select a format
NEWSLETTER BY CATEGORY
Recent Viewed Reports
Why Ken Reasearch?
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
KENCB10 - Avail a discount of 10% and cash back of 10% on all publications. Applicable on all licenses. Not Applicable on Ken Research Publications Limited Time Period Offer T&C apply
• Promo code can be used 1 time per user
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.
Websites are the main research channel for mass affluents. Just over a third visited bank websites when researching their most recent savings account, compared to around a quarter of retail consumers. Mass affluents are also more likely to consult third-party websites.
Digital channels are used far more frequently than branches and call centers, with human channels being used for more complex activities. However, AI-based chat bots will allow digital channels to handle such activities more effectively over time.
Mass affluents are more likely to be very satisfied with their online and mobile banking services with respect to functionality, usability, and security than retail consumers.
This may be due to mass affluents using these channels with greater frequency and hence being more familiar with them.
Verdict Financial's "Mass Affluents: Channel Use in the UK" is one of a series of snapshots offering insight into the mass affluent consumer segment in the UK. It examines mass affluents' use of channels with respect to financial services in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Survey.
The snapshot offers insight into:
The channels used when consumers research and apply for current accounts, savings accounts, mortgages, and loans.
What channels are used for particular tasks, and levels of satisfaction with each channel.
Why consumers don't use particular channels.
Reasons To Buy
Improve your targeting of mass affluents in the UK by learning about their preferences with respect to channel use.
Learn how consumers use banking channels on an ongoing basis.
Understand what you need to do to drive uptake of digital channels.
Ongoing Use & Satisfaction
Reasons for Non-use
Single User License:
Corporate User License:
Mass affluent, consumer, current account, savings account, mortgage, personal loan.