Vietnam coated glass market size, share, growth drivers, trends, opportunities & forecast 2025–2030

The Vietnam coated glass market, valued at USD 570 million, is growing due to demand for energy-efficient materials, rapid urbanization, and government regulations promoting sustainable construction.

Region:Asia

Author(s):Shubham

Product Code:KRAA8729

Pages:80

Published On:November 2025

About the Report

Base Year 2024

Vietnam Coated Glass Market Overview

  • The Vietnam Coated Glass Market is valued at USD 570 million, based on a five-year historical analysis of the float and flat glass segments. This growth is primarily driven by the increasing demand for energy-efficient building materials, rapid urbanization, and the expansion of the construction sector. The surge in residential and commercial projects has significantly contributed to the market's expansion, as coated glass is favored for its thermal insulation, solar control, and modern architectural aesthetics .
  • Key cities such as Ho Chi Minh City, Hanoi, and Da Nang dominate the market due to their rapid urban development and significant investment in infrastructure. These urban centers are experiencing a construction boom, leading to a higher demand for coated glass products in both residential and commercial applications. The concentration of economic activities and population in these cities further fuels market growth .
  • The Vietnamese government enforces energy efficiency standards for buildings under the National Technical Regulation on Energy Efficiency Buildings (QCVN 09:2017/BXD), issued by the Ministry of Construction. This regulation mandates the use of energy-efficient materials, including coated glass, in new and renovated buildings above specified floor area thresholds. The policy aims to reduce energy consumption and greenhouse gas emissions, driving the adoption of sustainable construction practices .
Vietnam Coated Glass Market Size

Vietnam Coated Glass Market Segmentation

By Type:The market is segmented into various types of coated glass, including Low-E Glass, Reflective Glass, Tinted Glass, Laminated Glass, Solar Control Glass, Patterned/Decorative Coated Glass, and Others. Each type serves specific applications and consumer preferences, with Low-E Glass being particularly popular due to its energy-saving and solar control properties .

Vietnam Coated Glass Market segmentation by Type.

By End-User:The end-user segmentation includes Residential Buildings, Commercial Buildings, Industrial Facilities, Automotive & Transportation, Solar Energy Installations, and Others. The residential and commercial sectors are the largest consumers of coated glass, driven by modern architecture, energy-efficient building practices, and the increasing adoption of green building certifications .

Vietnam Coated Glass Market segmentation by End-User.

Vietnam Coated Glass Market Competitive Landscape

The Vietnam Coated Glass Market is characterized by a dynamic mix of regional and international players. Leading participants such as Viglacera Corporation (Vietnam Glass Industry Corporation), Vietnam Float Glass Company Limited (VFG, joint venture of NSG Group and Viglacera), AGC Flat Glass Vietnam Co., Ltd. (AGC Asia Pacific), Saint-Gobain Vietnam Co., Ltd., Tr??ng Thành Group, Hanel Glass JSC, Minh Long Glass Co., Ltd., Vietglass (Vietnam Glass and Ceramics JSC), Dong Tam Group, Hoa Sen Group, Long Giang Investment and Urban Development JSC, Phu My Flat Glass Co., Ltd., Chu Lai Truong Hai Glass Co., Ltd. (THACO Industries), Bach Khoa Glass Technology JSC (BK Glass), An Phat Holdings contribute to innovation, geographic expansion, and service delivery in this space.

Viglacera Corporation

1974

Hanoi, Vietnam

Vietnam Float Glass Company Limited (VFG)

1995

Bac Ninh, Vietnam

AGC Flat Glass Vietnam Co., Ltd.

1995

Ba Ria-Vung Tau, Vietnam

Saint-Gobain Vietnam Co., Ltd.

1996

Ho Chi Minh City, Vietnam

Tr??ng Thành Group

2007

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue (USD, latest available year)

Revenue Growth Rate (CAGR, 3-5 years)

Market Share (%)

Production Capacity (sqm/year)

Product Portfolio Breadth (No. of coated glass types)

Vietnam Coated Glass Market Industry Analysis

Growth Drivers

  • Increasing Demand for Energy-Efficient Buildings:The Vietnamese government aims to reduce energy consumption by 20% by 2025, driving the demand for energy-efficient buildings. In future, approximately 30% of new constructions incorporated energy-efficient designs, reflecting a growing trend. The use of coated glass, which enhances thermal insulation, is pivotal in achieving these energy-saving goals. This shift is supported by the World Bank's investment of USD 1.5 billion in sustainable urban development projects, further boosting the coated glass market.
  • Government Initiatives Promoting Green Construction:Vietnam's commitment to sustainable development is evident through its Green Building Code, which mandates the use of eco-friendly materials. In future, the government plans to allocate USD 200 million for green construction initiatives, encouraging the adoption of coated glass. This regulatory support is expected to increase the market share of coated glass in construction projects, as builders seek to comply with environmental standards and benefit from government incentives.
  • Rising Urbanization and Infrastructure Development:Vietnam's urban population is projected to reach 50% in future, leading to a surge in infrastructure projects. The government has earmarked USD 120 billion for urban infrastructure development over the next five years. This rapid urbanization is driving the demand for coated glass in residential and commercial buildings, as developers seek modern, aesthetically pleasing, and energy-efficient solutions to meet the needs of a growing urban populace.

Market Challenges

  • High Initial Investment Costs:The adoption of coated glass technology requires significant upfront investment, often exceeding USD 1 million for large-scale projects. This financial barrier can deter small and medium-sized enterprises from entering the market. Additionally, the cost of advanced manufacturing equipment and technology can be prohibitive, limiting the growth potential of the coated glass sector in Vietnam, especially among emerging companies.
  • Limited Awareness Among Consumers:Despite the benefits of coated glass, consumer awareness remains low, with only 25% of the population familiar with its advantages. This lack of knowledge hampers market growth, as potential buyers may opt for traditional glass products. Educational campaigns and marketing efforts are essential to inform consumers about the energy efficiency and aesthetic benefits of coated glass, which could significantly enhance market penetration.

Vietnam Coated Glass Market Future Outlook

The Vietnam coated glass market is poised for significant growth, driven by increasing urbanization and a strong governmental push towards sustainable construction practices. As the demand for energy-efficient buildings rises, the market is expected to see innovations in glass technology, particularly in smart glass applications. Additionally, the integration of IoT in building materials will likely enhance functionality and appeal, positioning coated glass as a vital component in modern architecture and construction.

Market Opportunities

  • Expansion in the Automotive Sector:The automotive industry in Vietnam is projected to grow by 10% annually, creating a substantial demand for coated glass in vehicle manufacturing. This growth presents an opportunity for coated glass producers to diversify their offerings and cater to the automotive sector, enhancing their market presence and profitability.
  • Growth in the Solar Energy Market:With Vietnam's solar energy capacity expected to reach 20 GW in future, there is a rising demand for coated glass in solar panel production. This trend offers a lucrative opportunity for manufacturers to supply specialized coated glass products, aligning with the country's renewable energy goals and expanding their market reach.

Scope of the Report

SegmentSub-Segments
By Type

Low-E Glass

Reflective Glass

Tinted Glass

Laminated Glass

Solar Control Glass

Patterned/Decorative Coated Glass

Others

By End-User

Residential Buildings

Commercial Buildings

Industrial Facilities

Automotive & Transportation

Solar Energy Installations

Others

By Application

Architectural Glazing

Facades & Curtain Walls

Automotive Glass

Solar Panels

Interior Partitions & Furniture

Electronics & Displays

Others

By Coating Type

Hard Coated (Pyrolytic)

Soft Coated (Magnetron Sputtered)

Others

By Distribution Channel

Direct Sales (Manufacturers to End-Users)

Distributors/Dealers

Online Sales

Others

By Region

Northern Vietnam

Central Vietnam

Southern Vietnam

Others

By Market Maturity

Emerging Market

Established Market

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, Ministry of Construction)

Manufacturers and Producers

Distributors and Retailers

Architectural and Construction Firms

Real Estate Developers

Interior Designers and Architects

Financial Institutions

Players Mentioned in the Report:

Viglacera Corporation (Vietnam Glass Industry Corporation)

Vietnam Float Glass Company Limited (VFG, joint venture of NSG Group and Viglacera)

AGC Flat Glass Vietnam Co., Ltd. (AGC Asia Pacific)

Saint-Gobain Vietnam Co., Ltd.

Truong Thanh Group

Hanel Glass JSC

Minh Long Glass Co., Ltd.

Vietglass (Vietnam Glass and Ceramics JSC)

Dong Tam Group

Hoa Sen Group

Long Giang Investment and Urban Development JSC

Phu My Flat Glass Co., Ltd.

Chu Lai Truong Hai Glass Co., Ltd. (THACO Industries)

Bach Khoa Glass Technology JSC (BK Glass)

An Phat Holdings

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Coated Glass Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Coated Glass Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Coated Glass Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for energy-efficient buildings
3.1.2 Government initiatives promoting green construction
3.1.3 Rising urbanization and infrastructure development
3.1.4 Technological advancements in glass coating

3.2 Market Challenges

3.2.1 High initial investment costs
3.2.2 Limited awareness among consumers
3.2.3 Competition from alternative materials
3.2.4 Regulatory compliance complexities

3.3 Market Opportunities

3.3.1 Expansion in the automotive sector
3.3.2 Growth in the solar energy market
3.3.3 Increasing demand for smart glass technologies
3.3.4 Export potential to neighboring countries

3.4 Market Trends

3.4.1 Shift towards sustainable building materials
3.4.2 Adoption of advanced manufacturing techniques
3.4.3 Growing popularity of decorative glass solutions
3.4.4 Integration of IoT in glass products

3.5 Government Regulation

3.5.1 Standards for energy efficiency in buildings
3.5.2 Environmental regulations on manufacturing processes
3.5.3 Incentives for using eco-friendly materials
3.5.4 Import/export regulations for coated glass products

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Coated Glass Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Coated Glass Market Segmentation

8.1 By Type

8.1.1 Low-E Glass
8.1.2 Reflective Glass
8.1.3 Tinted Glass
8.1.4 Laminated Glass
8.1.5 Solar Control Glass
8.1.6 Patterned/Decorative Coated Glass
8.1.7 Others

8.2 By End-User

8.2.1 Residential Buildings
8.2.2 Commercial Buildings
8.2.3 Industrial Facilities
8.2.4 Automotive & Transportation
8.2.5 Solar Energy Installations
8.2.6 Others

8.3 By Application

8.3.1 Architectural Glazing
8.3.2 Facades & Curtain Walls
8.3.3 Automotive Glass
8.3.4 Solar Panels
8.3.5 Interior Partitions & Furniture
8.3.6 Electronics & Displays
8.3.7 Others

8.4 By Coating Type

8.4.1 Hard Coated (Pyrolytic)
8.4.2 Soft Coated (Magnetron Sputtered)
8.4.3 Others

8.5 By Distribution Channel

8.5.1 Direct Sales (Manufacturers to End-Users)
8.5.2 Distributors/Dealers
8.5.3 Online Sales
8.5.4 Others

8.6 By Region

8.6.1 Northern Vietnam
8.6.2 Central Vietnam
8.6.3 Southern Vietnam
8.6.4 Others

8.7 By Market Maturity

8.7.1 Emerging Market
8.7.2 Established Market
8.7.3 Others

9. Vietnam Coated Glass Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue (USD, latest available year)
9.2.4 Revenue Growth Rate (CAGR, 3-5 years)
9.2.5 Market Share (%)
9.2.6 Production Capacity (sqm/year)
9.2.7 Product Portfolio Breadth (No. of coated glass types)
9.2.8 Geographic Reach (No. of provinces/cities served or export markets)
9.2.9 R&D Investment (% of revenue)
9.2.10 Certifications (e.g., ISO, LEED, Green Label)
9.2.11 Customer Segments Served (e.g., construction, automotive, solar)
9.2.12 Distribution Network Strength (No. of distributors/branches)
9.2.13 Innovation Rate (No. of new products launched/year)
9.2.14 Brand Recognition Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Viglacera Corporation (Vietnam Glass Industry Corporation)
9.5.2 Vietnam Float Glass Company Limited (VFG, joint venture of NSG Group and Viglacera)
9.5.3 AGC Flat Glass Vietnam Co., Ltd. (AGC Asia Pacific)
9.5.4 Saint-Gobain Vietnam Co., Ltd.
9.5.5 Tr??ng Thành Group
9.5.6 Hanel Glass JSC
9.5.7 Minh Long Glass Co., Ltd.
9.5.8 Vietglass (Vietnam Glass and Ceramics JSC)
9.5.9 Dong Tam Group
9.5.10 Hoa Sen Group
9.5.11 Long Giang Investment and Urban Development JSC
9.5.12 Phu My Flat Glass Co., Ltd.
9.5.13 Chu Lai Truong Hai Glass Co., Ltd. (THACO Industries)
9.5.14 Bach Khoa Glass Technology JSC (BK Glass)
9.5.15 An Phat Holdings

10. Vietnam Coated Glass Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Construction
10.1.2 Ministry of Industry and Trade
10.1.3 Ministry of Natural Resources and Environment
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends
10.2.2 Budget Allocation
10.2.3 Project Prioritization
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential Users
10.3.2 Commercial Users
10.3.3 Industrial Users
10.3.4 Government Users
10.3.5 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training Needs
10.4.3 Financial Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 User Feedback
10.5.3 Case Studies
10.5.4 Others

11. Vietnam Coated Glass Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Vietnamese trade associations and glass manufacturers
  • Review of government publications on construction and building materials regulations
  • Examination of market trends through academic journals and publications on coated glass technology

Primary Research

  • Interviews with key stakeholders in the construction industry, including architects and builders
  • Surveys with manufacturers of coated glass to understand production capacities and innovations
  • Field interviews with distributors and retailers to gauge market demand and consumer preferences

Validation & Triangulation

  • Cross-validation of data through multiple sources, including trade statistics and expert opinions
  • Triangulation of findings from primary interviews and secondary data to ensure consistency
  • Sanity checks through expert panel discussions to validate market assumptions and forecasts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the coated glass market size based on national construction spending and growth rates
  • Segmentation of the market by application areas such as residential, commercial, and automotive
  • Incorporation of government initiatives promoting energy-efficient building materials

Bottom-up Modeling

  • Collection of production data from leading coated glass manufacturers in Vietnam
  • Estimation of market share based on sales volume and revenue from key players
  • Analysis of pricing strategies and cost structures to derive market value

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic indicators, construction trends, and urbanization rates
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Construction Projects100Architects, Contractors, Home Builders
Commercial Building Developments80Project Managers, Real Estate Developers
Automotive Glass Applications50Automotive Manufacturers, Supply Chain Managers
Retail and Distribution Channels60Retail Managers, Distribution Executives
Energy-Efficient Building Materials70Sustainability Consultants, Building Inspectors

Frequently Asked Questions

What is the current value of the Vietnam Coated Glass Market?

The Vietnam Coated Glass Market is valued at approximately USD 570 million, driven by the increasing demand for energy-efficient building materials and the expansion of the construction sector, particularly in urban areas like Ho Chi Minh City and Hanoi.

What factors are driving the growth of the Vietnam Coated Glass Market?

Which cities are the main contributors to the Vietnam Coated Glass Market?

What types of coated glass are available in the Vietnam market?

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