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Kitchen Textiles 2017

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Deliverable Format : PDF Via Email

Single User License
USD 8600

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
USD 17200

Multiple Users within the Company/ Enterprise
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Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
USD 25800
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies


Kitchen Textiles 2017


"Kitchen Textiles 2017", report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2022.

The kitchen textiles market will contract by 0.7% in 2017. Shoppers cutting back on non-essential purchases, such as aprons and tea cosies (with the latter becoming increasingly irrelevant due to specialist tea and coffee making equipment) in 2017, is a key factor behind this.

Both Tesco and Sainsbury's will also achieve share gains in 2017. The higher levels of footfall at Tesco will increase awareness of its offer and drive sales while the new homewares ranges at Sainsbury's, which incorporate more design than before, will appeal to a more style-conscious customer.

Only 44.5% of consumers undertook some research before making their kitchen textiles purchase, with 71.8% of consumers spending less than an hour completing this research, highlighting that most kitchen textiles are not particularly considered purchases.

It provides in-depth analysis of the following

The key issues

Market, retailer and consumer headlines

Market sizes and predictions for growth

In-depth profiles of the key retailers

Where people shop

Why people shop

Average spend at a product category level

Channel usage, research and payment.


Online penetration within kitchen textiles is relatively low, at just 9.8%. Factors behind this low penetration include its relatively low selling price and high cost of delivery will discourage many customers from buying online unless part of a larger purchase and it being more of a impulse purchase.

Kitchen textile sales through general merchandisers will grow by 14.1% up to 2022, benefitting from customers trading down and the rapid expansion of B&M and Poundland, especially in the south, increasing coverage.

An area of weakness across a number of retailers for kitchen textiles is poor product displays, which can make these products difficult to shop. Given the growing importance of design and quality as well, this is an area that must be addressed.

Reasons to buy

Utilise our five-year market size and growth forecasts to 2022 for the total market, individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.

Identify the major retailers in the kitchen textiles market, market shares 2015-2017 and future performance prospects.

Utilise our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and provide a strategic advantage.

Recognise which consumers to target and how to drive spend from them by utilising our shopper penetration data and understanding what influences their retailer selection and spending motivations.

Understand how the online channel will impact upon kitchen textiles by using our online penetration and expenditure forecasts and analysis on channels and online fulfilment.


Table Of Content


Table of Contents

Overall Summary

Issues and Strategies

The Market

The Retailers

The Consumer

Further Details

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to

Products and Companies


Kitchen textiles, linens, tea towels, kitchen hand towels, oven gloves, aprons, tea cosies, Asda, B&M, Dunelm, IKEA, Poundland, Sainsbury's, Tesco, The Range, Wilko









The Range