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Bathroom Textiles 2017

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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  • Details
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  • Section Purchase
  • Products and Companies


Bathroom Textiles 2017


"Bathroom Textiles 2017", report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. The bathroom textiles market is forecast to grow by 8.7% from 2017 to 2022. This will mainly be driven by replacement purchases, particularly amid a dampened housing market.

Function is more important than fashion in bathroom textiles. 82.1% of consumers buy plain face cloths and towels and 93.2% chose to shop for own-brand textiles. However, clothing retailers that have broadened their homewares ranges are influencing the market-with design now a greater priority for consumers.

As only 2.5% of bathroom textile consumers bought a material other than cotton, Egyptian cotton or Pima cotton, the production cost of bathroom textiles for retailers is heavily dependent on the cost of raw materials. In periods where there is a shortage of raw materials such as Egyptian cotton, bathroom textiles are vulnerable to price rises.

It provides in-depth analysis of the following-

The key issues

Market, retailer and consumer headlines

Market sizes and predictions for growth

In-depth profiles of the key retailers

Where people shop

Why people shop

Average spend at a product category level

Channel usage research and payment


Online is becoming an increasingly used channel for bathroom textiles, however, consumers spend little time researching bathroom textile products before buying. 68.5% spent less than an hour undertaking research before purchasing items.

Home specialists and grocers are the retailer categories with the highest share of the bathroom textiles market. Nearly half of consumers (47.8%) cited that they bought bathroom

textiles from a supermarket in the last 12 months.

Homewares specialist Dunelm leads the bathroom textiles market followed by department store John Lewis. Value players IKEA and B&M will gain share as consumers seek low-cost options.

Reasons to buy

Utilise our five-year market size and growth forecasts to 2022 for the total market, individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.

Identify the major retailers in the bathroom textiles market, market shares 2015-2017 and future performance prospects.

Utilise our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and provide a strategic advantage.

Recognise which consumers to target and how to drive spend from them by utilising our shopper penetration data and understanding what influences their retailer selection and spending motivations.

Understand how the online channel will impact upon bedroom textiles by using our online penetration and expenditure forecasts and analysis on channels and online fulfilment.


Table Of Content


Table of Contents



Issues and Strategies

The Market

The Retailers

The Consumer

Further Details

List Of Figure

List Of Table

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Asda Debenhams Dunelm HEMA John Lewis Marks & Spencer Matalan The White Company