Vietnam Anime Movies TV Shows Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Vietnam Anime Movies TV Shows Market Overview

• The Vietnam Anime Movies TV Shows Market is valued at USD 170 million, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of anime among Vietnamese youth, coupled with the rise of digital streaming platforms that provide easy access to a wide range of content. The market has seen a significant uptick in viewership, particularly during the pandemic, as more consumers turned to home entertainment options.
• Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large populations and vibrant youth culture, which is highly receptive to anime content. The presence of numerous educational institutions and tech-savvy individuals in these urban areas further fuels the demand for anime movies and TV shows, making them central hubs for anime consumption in Vietnam.
• The Decree No. 72/2013/ND-CP, 2013 issued by the Government of Vietnam regulates the management of internet services and information content online, requiring animation content providers to obtain licenses for distribution, adhere to content classification standards, and comply with thresholds on foreign ownership in production companies at 49% to promote domestic animation development. This initiative aims to enhance the quality and quantity of local anime content, encouraging creators to produce original works that resonate with Vietnamese audiences while also fostering a competitive environment for international collaborations.

Vietnam Anime Movies TV Shows Market Segmentation

By Genre:The genre segmentation of the market includes various categories such as Action, Romance, Comedy, Horror, Fantasy, Sci-Fi, and Others. Among these, Action and Comedy genres are particularly popular, appealing to a broad audience base. The demand for these genres is driven by their engaging storylines and dynamic visuals, which resonate well with the younger demographic. The Romance genre also holds a significant share, especially among female viewers, who are drawn to emotional narratives and character development.

By Distribution Channel:The distribution channels for anime content in Vietnam include Online Streaming, Television Broadcast, DVD/Blu-ray Sales, Theatrical Releases, and Others. Online Streaming has emerged as the dominant channel, driven by the increasing penetration of the internet and the popularity of platforms like Netflix and local services. This shift towards digital consumption has significantly changed how audiences access and enjoy anime, making it the preferred method for many viewers.

Vietnam Anime Movies TV Shows Market Competitive Landscape

The Vietnam Anime Movies TV Shows Market is characterized by a dynamic mix of regional and international players. Leading participants such as Toei Animation, Studio Ghibli, Funimation, Netflix, VNG Corporation, Muvik, Galaxy Play, HTV, BHD Star Cineplex, Phim Viet, Anime TV, VTV Go, Zing MP3, FPT Play, VieON contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Anime Movies TV Shows Market Industry Analysis

Growth Drivers

• Increasing Popularity of Anime Among Youth:The youth demographic in Vietnam, comprising approximately 26 million individuals aged 15-24, is increasingly drawn to anime. This trend is supported by a 32% rise in anime viewership among this age group from the previous year, as reported by the Vietnam Media Association. The cultural resonance of anime, combined with its accessibility through various platforms, has solidified its status as a preferred entertainment choice, driving demand for both local and international anime content.
• Expansion of Streaming Platforms:Vietnam's internet penetration rate reached 72% in the future, with over 62 million active internet users. This growth has facilitated the rise of streaming platforms like Netflix and local services such as FPT Play, which reported a 42% increase in anime content offerings in the future. The convenience of on-demand viewing has significantly contributed to the popularity of anime, allowing audiences to access a diverse range of titles, thus enhancing market growth.
• Rise of Local Anime Production:The Vietnamese government has invested approximately $12 million in the local animation sector since the previous year, fostering the development of homegrown anime. This investment has led to the production of over 55 local anime titles in the future, reflecting a 27% increase from the previous year. The growing interest in culturally relevant content has encouraged local studios to innovate, creating unique narratives that resonate with domestic audiences and further stimulating market growth.

Market Challenges

• Competition from Western Animation:The Vietnamese animation market faces stiff competition from Western animation, which dominates with a market share of approximately 62%. Major franchises like Disney and Pixar have established a strong foothold, attracting significant viewership. This competition poses a challenge for local anime producers, who must differentiate their offerings to capture audience interest and maintain relevance in a crowded entertainment landscape.
• Limited Distribution Channels:Despite the growth of streaming services, traditional distribution channels for anime in Vietnam remain limited. Only 32% of local anime titles are available on major platforms, restricting access for potential viewers. This limitation hampers the ability of local producers to reach wider audiences, ultimately affecting revenue generation and the overall growth of the anime market in the region.

Vietnam Anime Movies TV Shows Market Future Outlook

The future of the Vietnam anime market appears promising, driven by technological advancements and evolving consumer preferences. As mobile streaming services continue to grow, with over 52% of users preferring mobile platforms for content consumption, local studios are likely to invest in mobile-friendly formats. Additionally, the emergence of anime influencers on social media platforms is expected to enhance audience engagement, creating new promotional avenues for anime content and fostering a vibrant community around it.

Market Opportunities

• Collaborations with International Studios:Collaborating with international studios presents a significant opportunity for Vietnamese anime producers. By leveraging global expertise and resources, local studios can enhance production quality and broaden their audience reach. Such partnerships could lead to co-productions that blend cultural elements, appealing to both domestic and international viewers, thereby increasing market visibility and revenue potential.
• Development of Merchandise:The growing popularity of anime in Vietnam opens avenues for merchandise development. With an estimated market value of $210 million for anime-related merchandise in the future, local producers can capitalize on this trend by creating products that resonate with fans. This diversification into merchandise not only enhances brand loyalty but also provides an additional revenue stream for anime creators and distributors.