Vietnam Cold Chain for Seafood Market

Vietnam Cold Chain for Seafood Market is worth USD 1.2 billion, fueled by export growth, consumer preferences for quality seafood, and tech innovations in cold chain logistics.

Region:Asia

Author(s):Shubham

Product Code:KRAB1304

Pages:97

Published On:October 2025

About the Report

Base Year 2024

Vietnam Cold Chain for Seafood Market Overview

  • The Vietnam Cold Chain for Seafood Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for seafood exports, rising consumer preferences for fresh and high-quality products, and advancements in cold chain logistics technology. The market has seen significant investments in infrastructure and technology to ensure the safe transportation and storage of seafood products. Recent market drivers include the expansion of export-oriented seafood processing, new-generation free trade agreements (such as CPTPP and EVFTA), and infrastructure upgrades at major ports and logistics hubs, which collectively support the robust growth of cold chain services for seafood in Vietnam .
  • Key players in this market include Ho Chi Minh City, Hanoi, and Da Nang, which dominate due to their strategic locations, robust transportation networks, and proximity to major seafood processing facilities. These cities serve as critical hubs for seafood distribution, facilitating both domestic consumption and international exports, thereby enhancing their market presence. Ho Chi Minh City and Hanoi, in particular, host the majority of cold storage warehouses and logistics infrastructure, supporting the seafood sector’s supply chain efficiency .
  • In 2023, the Vietnamese government implemented the "National Strategy for Sustainable Fisheries Development," which includes regulations aimed at improving cold chain logistics for seafood. This strategy is governed by Decision No. 339/QD-TTg (2023) issued by the Prime Minister of Vietnam, mandating the modernization of cold storage facilities and transportation systems to enhance the quality and safety of seafood products. The regulation requires seafood exporters and logistics providers to comply with upgraded standards for temperature control, traceability, and hygiene in cold chain operations .
Vietnam Cold Chain for Seafood Market Size

Vietnam Cold Chain for Seafood Market Segmentation

By Type:The cold chain market is segmented into various types, including Refrigerated Transport, Cold Storage Facilities, Refrigerated Warehousing, Refrigerated Distribution, Transportation Management Systems, Temperature-Controlled Packaging, Monitoring Systems, Logistics Management Software, and Others. Each of these segments plays a crucial role in ensuring the effective handling and distribution of seafood products. Refrigerated Transport and Cold Storage Facilities remain the most significant contributors to market growth, driven by the need for rapid, temperature-controlled movement of high-value seafood and the expansion of export-oriented cold storage capacity in major urban centers .

Vietnam Cold Chain for Seafood Market segmentation by Type.

By End-User:The end-user segmentation includes Seafood Exporters, Food Retailers, Food Manufacturers, Restaurants and Catering Services, Agro Exporters, Pharmaceutical Companies, and Others. Seafood Exporters and Food Retailers are the leading segments, driven by the increasing demand for fresh seafood in both domestic and international markets, as well as the growing trend of online food delivery services. Food manufacturers and restaurants also contribute significantly, reflecting the rising consumption of processed and ready-to-eat seafood products in urban centers .

Vietnam Cold Chain for Seafood Market segmentation by End-User.

Vietnam Cold Chain for Seafood Market Competitive Landscape

The Vietnam Cold Chain for Seafood Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vinh Hoan Corporation, Minh Phu Seafood Corporation, Thuan An Seafood Processing Company, Camimex Group, Hai Vuong Co., Ltd., Nam Viet Corporation, An Phat Holdings, Quoc Viet Seafood Co., Ltd., Binh An Seafood Joint Stock Company (Bianfishco), Saigon Newport Corporation, Cuu Long Fish Joint Stock Company, Dong Giao Foodstuff Export Joint Stock Company (Doveco), Phu Cuong Seafood Processing and Import-Export Co., Ltd., Tan Thanh Seafood Co., Ltd., Viet Uc Seafood Corporation, VIETPHAT Group, Cold Storage Thang Loi, TransContinental, Vinamilk, CJ Logistics contribute to innovation, geographic expansion, and service delivery in this space.

Vinh Hoan Corporation

1997

Dong Thap, Vietnam

Minh Phu Seafood Corporation

1992

Ca Mau, Vietnam

Thuan An Seafood Processing Company

2000

Hanoi, Vietnam

Camimex Group

1997

Ca Mau, Vietnam

Hai Vuong Co., Ltd.

2005

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue

Cold Storage Capacity (cubic meters/tons)

Fleet Size (number of refrigerated vehicles/containers)

Temperature Monitoring System Adoption Rate

Market Penetration Rate

Vietnam Cold Chain for Seafood Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fresh Seafood:The demand for fresh seafood in Vietnam is projected to reach 1.6 million tons in future, driven by rising consumer preferences for healthy diets. The seafood consumption per capita is expected to increase from 35 kg in future to 37 kg in future, reflecting a growing trend towards fresh and nutritious food options. This surge in demand necessitates efficient cold chain logistics to maintain product quality and safety during transportation and storage.
  • Expansion of Export Markets:Vietnam's seafood exports are anticipated to exceed $10 billion in future, with key markets including the U.S., EU, and Japan. The government aims to increase seafood export volumes by 12% annually, necessitating robust cold chain infrastructure to meet international quality standards. This expansion is supported by trade agreements, such as the EVFTA, which enhance market access and stimulate demand for cold chain services to ensure product freshness and compliance with regulations.
  • Technological Advancements in Refrigeration:The cold chain sector in Vietnam is witnessing significant technological advancements, with investments in modern refrigeration technologies projected to reach $600 million in future. Innovations such as energy-efficient cooling systems and IoT-enabled monitoring solutions are enhancing operational efficiency. These technologies not only reduce energy costs but also improve temperature control, thereby minimizing spoilage and ensuring the quality of seafood products throughout the supply chain.

Market Challenges

  • High Initial Investment Costs:Establishing a comprehensive cold chain system in Vietnam requires substantial initial investments, estimated at around $400 million for infrastructure development in future. This financial barrier poses a significant challenge for small and medium-sized enterprises (SMEs) in the seafood sector, limiting their ability to compete effectively. The high costs associated with advanced refrigeration technologies and logistics can deter potential investors, hindering market growth.
  • Inadequate Infrastructure in Rural Areas:Approximately 65% of Vietnam's seafood production occurs in rural areas, where cold chain infrastructure is often lacking. It is estimated that only 35% of rural seafood producers have access to adequate cold storage facilities. This inadequacy leads to significant post-harvest losses, estimated at 25% of total production, which undermines the overall efficiency of the seafood supply chain and affects market competitiveness.

Vietnam Cold Chain for Seafood Market Future Outlook

The future of the Vietnam cold chain for seafood market appears promising, driven by increasing consumer awareness of food safety and quality. As the demand for fresh and sustainably sourced seafood rises, investments in cold chain infrastructure are expected to grow. Additionally, the integration of advanced technologies, such as IoT and automation, will enhance operational efficiency. The government’s commitment to improving cold chain logistics will further support market growth, ensuring that Vietnam remains a key player in the global seafood export market.

Market Opportunities

  • Growth in E-commerce Seafood Sales:The e-commerce seafood market in Vietnam is projected to reach $1.2 billion in future, driven by changing consumer behaviors and increased online shopping. This shift presents a significant opportunity for cold chain providers to develop specialized logistics solutions that ensure timely delivery and product freshness, catering to the growing demand for online seafood purchases.
  • Development of Sustainable Practices:There is a rising trend towards sustainable seafood sourcing, with 45% of consumers willing to pay a premium for eco-friendly products in future. This trend encourages cold chain operators to adopt sustainable practices, such as energy-efficient refrigeration and waste reduction strategies, which can enhance brand reputation and attract environmentally conscious consumers, ultimately driving market growth.

Scope of the Report

SegmentSub-Segments
By Type

Refrigerated Transport

Cold Storage Facilities

Refrigerated Warehousing

Refrigerated Distribution

Transportation Management Systems

Temperature-Controlled Packaging

Monitoring Systems

Logistics Management Software

Others

By End-User

Seafood Exporters

Food Retailers

Food Manufacturers

Restaurants and Catering Services

Agro Exporters

Pharmaceutical Companies

Others

By Distribution Mode

Direct Sales

Online Sales

Wholesale Distribution

Retail Distribution

Export Distribution

Others

By Application

Seafood (Shrimp, Pangasius, Tuna, etc.)

Fruits and Vegetables

Dairy and Frozen Desserts

Meat and Poultry

Processed Foods

Others

By Price Range

Budget

Mid-Range

Premium

Others

By Sales Channel

B2B

B2C

E-commerce

Others

By Packaging Type

Vacuum Packaging

Modified Atmosphere Packaging

Others

By Policy Support

Government Subsidies

Tax Incentives

Regulatory Support

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Rural Development, Ministry of Industry and Trade)

Seafood Manufacturers and Producers

Cold Chain Logistics Providers

Distributors and Retailers in Seafood

Technology Providers for Cold Chain Solutions

Industry Associations (e.g., Vietnam Association of Seafood Exporters and Producers)

Financial Institutions and Banks

Players Mentioned in the Report:

Vinh Hoan Corporation

Minh Phu Seafood Corporation

Thuan An Seafood Processing Company

Camimex Group

Hai Vuong Co., Ltd.

Nam Viet Corporation

An Phat Holdings

Quoc Viet Seafood Co., Ltd.

Binh An Seafood Joint Stock Company (Bianfishco)

Saigon Newport Corporation

Cuu Long Fish Joint Stock Company

Dong Giao Foodstuff Export Joint Stock Company (Doveco)

Phu Cuong Seafood Processing and Import-Export Co., Ltd.

Tan Thanh Seafood Co., Ltd.

Viet Uc Seafood Corporation

VIETPHAT Group

Cold Storage Thang Loi

TransContinental

Vinamilk

CJ Logistics

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Cold Chain for Seafood Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Cold Chain for Seafood Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Cold Chain for Seafood Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fresh seafood
3.1.2 Expansion of export markets
3.1.3 Technological advancements in refrigeration
3.1.4 Government support for cold chain infrastructure

3.2 Market Challenges

3.2.1 High initial investment costs
3.2.2 Inadequate infrastructure in rural areas
3.2.3 Regulatory compliance complexities
3.2.4 Competition from alternative preservation methods

3.3 Market Opportunities

3.3.1 Growth in e-commerce seafood sales
3.3.2 Development of sustainable practices
3.3.3 Partnerships with logistics providers
3.3.4 Innovations in packaging solutions

3.4 Market Trends

3.4.1 Rising consumer preference for organic seafood
3.4.2 Increased focus on traceability and transparency
3.4.3 Adoption of IoT in cold chain management
3.4.4 Shift towards automated cold storage facilities

3.5 Government Regulation

3.5.1 Food safety standards compliance
3.5.2 Environmental regulations on waste management
3.5.3 Import/export licensing requirements
3.5.4 Subsidies for cold chain technology investments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Cold Chain for Seafood Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Cold Chain for Seafood Market Segmentation

8.1 By Type

8.1.1 Refrigerated Transport
8.1.2 Cold Storage Facilities
8.1.3 Refrigerated Warehousing
8.1.4 Refrigerated Distribution
8.1.5 Transportation Management Systems
8.1.6 Temperature-Controlled Packaging
8.1.7 Monitoring Systems
8.1.8 Logistics Management Software
8.1.9 Others

8.2 By End-User

8.2.1 Seafood Exporters
8.2.2 Food Retailers
8.2.3 Food Manufacturers
8.2.4 Restaurants and Catering Services
8.2.5 Agro Exporters
8.2.6 Pharmaceutical Companies
8.2.7 Others

8.3 By Distribution Mode

8.3.1 Direct Sales
8.3.2 Online Sales
8.3.3 Wholesale Distribution
8.3.4 Retail Distribution
8.3.5 Export Distribution
8.3.6 Others

8.4 By Application

8.4.1 Seafood (Shrimp, Pangasius, Tuna, etc.)
8.4.2 Fruits and Vegetables
8.4.3 Dairy and Frozen Desserts
8.4.4 Meat and Poultry
8.4.5 Processed Foods
8.4.6 Others

8.5 By Price Range

8.5.1 Budget
8.5.2 Mid-Range
8.5.3 Premium
8.5.4 Others

8.6 By Sales Channel

8.6.1 B2B
8.6.2 B2C
8.6.3 E-commerce
8.6.4 Others

8.7 By Packaging Type

8.7.1 Vacuum Packaging
8.7.2 Modified Atmosphere Packaging
8.7.3 Others

8.8 By Policy Support

8.8.1 Government Subsidies
8.8.2 Tax Incentives
8.8.3 Regulatory Support
8.8.4 Others

9. Vietnam Cold Chain for Seafood Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue
9.2.4 Cold Storage Capacity (cubic meters/tons)
9.2.5 Fleet Size (number of refrigerated vehicles/containers)
9.2.6 Temperature Monitoring System Adoption Rate
9.2.7 Market Penetration Rate
9.2.8 Customer Retention Rate
9.2.9 Operational Efficiency (cost per ton/km, energy usage)
9.2.10 Pricing Strategy
9.2.11 Supply Chain Efficiency (lead time, delivery reliability)
9.2.12 Product Quality Index (compliance with standards, spoilage rate)
9.2.13 Innovation Rate (number of new solutions/technologies adopted annually)
9.2.14 Export Volume (tons/year)
9.2.15 Certifications (ISO, HACCP, etc.)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Vinh Hoan Corporation
9.5.2 Minh Phu Seafood Corporation
9.5.3 Thuan An Seafood Processing Company
9.5.4 Camimex Group
9.5.5 Hai Vuong Co., Ltd.
9.5.6 Nam Viet Corporation
9.5.7 An Phat Holdings
9.5.8 Quoc Viet Seafood Co., Ltd.
9.5.9 Binh An Seafood Joint Stock Company (Bianfishco)
9.5.10 Saigon Newport Corporation
9.5.11 Cuu Long Fish Joint Stock Company
9.5.12 Dong Giao Foodstuff Export Joint Stock Company (Doveco)
9.5.13 Phu Cuong Seafood Processing and Import-Export Co., Ltd.
9.5.14 Tan Thanh Seafood Co., Ltd.
9.5.15 Viet Uc Seafood Corporation
9.5.16 VIETPHAT Group
9.5.17 Cold Storage Thang Loi
9.5.18 TransContinental
9.5.19 Vinamilk
9.5.20 CJ Logistics

10. Vietnam Cold Chain for Seafood Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Seafood quality standards
10.1.2 Budget allocation for cold chain projects
10.1.3 Supplier evaluation criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in cold storage facilities
10.2.2 Energy efficiency initiatives
10.2.3 Budget for technology upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 Supply chain disruptions
10.3.2 High operational costs
10.3.3 Compliance with regulations

10.4 User Readiness for Adoption

10.4.1 Awareness of cold chain benefits
10.4.2 Training and skill development needs
10.4.3 Financial readiness for investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of efficiency gains
10.5.2 Expansion into new markets
10.5.3 Customer satisfaction improvements

11. Vietnam Cold Chain for Seafood Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Key Partnerships Exploration

1.5 Cost Structure Assessment

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Strategy

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Logistics Optimization

3.3 Partnership with local distributors

3.4 Channel Diversification


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitor Pricing Analysis

4.4 Value-Based Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Emerging trends analysis

5.4 Product development opportunities


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Community engagement strategies


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Competitive advantages

7.4 Customer-centric approaches


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup

8.4 Training and development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on seafood production and export statistics
  • Review of industry publications and market reports specific to the cold chain logistics sector
  • Examination of academic journals focusing on cold chain management and seafood preservation techniques

Primary Research

  • Interviews with key stakeholders in the seafood supply chain, including processors and distributors
  • Surveys conducted with logistics providers specializing in cold chain solutions for seafood
  • Field visits to cold storage facilities and seafood processing plants to gather firsthand insights

Validation & Triangulation

  • Cross-validation of data through multiple sources, including trade associations and government agencies
  • Triangulation of findings from desk research and primary interviews to ensure consistency
  • Sanity checks through expert panel discussions with industry veterans and academic experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the cold chain market size based on national seafood export values and growth rates
  • Segmentation of the market by type of seafood (e.g., fish, crustaceans) and distribution channels
  • Incorporation of government initiatives aimed at enhancing cold chain infrastructure

Bottom-up Modeling

  • Collection of operational data from leading cold chain logistics providers in the seafood sector
  • Cost analysis based on service pricing models for cold storage and transportation
  • Volume estimates derived from seafood production and consumption patterns in Vietnam

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating factors such as climate change impacts and consumer demand trends
  • Scenario modeling based on potential regulatory changes affecting seafood safety and logistics
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Seafood Processing Facilities100Operations Managers, Quality Control Supervisors
Cold Storage Providers60Logistics Managers, Facility Directors
Distribution Networks50Supply Chain Coordinators, Fleet Managers
Retail Seafood Outlets40Store Managers, Procurement Officers
Government Regulatory Bodies40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Vietnam Cold Chain for Seafood Market?

The Vietnam Cold Chain for Seafood Market is valued at approximately USD 1.2 billion, driven by increasing demand for seafood exports, consumer preferences for fresh products, and advancements in cold chain logistics technology.

What are the key drivers of growth in the Vietnam Cold Chain for Seafood Market?

Which cities are the main hubs for the Vietnam Cold Chain for Seafood Market?

What challenges does the Vietnam Cold Chain for Seafood Market face?

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