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Vietnam synthetic leather market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Vietnam synthetic leather market, valued at USD 620 million, is growing due to demand for affordable, durable materials in footwear, automotive, and fashion industries.

Region:Asia

Author(s):Geetanshi

Product Code:KRAC2440

Pages:86

Published On:October 2025

About the Report

Base Year 2024

Vietnam Synthetic Leather Market Overview

  • The Vietnam Synthetic Leather Market is valued at USD 620 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for affordable and durable alternatives to genuine leather, particularly in the footwear and automotive sectors. The rise in consumer awareness regarding sustainability and the environmental impact of traditional leather production has also contributed to the market's expansion. The footwear segment remains the largest application area, supported by Vietnam's position as a leading global footwear exporter and the growing popularity of athleisure and eco-friendly products among consumers .
  • Key cities dominating the market include Ho Chi Minh City and Hanoi, which serve as major industrial and commercial hubs. The concentration of manufacturing facilities, coupled with a growing urban population and rising disposable incomes, has positioned these cities as critical players in the synthetic leather market. Additionally, the presence of established supply chains and logistics networks further enhances their market dominance. Southern provinces such as Binh Duong and Dong Nai also play a significant role due to their industrial clusters and proximity to export infrastructure .
  • In 2023, the Vietnamese government implemented regulations aimed at promoting sustainable production practices in the synthetic leather industry. This includes a mandate for manufacturers to adhere to environmental standards and invest in eco-friendly technologies, thereby encouraging the development of bio-based synthetic leather alternatives and reducing the overall carbon footprint of the industry. The key regulatory instrument is the Decree No. 40/2019/ND-CP issued by the Government of Vietnam, which amends and supplements several articles of the Decree No. 38/2015/ND-CP on waste and scrap management, setting stricter requirements for industrial emissions, wastewater treatment, and the adoption of cleaner production technologies in the textile and leather sectors .
Vietnam Synthetic Leather Market Size

Vietnam Synthetic Leather Market Segmentation

By Type:The synthetic leather market can be segmented into four main types: Polyurethane (PU) Leather, Polyvinyl Chloride (PVC) Leather, Bio-based Synthetic Leather, and Others. PU Leather is gaining traction due to its superior quality, flexibility, and eco-friendliness, often preferred for footwear and automotive interiors. PVC Leather remains popular for its cost-effectiveness and robust physical properties, making it suitable for furniture and some apparel. Bio-based Synthetic Leather is emerging as a sustainable alternative, driven by consumer demand for environmentally friendly products and increasing regulatory pressure for greener materials .

Vietnam Synthetic Leather Market segmentation by Type.

By End-User:The end-user segmentation includes Footwear, Automotive, Fashion and Apparel, Furniture, and Others. The footwear segment is the largest consumer of synthetic leather, driven by the growing demand for stylish and affordable footwear options, as well as Vietnam's strong export orientation in this sector. The automotive sector is also a significant user, utilizing synthetic leather for upholstery and interior finishes, supported by the rising production of vehicles and consumer preference for premium interiors. Fashion and apparel, along with furniture, continue to adopt synthetic leather for its versatility and cost advantages .

Vietnam Synthetic Leather Market segmentation by End-User.

Vietnam Synthetic Leather Market Competitive Landscape

The Vietnam Synthetic Leather Market is characterized by a dynamic mix of regional and international players. Leading participants such as Viet Tien Garment Joint Stock Company, Phuoc An Leather Co., Ltd., Tien Dat Plastic Co., Ltd., Dong Nai Plastic Company, Binh Minh Plastic Company, An Phat Holdings, Huu Nghi Leather Co., Ltd., Tan Thanh Plastic Co., Ltd., Long An Leather Co., Ltd., Minh Tuan Leather Co., Ltd., Viet Leather Co., Ltd., Hoang Ha Leather Co., Ltd., Gia Dinh Leather Co., Ltd., Thanh Cong Leather Co., Ltd., An Phu Leather Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Viet Tien Garment Joint Stock Company

1976

Ho Chi Minh City

Phuoc An Leather Co., Ltd.

1992

Dong Nai

Tien Dat Plastic Co., Ltd.

2001

Ho Chi Minh City

Dong Nai Plastic Company

1987

Dong Nai

Binh Minh Plastic Company

1977

Ho Chi Minh City

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY %)

Market Penetration Rate (% of Addressable Market)

Customer Retention Rate (%)

Pricing Strategy (Economy, Mid-Range, Premium)

Product Quality Index (Industry Benchmark Score)

Vietnam Synthetic Leather Market Industry Analysis

Growth Drivers

  • Increasing Demand for Eco-Friendly Materials:The Vietnamese synthetic leather market is experiencing a surge in demand for eco-friendly materials, driven by a growing consumer preference for sustainable products. In future, the eco-friendly materials segment is projected to reach approximately 1.3 million tons, reflecting a 15% increase from the previous year. This shift is supported by government initiatives promoting sustainable practices, with the Ministry of Natural Resources and Environment reporting a 20% rise in eco-friendly product adoption among manufacturers.
  • Growth in Footwear and Fashion Industries:The footwear and fashion industries in Vietnam are expanding rapidly, with the footwear sector alone projected to generate $22 billion in revenue in future. This growth is fueled by rising domestic consumption and increased exports, which reached $20 billion in the previous year. The fashion industry is also evolving, with a 10% annual growth rate, leading to higher demand for synthetic leather as brands seek versatile and cost-effective materials for their products.
  • Technological Advancements in Production:Technological innovations in synthetic leather production are enhancing efficiency and product quality. In future, investments in advanced manufacturing technologies are expected to exceed $160 million, leading to a 25% increase in production capacity. These advancements not only reduce production costs but also improve the environmental footprint, aligning with global sustainability trends. The adoption of smart manufacturing technologies is projected to streamline operations, further driving market growth.

Market Challenges

  • Competition from Natural Leather:The synthetic leather market faces significant competition from natural leather, which is often perceived as a premium product. In future, the natural leather market in Vietnam is expected to maintain a valuation of approximately $1.6 billion, posing a challenge for synthetic alternatives. This competition is exacerbated by the cultural preference for traditional leather goods, which can hinder the market penetration of synthetic options despite their advantages.
  • Environmental Concerns and Regulations:Increasing environmental regulations pose a challenge for the synthetic leather industry. In future, stricter environmental protection laws are anticipated, potentially increasing compliance costs for manufacturers. The Vietnamese government aims to reduce plastic waste by 35% in the coming years, which may impact synthetic leather production processes. Companies must adapt to these regulations while ensuring sustainable practices, which can strain resources and operational capabilities.

Vietnam Synthetic Leather Market Future Outlook

The future of the Vietnam synthetic leather market appears promising, driven by a strong focus on sustainability and innovation. As consumer preferences shift towards eco-friendly products, manufacturers are likely to invest in sustainable production methods. Additionally, the rise of e-commerce platforms will facilitate broader market access, enabling brands to reach a wider audience. Collaborations with fashion brands will further enhance product visibility, positioning synthetic leather as a viable alternative in the competitive landscape.

Market Opportunities

  • Expansion into Emerging Markets:There is significant potential for synthetic leather manufacturers to expand into emerging markets in Southeast Asia. With a combined population of over 650 million and increasing disposable incomes, these markets present lucrative opportunities for growth. Targeting these regions can lead to a projected revenue increase of $220 million in the coming years, driven by rising demand for affordable and stylish synthetic leather products.
  • Development of Innovative Products:The development of innovative synthetic leather products, such as biodegradable options, presents a unique market opportunity. By investing in research and development, companies can create products that meet the growing consumer demand for sustainability. This innovation could capture an additional market share worth $120 million in the coming years, appealing to environmentally conscious consumers and enhancing brand loyalty.

Scope of the Report

SegmentSub-Segments
By Type

Polyurethane (PU) Leather

Polyvinyl Chloride (PVC) Leather

Bio-based Synthetic Leather

Others

By End-User

Footwear

Automotive

Fashion and Apparel

Furniture

Others

By Application

Upholstery

Bags and Accessories

Clothing

Industrial Uses

By Distribution Channel

Online Retail

Offline Retail

Direct Sales

By Price Range

Economy

Mid-Range

Premium

By Region

Northern Vietnam (Hanoi, Hai Phong)

Southern Vietnam (Ho Chi Minh City, Binh Duong, Dong Nai)

Central Vietnam

By Policy Support

Subsidies for Sustainable Production

Tax Incentives for Manufacturers

Grants for Research and Development

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, Ministry of Natural Resources and Environment)

Manufacturers and Producers

Distributors and Retailers

Raw Material Suppliers

Technology Providers

Industry Associations (e.g., Vietnam Leather and Footwear Association)

Financial Institutions

Players Mentioned in the Report:

Viet Tien Garment Joint Stock Company

Phuoc An Leather Co., Ltd.

Tien Dat Plastic Co., Ltd.

Dong Nai Plastic Company

Binh Minh Plastic Company

An Phat Holdings

Huu Nghi Leather Co., Ltd.

Tan Thanh Plastic Co., Ltd.

Long An Leather Co., Ltd.

Minh Tuan Leather Co., Ltd.

Viet Leather Co., Ltd.

Hoang Ha Leather Co., Ltd.

Gia Dinh Leather Co., Ltd.

Thanh Cong Leather Co., Ltd.

An Phu Leather Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Synthetic Leather Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Synthetic Leather Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Synthetic Leather Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Eco-Friendly Materials
3.1.2 Growth in Footwear and Fashion Industries
3.1.3 Rising Disposable Income and Urbanization
3.1.4 Technological Advancements in Production

3.2 Market Challenges

3.2.1 Competition from Natural Leather
3.2.2 Fluctuating Raw Material Prices
3.2.3 Environmental Concerns and Regulations
3.2.4 Limited Awareness of Synthetic Leather Benefits

3.3 Market Opportunities

3.3.1 Expansion into Emerging Markets
3.3.2 Development of Innovative Products
3.3.3 Collaborations with Fashion Brands
3.3.4 Increasing Online Retail Channels

3.4 Market Trends

3.4.1 Shift Towards Sustainable Fashion
3.4.2 Customization and Personalization in Products
3.4.3 Growth of E-commerce Platforms
3.4.4 Adoption of Smart Manufacturing Technologies

3.5 Government Regulation

3.5.1 Environmental Protection Laws
3.5.2 Import Tariffs on Raw Materials
3.5.3 Standards for Product Quality
3.5.4 Incentives for Sustainable Practices

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Synthetic Leather Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Synthetic Leather Market Segmentation

8.1 By Type

8.1.1 Polyurethane (PU) Leather
8.1.2 Polyvinyl Chloride (PVC) Leather
8.1.3 Bio-based Synthetic Leather
8.1.4 Others

8.2 By End-User

8.2.1 Footwear
8.2.2 Automotive
8.2.3 Fashion and Apparel
8.2.4 Furniture
8.2.5 Others

8.3 By Application

8.3.1 Upholstery
8.3.2 Bags and Accessories
8.3.3 Clothing
8.3.4 Industrial Uses

8.4 By Distribution Channel

8.4.1 Online Retail
8.4.2 Offline Retail
8.4.3 Direct Sales

8.5 By Price Range

8.5.1 Economy
8.5.2 Mid-Range
8.5.3 Premium

8.6 By Region

8.6.1 Northern Vietnam (Hanoi, Hai Phong)
8.6.2 Southern Vietnam (Ho Chi Minh City, Binh Duong, Dong Nai)
8.6.3 Central Vietnam

8.7 By Policy Support

8.7.1 Subsidies for Sustainable Production
8.7.2 Tax Incentives for Manufacturers
8.7.3 Grants for Research and Development

9. Vietnam Synthetic Leather Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Penetration Rate (% of Addressable Market)
9.2.5 Customer Retention Rate (%)
9.2.6 Pricing Strategy (Economy, Mid-Range, Premium)
9.2.7 Product Quality Index (Industry Benchmark Score)
9.2.8 Brand Recognition Score (Consumer Survey-Based)
9.2.9 Distribution Efficiency (Retail Coverage, Export Ratio)
9.2.10 Innovation Rate (Patents, New Product Launches per Year)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Viet Tien Garment Joint Stock Company
9.5.2 Phuoc An Leather Co., Ltd.
9.5.3 Tien Dat Plastic Co., Ltd.
9.5.4 Dong Nai Plastic Company
9.5.5 Binh Minh Plastic Company
9.5.6 An Phat Holdings
9.5.7 Huu Nghi Leather Co., Ltd.
9.5.8 Tan Thanh Plastic Co., Ltd.
9.5.9 Long An Leather Co., Ltd.
9.5.10 Minh Tuan Leather Co., Ltd.
9.5.11 Viet Leather Co., Ltd.
9.5.12 Hoang Ha Leather Co., Ltd.
9.5.13 Gia Dinh Leather Co., Ltd.
9.5.14 Thanh Cong Leather Co., Ltd.
9.5.15 An Phu Leather Co., Ltd.

10. Vietnam Synthetic Leather Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocation Trends
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Materials
10.2.2 Budget for Synthetic Leather Products
10.2.3 Trends in Corporate Social Responsibility

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Supply Chain Disruptions
10.3.3 Cost Management Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Synthetic Leather Benefits
10.4.2 Training and Support Needs
10.4.3 Adoption Barriers

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Case Studies of Successful Implementations
10.5.3 Future Use Case Opportunities

11. Vietnam Synthetic Leather Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Vietnamese trade associations and market research firms
  • Review of government publications on synthetic leather production and import/export statistics
  • Examination of academic journals and articles focusing on synthetic materials and their applications in Vietnam

Primary Research

  • Interviews with key stakeholders in the synthetic leather supply chain, including manufacturers and distributors
  • Surveys conducted with retailers and end-users to understand preferences and purchasing behavior
  • Field visits to production facilities to gather insights on manufacturing processes and capacity

Validation & Triangulation

  • Cross-validation of findings through comparison with international market trends and forecasts
  • Triangulation of data from primary interviews and secondary sources to ensure consistency
  • Sanity checks through expert panel discussions with industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national consumption data and import statistics of synthetic leather
  • Segmentation of the market by application areas such as footwear, automotive, and upholstery
  • Incorporation of growth rates from related industries to project future market potential

Bottom-up Modeling

  • Collection of production volume data from leading synthetic leather manufacturers in Vietnam
  • Analysis of pricing strategies and cost structures to determine revenue potential
  • Estimation of market share for emerging players based on production capacity and distribution networks

Forecasting & Scenario Analysis

  • Development of forecasting models using historical data and market trends to project future growth
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences towards sustainable materials
  • Creation of multiple growth scenarios (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Synthetic Leather Manufacturers50Production Managers, Quality Control Supervisors
Footwear Retailers60Store Managers, Merchandising Directors
Automotive Upholstery Suppliers50Procurement Managers, Product Development Leads
Textile Distributors40Sales Managers, Supply Chain Coordinators
End-Users in Fashion Industry50Designers, Brand Managers

Frequently Asked Questions

What is the current value of the Vietnam Synthetic Leather Market?

The Vietnam Synthetic Leather Market is valued at approximately USD 620 million, reflecting significant growth driven by increasing demand for affordable and durable alternatives to genuine leather, particularly in the footwear and automotive sectors.

What are the main drivers of growth in the Vietnam Synthetic Leather Market?

Which cities are the main hubs for the Vietnam Synthetic Leather Market?

What types of synthetic leather are available in Vietnam?

Other Adjacent Reports

Thailand Footwear Market

Thailand Automotive Upholstery Market

Singapore Fashion Apparel Market

Thailand Furniture Upholstery Market

Thailand Polyurethane Materials Market

Oman Polyvinyl Chloride Materials Market

Oman Bio-based Materials Market

Kuwait Textile Manufacturing Market

Mexico Leather Alternatives Market

Indonesia Sustainable Packaging Market

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