APAC Fishing Reels Market

APAC Fishing Reels Market, valued at USD 4.5 billion, grows with demand for spinning and baitcasting reels, eco-friendly innovations, and recreational fishing trends.

Region:Asia

Author(s):Geetanshi

Product Code:KRAD7160

Pages:83

Published On:December 2025

About the Report

Base Year 2024

APAC Fishing Reels Market Overview

  • The APAC Fishing Reels Market is valued at USD 4.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of recreational fishing, advancements in fishing technology, a rise in disposable income among consumers, expanding aquaculture industry, and government initiatives supporting sustainable fishing practices. The market has seen a surge in demand for high-quality fishing reels, which are essential for enhancing the fishing experience and improving catch rates.
  • Key players in this market include China, Japan, and Australia, which dominate due to their rich fishing traditions, extensive coastlines, and strong consumer bases. These countries have a well-established infrastructure for fishing activities, including a wide range of fishing tournaments and events that promote the use of advanced fishing gear, thereby driving market growth.
  • The Basic Act on Fishing Village and Fishery Water Front Development Promotion Law, 1991 issued by the Ministry of Agriculture, Forestry and Fisheries (MAFF), Japan requires fishing gear to meet standards for resource management and environmental protection, including selective fishing devices on reels and lines to reduce bycatch with compliance thresholds for vessel operators exceeding 5 gross tons. This initiative encourages manufacturers to develop eco-friendly products, aligning with global sustainability trends.
APAC Fishing Reels Market Size

APAC Fishing Reels Market Segmentation

By Type:The fishing reels market can be segmented into various types, including spinning reels, baitcasting reels, fly reels, trolling reels, and spincast reels. Each type serves different fishing styles and preferences, catering to both amateur and professional anglers. Spinning reels are particularly popular due to their versatility and ease of use, making them a preferred choice for recreational fishers.

APAC Fishing Reels Market segmentation by Type.

By End-User:The end-user segmentation includes recreational/sport fishers, professional/tournament anglers, commercial & charter fishing operators, and aquaculture & fisheries institutions. Recreational fishers dominate the market, driven by the growing trend of fishing as a leisure activity and the increasing number of fishing enthusiasts participating in local and international tournaments.

APAC Fishing Reels Market segmentation by End-User.

APAC Fishing Reels Market Competitive Landscape

The APAC Fishing Reels Market is characterized by a dynamic mix of regional and international players. Leading participants such as Shimano Inc., Daiwa Corporation, Pure Fishing Inc. (Abu Garcia, Penn, Pflueger), Okuma Fishing Tackle Co., Ltd., Rapala VMC Corporation, Globeride, Inc. (Daiwa Brand, Japan), Haibo Fishing Tackle Co., Ltd. (China), KastKing (Eposeidon Outdoor Adventure Ltd.), Banax Co., Ltd. (South Korea), Ryobi Limited (Fishing Tackle Division, China), Major Craft Co., Ltd. (Japan), Zhejiang Weida Fishing Tackle Co., Ltd. (SeaKnight), SureCatch World Sdn. Bhd. (APAC), 13 Fishing (Asia-Pacific Distribution), Savage Gear (A Brands / Pure Fishing, APAC Presence) contribute to innovation, geographic expansion, and service delivery in this space.

Shimano Inc.

1921

Osaka, Japan

Daiwa Corporation

1958

Tokyo, Japan

Pure Fishing Inc.

1937

Spirit Lake, Iowa, USA

Okuma Fishing Tackle Co., Ltd.

1986

Taichung, Taiwan

Rapala VMC Corporation

1934

Vantaa, Finland

Company

Establishment Year

Headquarters

APAC Fishing Reel Revenue (USD, Latest FY)

APAC Fishing Reel Revenue CAGR (3–5 Years)

APAC Market Share (%) by Value

Product Portfolio Breadth (Reel Types & Price Bands)

R&D / Innovation Intensity (% of Revenue)

New Product Launches in APAC (Annual Count)

APAC Fishing Reels Market Industry Analysis

Growth Drivers

  • Increasing Popularity of Recreational Fishing:The recreational fishing sector in the APAC region has seen a significant rise, with participation rates increasing by approximately 15 million individuals from recent years. This surge is attributed to a growing interest in outdoor activities, with the World Bank reporting that leisure spending in the region reached $1.5 trillion in future. This trend is expected to continue, driving demand for fishing reels as more consumers engage in fishing as a hobby.
  • Technological Advancements in Fishing Reel Design:Innovations in fishing reel technology have led to the introduction of lightweight materials and enhanced drag systems, improving user experience. For instance, the introduction of carbon fiber reels has reduced weight by up to 25%, making them more appealing to consumers. The APAC fishing equipment market is projected to allocate $250 million towards R&D in future, further driving advancements in reel design and functionality.
  • Rising Disposable Income Among Consumers:The APAC region has experienced a notable increase in disposable income, with an average growth rate of 6.5% annually since recent years. In future, the average disposable income per capita reached $5,000, enabling more consumers to invest in recreational activities, including fishing. This financial flexibility is expected to boost sales of premium fishing reels, as consumers seek higher-quality products that enhance their fishing experience.

Market Challenges

  • Intense Competition Among Manufacturers:The fishing reels market in APAC is characterized by fierce competition, with over 200 manufacturers vying for market share. This saturation has led to price wars, with some companies reducing prices by up to 15% to attract customers. As a result, profit margins have shrunk, making it challenging for smaller manufacturers to sustain operations and invest in innovation, which could hinder overall market growth.
  • Fluctuating Raw Material Prices:The fishing reel industry is heavily reliant on materials such as aluminum and carbon fiber, whose prices have seen significant volatility. For instance, aluminum prices surged by 10% in future due to supply chain disruptions. This fluctuation can lead to increased production costs, forcing manufacturers to either absorb these costs or pass them on to consumers, potentially impacting sales and market stability.

APAC Fishing Reels Market Future Outlook

The APAC fishing reels market is poised for dynamic growth, driven by evolving consumer preferences and technological advancements. As recreational fishing continues to gain traction, manufacturers are likely to focus on developing innovative, lightweight, and eco-friendly products. Additionally, the integration of smart technology into fishing reels is expected to enhance user experience, attracting tech-savvy consumers. The market will also benefit from increased collaboration with fishing tourism operators, creating new avenues for growth and engagement in the sector.

Market Opportunities

  • Growth in E-commerce for Fishing Equipment:The rise of e-commerce platforms has transformed the way consumers purchase fishing gear. In future, online sales of fishing equipment in APAC reached $600 million, reflecting a 30% increase from the previous year. This trend presents a significant opportunity for manufacturers to expand their online presence and reach a broader audience, particularly among younger consumers who prefer online shopping.
  • Development of Eco-friendly Fishing Reels:With increasing awareness of environmental issues, there is a growing demand for sustainable fishing products. The market for eco-friendly fishing reels is projected to grow by 35% in the next two years, driven by consumer preference for products made from recycled materials. Manufacturers that invest in sustainable practices can differentiate themselves and capture a loyal customer base focused on environmental responsibility.

Scope of the Report

SegmentSub-Segments
By Type

Spinning Reels

Baitcasting Reels

Fly Reels

Trolling Reels

Spincast Reels

By End-User

Recreational / Sport Fishers

Professional / Tournament Anglers

Commercial & Charter Fishing Operators

Aquaculture & Fisheries Institutions

By Country

China

Japan

India

South Korea

Australia & New Zealand

Southeast Asia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, Others)

Rest of APAC

By Material

Aluminum

Graphite / Carbon Fiber

Stainless Steel

Composite & Polymer Materials

Others

By Price Range

Entry-Level / Budget Reels (Mass Market)

Mid-Range Reels

Premium & Professional-Grade Reels

Custom & Limited-Edition Reels

By Distribution Channel

Online Retail & Marketplaces (e.g., Tmall, Rakuten, Amazon)

Specialty Fishing & Outdoor Stores

General Sporting Goods Retailers

Supermarkets / Hypermarkets

Others (Direct Sales, Fishing Clubs, Events)

By Consumer Profile

Brand-Loyal / Enthusiast Anglers

Price-Sensitive / Occasional Anglers

Performance- & Quality-Driven Anglers

Beginners & Youth Anglers

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Fisheries, Department of Agriculture and Water Resources)

Manufacturers and Producers

Distributors and Retailers

Fishing Equipment Wholesalers

Industry Associations (e.g., Asia-Pacific Sportfishing Association)

Environmental Organizations

Financial Institutions

Players Mentioned in the Report:

Shimano Inc.

Daiwa Corporation

Pure Fishing Inc. (Abu Garcia, Penn, Pflueger)

Okuma Fishing Tackle Co., Ltd.

Rapala VMC Corporation

Globeride, Inc. (Daiwa Brand, Japan)

Haibo Fishing Tackle Co., Ltd. (China)

KastKing (Eposeidon Outdoor Adventure Ltd.)

Banax Co., Ltd. (South Korea)

Ryobi Limited (Fishing Tackle Division, China)

Major Craft Co., Ltd. (Japan)

Zhejiang Weida Fishing Tackle Co., Ltd. (SeaKnight)

SureCatch World Sdn. Bhd. (APAC)

13 Fishing (Asia-Pacific Distribution)

Savage Gear (A Brands / Pure Fishing, APAC Presence)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. APAC Fishing Reels Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 APAC Fishing Reels Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. APAC Fishing Reels Market Analysis

3.1 Growth Drivers

3.1.1 Increasing popularity of recreational fishing
3.1.2 Technological advancements in fishing reel design
3.1.3 Rising disposable income among consumers
3.1.4 Expansion of fishing tourism in the APAC region

3.2 Market Challenges

3.2.1 Intense competition among manufacturers
3.2.2 Fluctuating raw material prices
3.2.3 Environmental regulations impacting production
3.2.4 Limited awareness of advanced fishing technologies

3.3 Market Opportunities

3.3.1 Growth in e-commerce for fishing equipment
3.3.2 Development of eco-friendly fishing reels
3.3.3 Collaborations with fishing tourism operators
3.3.4 Expansion into emerging markets within APAC

3.4 Market Trends

3.4.1 Increasing demand for lightweight and portable reels
3.4.2 Customization and personalization of fishing gear
3.4.3 Integration of smart technology in fishing reels
3.4.4 Growing focus on sustainability in product offerings

3.5 Government Regulation

3.5.1 Regulations on fishing gear materials
3.5.2 Licensing requirements for fishing equipment sales
3.5.3 Environmental protection laws affecting production
3.5.4 Import/export regulations for fishing reels

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. APAC Fishing Reels Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. APAC Fishing Reels Market Segmentation

8.1 By Type

8.1.1 Spinning Reels
8.1.2 Baitcasting Reels
8.1.3 Fly Reels
8.1.4 Trolling Reels
8.1.5 Spincast Reels

8.2 By End-User

8.2.1 Recreational / Sport Fishers
8.2.2 Professional / Tournament Anglers
8.2.3 Commercial & Charter Fishing Operators
8.2.4 Aquaculture & Fisheries Institutions

8.3 By Country

8.3.1 China
8.3.2 Japan
8.3.3 India
8.3.4 South Korea
8.3.5 Australia & New Zealand
8.3.6 Southeast Asia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, Others)
8.3.7 Rest of APAC

8.4 By Material

8.4.1 Aluminum
8.4.2 Graphite / Carbon Fiber
8.4.3 Stainless Steel
8.4.4 Composite & Polymer Materials
8.4.5 Others

8.5 By Price Range

8.5.1 Entry-Level / Budget Reels (Mass Market)
8.5.2 Mid-Range Reels
8.5.3 Premium & Professional-Grade Reels
8.5.4 Custom & Limited-Edition Reels

8.6 By Distribution Channel

8.6.1 Online Retail & Marketplaces (e.g., Tmall, Rakuten, Amazon)
8.6.2 Specialty Fishing & Outdoor Stores
8.6.3 General Sporting Goods Retailers
8.6.4 Supermarkets / Hypermarkets
8.6.5 Others (Direct Sales, Fishing Clubs, Events)

8.7 By Consumer Profile

8.7.1 Brand-Loyal / Enthusiast Anglers
8.7.2 Price-Sensitive / Occasional Anglers
8.7.3 Performance- & Quality-Driven Anglers
8.7.4 Beginners & Youth Anglers

9. APAC Fishing Reels Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 APAC Fishing Reel Revenue (USD, Latest FY)
9.2.3 APAC Fishing Reel Revenue CAGR (3–5 Years)
9.2.4 APAC Market Share (%) by Value
9.2.5 Product Portfolio Breadth (Reel Types & Price Bands)
9.2.6 R&D / Innovation Intensity (% of Revenue)
9.2.7 New Product Launches in APAC (Annual Count)
9.2.8 Distribution Reach in APAC (Countries / Active Channels)
9.2.9 Share of Online Sales in APAC (%)
9.2.10 Brand Awareness / Preference Score in APAC
9.2.11 Strategic Partnerships & Sponsorships (Events / Pro-Anglers)
9.2.12 After-Sales & Service Network Coverage in APAC

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Shimano Inc.
9.5.2 Daiwa Corporation
9.5.3 Pure Fishing Inc. (Abu Garcia, Penn, Pflueger)
9.5.4 Okuma Fishing Tackle Co., Ltd.
9.5.5 Rapala VMC Corporation
9.5.6 Globeride, Inc. (Daiwa Brand, Japan)
9.5.7 Haibo Fishing Tackle Co., Ltd. (China)
9.5.8 KastKing (Eposeidon Outdoor Adventure Ltd.)
9.5.9 Banax Co., Ltd. (South Korea)
9.5.10 Ryobi Limited (Fishing Tackle Division, China)
9.5.11 Major Craft Co., Ltd. (Japan)
9.5.12 Zhejiang Weida Fishing Tackle Co., Ltd. (SeaKnight)
9.5.13 SureCatch World Sdn. Bhd. (APAC)
9.5.14 13 Fishing (Asia-Pacific Distribution)
9.5.15 Savage Gear (A Brands / Pure Fishing, APAC Presence)

10. APAC Fishing Reels Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Fishing Equipment
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Fishing Infrastructure
10.2.2 Corporate Sponsorship in Fishing Events
10.2.3 Partnerships with Fishing Organizations
10.2.4 Expenditure on Sustainable Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Challenges Faced by Recreational Fishers
10.3.2 Issues Encountered by Professional Anglers
10.3.3 Concerns of Commercial Fishing Operations
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of New Technologies
10.4.2 Willingness to Invest in Quality Gear
10.4.3 Training and Support Needs
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI in Fishing Operations
10.5.2 Expansion into New Fishing Techniques
10.5.3 Long-term Benefits of Quality Equipment
10.5.4 Others

11. APAC Fishing Reels Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Market reports from industry associations such as the Asia-Pacific Fishing Tackle Association
  • Analysis of import/export data from government trade databases across APAC countries
  • Review of academic journals and publications focusing on fishing gear technology and trends

Primary Research

  • Interviews with product managers at leading fishing reel manufacturers
  • Surveys conducted with retailers specializing in fishing equipment
  • Field interviews with professional anglers and fishing guides to gather insights on preferences

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including sales data and consumer feedback
  • Triangulation of market trends with insights from fishing industry experts
  • Sanity checks through expert panel discussions to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on overall fishing equipment sales in the APAC region
  • Segmentation by product type, including spinning reels, baitcasting reels, and fly reels
  • Incorporation of regional growth rates and consumer spending patterns on recreational fishing

Bottom-up Modeling

  • Volume estimates derived from sales data of major fishing reel brands in key APAC markets
  • Cost analysis based on average retail prices and production costs of fishing reels
  • Calculation of market size using unit sales multiplied by average selling price

Forecasting & Scenario Analysis

  • Multi-variable forecasting model incorporating factors such as population growth and disposable income
  • Scenario analysis based on potential impacts of environmental regulations on fishing practices
  • Development of baseline, optimistic, and pessimistic market growth scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Fishing Equipment Sales120Store Managers, Sales Representatives
Professional Anglers Insights100Competitive Anglers, Fishing Guides
Manufacturers of Fishing Reels80Product Development Managers, Marketing Directors
Fishing Equipment Distributors70Distribution Managers, Supply Chain Coordinators
Fishing Enthusiasts and Hobbyists100Recreational Fishers, Fishing Club Members

Frequently Asked Questions

What is the current value of the APAC Fishing Reels Market?

The APAC Fishing Reels Market is valued at approximately USD 4.5 billion, reflecting a significant growth driven by factors such as increased recreational fishing popularity, advancements in fishing technology, and rising disposable incomes among consumers.

Which countries dominate the APAC Fishing Reels Market?

What types of fishing reels are available in the APAC market?

Who are the primary end-users of fishing reels in the APAC region?

Other Regional/Country Reports

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Malaysia Fishing Reels Market

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