Vietnam Emergency Blankets Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Vietnam Emergency Blankets Market Overview

• The Vietnam Emergency Blankets Market is valued at USD 150 million, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of disaster preparedness, rising incidences of natural disasters, and a growing outdoor recreational culture. The demand for emergency blankets has surged as individuals and organizations seek reliable solutions for warmth and protection during emergencies.
• Key cities such as Ho Chi Minh City, Hanoi, and Da Nang dominate the market due to their high population density and vulnerability to natural disasters like floods and typhoons. These urban centers have seen a rise in emergency preparedness initiatives, leading to increased demand for emergency blankets among both consumers and organizations.
• In 2023, the Vietnamese government implemented regulations mandating that all emergency supplies, including blankets, meet specific safety and quality standards. This regulation aims to ensure that products available in the market are reliable and effective during emergencies, thereby enhancing public safety and preparedness.

Vietnam Emergency Blankets Market Segmentation

By Type:The market is segmented into various types of emergency blankets, including Mylar Blankets, Thermal Blankets, Emergency Sleeping Bags, Reflective Blankets, Multi-purpose Blankets, and Others. Among these, Mylar Blankets are the most popular due to their lightweight, compact design, and excellent thermal insulation properties. They are widely used in emergency kits and by outdoor enthusiasts, contributing significantly to market growth.

By End-User:The end-user segmentation includes Individual Consumers, Emergency Services, NGOs and Charitable Organizations, Government Agencies, and Others. Emergency Services are the leading end-users, as they require reliable and effective emergency blankets for disaster response and rescue operations. The increasing frequency of natural disasters has heightened the demand for these products among emergency responders.

Vietnam Emergency Blankets Market Competitive Landscape

The Vietnam Emergency Blankets Market is characterized by a dynamic mix of regional and international players. Leading participants such as ThermoBlanket Co., Vietnam Safety Supplies, EcoBlanket Solutions, ResQ Products, SafeGuard Blankets, Emergency Gear Vietnam, VietBlanket Corp., Green Emergency Supplies, Quick Response Blankets, Vietnam Outdoor Gear, Rescue Ready Blankets, Survival Gear Vietnam, First Aid Blankets Co., Vietnam Emergency Solutions, Rapid Response Blankets contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Emergency Blankets Market Industry Analysis

Growth Drivers

• Increasing Natural Disasters:Vietnam is prone to natural disasters, with over 1,000 incidents reported annually, including floods, typhoons, and earthquakes. The World Bank estimates that these disasters affect approximately 20 million people each year, driving demand for emergency preparedness products like blankets. The government has allocated around $1.7 billion for disaster management initiatives in future, further emphasizing the need for effective emergency supplies to protect vulnerable populations.
• Rising Awareness of Emergency Preparedness:The Vietnamese government has launched campaigns to enhance public awareness of emergency preparedness, resulting in a 30% increase in emergency kit purchases since 2022. Educational programs in schools and communities have reached over 5.5 million individuals, promoting the importance of having emergency supplies, including thermal blankets. This growing consciousness is expected to sustain demand for emergency blankets as households prioritize safety measures.
• Growth in Outdoor and Adventure Activities:The outdoor recreation sector in Vietnam has seen a surge, with participation in activities like hiking and camping increasing by 25% in the last two years. The Vietnam National Administration of Tourism reported that over 16 million tourists engaged in outdoor activities in future. This trend has led to a higher demand for portable emergency products, including blankets, as outdoor enthusiasts seek reliable gear for safety during their adventures.

Market Challenges

• High Competition from Alternative Products:The emergency blanket market faces significant competition from alternative products such as sleeping bags and thermal clothing. With over 50 brands competing in Vietnam, many consumers opt for these alternatives due to perceived value. The market's fragmentation makes it challenging for manufacturers to differentiate their products, leading to price wars that can erode profit margins and hinder growth.
• Fluctuating Raw Material Prices:The cost of raw materials for manufacturing emergency blankets, such as polyethylene and aluminum, has seen volatility, with prices increasing by 15% in the past year. This fluctuation is attributed to global supply chain disruptions and rising energy costs. Manufacturers face challenges in maintaining stable pricing for their products, which can impact profitability and market competitiveness in the long term.

Vietnam Emergency Blankets Market Future Outlook

The Vietnam emergency blankets market is poised for growth, driven by increasing awareness of disaster preparedness and the rising frequency of natural disasters. As the government continues to invest in disaster management, the demand for reliable emergency supplies will likely increase. Additionally, the trend towards eco-friendly products and multi-functional designs will shape future offerings, appealing to environmentally conscious consumers. Companies that adapt to these trends will be well-positioned to capture market share in the evolving landscape.

Market Opportunities

• Expansion of E-commerce Platforms:The rise of e-commerce in Vietnam, with online sales projected to reach $25 billion in future, presents a significant opportunity for emergency blanket manufacturers. By leveraging online platforms, companies can reach a broader audience, particularly in urban areas where consumers increasingly prefer online shopping for convenience and accessibility.
• Collaborations with NGOs for Distribution:Partnering with non-governmental organizations (NGOs) can enhance distribution channels for emergency blankets, especially in rural areas. With over 1,200 NGOs operating in Vietnam, collaborations can facilitate outreach to communities in need, ensuring that emergency supplies reach vulnerable populations effectively and efficiently.