APAC cleaning services market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

APAC Cleaning Services Market Overview

• The APAC Cleaning Services Market is valued at USD 95 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising disposable incomes, and heightened awareness of hygiene and cleanliness, especially in the wake of the COVID-19 pandemic. The demand for professional cleaning services has surged across various sectors, including residential, commercial, and healthcare, as businesses and households prioritize cleanliness and sanitation .
• Key players in this market include China, Japan, and India, which dominate due to their large populations, rapid urbanization, and significant investments in infrastructure development. These countries have seen a growing trend towards outsourcing cleaning services, driven by the need for specialized cleaning solutions in commercial spaces and healthcare facilities, further solidifying their market leadership .
• In 2023, the Indian government implemented the Swachh Bharat Mission (Clean India Mission), a nationwide campaign aimed at promoting cleanliness and sanitation. The Swachh Bharat Mission (Urban) Rules, 2023, issued by the Ministry of Housing and Urban Affairs, mandate compliance with sanitation standards for public and private sector establishments, including requirements for professional cleaning services in urban areas to ensure hygiene and waste management .

APAC Cleaning Services Market Segmentation

By Type:The cleaning services market can be segmented into various types, including Window Cleaning, Vacuuming, Floor Care, Maid Services, Carpet & Upholstery, and Others (Surface Cleaning, Damage Restoration Cleaning). Each of these sub-segments caters to specific cleaning needs and preferences of consumers and businesses .

The Floor Care sub-segment is currently dominating the market with the largest revenue share, driven by increasing demand for specialized cleaning services in both commercial and residential spaces. Businesses are investing in professional floor care to maintain hygiene and aesthetics, particularly in high-traffic areas. The trend towards eco-friendly cleaning products and automation, such as robotic floor scrubbers, is also influencing consumer preferences and driving demand for sustainable floor care solutions .

By End-User:The market can also be segmented based on end-users, which include Residential, Commercial Spaces (Retail Complex, Office Spaces, etc.), Institutional (Education), Government, Healthcare Facilities, Hospitality, Aviation, and Others (Convention Centers, Museums, etc.). Each end-user segment has unique cleaning requirements and service expectations .

The Residential segment leads the market, driven by the increasing trend of outsourcing cleaning services among households. With busy urban lifestyles and a growing emphasis on cleanliness, more individuals are opting for professional cleaning services. Additionally, the rise in disposable income and heightened awareness of hygiene standards has further propelled the demand for residential cleaning services .

APAC Cleaning Services Market Competitive Landscape

The APAC Cleaning Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as ISS Facility Services, OCS Group, Rentokil Initial, Dussmann Group, Aramark, Sodexo, Compass Group, AEON Delight Co., Ltd., Bharat Vikas Group (BVG India), Atalian Global Services, HES Facilities Management, UGL Services (CIMIC Group), Spotless Group Holdings (Downer Group), Cleanaway, Wisely Facilities Services Group contribute to innovation, geographic expansion, and service delivery in this space .

APAC Cleaning Services Market Industry Analysis

Growth Drivers

• Increasing Urbanization:Urbanization in the APAC region is accelerating, with the United Nations projecting that by the future, over 54% of the population will reside in urban areas. This shift is driving demand for cleaning services in residential and commercial spaces, as urban dwellers seek convenience and cleanliness. The urban population in Asia is expected to increase by approximately 200 million people in future, creating a substantial market for cleaning service providers to cater to this growing demographic.
• Rising Health and Hygiene Awareness:The COVID-19 pandemic has significantly heightened awareness of health and hygiene across the APAC region. According to a report by the World Health Organization, 70% of individuals in urban areas are now more conscious of cleanliness in public and private spaces. This increased focus on hygiene is expected to drive the demand for professional cleaning services, with an estimated market growth of $5 billion in hygiene-related cleaning services in future, reflecting a shift in consumer behavior.
• Growth in Commercial Real Estate:The commercial real estate sector in APAC is projected to grow by 6% annually, reaching a value of $1.5 trillion in future. This growth is fueled by increased investments in office spaces, retail, and hospitality sectors. As businesses expand, the need for regular and specialized cleaning services will rise, creating opportunities for cleaning service providers to secure contracts and establish long-term relationships with commercial clients, thereby enhancing their market presence.

Market Challenges

• Intense Competition:The APAC cleaning services market is characterized by intense competition, with over 10,000 registered cleaning companies operating in major cities. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. According to industry reports, the average profit margin for cleaning companies in the region is around 10%, which can be significantly impacted by competitive pricing strategies, forcing companies to innovate and differentiate their services.
• Labor Shortages:The cleaning services industry in APAC faces significant labor shortages, with an estimated shortfall of 1.5 million workers in future. Factors contributing to this shortage include low wages, high turnover rates, and a lack of skilled labor. The International Labour Organization reports that the cleaning sector often struggles to attract and retain employees, which can hinder service delivery and operational efficiency, ultimately affecting customer satisfaction and business growth.

APAC Cleaning Services Market Future Outlook

The APAC cleaning services market is poised for transformative growth driven by technological advancements and evolving consumer preferences. As businesses increasingly adopt smart cleaning technologies, including IoT-enabled devices, operational efficiency is expected to improve significantly. Additionally, the rising demand for eco-friendly cleaning solutions will likely shape service offerings, with companies investing in sustainable practices to meet consumer expectations. This dynamic environment presents a unique opportunity for innovative service providers to capture market share and enhance customer loyalty through tailored solutions.

Market Opportunities

• Expansion of Green Cleaning Services:The demand for environmentally friendly cleaning solutions is on the rise, with the green cleaning market projected to grow by $3 billion in future. Companies that adopt sustainable practices and offer eco-friendly products can attract environmentally conscious consumers, enhancing their competitive edge and market share in the APAC region.
• Increasing Demand for Specialized Cleaning Services:There is a growing trend towards specialized cleaning services, particularly in sectors like healthcare and food safety. The specialized cleaning market is expected to expand by $2 billion in future, driven by stringent hygiene regulations and the need for tailored cleaning solutions, presenting lucrative opportunities for service providers to diversify their offerings.