Kitchen Towel Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the kitchen towel market are Kimberly-Clark Corporation, Koch Industries, Inc., Procter and Gamble Corporation, WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp. (Tork US), Accrol Group Holdings Plc, Aldar Tissues, and Rodriquez Pty.
The global kitchen towel market is expected to grow from USD 2.8 billion in 2019 to about USD 4.1 billion in 2020 as there is an increased awareness about hygiene and use of disposables due to the Covid-19 pandemic across the globe. The market is expected to stabilize and reach USD 4.8 billion at a CAGR of 14.7% through 2023.
The kitchen towel market consists of sales of kitchen towels, it is a multi-functional product which is employed for a wide range of purposes, such as drying hands, keeping the kitchen spotless, and cleaning dishes, knives, cutting boards, and other kitchen items. The market consists of revenue generated by the Kitchen towel include all the equipment manufactured by utilizing of cotton, linen, microfiber and paper.
The global kitchen towel market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the kitchen towel market in 2019.
Private labels offering low-cost manufacturing products that allow them to offer a wide range of products at competitive prices. As a result, they have a superior market penetration that has been affecting the other vendors in the market. Private brands account for nearly 80% of the market in Western Europe. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year. In 2019, kitchen towel private label share is 47% while branded share is 53%.
Innovation and constant marketing within this market are of utmost importance. The emerging trends within this segment such as increased absorption, new prints, and environmentally friendly goods have been adopted by private labels.
The kitchen towel market covered in this market is segmented by product ito cloth-based; paper-based. It is also segmented by end-use sector into commercial; residential and by distribution channel into supermarkets and hypermarkets; convenience stores; online stores; others.
Inflation in raw material prices is one of the major constraints for declining market growth. Many vendors use cellulose fiber to make paper-based towels, in the form of kraft pulp or fiber recycled from recycled waste paper. Market forces like demand and supply of raw materials affect costs which impact selling prices when combined with energy and transport costs.
On July 2018, WEPA group acquired all shares of its Northwood & WEPA joint venture, the UK and Ireland's leading private label paper supplier. Northwood is a UK based, family owned group of companies that provide the manufacturing, supply and transportation of away-from-home (AfH) professional paper hygiene products. The German WEPA Group, headquartered in Arnsberg, is the third largest supplier in the European tissue market.
Due to the growing lifestyle needs of the rising urban population, demand for high quality home and personal care products has grown exponentially. According to WHO, The global urban population is expected to grow approximately 1.84% per year between 2015 and 2020, 1.63% per year between 2020 and 2025, and 1.44% per year between 2025 and 2030. A rising urban population coupled with increasing disposable incomes is catalyzing the demand for personal care products such as kitchen towels. Moreover, their penetration in emerging markets is also increasing as a result of westernization and globalization.
Products
Products
1) By Product: Cloth-Based; Paper-Based; 2) By End-Use Sector: Commercial; Residential; 3) By Distribution Channel: Supermarkets And Hypermarkets; Convenience Stores; Online Stores; Others
Companies
Kimberly-Clark Corporation; Koch Industries, Inc.; Procter and Gamble Corporation; WEPA Professional GmbH; Svenska Cellulosa Aktiebolaget; Wausau Paper Corp. (Tork US); Accrol Group Holdings Plc; Aldar Tissues; Rodriquez Pty; Towel Depot; Renova; Svenska; WEPO
Table of Contents
Table of Contents
1. Executive Summary
2. Kitchen Towel Market Characteristics
3. Kitchen Towel Market Size And Growth
3.1. Global Kitchen Towel Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Kitchen Towel Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Kitchen Towel Market Segmentation
4.1. Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Cloth-Based
Paper-Based
4.2. Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Commercial
Residential
4.3. Global Kitchen Towel Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Supermarkets And Hypermarkets
Convenience Stores
Online Stores
Others
5. Kitchen Towel Market Regional And Country Analysis
5.1. Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Kitchen Towel Market
6.1. Asia-Pacific Kitchen Towel Market Overview
6.2. Asia-Pacific Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Kitchen Towel Market
7.1. China Kitchen Towel Market Overview
7.2. China Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Kitchen Towel Market
8.1. India Kitchen Towel Market Overview
8.2. India Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Kitchen Towel Market
9.1. Japan Kitchen Towel Market Overview
9.2. Japan Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Kitchen Towel Market
10.1. Australia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Kitchen Towel Market
11.1. Indonesia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Kitchen Towel Market
12.1. South Korea Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Kitchen Towel Market
13.1. Western Europe Kitchen Towel Market Overview
13.2. Western Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Kitchen Towel Market
14.1. UK Kitchen Towel Market Overview
14.2. UK Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Kitchen Towel Market
15.1. Germany Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Kitchen Towel Market
16.3. France Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Kitchen Towel Market
17.1. Eastern Europe Kitchen Towel Market Overview
17.2. Eastern Europe Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Kitchen Towel Market
18.1. Russia Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Kitchen Towel Market
19.1. North America Kitchen Towel Market Overview
19.2. North America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Kitchen Towel Market
20.1. USA Kitchen Towel Market Overview
20.2. USA Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Kitchen Towel Market
21.1. South America Kitchen Towel Market Overview
21.2. South America Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Kitchen Towel Market
22.1. Brazil Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Kitchen Towel Market
23.1. Middle East Kitchen Towel Market Overview
23.2. Middle East Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Kitchen Towel Market
24.1. Africa Kitchen Towel Market Overview
24.2. Africa Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Kitchen Towel Market Competitive Landscape And Company Profiles
25.1. Kitchen Towel Market Competitive Landscape
25.2. Kitchen Towel Market Company Profiles
25.2.1. Kimberly-Clark Corporation
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Koch Industries, Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Procter and Gamble Corporation
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. WEPA Professional GmbH
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Svenska Cellulosa Aktiebolaget
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Kitchen Towel Market
27. Kitchen Towel Market Trends And Strategies
28. Kitchen Towel Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Kitchen Towel Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: Asia-Pacific, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: China, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: India, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Japan, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Australia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: Indonesia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: South Korea, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: Western Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: UK, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: Germany, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: France, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Eastern Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: Russia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: North America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: USA, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: South America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Brazil, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Middle East, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: Africa, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 27: Kimberly-Clark Corporation Financial Performance
Figure 28: Koch Industries, Inc. Financial Performance
Figure 29: Procter and Gamble Corporation Financial Performance
Figure 30: WEPA Professional GmbH Financial Performance
Figure 31: Svenska Cellulosa Aktiebolaget Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Kitchen Towel Market, Segmentation By End-Use Sector, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Kitchen Towel Market, Segmentation By Distribution Channel, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Kitchen Towel Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Global Kitchen Towel Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: Asia-Pacific, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: China, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: India, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Japan, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Australia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: Indonesia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: South Korea, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: Western Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: UK, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: Germany, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: France, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Eastern Europe, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: Russia, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: North America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: USA, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: South America, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Brazil, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Middle East, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: Africa, Kitchen Towel Market, Segmentation By Product, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 27: Kimberly-Clark Corporation Financial Performance
Table 28: Koch Industries, Inc. Financial Performance
Table 29: Procter and Gamble Corporation Financial Performance
Table 30: WEPA Professional GmbH Financial Performance
Table 31: Svenska Cellulosa Aktiebolaget Financial Performance
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