factors Affecting Disposable Income

3.3 Market Opportunities

3.3.1 Growth of Online Culinary Experiences
3.3.2 Expansion of Culinary Schools and Workshops
3.3.3 Collaborations with Local Chefs and Influencers
3.3.4 Development of Culinary Tourism Packages

3.4 Market Trends

3.4.1 Increasing Demand for Authentic Local Cuisine
3.4.2 Focus on Sustainable and Organic Food Practices
3.4.3 Integration of Technology in Culinary Experiences
3.4.4 Popularity of Food Tours and Culinary Trails

3.5 Government Regulation

3.5.1 Food Safety and Hygiene Regulations
3.5.2 Licensing Requirements for Culinary Establishments
3.5.3 Promotion of Local Ingredients and Products
3.5.4 Support for Culinary Events and Festivals

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. UAE Culinary Tourism Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. UAE Culinary Tourism Market Segmentation

8.1 By Type

8.1.1 Food Festivals
8.1.2 Cooking Classes
8.1.3 Culinary Trails
8.1.4 Restaurants (Fine Dining, Casual Dining, Street Food, Food Trucks)
8.1.5 Experiential Dining (e.g., Desert Dining, Themed Experiences)
8.1.6 Cafes & Bakeries
8.1.7 Others

8.2 By Cuisine

8.2.1 Middle Eastern (Emirati, Levantine, Persian, etc.)
8.2.2 Asian (Indian, Chinese, Japanese, Thai, etc.)
8.2.3 European (Italian, French, Mediterranean, etc.)
8.2.4 Fusion
8.2.5 Vegan/Vegetarian
8.2.6 Others

8.3 By Demographics

8.3.1 Age Group
8.3.2 Income Level
8.3.3 Family Size
8.3.4 Travel Purpose (Leisure, Business, MICE, etc.)
8.3.5 Nationality/Origin
8.3.6 Others

8.4 By Region

8.4.1 Abu Dhabi
8.4.2 Dubai
8.4.3 Sharjah
8.4.4 Ajman
8.4.5 Ras Al Khaimah
8.4.6 Fujairah
8.4.7 Umm Al Quwain
8.4.8 Others

8.5 By Seasonality

8.5.1 Peak Season
8.5.2 Off-Peak Season
8.5.3 Holiday Seasons (Ramadan, Eid, Christmas, etc.)
8.5.4 Others

8.6 By Marketing Channel

8.6.1 Online Marketing
8.6.2 Social Media
8.6.3 Influencer Collaborations
8.6.4 Traditional Advertising
8.6.5 Food Delivery Platforms
8.6.6 Others

8.7 By Customer Type

8.7.1 International Tourists
8.7.2 Domestic Tourists
8.7.3 Locals/Residents
8.7.4 Corporate Clients
8.7.5 Event Organizers
8.7.6 Others

9. UAE Culinary Tourism Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Number of Culinary Experiences Offered
9.2.4 Annual Revenue from Culinary Tourism (USD/AED)
9.2.5 Market Penetration Rate (Share of Culinary Tourists Served)
9.2.6 Customer Satisfaction Score (NPS or Equivalent)
9.2.7 Repeat Customer Rate (%)
9.2.8 Average Customer Spend (per experience or package)
9.2.9 Social Media Engagement Rate (followers, interactions, reach)
9.2.10 Number of International Partnerships/Collaborations
9.2.11 Awards & Recognitions (e.g., Michelin stars, industry awards)
9.2.12 Digital Presence (website traffic, app downloads, online bookings)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Emirates Culinary Guild
9.5.2 Dubai Food Festival (Dubai Festivals and Retail Establishment)
9.5.3 Abu Dhabi Culinary (Department of Culture and Tourism – Abu Dhabi)
9.5.4 Al Ain Food Festival
9.5.5 Taste of Dubai (Turret Media)
9.5.6 Platinum Heritage
9.5.7 Sonara Camp
9.5.8 The Dubai Mall (Emaar Malls Management LLC)
9.5.9 Jumeirah Group
9.5.10 Atlantis, The Palm
9.5.11 Emaar Hospitality Group
9.5.12 Hilton Worldwide
9.5.13 Marriott International
9.5.14 Accor Hotels
9.5.15 Radisson Hotel Group

10. UAE Culinary Tourism Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Economy
10.1.2 Ministry of Tourism
10.1.3 Ministry of Health
10.1.4 Ministry of Culture and Knowledge Development

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Culinary Facilities
10.2.2 Sponsorship of Culinary Events
10.2.3 Partnerships with Local Chefs
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Tourists
10.3.2 Local Residents
10.3.3 Corporate Clients
10.3.4 Event Organizers

10.4 User Readiness for Adoption

10.4.1 Awareness of Culinary Tourism
10.4.2 Willingness to Spend on Culinary Experiences
10.4.3 Interest in Local Cuisine
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Customer Feedback and Satisfaction
10.5.2 Repeat Business Metrics
10.5.3 Expansion into New Culinary Offerings
10.5.4 Others

11. UAE Culinary Tourism Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of tourism statistics from the UAE Ministry of Economy and Department of Tourism and Commerce Marketing
  • Review of culinary tourism reports and publications from industry associations and tourism boards
  • Examination of market trends and consumer behavior studies from academic journals and market research firms

Primary Research

  • Interviews with chefs and restaurant owners specializing in Emirati cuisine
  • Surveys with tourists who have participated in culinary experiences in the UAE
  • Focus groups with local food bloggers and influencers to gauge culinary trends

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government reports and industry insights
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel reviews comprising culinary tourism experts and local stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total tourism expenditure in the UAE, with a focus on food-related spending
  • Segmentation of culinary tourism by type of experience (e.g., cooking classes, food tours, fine dining)
  • Incorporation of growth rates from previous years to project future culinary tourism trends

Bottom-up Modeling

  • Collection of data on the number of culinary events and festivals held annually in the UAE
  • Estimation of average spending per tourist on culinary experiences based on survey data
  • Calculation of total market size by multiplying the number of tourists by average spending

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering variables such as economic growth, tourism trends, and cultural events
  • Scenario planning based on potential changes in travel restrictions and consumer preferences post-pandemic
  • Development of baseline, optimistic, and pessimistic forecasts for culinary tourism growth through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Culinary Tour Participants100International Tourists, Food Enthusiasts
Local Restaurant Owners60Chefs, Restaurant Managers
Culinary Event Organizers50Event Planners, Marketing Managers
Food Bloggers and Influencers40Content Creators, Social Media Influencers
Tourism Board Representatives40Policy Makers, Tourism Development Officers

Frequently Asked Questions

What is the current value of the UAE Culinary Tourism Market?

The UAE Culinary Tourism Market is valued at approximately USD 510 million, reflecting a significant growth driven by the influx of international tourists and a rising interest in diverse culinary experiences.

Which cities are the main hubs for culinary tourism in the UAE?

What are the key drivers of growth in the UAE Culinary Tourism Market?

What types of culinary experiences are popular in the UAE?

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