Germany remains a large and mature payments market, with high levels of payment card holding and usage. It is also one of the biggest online commerce markets globally, with high growth potential over the next few years. Despite this, the market is falling behind others in the region in terms of consumer adoption of new technologies such as mobile NFC and even contactless cards.
Futureproof your strategy with market sizing, forecasts, and analysis of key developments currently affecting the German market.
Target consumers with inside knowledge of their true behaviors and attitudes with detailed analysis from our proprietary insight.
Learn about the threat new payment technologies pose to the payment card space, and how these developments will influence market dynamics.
Reasons To Buy
How do German consumers use their payment tools, and how has this changed in recent years?
Which players are key in the debit, credit, and charge card spaces? How are they adapting to changes within the wider market?
How extensive are mobile, online, and contactless payments and where does future growth lie?
What impact is regulatory change having on the German payments sector, and how will it likely affect future market development?
The average German consumer is debt-averse, with only 29.2% of credit card holders revolving their balances, and only 35.0% of consumers owning any form of pay-later card. Considering the interchange caps soon to come into force, issuers should look to pay-later cards as an alternative revenue source.
Germany is the fifth-largest online commerce market globally, and while only 8% of the total online expenditure in the market was accounted for by m-commerce in 2013, this figure is expected to rise to 21% by 2018. Payment providers and merchants should therefore focus on optimizing not only their websites, but also payment tools, for mobiles.
NFC is currently very underdeveloped in the German market compared to other European countries. Awareness of both contactless cards and mobile wallets is rising, but consumers are not interested in the technology even when they are aware of it.
Single User License:
Corporate User License:
select a license
NEWSLETTER BY CATEGORY
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"
Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process.... "VP Innovation, Engineered Profiles LLC"
Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed... "President, VPP E-Data Services, VPP E-Data Services"
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"