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Uae Mobile Identity Management Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The UAE Mobile Identity Management Market, valued at USD 600 million, is growing due to rising cyber threats, government initiatives like UAE PASS, and high mobile penetration in Dubai and Abu Dhabi.

Region:Middle East

Author(s):Rebecca

Product Code:KRAD6085

Pages:83

Published On:December 2025

About the Report

Base Year 2024

UAE Mobile Identity Management Market Overview

  • The UAE Mobile Identity Management Market is valued at USD 600 million, based on a five-year historical analysis of the broader UAE digital identity solutions space and the share attributable to mobile-centric platforms. This growth is primarily driven by the increasing demand for secure digital identity solutions, fueled by the rise in cyber threats, rapid digitization of public and private services, and the need for enhanced user authentication methods across sectors such as government, BFSI, telecom, and healthcare.
  • Dubai and Abu Dhabi are the dominant cities in the UAE Mobile Identity Management Market due to their status as economic and governmental hubs, attracting numerous businesses and large-scale digital government initiatives focused on e-services and smart city programs such as Dubai’s digital government strategy and Abu Dhabi’s digital government services. The presence of advanced ICT infrastructure, very high smartphone and internet penetration, and intensive use of mobile government applications further solidifies their leading positions in this market.
  • The UAE has strengthened its digital identity framework through initiatives such as UAE PASS, implemented under the joint supervision of the Telecommunications and Digital Government Regulatory Authority (TDRA), Abu Dhabi Digital Authority, and Dubai Digital Authority, which mandates secure digital identities for accessing a wide range of federal and local government e-services. Key instruments include the Digital Identity Policy issued by TDRA and related federal legislation such as Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services, which sets requirements for identity verification, authentication, trust services, and the legal validity of digital identities used to access public services.
UAE Mobile Identity Management Market Size

UAE Mobile Identity Management Market Segmentation

By Solution Type:The solution type segmentation includes various subsegments such as Mobile Identity & Access Management (IAM), Multi-Factor & Strong Customer Authentication, Mobile ID Wallets & Digital Identity Platforms, Biometric Authentication (Face, Fingerprint, Liveness), Mobile Device & Application Management–Integrated Identity, and Others (Risk-Based & Adaptive Authentication). This segmentation is consistent with global mobile identity management solution categories that distinguish IAM, MFA, mobile ID wallets, and biometric authentication as core components. Among these, Mobile Identity & Access Management (IAM) is the leading subsegment, driven by the increasing need for secure access to cloud, mobile, and on-premise applications, single sign-on, and centralized policy enforcement for users across government, BFSI, and enterprise environments. Organizations are prioritizing IAM solutions to protect sensitive data, support zero-trust security models, and ensure compliance with data protection and authentication-related regulations.

UAE Mobile Identity Management Market segmentation by Solution Type.

By End-User:The end-user segmentation encompasses Government & Public Sector (including UAE PASS), Banking, Financial Services & Insurance (BFSI), Telecom Operators & Digital Service Providers, Healthcare & Life Sciences, Retail, E-commerce & Hospitality, and Others (Energy, Transport, Real Estate, Education). This aligns with the main verticals globally adopting mobile identity and authentication solutions, notably government, BFSI, telecom, and healthcare. The Government & Public Sector is the dominant subsegment, primarily due to the UAE government's strong push towards digital transformation and the implementation of initiatives like UAE PASS, which provide a single trusted digital identity for residents and citizens to access hundreds of federal and local services via mobile channels.

UAE Mobile Identity Management Market segmentation by End-User.

UAE Mobile Identity Management Market Competitive Landscape

The UAE Mobile Identity Management Market is characterized by a dynamic mix of regional and international players. Leading participants such as Emirates Telecommunications Group Company PJSC (e&), Emirates Integrated Telecommunications Company PJSC (du), UAE PASS (Telecommunications and Digital Government Regulatory Authority – TDRA), Abu Dhabi Digital Authority (ADDA), Dubai Digital Authority (Digital Dubai), IDEMIA, Thales Group, Microsoft, IBM, Oracle, PwC Middle East, Accenture Middle East, DarkMatter Group (Digital14), Injazat (a G42 company), Huawei UAE contribute to innovation, geographic expansion, and service delivery in this space, including mobile identity wallets, IAM platforms, strong customer authentication, and biometric-based verification used across government, BFSI, telecom, and large enterprises.

Emirates Telecommunications Group Company PJSC (e&)

1976

Abu Dhabi, UAE

Emirates Integrated Telecommunications Company PJSC (du)

2005

Dubai, UAE

UAE PASS (TDRA)

2018

Abu Dhabi, UAE

Abu Dhabi Digital Authority (ADDA)

2018

Abu Dhabi, UAE

Dubai Digital Authority (Digital Dubai)

2021

Dubai, UAE

Company

Establishment Year

Headquarters

Core Offering (ID Wallet, IAM, MFA, Biometrics, etc.)

Target Segments (Govt, BFSI, Telecom, Enterprise)

Active UAE Deployments / Reference Projects

Installed User Base / MAUs in UAE

Revenue from UAE Mobile Identity Solutions

3-Year CAGR in UAE Mobile Identity Revenue

UAE Mobile Identity Management Market Industry Analysis

Growth Drivers

  • Increasing Demand for Secure Digital Transactions:The UAE's digital economy is projected to reach AED 120 billion by 2025, driven by a surge in e-commerce and online banking. This growth is fostering a heightened demand for secure digital transactions, as consumers and businesses seek to protect sensitive information. The UAE's financial sector, which contributes approximately 9% to the GDP, is increasingly adopting mobile identity management solutions to enhance transaction security and build consumer trust.
  • Government Initiatives for Digital Identity Verification:The UAE government has invested AED 2 billion in digital transformation initiatives, including the National Digital Identity Strategy. This strategy aims to streamline identity verification processes across various sectors, enhancing efficiency and security. In future, the government plans to implement mandatory digital identity verification for all public services, significantly driving the adoption of mobile identity management solutions among citizens and residents.
  • Rise in Mobile Device Penetration:In future, mobile device penetration in the UAE is expected to reach 95%, with over 8 million smartphone users. This widespread adoption of mobile technology is creating a fertile ground for mobile identity management solutions. The increasing reliance on mobile devices for daily transactions and communications necessitates robust identity management systems to ensure secure access and protect user data, further propelling market growth.

Market Challenges

  • High Implementation Costs:The initial costs associated with implementing mobile identity management systems can be substantial, often exceeding AED 600 million for large organizations. This financial barrier can deter smaller businesses from adopting these technologies, limiting overall market growth. Additionally, ongoing maintenance and updates can further strain budgets, particularly for companies operating on tight margins, hindering widespread adoption.
  • Lack of Standardization Across Platforms:The absence of universally accepted standards for mobile identity management creates interoperability issues among different systems. This fragmentation can lead to increased operational complexities and costs, as organizations may need to invest in multiple solutions to ensure compatibility. In future, over 65% of businesses report challenges in integrating various identity management systems, which can stifle innovation and slow market growth.

UAE Mobile Identity Management Market Future Outlook

The UAE mobile identity management market is poised for significant evolution, driven by technological advancements and regulatory changes. As organizations increasingly prioritize user experience, the shift towards mobile-first identity solutions will gain momentum. Furthermore, the integration of emerging technologies such as artificial intelligence and blockchain will enhance security and efficiency. With the government's commitment to digital transformation, the market is expected to witness robust growth, fostering innovation and collaboration among stakeholders in the coming years.

Market Opportunities

  • Expansion of E-Government Services:The UAE's e-government services are projected to grow by 25% annually, creating opportunities for mobile identity management solutions. This expansion will require secure identity verification systems to facilitate seamless access to government services, enhancing user trust and engagement.
  • Integration with Emerging Technologies:The convergence of mobile identity management with technologies like AI and blockchain presents significant opportunities. In future, the adoption of biometric authentication is expected to increase by 35%, enabling more secure and efficient identity verification processes, thus attracting investments and partnerships in the sector.

Scope of the Report

SegmentSub-Segments
By Solution Type

Mobile Identity & Access Management (IAM)

Multi-Factor & Strong Customer Authentication

Mobile ID Wallets & Digital Identity Platforms

Biometric Authentication (Face, Fingerprint, Liveness)

Mobile Device & Application Management–Integrated Identity

Others (Risk-Based & Adaptive Authentication)

By End-User

Government & Public Sector (incl. UAE PASS)

Banking, Financial Services & Insurance (BFSI)

Telecom Operators & Digital Service Providers

Healthcare & Life Sciences

Retail, E-commerce & Hospitality

Others (Energy, Transport, Real Estate, Education)

By Deployment Model

Public Cloud

Private Cloud

Hybrid Cloud

On-Premises

By Technology

Biometrics & Liveness Detection

Artificial Intelligence & Machine Learning Analytics

Blockchain & Decentralized Identity (DID)

PKI, Digital Certificates & Cryptography

Others (FIDO, Risk-Based Scoring)

By Industry Vertical

Banking and Financial Services

Telecommunications

Government & Smart City Services

Healthcare

Retail & E-commerce

Others

By Organization Size

Large Enterprises

Small & Medium Enterprises (SMEs)

By Emirate

Abu Dhabi

Dubai

Sharjah

Rest of UAE

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Telecommunications Regulatory Authority, Ministry of Interior)

Mobile Network Operators

Identity Verification Service Providers

Cybersecurity Firms

Digital Payment Service Providers

Technology Solution Integrators

Telecom Equipment Manufacturers

Players Mentioned in the Report:

Emirates Telecommunications Group Company PJSC (e&)

Emirates Integrated Telecommunications Company PJSC (du)

UAE PASS (Telecommunications and Digital Government Regulatory Authority TDRA)

Abu Dhabi Digital Authority (ADDA)

Dubai Digital Authority (Digital Dubai)

IDEMIA

Thales Group

Microsoft

IBM

Oracle

PwC Middle East

Accenture Middle East

DarkMatter Group (Digital14)

Injazat (a G42 company)

Huawei UAE

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. UAE Mobile Identity Management Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 UAE Mobile Identity Management Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. UAE Mobile Identity Management Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for secure digital transactions
3.1.2 Government initiatives for digital identity verification
3.1.3 Rise in mobile device penetration
3.1.4 Growing concerns over data privacy and security

3.2 Market Challenges

3.2.1 High implementation costs
3.2.2 Lack of standardization across platforms
3.2.3 Resistance to change from traditional systems
3.2.4 Cybersecurity threats and vulnerabilities

3.3 Market Opportunities

3.3.1 Expansion of e-government services
3.3.2 Integration with emerging technologies (AI, Blockchain)
3.3.3 Increasing adoption of biometric authentication
3.3.4 Partnerships with fintech companies

3.4 Market Trends

3.4.1 Shift towards mobile-first identity solutions
3.4.2 Growing emphasis on user experience and convenience
3.4.3 Adoption of decentralized identity models
3.4.4 Increased regulatory scrutiny on data protection

3.5 Government Regulation

3.5.1 Data Protection Law compliance
3.5.2 National Digital Identity Strategy
3.5.3 Cybersecurity Framework implementation
3.5.4 E-Government initiatives and policies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. UAE Mobile Identity Management Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. UAE Mobile Identity Management Market Segmentation

8.1 By Solution Type

8.1.1 Mobile Identity & Access Management (IAM)
8.1.2 Multi-Factor & Strong Customer Authentication
8.1.3 Mobile ID Wallets & Digital Identity Platforms
8.1.4 Biometric Authentication (Face, Fingerprint, Liveness)
8.1.5 Mobile Device & Application Management–Integrated Identity
8.1.6 Others (Risk-Based & Adaptive Authentication)

8.2 By End-User

8.2.1 Government & Public Sector (incl. UAE PASS)
8.2.2 Banking, Financial Services & Insurance (BFSI)
8.2.3 Telecom Operators & Digital Service Providers
8.2.4 Healthcare & Life Sciences
8.2.5 Retail, E-commerce & Hospitality
8.2.6 Others (Energy, Transport, Real Estate, Education)

8.3 By Deployment Model

8.3.1 Public Cloud
8.3.2 Private Cloud
8.3.3 Hybrid Cloud
8.3.4 On-Premises

8.4 By Technology

8.4.1 Biometrics & Liveness Detection
8.4.2 Artificial Intelligence & Machine Learning Analytics
8.4.3 Blockchain & Decentralized Identity (DID)
8.4.4 PKI, Digital Certificates & Cryptography
8.4.5 Others (FIDO, Risk-Based Scoring)

8.5 By Industry Vertical

8.5.1 Banking and Financial Services
8.5.2 Telecommunications
8.5.3 Government & Smart City Services
8.5.4 Healthcare
8.5.5 Retail & E-commerce
8.5.6 Others

8.6 By Organization Size

8.6.1 Large Enterprises
8.6.2 Small & Medium Enterprises (SMEs)

8.7 By Emirate

8.7.1 Abu Dhabi
8.7.2 Dubai
8.7.3 Sharjah
8.7.4 Rest of UAE

9. UAE Mobile Identity Management Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Core Offering (ID Wallet, IAM, MFA, Biometrics, etc.)
9.2.3 Target Segments (Govt, BFSI, Telecom, Enterprise)
9.2.4 Active UAE Deployments / Reference Projects
9.2.5 Installed User Base / MAUs in UAE
9.2.6 Revenue from UAE Mobile Identity Solutions
9.2.7 3-Year CAGR in UAE Mobile Identity Revenue
9.2.8 Average Contract Value (ACV) – UAE
9.2.9 Win Rate in Competitive Bids (UAE)
9.2.10 Partner & Channel Strength in UAE
9.2.11 Compliance Coverage (UAE PASS, Central Bank, TDRA, PDPL)
9.2.12 Product Innovation Index (AI, Biometrics, DID Features)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Emirates Telecommunications Group Company PJSC (e&)
9.5.2 Emirates Integrated Telecommunications Company PJSC (du)
9.5.3 UAE PASS (Telecommunications and Digital Government Regulatory Authority – TDRA)
9.5.4 Abu Dhabi Digital Authority (ADDA)
9.5.5 Dubai Digital Authority (Digital Dubai)
9.5.6 IDEMIA
9.5.7 Thales Group
9.5.8 Microsoft
9.5.9 IBM
9.5.10 Oracle
9.5.11 PwC Middle East
9.5.12 Accenture Middle East
9.5.13 DarkMatter Group (Digital14)
9.5.14 Injazat (a G42 company)
9.5.15 Huawei UAE

10. UAE Mobile Identity Management Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Digital Identity Initiatives
10.1.2 Budget Allocation for Technology
10.1.3 Vendor Selection Criteria
10.1.4 Compliance Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Digital Transformation
10.2.2 Spending on Cybersecurity Solutions
10.2.3 Budget for Identity Management Solutions
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Security Concerns
10.3.2 Integration Challenges
10.3.3 User Experience Issues
10.3.4 Compliance and Regulatory Hurdles

10.4 User Readiness for Adoption

10.4.1 Awareness of Mobile Identity Solutions
10.4.2 Training and Support Needs
10.4.3 Technology Infrastructure Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Use Case Identification
10.5.3 Scalability of Solutions
10.5.4 Customer Feedback and Iteration

11. UAE Mobile Identity Management Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports on digital identity initiatives in the UAE
  • Review of industry white papers and market analysis reports from relevant technology associations
  • Examination of academic journals and case studies focusing on mobile identity management technologies

Primary Research

  • Interviews with key stakeholders in government agencies responsible for identity management
  • Surveys with IT managers and decision-makers in organizations implementing mobile identity solutions
  • Focus groups with end-users to gather insights on user experience and adoption challenges

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including market reports and expert opinions
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national digital transformation budgets and spending
  • Segmentation of the market by industry verticals such as banking, healthcare, and government services
  • Incorporation of growth rates from related sectors, such as cybersecurity and mobile technology

Bottom-up Modeling

  • Collection of data on the number of mobile identity management solutions deployed across sectors
  • Estimation of average revenue per user (ARPU) for mobile identity services
  • Calculation of total market size based on user adoption rates and service pricing models

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating factors such as smartphone penetration and regulatory changes
  • Scenario modeling based on potential shifts in consumer behavior and technology adoption rates
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Government Identity Management Initiatives100Policy Makers, IT Directors
Banking Sector Mobile Identity Solutions80Chief Technology Officers, Security Managers
Healthcare Mobile Identity Applications70Healthcare IT Managers, Compliance Officers
Telecommunications Identity Verification Services90Product Managers, Network Security Analysts
Consumer Adoption of Mobile Identity Solutions120End-users, Mobile App Developers

Frequently Asked Questions

What is the current value of the UAE Mobile Identity Management Market?

The UAE Mobile Identity Management Market is valued at approximately USD 600 million, reflecting a significant growth driven by the increasing demand for secure digital identity solutions across various sectors, including government, BFSI, telecom, and healthcare.

What factors are driving the growth of the UAE Mobile Identity Management Market?

Which cities are leading in the UAE Mobile Identity Management Market?

What is UAE PASS and its significance in the market?

Other Regional/Country Reports

Indonesia Mobile Identity Management Market

Malaysia Mobile Identity Management Market

KSA Mobile Identity Management Market

APAC Mobile Identity Management Market

SEA Mobile Identity Management Market

Vietnam Mobile Identity Management Market

Other Adjacent Reports

Kuwait Digital Identity Solutions Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Brazil Biometric Authentication Market

Japan Multi-Factor Authentication Market

Belgium Identity and Access Management Market

Philippines Mobile Security Solutions Market

South Korea Cybersecurity Services Market

Bahrain E-Government Platforms Market

Egypt Fintech Security Market

Germany Telecom Identity Management Market

Mexico Blockchain Identity Market

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