Bathroom Textiles 2017

Bathroom Textiles 2017

  • Products Id :- VR0045HR
  • |
  • Pages: 68
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Bathroom Textiles 2017


"Bathroom Textiles 2017", report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. The bathroom textiles market is forecast to grow by 8.7% from 2017 to 2022. This will mainly be driven by replacement purchases, particularly amid a dampened housing market.

Function is more important than fashion in bathroom textiles. 82.1% of consumers buy plain face cloths and towels and 93.2% chose to shop for own-brand textiles. However, clothing retailers that have broadened their homewares ranges are influencing the market-with design now a greater priority for consumers.

As only 2.5% of bathroom textile consumers bought a material other than cotton, Egyptian cotton or Pima cotton, the production cost of bathroom textiles for retailers is heavily dependent on the cost of raw materials. In periods where there is a shortage of raw materials such as Egyptian cotton, bathroom textiles are vulnerable to price rises.

It provides in-depth analysis of the following-

The key issues

Market, retailer and consumer headlines

Market sizes and predictions for growth

In-depth profiles of the key retailers

Where people shop

Why people shop

Average spend at a product category level

Channel usage research and payment


Online is becoming an increasingly used channel for bathroom textiles, however, consumers spend little time researching bathroom textile products before buying. 68.5% spent less than an hour undertaking research before purchasing items.

Home specialists and grocers are the retailer categories with the highest share of the bathroom textiles market. Nearly half of consumers (47.8%) cited that they bought bathroom

textiles from a supermarket in the last 12 months.

Homewares specialist Dunelm leads the bathroom textiles market followed by department store John Lewis. Value players IKEA and B&M will gain share as consumers seek low-cost options.

Reasons to buy

Utilise our five-year market size and growth forecasts to 2022 for the total market, individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.

Identify the major retailers in the bathroom textiles market, market shares 2015-2017 and future performance prospects.

Utilise our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and provide a strategic advantage.

Recognise which consumers to target and how to drive spend from them by utilising our shopper penetration data and understanding what influences their retailer selection and spending motivations.

Understand how the online channel will impact upon bedroom textiles by using our online penetration and expenditure forecasts and analysis on channels and online fulfilment.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents



Issues and Strategies

The Market

The Retailers

The Consumer

Further Details

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

Asda Debenhams Dunelm HEMA John Lewis Marks & Spencer Matalan The White Company

select a license
Single User License
USD 8600 INR 594862
Site License
USD 17200 INR 1189724
Corporate User License
USD 25800 INR 1784586



The report was very informative and gives me an interesting view on the Indian market....

We would like to thank the entire team of Ken Research in showcasing professionalism in research and quick turnaround time. We have had multiple research reports from Ken Research. The deadline communicated for research was duly met. The research reports were covering many aspects in detail. This showcases their endeavor and care for client satisfaction and a strong understanding of the clients’ requirements. Thank you again for your help...

I appreciate their diligence and determination in customizing the research project. The data proves to be valuable and accurate. I would, in future, definitely use their services again...

I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ...

The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]