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Australia Offshore Wind Power Market

The Australia offshore wind power market, valued at USD 950 million, is growing due to renewable energy demand, tech advancements, and supportive policies in key regions like NSW and Victoria.

Region:Global

Author(s):Rebecca

Product Code:KRAB2920

Pages:94

Published On:October 2025

About the Report

Base Year 2024

Australia Offshore Wind Power Market Overview

  • The Australia Offshore Wind Power Market is valued at USD 950 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for renewable energy sources, ambitious government targets for carbon emissions reduction, and rapid advancements in wind turbine technology. The market has witnessed significant investments, particularly in feasibility licenses and infrastructure upgrades, which are essential for meeting Australia’s renewable energy commitments and supporting large-scale offshore wind projects.
  • Key players in this market include New South Wales, Victoria, and South Australia. These regions lead due to their favorable wind conditions, robust state-level renewable energy policies, and established grid infrastructure. The strategic coastal locations of these states, along with recent government approvals for offshore wind feasibility zones—especially in Victoria—make them highly attractive for both domestic and international investment, further accelerating market development.
  • The Offshore Electricity Infrastructure Act 2021, issued by the Parliament of Australia, provides the primary regulatory framework for offshore wind development. This Act establishes a clear process for licensing, assessment, and approval of offshore electricity projects, including requirements for environmental management, safety, and stakeholder consultation. The Act streamlines project approvals and supports the rapid expansion of Australia’s offshore wind sector by enabling the declaration of offshore wind zones and granting feasibility licenses for major projects.
Australia Offshore Wind Power Market Size

Australia Offshore Wind Power Market Segmentation

By Installation:

Australia Offshore Wind Power Market segmentation by Installation.

The installation segment includes two sub-segments: Fixed Structure and Floating Structure. Fixed structures currently dominate the market, supported by mature technology, lower installation costs, and ease of maintenance. These systems are preferred for shallower waters and are favored by investors due to their proven reliability and established supply chains. Floating structures, while representing a smaller share, are gaining momentum as they enable deployment in deeper waters with higher wind potential. Ongoing advancements in floating platform design and materials are expected to drive future growth in this segment as cost competitiveness improves and project developers seek to access untapped wind resources farther offshore.

By Water Depth:

Australia Offshore Wind Power Market segmentation by Water Depth.

The water depth segment is categorized into two sub-segments: Up to 30m and Above 30m. The "Up to 30m" segment leads the market, as most current offshore wind projects are sited in shallower waters where installation is less complex and more cost-effective. This depth range supports the use of fixed structures, which are economically advantageous and technically proven. As floating wind technology matures, the "Above 30m" segment is expected to grow, enabling access to deeper waters with stronger and more consistent wind resources, thus expanding the overall market potential.

Australia Offshore Wind Power Market Competitive Landscape

The Australia Offshore Wind Power Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vestas Wind Systems A/S, Siemens Gamesa Renewable Energy S.A., GE Renewable Energy, Ørsted A/S, Acciona Energy, Brookfield Renewable Partners L.P., Engie S.A., RWE AG, EDP Renewables, Infigen Energy, AGL Energy Limited, Origin Energy Limited, Tilt Renewables Limited, Neoen S.A., and the Australian Renewable Energy Agency (ARENA) contribute to innovation, geographic expansion, and service delivery in this space.

Vestas Wind Systems A/S

1945

Aarhus, Denmark

Siemens Gamesa Renewable Energy S.A.

2017

Zamudio, Spain

GE Renewable Energy

2015

Paris, France

Ørsted A/S

1972

Fredericia, Denmark

Acciona Energy

2001

Madrid, Spain

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Acquisition Cost

Customer Retention Rate

Pricing Strategy

Australia Offshore Wind Power Market Industry Analysis

Growth Drivers

  • Increasing Demand for Renewable Energy:The Australian government aims to achieve a 50% renewable energy target in future, which translates to approximately 33,000 GWh of renewable energy generation. This demand is driven by a growing population, projected to reach approximately 26 million in future, and increasing energy consumption, expected to rise by around 1.5% annually. The shift towards cleaner energy sources is further supported by public sentiment, with 75% of Australians favoring renewable energy investments, according to the Clean Energy Council.
  • Government Support and Incentives:The Australian government has committed AUD 20 billion to support renewable energy projects, including offshore wind initiatives. This funding is part of the broader Renewable Energy Target (RET) framework, which incentivizes the development of clean energy sources. Additionally, state governments are offering grants and tax incentives, such as the New South Wales Renewable Energy Zone initiative, which aims to facilitate the establishment of offshore wind farms and enhance energy infrastructure.
  • Technological Advancements in Wind Turbines:The offshore wind sector is witnessing significant technological innovations, with turbine capacities increasing to 12 MW and beyond. These advancements are expected to reduce the cost of energy production, with Levelized Cost of Energy (LCOE) for offshore wind in Australia estimated to be in the range of AUD 80–120 per MWh in recent studies, not AUD 60 per MWh as previously stated. Furthermore, the development of floating wind turbine technology allows for deployment in deeper waters, expanding potential sites for wind farms along Australia's extensive coastline.

Market Challenges

  • High Initial Investment Costs:The establishment of offshore wind farms requires substantial capital investment, often exceeding AUD 3 billion for large-scale projects. This high upfront cost can deter potential investors, especially in a competitive energy market. Additionally, the financial viability of projects is often contingent on securing long-term Power Purchase Agreements (PPAs), which can be challenging in a fluctuating energy market, further complicating funding efforts.
  • Regulatory Hurdles:The offshore wind sector faces complex regulatory frameworks that can delay project approvals. In Australia, the process for obtaining necessary permits can take several years, often involving multiple stakeholders, including federal and state governments. This lengthy approval process can hinder timely project execution and increase costs, making it difficult for developers to navigate the regulatory landscape effectively and efficiently.

Australia Offshore Wind Power Market Future Outlook

The future of the Australia offshore wind power market appears promising, driven by increasing investments in renewable energy and technological advancements. In future, the integration of offshore wind with energy storage solutions is expected to enhance grid reliability and efficiency. Additionally, the focus on sustainable development goals will likely propel further government initiatives and private sector collaborations, fostering a conducive environment for growth in the offshore wind sector, ultimately contributing to Australia's energy transition.

Market Opportunities

  • Expansion of Offshore Wind Farms:The Australian government has identified over 10,000 MW of potential offshore wind capacity along its coastlines. This presents a significant opportunity for developers to invest in new projects, particularly in regions like Victoria and New South Wales, where demand for renewable energy is surging. The establishment of these farms can create thousands of jobs and stimulate local economies.
  • Increased Private Sector Investment:With the global shift towards renewable energy, private sector investment in offshore wind is expected to rise significantly. In future, it is projected that private investments could reach AUD 5 billion, driven by favorable government policies and the growing demand for clean energy. This influx of capital can accelerate project development and technological innovation, enhancing the overall market landscape.

Scope of the Report

SegmentSub-Segments
By Installation

Fixed Structure

Floating Structure

By Water Depth

Up to 30m

Above 30m

By Capacity

Up to 3MW

MW to 5MW

Above 5MW

By Region

Australia Capital Territory & New South Wales

Victoria & Tasmania

Queensland

Northern Territory & Southern Australia

Western Australia

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Clean Energy Regulator, Australian Renewable Energy Agency)

Energy Producers and Utility Companies

Project Developers and Operators

Environmental Organizations and Advocacy Groups

Infrastructure and Construction Firms

Insurance Companies and Risk Management Firms

Local and State Governments

Players Mentioned in the Report:

Vestas Wind Systems A/S

Siemens Gamesa Renewable Energy S.A.

GE Renewable Energy

rsted A/S

Acciona Energy

Brookfield Renewable Partners L.P.

Engie S.A.

RWE AG

EDP Renewables

Infigen Energy

AGL Energy Limited

Origin Energy Limited

Tilt Renewables Limited

Neoen S.A.

Australian Renewable Energy Agency (ARENA)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Australia Offshore Wind Power Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Australia Offshore Wind Power Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Australia Offshore Wind Power Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Renewable Energy
3.1.2 Government Support and Incentives
3.1.3 Technological Advancements in Wind Turbines
3.1.4 Rising Awareness of Climate Change

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Hurdles
3.2.3 Environmental Concerns
3.2.4 Competition from Other Renewable Sources

3.3 Market Opportunities

3.3.1 Expansion of Offshore Wind Farms
3.3.2 Technological Innovations
3.3.3 International Collaborations
3.3.4 Increased Private Sector Investment

3.4 Market Trends

3.4.1 Growth of Floating Wind Turbines
3.4.2 Integration with Energy Storage Solutions
3.4.3 Focus on Sustainable Development Goals
3.4.4 Enhanced Grid Connectivity

3.5 Government Regulation

3.5.1 Renewable Energy Target (RET)
3.5.2 Environmental Protection Regulations
3.5.3 Planning and Development Approvals
3.5.4 Feed-in Tariffs and Power Purchase Agreements

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Australia Offshore Wind Power Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Australia Offshore Wind Power Market Segmentation

8.1 By Installation

8.1.1 Fixed Structure
8.1.2 Floating Structure

8.2 By Water Depth

8.2.1 Up to 30m
8.2.2 Above 30m

8.3 By Capacity

8.3.1 Up to 3MW
8.3.2 3MW to 5MW
8.3.3 Above 5MW

8.4 By Region

8.4.1 Australia Capital Territory & New South Wales
8.4.2 Victoria & Tasmania
8.4.3 Queensland
8.4.4 Northern Territory & Southern Australia
8.4.5 Western Australia

9. Australia Offshore Wind Power Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Acquisition Cost
9.2.6 Customer Retention Rate
9.2.7 Pricing Strategy
9.2.8 Operational Efficiency
9.2.9 Project Completion Rate
9.2.10 Innovation Index (e.g., R&D Investment, Patent Filings)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Vestas Wind Systems A/S
9.5.2 Siemens Gamesa Renewable Energy S.A.
9.5.3 GE Renewable Energy
9.5.4 Ørsted A/S
9.5.5 Acciona Energy
9.5.6 Brookfield Renewable Partners L.P.
9.5.7 Engie S.A.
9.5.8 RWE AG
9.5.9 EDP Renewables
9.5.10 Infigen Energy
9.5.11 AGL Energy Limited
9.5.12 Origin Energy Limited
9.5.13 Tilt Renewables Limited
9.5.14 Neoen S.A.
9.5.15 Australian Renewable Energy Agency (ARENA)

10. Australia Offshore Wind Power Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Department of Industry, Science, Energy and Resources
10.1.2 Department of Environment and Energy
10.1.3 State Energy Departments

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Renewable Energy Projects
10.2.2 Budget Allocations for Offshore Wind
10.2.3 Partnerships with Private Sector

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Energy
10.3.2 Reliability of Supply
10.3.3 Regulatory Compliance

10.4 User Readiness for Adoption

10.4.1 Awareness of Offshore Wind Benefits
10.4.2 Financial Incentives
10.4.3 Infrastructure Readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Long-term Cost Savings
10.5.3 Expansion into New Markets

11. Australia Offshore Wind Power Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework

1.3 Value Proposition Development

1.4 Competitive Landscape Analysis


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Segmentation

2.4 Communication Channels


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Local Distributors


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Willingness to Pay


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Emerging Trends

5.4 Future Demand Projections


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Community Engagement Initiatives


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Cost Efficiency

7.4 Innovation in Product Offerings


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Mitigation Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies and offshore wind initiatives
  • Review of industry publications and market analysis reports specific to the Australian offshore wind sector
  • Examination of environmental impact assessments and feasibility studies conducted by energy firms

Primary Research

  • Interviews with key stakeholders including project developers and energy regulators
  • Surveys targeting engineers and technical experts involved in offshore wind projects
  • Focus groups with community representatives and environmental advocacy groups

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from market surveys
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total offshore wind capacity based on national energy consumption forecasts
  • Segmentation of market size by state and territory based on geographical wind resource assessments
  • Incorporation of projected investments from government and private sectors in offshore wind infrastructure

Bottom-up Modeling

  • Collection of project-specific data from existing offshore wind farms in Australia
  • Cost analysis based on installation, operation, and maintenance expenses of offshore wind turbines
  • Volume estimates derived from energy output projections and capacity factors of wind farms

Forecasting & Scenario Analysis

  • Multi-variable forecasting models incorporating technological advancements and policy changes
  • Scenario analysis based on varying levels of government support and market adoption rates
  • Development of baseline, optimistic, and pessimistic growth projections through 2035

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Offshore Wind Project Developers50Project Managers, Business Development Executives
Energy Regulators and Policy Makers40Government Officials, Regulatory Analysts
Environmental Consultants60Environmental Scientists, Compliance Officers
Technical Experts in Wind Energy70Engineers, Technical Directors
Community Stakeholders50Local Residents, Community Leaders

Frequently Asked Questions

What is the current value of the Australia Offshore Wind Power Market?

The Australia Offshore Wind Power Market is valued at approximately USD 950 million, driven by increasing demand for renewable energy, government targets for carbon emissions reduction, and advancements in wind turbine technology.

Which regions in Australia are leading in offshore wind power development?

What regulatory framework governs offshore wind development in Australia?

What are the main drivers of growth in the Australia Offshore Wind Power Market?

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